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We all know about the Earth's environmental crisis, but there is someone who can truly make a difference: you. If you text your friends or chat with them online, download music to your iPod, or toss bottles and papers into recycling bins, you're already more eco-savvy than you think. It's just as easy to do even more to help save the earth, and Generation Green shows you how. This book: Lays out the inside scoop on the biggest issues affecting our planet, such as global warming and overflowing landfills Offers dozens of tips on how to shop, dress, eat, and travel the green way Includes interviews with teens like you who are involved with fun, innovative green causes Shows that being environmentally conscious can be a natural part of your life -- and your generation's contribution to turning things around. It doesn't matter if you can't vote or drive. Your efforts -- big or small -- will contribute to saving the planet. It's time for all of us to take action. It's time to go green!
Book Synopsis Generation Green by : Linda Sivertsen
Download or read book Generation Green written by Linda Sivertsen and published by Simon and Schuster. This book was released on 2008-08-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know about the Earth's environmental crisis, but there is someone who can truly make a difference: you. If you text your friends or chat with them online, download music to your iPod, or toss bottles and papers into recycling bins, you're already more eco-savvy than you think. It's just as easy to do even more to help save the earth, and Generation Green shows you how. This book: Lays out the inside scoop on the biggest issues affecting our planet, such as global warming and overflowing landfills Offers dozens of tips on how to shop, dress, eat, and travel the green way Includes interviews with teens like you who are involved with fun, innovative green causes Shows that being environmentally conscious can be a natural part of your life -- and your generation's contribution to turning things around. It doesn't matter if you can't vote or drive. Your efforts -- big or small -- will contribute to saving the planet. It's time for all of us to take action. It's time to go green!
Book Synopsis Generation Green Ultimate Teen Guide to Living an Eco Friendly Life by : Linda Sivertsen
Download or read book Generation Green Ultimate Teen Guide to Living an Eco Friendly Life written by Linda Sivertsen and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
We all know about the Earth's environmental crisis, but there is someone who can truly make a difference: you. If you text your friends or chat with them online, download music to your iPod, or toss bottles and papers into recycling bins, you're already more eco-savvy than you think. It's just as easy to do even more to help save the earth, and Generation Green shows you how. This book: Lays out the inside scoop on the biggest issues affecting our planet, such as global warming and overflowing landfills Offers dozens of tips on how to shop, dress, eat, and travel the green way Includes interviews with teens like you who are involved with fun, innovative green causes Shows that being environmentally conscious can be a natural part of your life -- and your generation's contribution to turning things around.It doesn't matter if you can't vote or drive. Your efforts -- big or small -- will contribute to saving the planet. It's time for all of us to take action. It's time to go green!
Book Synopsis Generation Green by : Linda Sivertsen
Download or read book Generation Green written by Linda Sivertsen and published by . This book was released on 2008-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know about the Earth's environmental crisis, but there is someone who can truly make a difference: you. If you text your friends or chat with them online, download music to your iPod, or toss bottles and papers into recycling bins, you're already more eco-savvy than you think. It's just as easy to do even more to help save the earth, and Generation Green shows you how. This book: Lays out the inside scoop on the biggest issues affecting our planet, such as global warming and overflowing landfills Offers dozens of tips on how to shop, dress, eat, and travel the green way Includes interviews with teens like you who are involved with fun, innovative green causes Shows that being environmentally conscious can be a natural part of your life -- and your generation's contribution to turning things around.It doesn't matter if you can't vote or drive. Your efforts -- big or small -- will contribute to saving the planet. It's time for all of us to take action. It's time to go green!
What does living green mean? For some, it means making a commitment to reduce, reuse, and recycle every day. For others, it also means respecting and conserving our natural resources, so they will be available in the future. In Living Green: The Ultimate Teen Guide, readers learn why protecting the environment is such a crucial undertaking and why and how young adults should take up this important cause. Living Green demonstrates how reckless indifference to our planet’s needs jeopardizes not only plants and animals but the existence of mankind. This volume addresses such concerns as leaving a low carbon footprint, protecting wildlife, saving natural resources, conserving trees and gardens, and fighting for environmental justice. Most importantly, Living Green explores the many ways that teens can make a difference—in their homes, communities, and in the world at large. While some of the teen efforts described here may be familiar, the author also focuses on issues seldom addressed, such as dumping toxic waste on poor and powerless communities. The book includes quotes from green advocates and teens who consider themselves eco-friendly, as well as useful advice that will help young adults embrace a lifestyle that will positively affect generations to come.
Book Synopsis Living Green by : Kathlyn Gay
Download or read book Living Green written by Kathlyn Gay and published by Scarecrow Press. This book was released on 2012-03-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does living green mean? For some, it means making a commitment to reduce, reuse, and recycle every day. For others, it also means respecting and conserving our natural resources, so they will be available in the future. In Living Green: The Ultimate Teen Guide, readers learn why protecting the environment is such a crucial undertaking and why and how young adults should take up this important cause. Living Green demonstrates how reckless indifference to our planet’s needs jeopardizes not only plants and animals but the existence of mankind. This volume addresses such concerns as leaving a low carbon footprint, protecting wildlife, saving natural resources, conserving trees and gardens, and fighting for environmental justice. Most importantly, Living Green explores the many ways that teens can make a difference—in their homes, communities, and in the world at large. While some of the teen efforts described here may be familiar, the author also focuses on issues seldom addressed, such as dumping toxic waste on poor and powerless communities. The book includes quotes from green advocates and teens who consider themselves eco-friendly, as well as useful advice that will help young adults embrace a lifestyle that will positively affect generations to come.
Book Synopsis A Teen Guide to Eco-Leisure by : Neil Morris
Download or read book A Teen Guide to Eco-Leisure written by Neil Morris and published by Heinemann-Raintree Library. This book was released on 2013 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips and hints for eco-friendly traveling.
Provides practical advice about living an eco-conscious life including the sourcing of eco-friendly clothes, and how they can apply a range of 'R's, such as recycling, reusing, and reducing consumption, to an imaginative range of fashion projects.
Book Synopsis A Teen Guide to Eco-Fashion by : Liz Gogerly
Download or read book A Teen Guide to Eco-Fashion written by Liz Gogerly and published by Heinemann-Raintree Library. This book was released on 2013 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides practical advice about living an eco-conscious life including the sourcing of eco-friendly clothes, and how they can apply a range of 'R's, such as recycling, reusing, and reducing consumption, to an imaginative range of fashion projects.
Eco-Guides are trendy, stylish books that give school-age readers realistic and practical advice on how they can live an eco-conscious life, right now. And that action can be taken by themselves, with their family, or as part of a school or community group. In this book, readers learn how to work with community groups on eco-projects and are inspired to be part of eco-classes or eco-schools.
Book Synopsis A Teen Guide to Being Eco in Your Community by : Cath Senker
Download or read book A Teen Guide to Being Eco in Your Community written by Cath Senker and published by Capstone. This book was released on 2020-04-30 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eco-Guides are trendy, stylish books that give school-age readers realistic and practical advice on how they can live an eco-conscious life, right now. And that action can be taken by themselves, with their family, or as part of a school or community group. In this book, readers learn how to work with community groups on eco-projects and are inspired to be part of eco-classes or eco-schools.
Jenn Savedge's book is packed with tips that teens can easily do to green up the world that they inhabit. Thee are also a few more challenging actions (like starting a school recycling program) for those ready to take their environmentalism up a notch. Jenn has done an impressive job creating a straightforwrd, well-organized reference book full of tips, resources and advice for eco-friendy teens. She not only explains the how's of going green; she explains the why's too, and helps teens to understand the importance of the part they can play in caring for the planet. - Robin Shreeves, Mother Nature Network Today’s teenagers are standing at the crossroads of environmental history. Global warming will fundamentally change the world as they know it within their lifetime. But how to keep their healthy environmental awareness from becoming environmental anxiety? The secret is to provide them with education and tools for positive action. Written in easily accessible language, The Green Teen combines simple and quick eco-friendly tips, interviews with “green teens,” ideas for organizing and communicating environmental change, and a host of resources in a handy “grab-and-go” format. Teens will learn: How the choices they make each day impact the environment How to fit eco-friendly decisions into their tight schedules and budgets How to effectively get today’s decision makers involved in environmental stewardship Teens want to learn how to minimize their environmental impact at home, at school, and in their communities and get their concerns recognized by school officials, politicians, media, and even their own parents. The Green Teen is the book that will help them do it, and it is also a must-read for parents, grandparents, teachers, and school administrators who want to help the next generation make environmentally responsible choices. Jenn Savedge is the author of The Green Parent: A Kid-Friendly Guide to Earth-Friendly Living, an avid environmentalist, and a recognized authority and frequent speaker on reducing the environmental impact of the family. Her articles have appeared in national print and on-line media, www.thegreenparent.com.
Book Synopsis The Green Teen by : Jenn Savedge
Download or read book The Green Teen written by Jenn Savedge and published by New Society Publishers. This book was released on 2009-05-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jenn Savedge's book is packed with tips that teens can easily do to green up the world that they inhabit. Thee are also a few more challenging actions (like starting a school recycling program) for those ready to take their environmentalism up a notch. Jenn has done an impressive job creating a straightforwrd, well-organized reference book full of tips, resources and advice for eco-friendy teens. She not only explains the how's of going green; she explains the why's too, and helps teens to understand the importance of the part they can play in caring for the planet. - Robin Shreeves, Mother Nature Network Today’s teenagers are standing at the crossroads of environmental history. Global warming will fundamentally change the world as they know it within their lifetime. But how to keep their healthy environmental awareness from becoming environmental anxiety? The secret is to provide them with education and tools for positive action. Written in easily accessible language, The Green Teen combines simple and quick eco-friendly tips, interviews with “green teens,” ideas for organizing and communicating environmental change, and a host of resources in a handy “grab-and-go” format. Teens will learn: How the choices they make each day impact the environment How to fit eco-friendly decisions into their tight schedules and budgets How to effectively get today’s decision makers involved in environmental stewardship Teens want to learn how to minimize their environmental impact at home, at school, and in their communities and get their concerns recognized by school officials, politicians, media, and even their own parents. The Green Teen is the book that will help them do it, and it is also a must-read for parents, grandparents, teachers, and school administrators who want to help the next generation make environmentally responsible choices. Jenn Savedge is the author of The Green Parent: A Kid-Friendly Guide to Earth-Friendly Living, an avid environmentalist, and a recognized authority and frequent speaker on reducing the environmental impact of the family. Her articles have appeared in national print and on-line media, www.thegreenparent.com.
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Book Synopsis The New Rules of Green Marketing by : Jacquelyn Ottman
Download or read book The New Rules of Green Marketing written by Jacquelyn Ottman and published by Routledge. This book was released on 2017-10-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Suggests different ways of being eco-conscious with food, including using gray water in the garden, knowing where a product comes from to find its environmental impact, and tips on saving energy in the kitchen.
Book Synopsis A Teen Guide to Eco-Gardening, Food, and Cooking by : Jen Green
Download or read book A Teen Guide to Eco-Gardening, Food, and Cooking written by Jen Green and published by Heinemann-Raintree Library. This book was released on 2013 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggests different ways of being eco-conscious with food, including using gray water in the garden, knowing where a product comes from to find its environmental impact, and tips on saving energy in the kitchen.
