Generic Commodity Promotion and Product Differentiation

Generic Commodity Promotion and Product Differentiation

Author: John Michael Crespi

Publisher:

Published: 2000

Total Pages: 290

ISBN-13:

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Book Synopsis Generic Commodity Promotion and Product Differentiation by : John Michael Crespi

Download or read book Generic Commodity Promotion and Product Differentiation written by John Michael Crespi and published by . This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Commodity Advertising

Commodity Advertising

Author: Olan D. Forker

Publisher: Lexington Books

Published: 1993

Total Pages: 322

ISBN-13: 9780029104057

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To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.


Book Synopsis Commodity Advertising by : Olan D. Forker

Download or read book Commodity Advertising written by Olan D. Forker and published by Lexington Books. This book was released on 1993 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.


Commodity Marketing

Commodity Marketing

Author: Margit Enke

Publisher: Springer Nature

Published: 2022-04-22

Total Pages: 421

ISBN-13: 3030906574

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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.


Book Synopsis Commodity Marketing by : Margit Enke

Download or read book Commodity Marketing written by Margit Enke and published by Springer Nature. This book was released on 2022-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.


Annotated Bibliography of Generic Commodity Promotion Research

Annotated Bibliography of Generic Commodity Promotion Research

Author: Susan J. Hurst

Publisher:

Published: 1991

Total Pages: 78

ISBN-13:

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Book Synopsis Annotated Bibliography of Generic Commodity Promotion Research by : Susan J. Hurst

Download or read book Annotated Bibliography of Generic Commodity Promotion Research written by Susan J. Hurst and published by . This book was released on 1991 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Handbook of Research on Cooperatives and Mutuals

Handbook of Research on Cooperatives and Mutuals

Author: Matthew S. Elliott

Publisher: Edward Elgar Publishing

Published: 2023-02-14

Total Pages: 593

ISBN-13: 1802202617

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This incisive Handbook provides a global update on the state of knowledge in cooperatives and mutuals, expertly describing future directions for research and education. Showcasing extensive discussions of cooperative theory, Matthew S. Elliott and Michael A. Boland, and the contributors, assess cooperatives' social, economic and environmental effects and analyse the impact of regional and cultural features that make cooperatives unique.


Book Synopsis Handbook of Research on Cooperatives and Mutuals by : Matthew S. Elliott

Download or read book Handbook of Research on Cooperatives and Mutuals written by Matthew S. Elliott and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This incisive Handbook provides a global update on the state of knowledge in cooperatives and mutuals, expertly describing future directions for research and education. Showcasing extensive discussions of cooperative theory, Matthew S. Elliott and Michael A. Boland, and the contributors, assess cooperatives' social, economic and environmental effects and analyse the impact of regional and cultural features that make cooperatives unique.


ACS Research Report

ACS Research Report

Author:

Publisher:

Published: 1989

Total Pages: 40

ISBN-13:

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Book Synopsis ACS Research Report by :

Download or read book ACS Research Report written by and published by . This book was released on 1989 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Technical Bulletin

Technical Bulletin

Author: Theresa Y. Sun

Publisher:

Published: 1995

Total Pages: 58

ISBN-13:

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Book Synopsis Technical Bulletin by : Theresa Y. Sun

Download or read book Technical Bulletin written by Theresa Y. Sun and published by . This book was released on 1995 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Economics of Commodity Promotion Programs

The Economics of Commodity Promotion Programs

Author: Harry Mason Kaiser

Publisher: Peter Lang

Published: 2005

Total Pages: 448

ISBN-13: 9780820472713

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Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.


Book Synopsis The Economics of Commodity Promotion Programs by : Harry Mason Kaiser

Download or read book The Economics of Commodity Promotion Programs written by Harry Mason Kaiser and published by Peter Lang. This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.


The Genus Citrus

The Genus Citrus

Author: Manuel Talon

Publisher: Woodhead Publishing

Published: 2020-01-21

Total Pages: 540

ISBN-13: 012812217X

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The Genus Citrus presents the enormous amount of new knowledge that has been generated in recent years on nearly all topics related to citrus. Beginning with an overview of the fundamental principles and understanding of citrus biology and behavior, the book provides a comprehensive view from Citrus evolution to current market importance. Reporting on new insights supported by the elucidation of the citrus genome sequence, it presents groundbreaking theories and fills in previous knowledge gaps. Because citrus is among the most difficult plants to improve through traditional breeding, citrus researchers, institutions and industries must quickly learn to adapt to new developments, knowledge and technologies to address the biological constraints of a unique fruit-tree such as citrus. Despite the challenges of working with citrus, tremendous progress has been made, mostly through advances in molecular biology and genomics. This book is valuable for all those involved with researching and advancing, producing, processing, and delivering citrus products. Includes the most current research on citrus genomic information Provides the first detailed description of citrus origin, a new proposal for citrus taxonomy, and a redefinition of the genus Citrus Details citrus challenges including climate change, global disease impacts, and plant improvement strategies


Book Synopsis The Genus Citrus by : Manuel Talon

Download or read book The Genus Citrus written by Manuel Talon and published by Woodhead Publishing. This book was released on 2020-01-21 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Genus Citrus presents the enormous amount of new knowledge that has been generated in recent years on nearly all topics related to citrus. Beginning with an overview of the fundamental principles and understanding of citrus biology and behavior, the book provides a comprehensive view from Citrus evolution to current market importance. Reporting on new insights supported by the elucidation of the citrus genome sequence, it presents groundbreaking theories and fills in previous knowledge gaps. Because citrus is among the most difficult plants to improve through traditional breeding, citrus researchers, institutions and industries must quickly learn to adapt to new developments, knowledge and technologies to address the biological constraints of a unique fruit-tree such as citrus. Despite the challenges of working with citrus, tremendous progress has been made, mostly through advances in molecular biology and genomics. This book is valuable for all those involved with researching and advancing, producing, processing, and delivering citrus products. Includes the most current research on citrus genomic information Provides the first detailed description of citrus origin, a new proposal for citrus taxonomy, and a redefinition of the genus Citrus Details citrus challenges including climate change, global disease impacts, and plant improvement strategies


US Programs Affecting Food and Agricultural Marketing

US Programs Affecting Food and Agricultural Marketing

Author: Walter J. Armbruster

Publisher: Springer Science & Business Media

Published: 2012-11-06

Total Pages: 541

ISBN-13: 1461449308

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This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.


Book Synopsis US Programs Affecting Food and Agricultural Marketing by : Walter J. Armbruster

Download or read book US Programs Affecting Food and Agricultural Marketing written by Walter J. Armbruster and published by Springer Science & Business Media. This book was released on 2012-11-06 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.