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GRASPED Aging and Gerontology

Author: Steven Brough

Publisher: GRASPED Digital

Published: 2024-04-12

Total Pages: 34

ISBN-13:

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"GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" offers a groundbreaking exploration into the world of digital marketing tailored specifically for the aging population. This comprehensive guide delves into the unique preferences, challenges, and opportunities that come with marketing to older adults, a demographic often overlooked in the digital realm. From understanding the digital habits of seniors to creating accessible and relevant content, this collection provides marketers with the insights needed to engage effectively with older consumers. Highlighting the importance of empathy, inclusivity, and technological simplicity, it equips professionals with the tools to craft campaigns that resonate deeply with this audience, ensuring that products and services designed to enhance the lives of older adults are communicated with clarity and relevance. As the global population ages, the need for digital marketing strategies that cater specifically to the older demographic becomes increasingly critical. "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" introduces marketers to the nuanced approach required to connect with and engage this growing audience. This introduction sets the foundation for a deep dive into the world of aging and digital consumption, challenging common stereotypes and uncovering the diverse digital behaviors of older adults. It emphasizes the potential for digital platforms to not only reach this demographic but to also provide meaningful content and services that enhance their quality of life. Marketers are invited to explore these pages to discover the keys to unlocking the vast potential of the senior market through thoughtful, respectful, and informed digital marketing strategies. The unique selling proposition of "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" is its targeted focus on the intersection of digital marketing and the needs and preferences of the aging population. Unlike general marketing guides, this set offers a specialized look at how to effectively reach and engage older consumers in the digital space—a demographic increasingly online yet frequently overlooked by marketers. It stands out by providing actionable strategies for creating accessible, engaging, and meaningful digital content tailored to seniors, supported by insights into their online behaviors and preferences. This guide serves as an invaluable resource for marketers aiming to bridge the digital divide and connect with the older demographic in respectful, relevant, and impactful ways, making it a pioneering asset in the field of digital marketing.

Book Synopsis GRASPED Aging and Gerontology by : Steven Brough

Download or read book GRASPED Aging and Gerontology written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" offers a groundbreaking exploration into the world of digital marketing tailored specifically for the aging population. This comprehensive guide delves into the unique preferences, challenges, and opportunities that come with marketing to older adults, a demographic often overlooked in the digital realm. From understanding the digital habits of seniors to creating accessible and relevant content, this collection provides marketers with the insights needed to engage effectively with older consumers. Highlighting the importance of empathy, inclusivity, and technological simplicity, it equips professionals with the tools to craft campaigns that resonate deeply with this audience, ensuring that products and services designed to enhance the lives of older adults are communicated with clarity and relevance. As the global population ages, the need for digital marketing strategies that cater specifically to the older demographic becomes increasingly critical. "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" introduces marketers to the nuanced approach required to connect with and engage this growing audience. This introduction sets the foundation for a deep dive into the world of aging and digital consumption, challenging common stereotypes and uncovering the diverse digital behaviors of older adults. It emphasizes the potential for digital platforms to not only reach this demographic but to also provide meaningful content and services that enhance their quality of life. Marketers are invited to explore these pages to discover the keys to unlocking the vast potential of the senior market through thoughtful, respectful, and informed digital marketing strategies. The unique selling proposition of "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" is its targeted focus on the intersection of digital marketing and the needs and preferences of the aging population. Unlike general marketing guides, this set offers a specialized look at how to effectively reach and engage older consumers in the digital space—a demographic increasingly online yet frequently overlooked by marketers. It stands out by providing actionable strategies for creating accessible, engaging, and meaningful digital content tailored to seniors, supported by insights into their online behaviors and preferences. This guide serves as an invaluable resource for marketers aiming to bridge the digital divide and connect with the older demographic in respectful, relevant, and impactful ways, making it a pioneering asset in the field of digital marketing.

Old Age in Modern Society

Author: Christina R. Victor

Publisher: Springer

Published: 2013-11-11

Total Pages: 270

ISBN-13: 1489930752

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Old age is a part of the lifecycle about which there are numerous myths and stereotypes. To present an overstatement of commonly held beliefs, the old are portrayed as dependent individuals, characterized by a lack of social autonomy, unloved and neglected by both their immediate family and friends; and posing a threat to the living standards of younger age groups by being a 'burden' that consumes without producing. Older people are perceived as a single homogeneous group, and the experiment of ageing characterized as being the same for all individuals, irrespective of the diversity of their circumstances before the onset of old age. In this book, detailed statistical material is used to portray the circum stances of older people in modern society in an attempt to evaluate the appropriateness (or otherwise) of the major stereotypes of later life. This volume does not address ageing from a psychological or micro-social per spective. In particular, we do not explore major issues relating to old age. Rather we feel that, from the extensive collection of surveys concerned with the elderly, we can provide a context within which individual eld erly people can be studied from more anthropological or biographical perspectives.

Book Synopsis Old Age in Modern Society by : Christina R. Victor

Download or read book Old Age in Modern Society written by Christina R. Victor and published by Springer. This book was released on 2013-11-11 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Old age is a part of the lifecycle about which there are numerous myths and stereotypes. To present an overstatement of commonly held beliefs, the old are portrayed as dependent individuals, characterized by a lack of social autonomy, unloved and neglected by both their immediate family and friends; and posing a threat to the living standards of younger age groups by being a 'burden' that consumes without producing. Older people are perceived as a single homogeneous group, and the experiment of ageing characterized as being the same for all individuals, irrespective of the diversity of their circumstances before the onset of old age. In this book, detailed statistical material is used to portray the circum stances of older people in modern society in an attempt to evaluate the appropriateness (or otherwise) of the major stereotypes of later life. This volume does not address ageing from a psychological or micro-social per spective. In particular, we do not explore major issues relating to old age. Rather we feel that, from the extensive collection of surveys concerned with the elderly, we can provide a context within which individual eld erly people can be studied from more anthropological or biographical perspectives.

Training Needs in Gerontology: Hearings held Washington, D.C. June 21, 1973

Author: United States. Congress. Senate. Special Committee on Aging

Publisher:

Published: 1973

Total Pages: 84

ISBN-13:

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Book Synopsis Training Needs in Gerontology: Hearings held Washington, D.C. June 21, 1973 by : United States. Congress. Senate. Special Committee on Aging

Download or read book Training Needs in Gerontology: Hearings held Washington, D.C. June 21, 1973 written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 1973 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Aging

Author: Lewis R. Aiken

Publisher: SAGE Publications

Published: 1994-08-17

Total Pages: 485

ISBN-13: 1452267669

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The aging process is a complex, sometimes mysterious evolution we will all experience: In this interdisciplinary text, author Lewis R. Aiken acquaints you with the elements and effects influencing people in the later stages of life. Beginning with an historical overview of gerontology, Aiken discusses both pragmatic and philosophical concerns within the field. Factors impacting the process and results of aging are carefully outlined and explicated; these address such areas as biology, psychology, sociology, economics, and politics. The interpersonal variability of the older population is stressed throughout the book, recognizing gender, ethnic, racial, and cultural differences. Each chapter concludes with a thorough review of the material covered, a series of questions and activities designed to enhance the learning experience, and a list of suggested readings that expand on the topics being discussed. Clearly written, authoritative, rich in information and integration of research material in a wide range of disciplines, Aging: An Introduction to Gerontology is valuable for undergraduate, certificate, and community college programs in gerontology as well as graduate courses in applied professional disciplines. "The book makes a contribution to the field, it is a praiseworthy effort and it has substantive merit. . . . It reveals competence, good grasp of the subject matter, and a very good integration of research material in a wide range of disciplines. The information is generally very much up to date and relevant. It constitutes the right introduction for people interested to learn about the field of gerontology. The text is lucid, clearly written, and easy to read. It is definitely well attuned to its targeted audience. It introduces technical terminology with all the proper caveats and facilitates its comprehension with a glossary." --Abraham Monk, School of Social Work, Columbia University "This is a basic textbook of human gerontology that comprehensively covers aging and the aged, with a special emphasis on the psychology of aging. The purpose is to review what is known about aging and older adulthood, the methods by which this information is obtained, and to provide practical guidelines for dealing with the problems of an aged population. The author meets these goals very well. This book is written for undergraduate and graduate students. Even geriatricians in training will find this a lucid exposition of human gerontology. This book′s well-organized chapters are clearly illustrated. There are boxes that highlight concepts and a list of further readings in addition to well-cited references. At the end of each chapter, there are questions and exercises. This textbook is a welcome addition to the field. It is very well written and organized. Both teachers and students will enjoy using this textbook. Rating: 98." --Doody′s Health Sciences Book Review Journal "Aging is rich in information and integration of research material in a wide range of disciplines and valuable for undergraduate, certificate, and community college programs in gerontology and as well graduate courses in applied professional disciplines." --Turning Pages

Book Synopsis Aging by : Lewis R. Aiken

Download or read book Aging written by Lewis R. Aiken and published by SAGE Publications. This book was released on 1994-08-17 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aging process is a complex, sometimes mysterious evolution we will all experience: In this interdisciplinary text, author Lewis R. Aiken acquaints you with the elements and effects influencing people in the later stages of life. Beginning with an historical overview of gerontology, Aiken discusses both pragmatic and philosophical concerns within the field. Factors impacting the process and results of aging are carefully outlined and explicated; these address such areas as biology, psychology, sociology, economics, and politics. The interpersonal variability of the older population is stressed throughout the book, recognizing gender, ethnic, racial, and cultural differences. Each chapter concludes with a thorough review of the material covered, a series of questions and activities designed to enhance the learning experience, and a list of suggested readings that expand on the topics being discussed. Clearly written, authoritative, rich in information and integration of research material in a wide range of disciplines, Aging: An Introduction to Gerontology is valuable for undergraduate, certificate, and community college programs in gerontology as well as graduate courses in applied professional disciplines. "The book makes a contribution to the field, it is a praiseworthy effort and it has substantive merit. . . . It reveals competence, good grasp of the subject matter, and a very good integration of research material in a wide range of disciplines. The information is generally very much up to date and relevant. It constitutes the right introduction for people interested to learn about the field of gerontology. The text is lucid, clearly written, and easy to read. It is definitely well attuned to its targeted audience. It introduces technical terminology with all the proper caveats and facilitates its comprehension with a glossary." --Abraham Monk, School of Social Work, Columbia University "This is a basic textbook of human gerontology that comprehensively covers aging and the aged, with a special emphasis on the psychology of aging. The purpose is to review what is known about aging and older adulthood, the methods by which this information is obtained, and to provide practical guidelines for dealing with the problems of an aged population. The author meets these goals very well. This book is written for undergraduate and graduate students. Even geriatricians in training will find this a lucid exposition of human gerontology. This book′s well-organized chapters are clearly illustrated. There are boxes that highlight concepts and a list of further readings in addition to well-cited references. At the end of each chapter, there are questions and exercises. This textbook is a welcome addition to the field. It is very well written and organized. Both teachers and students will enjoy using this textbook. Rating: 98." --Doody′s Health Sciences Book Review Journal "Aging is rich in information and integration of research material in a wide range of disciplines and valuable for undergraduate, certificate, and community college programs in gerontology and as well graduate courses in applied professional disciplines." --Turning Pages

Annual Review of Gerontology and Geriatrics, Volume 32, 2012

Author: Bert Hayslip, Jr., PhD

Publisher: Springer Publishing Company

Published: 2012-02-01

Total Pages: 329

ISBN-13: 082610875X

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"This collection is a timely and excellent contribution to the study of resilience and the field of gerontology."--Anthropology and Aging Quarterly This state-of-the science, multidisciplinary Annual Review of Gerontology and Geriatrics provides a comprehensive examination of critical issues on resilience in a variety of life domains central to the well-being of older persons. It examines the role of resilience in determining adjustment and function in the domains of health, grief and bereavement, physical activity and functioning, spirituality, work, retirement, intellectual/cognitive functioning, coping with life events, care giving, and mental health interventions. The first section of the book addresses such domains of resilience as immunological function, stress and mood disorders, emotional and cognitive resilience, adjustment to cultural and environmental changes, and spirituality. Section two is concerned with practical applications of resilience. A developmental family perspective is used to examine differences in adaptation to age-related challenges. The role of resilience in geriatric rehabilitation is discussed as is adaptive coping in regard to loss and trauma. The text also explores resilience in regard to career management, retirement, and volunteerism, considers resilience as a component of health in regard to public policy, and examines exemplary public health programs and policies and the relationship of resilience to health care finance. Also addressed is resilience in caregiving as a mutually beneficial process, clinical interventions that enhance resilience, and resilience from a lifespan developmental perspective. Key Features: Synthesizes the best current research in the field, with direct practice implications Addresses resilience in regard to immunological function, emotional and cognitive resilience, and spirituality Explores the role of resilience in geriatric rehabilitation, career management and retirement, person-environ fit, and public health and policy Examines directions for future research and resilience-oriented interventions

Book Synopsis Annual Review of Gerontology and Geriatrics, Volume 32, 2012 by : Bert Hayslip, Jr., PhD

Download or read book Annual Review of Gerontology and Geriatrics, Volume 32, 2012 written by Bert Hayslip, Jr., PhD and published by Springer Publishing Company. This book was released on 2012-02-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection is a timely and excellent contribution to the study of resilience and the field of gerontology."--Anthropology and Aging Quarterly This state-of-the science, multidisciplinary Annual Review of Gerontology and Geriatrics provides a comprehensive examination of critical issues on resilience in a variety of life domains central to the well-being of older persons. It examines the role of resilience in determining adjustment and function in the domains of health, grief and bereavement, physical activity and functioning, spirituality, work, retirement, intellectual/cognitive functioning, coping with life events, care giving, and mental health interventions. The first section of the book addresses such domains of resilience as immunological function, stress and mood disorders, emotional and cognitive resilience, adjustment to cultural and environmental changes, and spirituality. Section two is concerned with practical applications of resilience. A developmental family perspective is used to examine differences in adaptation to age-related challenges. The role of resilience in geriatric rehabilitation is discussed as is adaptive coping in regard to loss and trauma. The text also explores resilience in regard to career management, retirement, and volunteerism, considers resilience as a component of health in regard to public policy, and examines exemplary public health programs and policies and the relationship of resilience to health care finance. Also addressed is resilience in caregiving as a mutually beneficial process, clinical interventions that enhance resilience, and resilience from a lifespan developmental perspective. Key Features: Synthesizes the best current research in the field, with direct practice implications Addresses resilience in regard to immunological function, emotional and cognitive resilience, and spirituality Explores the role of resilience in geriatric rehabilitation, career management and retirement, person-environ fit, and public health and policy Examines directions for future research and resilience-oriented interventions

Handbook of Aging and the Social Sciences

Author: Kenneth Ferraro

Publisher: Academic Press

Published: 2021-01-09

Total Pages: 461

ISBN-13: 0128162856

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Handbook of Aging and the Social Sciences, Ninth Edition, provides a comprehensive synthesis of the latest research findings in the science of aging. The complexities of population dynamics, cohort succession and policy changes modify the world and its inhabitants in ways that must be vigilantly monitored. Completely revised, this edition not only includes the foundational, classic themes of aging research, but also a rich array of emerging topics and perspectives that advance the field in exciting ways. New topics include families, immigration, social factors and cognition, caregiving, neighborhoods and built environments, natural disasters, religion and health, and sexual behavior, among others. This book will serve as a useful resource and an inspiration to those searching for ways to contribute to the aging enterprise. Includes aging topics at both the micro- and macro-level Addresses the intersection of individual and aggregate factors Covers a spectrum of disciplines, including demography, economics, epidemiology, gerontology, political science, psychology, social work, sociology and statistics Brings together the work of almost fifty leading scholars to provide a deeper understanding of aging

Book Synopsis Handbook of Aging and the Social Sciences by : Kenneth Ferraro

Download or read book Handbook of Aging and the Social Sciences written by Kenneth Ferraro and published by Academic Press. This book was released on 2021-01-09 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Aging and the Social Sciences, Ninth Edition, provides a comprehensive synthesis of the latest research findings in the science of aging. The complexities of population dynamics, cohort succession and policy changes modify the world and its inhabitants in ways that must be vigilantly monitored. Completely revised, this edition not only includes the foundational, classic themes of aging research, but also a rich array of emerging topics and perspectives that advance the field in exciting ways. New topics include families, immigration, social factors and cognition, caregiving, neighborhoods and built environments, natural disasters, religion and health, and sexual behavior, among others. This book will serve as a useful resource and an inspiration to those searching for ways to contribute to the aging enterprise. Includes aging topics at both the micro- and macro-level Addresses the intersection of individual and aggregate factors Covers a spectrum of disciplines, including demography, economics, epidemiology, gerontology, political science, psychology, social work, sociology and statistics Brings together the work of almost fifty leading scholars to provide a deeper understanding of aging

Aging

Author:

Publisher:

Published: 1954

Total Pages: 156

ISBN-13:

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Book Synopsis Aging by :

Download or read book Aging written by and published by . This book was released on 1954 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brocklehurst's Textbook of Geriatric Medicine and Gerontology E-Book

Author: Howard M. Fillit

Publisher: Elsevier Health Sciences

Published: 2016-05-06

Total Pages: 1100

ISBN-13: 0702063444

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The leading reference in the field of geriatric care, Brocklehurst’s Textbook of Geriatric Medicine and Gerontology, 8th Edition, provides a contemporary, global perspective on topics of importance to today’s gerontologists, internal medicine physicians, and family doctors. An increased focus on frailty, along with coverage of key issues in gerontology, disease-specific geriatrics, and complex syndromes specific to the elderly, makes this 8th Edition the reference you’ll turn to in order to meet the unique challenges posed by this growing patient population. Consistent discussions of clinical manifestations, diagnosis, prevention, treatment, and more make reference quick and easy. More than 250 figures, including algorithms, photographs, and tables, complement the text and help you find what you need on a given condition. Clinical relevance of the latest scientific findings helps you easily apply the material to everyday practice. A new chapter on frailty, plus an emphasis on frailty throughout the book, addresses the complex medical and social issues that affect care, and the specific knowledge and skills essential for meeting your patients’ complex needs. New content brings you up to date with information on gerontechnology, emergency and pre-hospital care, HIV and aging, intensive treatment of older adults, telemedicine, the built environment, and transcultural geriatrics. New editor Professor John Young brings a fresh perspective and unique expertise to this edition.

Book Synopsis Brocklehurst's Textbook of Geriatric Medicine and Gerontology E-Book by : Howard M. Fillit

Download or read book Brocklehurst's Textbook of Geriatric Medicine and Gerontology E-Book written by Howard M. Fillit and published by Elsevier Health Sciences. This book was released on 2016-05-06 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading reference in the field of geriatric care, Brocklehurst’s Textbook of Geriatric Medicine and Gerontology, 8th Edition, provides a contemporary, global perspective on topics of importance to today’s gerontologists, internal medicine physicians, and family doctors. An increased focus on frailty, along with coverage of key issues in gerontology, disease-specific geriatrics, and complex syndromes specific to the elderly, makes this 8th Edition the reference you’ll turn to in order to meet the unique challenges posed by this growing patient population. Consistent discussions of clinical manifestations, diagnosis, prevention, treatment, and more make reference quick and easy. More than 250 figures, including algorithms, photographs, and tables, complement the text and help you find what you need on a given condition. Clinical relevance of the latest scientific findings helps you easily apply the material to everyday practice. A new chapter on frailty, plus an emphasis on frailty throughout the book, addresses the complex medical and social issues that affect care, and the specific knowledge and skills essential for meeting your patients’ complex needs. New content brings you up to date with information on gerontechnology, emergency and pre-hospital care, HIV and aging, intensive treatment of older adults, telemedicine, the built environment, and transcultural geriatrics. New editor Professor John Young brings a fresh perspective and unique expertise to this edition.

Research, Training and Practice in Clinical Medicine of Aging

Author: Leo Gitman

Publisher:

Published: 1970

Total Pages: 112

ISBN-13:

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Book Synopsis Research, Training and Practice in Clinical Medicine of Aging by : Leo Gitman

Download or read book Research, Training and Practice in Clinical Medicine of Aging written by Leo Gitman and published by . This book was released on 1970 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brocklehurst's Textbook of Geriatric Medicine and Gerontology E-Book

Author: Howard M. Fillit

Publisher: Elsevier Health Sciences

Published: 2010-05-10

Total Pages: 1171

ISBN-13: 1437720757

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Popular with generations of practitioners, Brocklehurst's Textbook of Geriatric Medicine and Gerontology has been the definitive reference of choice in the field of geriatric care. The new 7th Edition, by Howard M. Fillit, MD, Kenneth Rockwood, MD, and Kenneth Woodhouse, carries on this tradition with an increased clinical focus and updated coverage to help you meet the unique challenges posed by this growing patient population. Consistent discussions of clinical manifestations, diagnosis, prevention, treatment, and more make reference quick and easy, while over 255 illustrations compliment the text to help you find what you need on a given condition. Examples of the latest imaging studies depict the effects of aging on the brain, and new algorithms further streamline decision making. Emphasizes the clinical relevance of the latest scientific findings to help you easily apply the material to everyday practice. Features consistent discussions of clinical manifestations, diagnosis, prevention, treatment, and more that make reference quick and easy. Includes over 255 illustrations—including algorithms, photographs, and tables—that compliment the text to help you find what you need on a given condition. Provides summary boxes at the end of each chapter that highlight important points. Features the work of an expert author team, now led by Dr. Howard M. Fillit who provides an American perspective to complement the book’s traditional wealth of British expertise. Includes an expanded use of algorithms to streamline decision making. Presents more color images in the section on aging skin, offering a real-life perspective of conditions for enhanced diagnostic accuracy. Includes examples of the latest imaging studies to help you detect and classify changes to the brain during aging. Offers Grade A evidence-based references keyed to the relevant text.

Book Synopsis Brocklehurst's Textbook of Geriatric Medicine and Gerontology E-Book by : Howard M. Fillit

Download or read book Brocklehurst's Textbook of Geriatric Medicine and Gerontology E-Book written by Howard M. Fillit and published by Elsevier Health Sciences. This book was released on 2010-05-10 with total page 1171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular with generations of practitioners, Brocklehurst's Textbook of Geriatric Medicine and Gerontology has been the definitive reference of choice in the field of geriatric care. The new 7th Edition, by Howard M. Fillit, MD, Kenneth Rockwood, MD, and Kenneth Woodhouse, carries on this tradition with an increased clinical focus and updated coverage to help you meet the unique challenges posed by this growing patient population. Consistent discussions of clinical manifestations, diagnosis, prevention, treatment, and more make reference quick and easy, while over 255 illustrations compliment the text to help you find what you need on a given condition. Examples of the latest imaging studies depict the effects of aging on the brain, and new algorithms further streamline decision making. Emphasizes the clinical relevance of the latest scientific findings to help you easily apply the material to everyday practice. Features consistent discussions of clinical manifestations, diagnosis, prevention, treatment, and more that make reference quick and easy. Includes over 255 illustrations—including algorithms, photographs, and tables—that compliment the text to help you find what you need on a given condition. Provides summary boxes at the end of each chapter that highlight important points. Features the work of an expert author team, now led by Dr. Howard M. Fillit who provides an American perspective to complement the book’s traditional wealth of British expertise. Includes an expanded use of algorithms to streamline decision making. Presents more color images in the section on aging skin, offering a real-life perspective of conditions for enhanced diagnostic accuracy. Includes examples of the latest imaging studies to help you detect and classify changes to the brain during aging. Offers Grade A evidence-based references keyed to the relevant text.