How to Get to Great Ideas

How to Get to Great Ideas

Author: Dave Birss

Publisher: Nicholas Brealey

Published: 2019-04-02

Total Pages: 224

ISBN-13: 1473692172

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Sliver award winner in Business Reference 2020 Axiom Business Book Awards What makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.


Book Synopsis How to Get to Great Ideas by : Dave Birss

Download or read book How to Get to Great Ideas written by Dave Birss and published by Nicholas Brealey. This book was released on 2019-04-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sliver award winner in Business Reference 2020 Axiom Business Book Awards What makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

How to Have Great Ideas

How to Have Great Ideas

Author: John Ingledew

Publisher: Laurence King Publishing

Published: 2016-02-01

Total Pages: 184

ISBN-13: 1780679904

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How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.


Book Synopsis How to Have Great Ideas by : John Ingledew

Download or read book How to Have Great Ideas written by John Ingledew and published by Laurence King Publishing. This book was released on 2016-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.

How to Think About the Great Ideas

How to Think About the Great Ideas

Author: Mortimer Adler

Publisher: Open Court

Published: 2000-03-01

Total Pages: 554

ISBN-13: 081269693X

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Time magazine called Mortimer J. Adler a "philosopher for everyman." In this guide to considering the big questions, Adler addresses the topics all men and women ponder in the course of life, such as "What is love?", "How do we decide the right thing to do?", and, "What does it mean to be good?" Drawing on his extensive knowledge of Western literature, history, and philosophy, the author considers what is meant by democracy, law, emotion, language, truth, and other abstract concepts in light of more than two millennia of Western civilization and discourse. Adler's essays offer a remarkable and contemplative distillation of the Great Ideas of Western Thought.


Book Synopsis How to Think About the Great Ideas by : Mortimer Adler

Download or read book How to Think About the Great Ideas written by Mortimer Adler and published by Open Court. This book was released on 2000-03-01 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time magazine called Mortimer J. Adler a "philosopher for everyman." In this guide to considering the big questions, Adler addresses the topics all men and women ponder in the course of life, such as "What is love?", "How do we decide the right thing to do?", and, "What does it mean to be good?" Drawing on his extensive knowledge of Western literature, history, and philosophy, the author considers what is meant by democracy, law, emotion, language, truth, and other abstract concepts in light of more than two millennia of Western civilization and discourse. Adler's essays offer a remarkable and contemplative distillation of the Great Ideas of Western Thought.

Great Ideas in Psychology

Great Ideas in Psychology

Author: Fathali M. Moghaddam

Publisher: Simon and Schuster

Published: 2013-10-01

Total Pages: 320

ISBN-13: 1780744501

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This book focuses on the key ideas of the most important modern psychologists. Nineteen classic "great ideas" in psychology are critically assessed in their cultural and historical context, with topics ranging from neuroscience to personality, development to socio-cultural issues. The simple narrative style and chapter structure, combined with "critical thinking questions" and a shortlist of essential readings for further study at the end of each chapter, provides an ideal approach for anyone interested in learning about the key ideas and theories in psychology.


Book Synopsis Great Ideas in Psychology by : Fathali M. Moghaddam

Download or read book Great Ideas in Psychology written by Fathali M. Moghaddam and published by Simon and Schuster. This book was released on 2013-10-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the key ideas of the most important modern psychologists. Nineteen classic "great ideas" in psychology are critically assessed in their cultural and historical context, with topics ranging from neuroscience to personality, development to socio-cultural issues. The simple narrative style and chapter structure, combined with "critical thinking questions" and a shortlist of essential readings for further study at the end of each chapter, provides an ideal approach for anyone interested in learning about the key ideas and theories in psychology.

The Great Ideas

The Great Ideas

Author: Mortimer Jerome Adler

Publisher: Scribner

Published: 1999

Total Pages: 0

ISBN-13: 9780684859217

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Previously published: New York : Macmillan, 1992.


Book Synopsis The Great Ideas by : Mortimer Jerome Adler

Download or read book The Great Ideas written by Mortimer Jerome Adler and published by Scribner. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously published: New York : Macmillan, 1992.

The First Ten Books

The First Ten Books

Author: Confucius

Publisher: Penguin UK

Published: 2005-08-25

Total Pages: 91

ISBN-13: 0141967226

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Perhaps the most widely read thinker of all time, Confucius transformed Chinese philosophy with his belief that the greatest goal in life was pursuit of 'The Way': a search for virtue not as a means to rewards in this world or the next, but as the pinnacle of human existence.


Book Synopsis The First Ten Books by : Confucius

Download or read book The First Ten Books written by Confucius and published by Penguin UK. This book was released on 2005-08-25 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps the most widely read thinker of all time, Confucius transformed Chinese philosophy with his belief that the greatest goal in life was pursuit of 'The Way': a search for virtue not as a means to rewards in this world or the next, but as the pinnacle of human existence.

Great Ideas in Computer Science, second edition

Great Ideas in Computer Science, second edition

Author: Alan W. Biermann

Publisher: MIT Press

Published: 1997-03-06

Total Pages: 576

ISBN-13: 9780262522236

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In Great Ideas in Computer Science: A Gentle Introduction, Alan Biermann presents the "great ideas" of computer science that together comprise the heart of the field. He condenses a great deal of complex material into a manageable, accessible form. His treatment of programming, for example, presents only a few features of Pascal and restricts all programs to those constructions. Yet most of the important lessons in programming can be taught within these limitations. The student's knowledge of programming then provides the basis for understanding ideas in compilation, operating systems, complexity theory, noncomputability, and other topics. Whenever possible, the author uses common words instead of the specialized vocabulary that might confuse readers. Readers of the book will learn to write a variety of programs in Pascal, design switching circuits, study a variety of Von Neumann and parallel architectures, hand simulate a computer, examine the mechanisms of an operating system, classify various computations as tractable or intractable, learn about noncomputability, and explore many of the important issues in artificial intelligence. This second edition has new chapters on simulation, operating systems, and networks. In addition, the author has upgraded many of the original chapters based on student and instructor comments, with a view toward greater simplicity and readability.


Book Synopsis Great Ideas in Computer Science, second edition by : Alan W. Biermann

Download or read book Great Ideas in Computer Science, second edition written by Alan W. Biermann and published by MIT Press. This book was released on 1997-03-06 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Great Ideas in Computer Science: A Gentle Introduction, Alan Biermann presents the "great ideas" of computer science that together comprise the heart of the field. He condenses a great deal of complex material into a manageable, accessible form. His treatment of programming, for example, presents only a few features of Pascal and restricts all programs to those constructions. Yet most of the important lessons in programming can be taught within these limitations. The student's knowledge of programming then provides the basis for understanding ideas in compilation, operating systems, complexity theory, noncomputability, and other topics. Whenever possible, the author uses common words instead of the specialized vocabulary that might confuse readers. Readers of the book will learn to write a variety of programs in Pascal, design switching circuits, study a variety of Von Neumann and parallel architectures, hand simulate a computer, examine the mechanisms of an operating system, classify various computations as tractable or intractable, learn about noncomputability, and explore many of the important issues in artificial intelligence. This second edition has new chapters on simulation, operating systems, and networks. In addition, the author has upgraded many of the original chapters based on student and instructor comments, with a view toward greater simplicity and readability.

Ten Great Ideas about Chance

Ten Great Ideas about Chance

Author: Persi Diaconis

Publisher: Princeton University Press

Published: 2019-10-08

Total Pages: 270

ISBN-13: 0691196397

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In the sixteenth and seventeenth centuries, gamblers and mathematicians transformed the idea of chance from a mystery into the discipline of probability, setting the stage for a series of breakthroughs that enabled or transformed innumerable fields, from gambling, mathematics, statistics, economics, and finance to physics and computer science. This book tells the story of ten great ideas about chance and the thinkers who developed them, tracing the philosophical implications of these ideas as well as their mathematical impact.


Book Synopsis Ten Great Ideas about Chance by : Persi Diaconis

Download or read book Ten Great Ideas about Chance written by Persi Diaconis and published by Princeton University Press. This book was released on 2019-10-08 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the sixteenth and seventeenth centuries, gamblers and mathematicians transformed the idea of chance from a mystery into the discipline of probability, setting the stage for a series of breakthroughs that enabled or transformed innumerable fields, from gambling, mathematics, statistics, economics, and finance to physics and computer science. This book tells the story of ten great ideas about chance and the thinkers who developed them, tracing the philosophical implications of these ideas as well as their mathematical impact.

All Groan Up

All Groan Up

Author: Paul Angone

Publisher: Zondervan

Published: 2015-04-21

Total Pages: 155

ISBN-13: 0310341434

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All Groan Up: Searching for Self, Faith, and A Freaking Job! is the story of the GenY/Millennial generation told through the individual story of author Paul Angone. It’s a story of struggle, hope, failure, and doubts in the twilight zone of growing up and being grown, connecting with his twentysomething post-college audience with raw honesty, humor, and hope.


Book Synopsis All Groan Up by : Paul Angone

Download or read book All Groan Up written by Paul Angone and published by Zondervan. This book was released on 2015-04-21 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: All Groan Up: Searching for Self, Faith, and A Freaking Job! is the story of the GenY/Millennial generation told through the individual story of author Paul Angone. It’s a story of struggle, hope, failure, and doubts in the twilight zone of growing up and being grown, connecting with his twentysomething post-college audience with raw honesty, humor, and hope.

On Friendship

On Friendship

Author: Michel de Montaigne

Publisher: Penguin

Published: 2005-09-06

Total Pages: 84

ISBN-13: 1101651156

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From the 100-part Penguin Great Ideas series comes a rumination on relationships, courtesy of one of the most influential French Renaissance philosophers. Michel de Montaigne was the originator of the modern essay form; in these diverse pieces he expresses his views on friendship, contemplates the idea that man is no different from any animal, argues that all cultures should be respected, and attempts, by an exploration of himself, to understand the nature of humanity. Penguin Great Ideas: Throughout history, some books have changed the world. They have transformed the way we see ourselves—and each other. They have inspired debate, dissent, war, and revolution. They have enlightened, outraged, provoked, and comforted. They have enriched lives—and destroyed them. Now Penguin Great Ideas brings you the works of the great thinkers, pioneers, radicals, and visionaries whose ideas shook civilization and helped make us who we are. Other titles in the series include Niccolò Machiavelli's The Prince, Thomas Paine's Common Sense, and Charles Darwin's On Natural Selection.


Book Synopsis On Friendship by : Michel de Montaigne

Download or read book On Friendship written by Michel de Montaigne and published by Penguin. This book was released on 2005-09-06 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 100-part Penguin Great Ideas series comes a rumination on relationships, courtesy of one of the most influential French Renaissance philosophers. Michel de Montaigne was the originator of the modern essay form; in these diverse pieces he expresses his views on friendship, contemplates the idea that man is no different from any animal, argues that all cultures should be respected, and attempts, by an exploration of himself, to understand the nature of humanity. Penguin Great Ideas: Throughout history, some books have changed the world. They have transformed the way we see ourselves—and each other. They have inspired debate, dissent, war, and revolution. They have enlightened, outraged, provoked, and comforted. They have enriched lives—and destroyed them. Now Penguin Great Ideas brings you the works of the great thinkers, pioneers, radicals, and visionaries whose ideas shook civilization and helped make us who we are. Other titles in the series include Niccolò Machiavelli's The Prince, Thomas Paine's Common Sense, and Charles Darwin's On Natural Selection.