Groundswell, Expanded and Revised Edition

Groundswell, Expanded and Revised Edition

Author: Charlene Li

Publisher: Harvard Business Press

Published: 2011-06-07

Total Pages: 352

ISBN-13: 1422143414

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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.


Book Synopsis Groundswell, Expanded and Revised Edition by : Charlene Li

Download or read book Groundswell, Expanded and Revised Edition written by Charlene Li and published by Harvard Business Press. This book was released on 2011-06-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Groundswell

Groundswell

Author: Charlene Li

Publisher: Harvard Business Press

Published: 2011

Total Pages: 354

ISBN-13: 1422161986

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Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.


Book Synopsis Groundswell by : Charlene Li

Download or read book Groundswell written by Charlene Li and published by Harvard Business Press. This book was released on 2011 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Groundswell: Winning In A World Transformed By Social Technologies

Groundswell: Winning In A World Transformed By Social Technologies

Author:

Publisher:

Published:

Total Pages: 304

ISBN-13: 9781422147566

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Book Synopsis Groundswell: Winning In A World Transformed By Social Technologies by :

Download or read book Groundswell: Winning In A World Transformed By Social Technologies written by and published by . This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Open Leadership

Open Leadership

Author: Charlene Li

Publisher: John Wiley & Sons

Published: 2010-04-27

Total Pages: 336

ISBN-13: 0470636696

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An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.


Book Synopsis Open Leadership by : Charlene Li

Download or read book Open Leadership written by Charlene Li and published by John Wiley & Sons. This book was released on 2010-04-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

The Love That Satisfies

The Love That Satisfies

Author: Christopher West

Publisher: Ascension Press

Published: 2014-06-26

Total Pages: 149

ISBN-13:

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The celebrated author of Theology of the Body Explained andTheology of the Body for Beginners offers compelling insights into Pope Benedict’s profound teaching on human and divine love. The Love That Satisfies is for all - whether married, single, or religious - who are seeking the face of true love in a wounded world. In The Love That Satisfies, Christopher West turns to the wisdom of both Popes Benedict XVI and John Paul II in order to shed some light on sexual love (eros) and its relationship with divine love (agape). Why is the love between man and woman so attractive and elusive, demanding and rewarding, restrictive and liberating, painful and ecstatic, messy and beautiful, maddening and fulfilling? Our world is saturated with sex but remains starved for love. Why? Perhaps as Waylon Jennings put it, we’re “Lookin' for love in all the wrong places, lookin' for love in too many faces.” Where, then, is the right place and whose, then, is the right face in which to look for love? By reflecting on key passages from Pope Benedict’s grand encyclical Deus Caritas Est, this book explores these and many other questions with the goal of pointing all who read it towards the love that satisfies. Those who give Pope Benedict’s teaching the attention it deserves will discover that the Catholic Church has a vision of sexual love far more glorious than anything Sigmund Freud, Hugh Hefner, Britney Spears, or Howard Stern could dream of or imagine. You doubt? This book will make you a believer.


Book Synopsis The Love That Satisfies by : Christopher West

Download or read book The Love That Satisfies written by Christopher West and published by Ascension Press. This book was released on 2014-06-26 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The celebrated author of Theology of the Body Explained andTheology of the Body for Beginners offers compelling insights into Pope Benedict’s profound teaching on human and divine love. The Love That Satisfies is for all - whether married, single, or religious - who are seeking the face of true love in a wounded world. In The Love That Satisfies, Christopher West turns to the wisdom of both Popes Benedict XVI and John Paul II in order to shed some light on sexual love (eros) and its relationship with divine love (agape). Why is the love between man and woman so attractive and elusive, demanding and rewarding, restrictive and liberating, painful and ecstatic, messy and beautiful, maddening and fulfilling? Our world is saturated with sex but remains starved for love. Why? Perhaps as Waylon Jennings put it, we’re “Lookin' for love in all the wrong places, lookin' for love in too many faces.” Where, then, is the right place and whose, then, is the right face in which to look for love? By reflecting on key passages from Pope Benedict’s grand encyclical Deus Caritas Est, this book explores these and many other questions with the goal of pointing all who read it towards the love that satisfies. Those who give Pope Benedict’s teaching the attention it deserves will discover that the Catholic Church has a vision of sexual love far more glorious than anything Sigmund Freud, Hugh Hefner, Britney Spears, or Howard Stern could dream of or imagine. You doubt? This book will make you a believer.

Active Hope (revised)

Active Hope (revised)

Author: Joanna Macy

Publisher: New World Library

Published: 2022-06-22

Total Pages: 290

ISBN-13: 1608687112

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The challenges we face can be difficult even to think about. Climate change, war, political polarization, economic upheaval, and the dying back of nature together create a planetary emergency of overwhelming proportions. This revised, tenth anniversary edition of Active Hope shows us how to strengthen our capacity to face these crises so that we can respond with unexpected resilience and creative power. Drawing on decades of teaching an empowerment approach known as the Work That Reconnects, the authors guide us through a transformational process informed by mythic journeys, modern psychology, spirituality, and holistic science. This process equips us with tools to face the mess we’re in and play our role in the collective transition, or Great Turning, to a life-sustaining society.


Book Synopsis Active Hope (revised) by : Joanna Macy

Download or read book Active Hope (revised) written by Joanna Macy and published by New World Library. This book was released on 2022-06-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges we face can be difficult even to think about. Climate change, war, political polarization, economic upheaval, and the dying back of nature together create a planetary emergency of overwhelming proportions. This revised, tenth anniversary edition of Active Hope shows us how to strengthen our capacity to face these crises so that we can respond with unexpected resilience and creative power. Drawing on decades of teaching an empowerment approach known as the Work That Reconnects, the authors guide us through a transformational process informed by mythic journeys, modern psychology, spirituality, and holistic science. This process equips us with tools to face the mess we’re in and play our role in the collective transition, or Great Turning, to a life-sustaining society.

Help Them Grow Or Watch Them Go

Help Them Grow Or Watch Them Go

Author: Beverly Kaye

Publisher: Berrett-Koehler Publishers

Published: 2012

Total Pages: 143

ISBN-13: 1609946324

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Kaye and Giulioni identify three broad types of conversations that have the power to motivate employees more deeply than any well-intentioned development event or process to help with career development.


Book Synopsis Help Them Grow Or Watch Them Go by : Beverly Kaye

Download or read book Help Them Grow Or Watch Them Go written by Beverly Kaye and published by Berrett-Koehler Publishers. This book was released on 2012 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kaye and Giulioni identify three broad types of conversations that have the power to motivate employees more deeply than any well-intentioned development event or process to help with career development.

The Engaged Leader

The Engaged Leader

Author: Charlene Li

Publisher: University of Pennsylvania Press

Published: 2015-03-17

Total Pages: 110

ISBN-13: 1613631359

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NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era. The Engaged Leader addresses why leaders need to master a new way of developing relationships and the science of applying the right tools to meet your strategic goals.


Book Synopsis The Engaged Leader by : Charlene Li

Download or read book The Engaged Leader written by Charlene Li and published by University of Pennsylvania Press. This book was released on 2015-03-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era. The Engaged Leader addresses why leaders need to master a new way of developing relationships and the science of applying the right tools to meet your strategic goals.

The Disruption Mindset

The Disruption Mindset

Author: Charlene Li

Publisher: Ideapress Publishing

Published: 2019

Total Pages: 0

ISBN-13: 9781940858708

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Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.


Book Synopsis The Disruption Mindset by : Charlene Li

Download or read book The Disruption Mindset written by Charlene Li and published by Ideapress Publishing. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

Fill These Hearts

Fill These Hearts

Author: Christopher West

Publisher: Image

Published: 2013-01-08

Total Pages: 226

ISBN-13: 0307987132

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The author of the Catholic best-seller, Theology of the Body Explained, examines the vital powers of the body, sexuality and spirituality that compel life pursuits, drawing on lessons from classical and contemporary disciplines including the Christian mystical tradition to challenge beliefs about Christianity's sexual oppressiveness while linking erotic impulses to a spiritual need for God.


Book Synopsis Fill These Hearts by : Christopher West

Download or read book Fill These Hearts written by Christopher West and published by Image. This book was released on 2013-01-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the Catholic best-seller, Theology of the Body Explained, examines the vital powers of the body, sexuality and spirituality that compel life pursuits, drawing on lessons from classical and contemporary disciplines including the Christian mystical tradition to challenge beliefs about Christianity's sexual oppressiveness while linking erotic impulses to a spiritual need for God.