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Download or read book Guide to Industry Special Issues written by and published by . This book was released on 1984 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Published: 1998
Total Pages: 212
ISBN-13: 9780309062688
DOWNLOAD EBOOKProvides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author: Albert N. Link
Publisher: Oxford University Press
Published: 2009-08-26
Total Pages: 209
ISBN-13: 0199708843
DOWNLOAD EBOOKGovernment acts as entrepreneur when its involvement in market activities is both innovative and characterized by entrepreneurial risk. Thinking of government as entrepreneur is a unique lens through which the authors of this book examine a specific subset of U.S. government policy actions. As such, their viewpoint underscores the purposeful intent of government, its ability to act in new and innovative ways, and its willingness to undertake policy actions that have uncertain outcomes. Viewing particular policy actions through an entrepreneurial lens is useful in two broad dimensions. First, it underscores the forward looking nature of policy makers as well as the need to evaluate the social outputs and outcomes of their behavior in terms of broad spillover impacts. Second, government acting as entrepreneur parallels in concept similar activities that occur in the private sector. Government as Entrepreneur is the first broad effort to emphasize the entrepreneurial aspects of governments. It is also the first systematic treatment of U.S. innovation policies to promote the formation of strategic research partnerships. It will foster a new perspective on the role of government and how incentives for government to act entrepreneurially might be institutionalized; it will serve as a vehicle for policy makers and scholars to think about the entrepreneurial actors in an economy, in a new way.
Download or read book Government as Entrepreneur written by Albert N. Link and published by Oxford University Press. This book was released on 2009-08-26 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government acts as entrepreneur when its involvement in market activities is both innovative and characterized by entrepreneurial risk. Thinking of government as entrepreneur is a unique lens through which the authors of this book examine a specific subset of U.S. government policy actions. As such, their viewpoint underscores the purposeful intent of government, its ability to act in new and innovative ways, and its willingness to undertake policy actions that have uncertain outcomes. Viewing particular policy actions through an entrepreneurial lens is useful in two broad dimensions. First, it underscores the forward looking nature of policy makers as well as the need to evaluate the social outputs and outcomes of their behavior in terms of broad spillover impacts. Second, government acting as entrepreneur parallels in concept similar activities that occur in the private sector. Government as Entrepreneur is the first broad effort to emphasize the entrepreneurial aspects of governments. It is also the first systematic treatment of U.S. innovation policies to promote the formation of strategic research partnerships. It will foster a new perspective on the role of government and how incentives for government to act entrepreneurially might be institutionalized; it will serve as a vehicle for policy makers and scholars to think about the entrepreneurial actors in an economy, in a new way.
Author: Steve S Barbarich
Publisher: Simon and Schuster
Published: 2000-07-01
Total Pages: 331
ISBN-13: 1440519587
DOWNLOAD EBOOKToday, one of the easiest ways to make money is to create and sell original ideas. Every year, more than 100,000 patents are granted in the U.S., creating a billion-dollar industry for those using intellectual property. With this book, would-be inventors can develop their ideas with low risk and a minimum of investment - without quitting their day jobs! Attorney and patent holder Steve Barbarich takes readers on an exciting journey through the patenting process. From concept to marketable product, there are step-by-step instructions that anyone can follow. This book features important information on: Choosing which ideas to pursue Taking your ideas into the marketplace Prototyping and test marketing Filing the proper forms Protecting your ideas And much more!
Download or read book Inventions And Patents written by Steve S Barbarich and published by Simon and Schuster. This book was released on 2000-07-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, one of the easiest ways to make money is to create and sell original ideas. Every year, more than 100,000 patents are granted in the U.S., creating a billion-dollar industry for those using intellectual property. With this book, would-be inventors can develop their ideas with low risk and a minimum of investment - without quitting their day jobs! Attorney and patent holder Steve Barbarich takes readers on an exciting journey through the patenting process. From concept to marketable product, there are step-by-step instructions that anyone can follow. This book features important information on: Choosing which ideas to pursue Taking your ideas into the marketplace Prototyping and test marketing Filing the proper forms Protecting your ideas And much more!
Author: Krishina Subramanyam
Publisher: CRC Press
Published: 2020-07-24
Total Pages: 436
ISBN-13: 1000147606
DOWNLOAD EBOOKThis book focuses on current practices in scientific and technical communication, historical aspects, and characteristics and bibliographic control of various forms of scientific and technical literature. It integrates the inventory approach for scientific and technical communication.
Download or read book Scientific and Technical Information Resources written by Krishina Subramanyam and published by CRC Press. This book was released on 2020-07-24 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on current practices in scientific and technical communication, historical aspects, and characteristics and bibliographic control of various forms of scientific and technical literature. It integrates the inventory approach for scientific and technical communication.
Author: Art Weinstein
Publisher: Routledge
Published: 2013-10-31
Total Pages: 260
ISBN-13: 1135185662
DOWNLOAD EBOOKDevelop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips. From the author: The most important thing I’ve learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with ’fuzzy’ business missions, unclear objectives, information that isn’t decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven’t developed an effective strategy for segmenting high-tech and industrial markets. They don’t have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization’s performance in new and existing business markets. Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue). Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines: how to conduct effective, cost-efficient, and profitable segmentation studies segmentation options such as differentiation and niche marketing defining business markets a 10-point program for segmenting business markets (planning and research) business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior) how North American Industrial Classification System (NAICS) has replaced SIC analysis criteria for choosing target markets implementing segmentation in business organizations how to conduct (and benefit from) a segmentation audit detailed segmentation studies on six companies—Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed and much more! Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.
Download or read book Handbook of Market Segmentation written by Art Weinstein and published by Routledge. This book was released on 2013-10-31 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips. From the author: The most important thing I’ve learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with ’fuzzy’ business missions, unclear objectives, information that isn’t decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven’t developed an effective strategy for segmenting high-tech and industrial markets. They don’t have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization’s performance in new and existing business markets. Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue). Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines: how to conduct effective, cost-efficient, and profitable segmentation studies segmentation options such as differentiation and niche marketing defining business markets a 10-point program for segmenting business markets (planning and research) business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior) how North American Industrial Classification System (NAICS) has replaced SIC analysis criteria for choosing target markets implementing segmentation in business organizations how to conduct (and benefit from) a segmentation audit detailed segmentation studies on six companies—Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed and much more! Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.
Author: D. R. Carmichael
Publisher: John Wiley & Sons
Published: 2003-05-13
Total Pages: 842
ISBN-13: 0471456179
DOWNLOAD EBOOKThe premier accounting reference, revised and expanded The Accountants' Handbook series has the longest tradition of any reference of providing comprehensive coverage of the field to both accounting professionals and professionals in other fields who need or desire quick, understandable, and thorough exposure to complex accounting-related subjects. Like its predecessors, the Tenth Edition is designed as a single reference source that provides answers to all reasonable questions on accounting and financial reporting asked by accountants, auditors, bankers, lawyers, financial analysts, and other preparers and users of accounting information. Written by nationally recognized accounting professionals, including partners in major public accounting firms, financial executives, financial analysts, and other relevant business professionals, the Handbook covers both financial accounting and reporting and industry specific accounting issues in separate volumes for easy reference. Its comprehensive content provides analysis on over 43 critical areas of accounting.
Download or read book Accountants' Handbook, Special Industries and Special Topics written by D. R. Carmichael and published by John Wiley & Sons. This book was released on 2003-05-13 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier accounting reference, revised and expanded The Accountants' Handbook series has the longest tradition of any reference of providing comprehensive coverage of the field to both accounting professionals and professionals in other fields who need or desire quick, understandable, and thorough exposure to complex accounting-related subjects. Like its predecessors, the Tenth Edition is designed as a single reference source that provides answers to all reasonable questions on accounting and financial reporting asked by accountants, auditors, bankers, lawyers, financial analysts, and other preparers and users of accounting information. Written by nationally recognized accounting professionals, including partners in major public accounting firms, financial executives, financial analysts, and other relevant business professionals, the Handbook covers both financial accounting and reporting and industry specific accounting issues in separate volumes for easy reference. Its comprehensive content provides analysis on over 43 critical areas of accounting.
Author: Mercedes Del Río Celestino
Publisher: MDPI
Published: 2020-05-27
Total Pages: 216
ISBN-13: 3039288296
DOWNLOAD EBOOKThis Special Issue gathers 14 original research papers to disseminate new data on phytochemicals from vegetables and fruits, which are recommended for their health-promoting properties. Epidemiological, toxicological and nutritional studies suggest an association between fruit and vegetable consumption and lower incidence of chronic diseases, such as coronary heart problems, cancer, diabetes, and Alzheimer’s disease. In this Special Issue the following topics have been addressed: (i) the protective roles, antioxidant and others bioactivities such as genotoxic and antigenotoxic effects in the Drosophila melanogaster animal genetic model and pro-apoptotic capacities against cancer processes, including cytotoxicity and clastogenic DNA activity, using an in vitro human cancer model (HL-60 cell line, (ii), new sustainable approaches based on near-infrared spectroscopy to determine the quality, (iii) broad-scale metabolomic investigation for the development of functional food and, (iv) processing techniques that can modify the initial nutritional and antioxidant content of fruits, vegetables, and additives. In summary, the information in this Special Issue will be interesting for researchers in this field and the general public interested in the relationship between vegetables and health.
Download or read book The Health Benefits of Fruits and Vegetables written by Mercedes Del Río Celestino and published by MDPI. This book was released on 2020-05-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Special Issue gathers 14 original research papers to disseminate new data on phytochemicals from vegetables and fruits, which are recommended for their health-promoting properties. Epidemiological, toxicological and nutritional studies suggest an association between fruit and vegetable consumption and lower incidence of chronic diseases, such as coronary heart problems, cancer, diabetes, and Alzheimer’s disease. In this Special Issue the following topics have been addressed: (i) the protective roles, antioxidant and others bioactivities such as genotoxic and antigenotoxic effects in the Drosophila melanogaster animal genetic model and pro-apoptotic capacities against cancer processes, including cytotoxicity and clastogenic DNA activity, using an in vitro human cancer model (HL-60 cell line, (ii), new sustainable approaches based on near-infrared spectroscopy to determine the quality, (iii) broad-scale metabolomic investigation for the development of functional food and, (iv) processing techniques that can modify the initial nutritional and antioxidant content of fruits, vegetables, and additives. In summary, the information in this Special Issue will be interesting for researchers in this field and the general public interested in the relationship between vegetables and health.
Author:
Publisher: National Academies
Published: 1993-01-15
Total Pages: 40
ISBN-13:
DOWNLOAD EBOOKIn 1988, a Roundtable committee, in conjunction with the Industrial Research Institute, developed a set of model agreements to streamline the negotiation process. The intent was that these models would decrease the time and effort needed to develop a research agreement, as well as provide a starting point for companies and universities new to negotiating agreements. In general, the models were well received by the academic and industrial communities. However, one concern, intellectual property rights, continues to pose significant hurdles to successful negotiation. Intellectual Property Rights in Industry-Sponsored University Research: Guide to Alternatives for Research Agreements identifies the contentious issues related to intellectual property rights and develops contract language that makes it easier to negotiate agreements for industry-sponsored university research. This report clarifies issues that cross institutional boundaries when university-industry research agreements are negotiated.
Download or read book Intellectual Property Rights in Industry-sponsored University Research written by and published by National Academies. This book was released on 1993-01-15 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1988, a Roundtable committee, in conjunction with the Industrial Research Institute, developed a set of model agreements to streamline the negotiation process. The intent was that these models would decrease the time and effort needed to develop a research agreement, as well as provide a starting point for companies and universities new to negotiating agreements. In general, the models were well received by the academic and industrial communities. However, one concern, intellectual property rights, continues to pose significant hurdles to successful negotiation. Intellectual Property Rights in Industry-Sponsored University Research: Guide to Alternatives for Research Agreements identifies the contentious issues related to intellectual property rights and develops contract language that makes it easier to negotiate agreements for industry-sponsored university research. This report clarifies issues that cross institutional boundaries when university-industry research agreements are negotiated.
Author: Mike Farrell
Publisher: Peter Lang
Published: 2010
Total Pages: 244
ISBN-13: 9780820481531
DOWNLOAD EBOOKIn a time of uncertainty and change in the newspaper industry, this book provides a concise and thorough overview of the field, looking back at newspapers' history, and forward to their future - and insisting there will be one. The authors, former journalists who now teach the subject, review the practices of the profession - from defining news to examining who owns newspapers, from newspaper readership to the new media environment. Written in an accessible style, this comprehensive text is well suited for a range of courses on newspapers.
Download or read book Newspapers written by Mike Farrell and published by Peter Lang. This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time of uncertainty and change in the newspaper industry, this book provides a concise and thorough overview of the field, looking back at newspapers' history, and forward to their future - and insisting there will be one. The authors, former journalists who now teach the subject, review the practices of the profession - from defining news to examining who owns newspapers, from newspaper readership to the new media environment. Written in an accessible style, this comprehensive text is well suited for a range of courses on newspapers.
