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Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.
Book Synopsis Handbook of Research on Narrative Interactions by : Yilmaz, Recep
Download or read book Handbook of Research on Narrative Interactions written by Yilmaz, Recep and published by IGI Global. This book was released on 2021-01-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep
Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Featuring contributions from leading scholars in the field, The Handbook of Narrative Analysis is the first comprehensive collection of sociolinguistic scholarship on narrative analysis to be published. Organized thematically to provide an accessible guide for how to engage with narrative without prescribing a rigid analytic framework Represents established modes of narrative analysis juxtaposed with innovative new methods for conducting narrative research Includes coverage of the latest advances in narrative analysis, from work on social media to small stories research Introduces and exemplifies a practice-based approach to narrative analysis that separates narrative from text so as to broaden the field beyond the printed page
Book Synopsis The Handbook of Narrative Analysis by : Anna De Fina
Download or read book The Handbook of Narrative Analysis written by Anna De Fina and published by John Wiley & Sons. This book was released on 2019-02-12 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring contributions from leading scholars in the field, The Handbook of Narrative Analysis is the first comprehensive collection of sociolinguistic scholarship on narrative analysis to be published. Organized thematically to provide an accessible guide for how to engage with narrative without prescribing a rigid analytic framework Represents established modes of narrative analysis juxtaposed with innovative new methods for conducting narrative research Includes coverage of the latest advances in narrative analysis, from work on social media to small stories research Introduces and exemplifies a practice-based approach to narrative analysis that separates narrative from text so as to broaden the field beyond the printed page
Telling stories in conversations is intricately interwoven with the interactive and local functions of story telling. Telling stories demands a certain kind of context and in itself establishes a particular interactive reality. Thus, narration is a specific kind of verbal interaction, governed by contextualizing devices, genre-specific cooperative regularities and corresponding verbal features. It plays an important role in institutional as well as in private modes of communication. The volume focuses on narration as a contextualized and contextualizing activity, which allocates specific structural tasks to the participants in the narrative process (narrator, co-narrator, listener). Thus, the research questions are oriented towards story telling under a functional and interactive perspective. The contributions analyze recordings of authentic narrations in different functions using different kinds of qualitative reconstructive methods. The data come from everyday as well as institutional settings and the languages covered are English, German, Greek, Hungarian, and Italian.
Book Synopsis Narrative Interaction by : Uta M. Quasthoff
Download or read book Narrative Interaction written by Uta M. Quasthoff and published by John Benjamins Publishing. This book was released on 2005-01-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling stories in conversations is intricately interwoven with the interactive and local functions of story telling. Telling stories demands a certain kind of context and in itself establishes a particular interactive reality. Thus, narration is a specific kind of verbal interaction, governed by contextualizing devices, genre-specific cooperative regularities and corresponding verbal features. It plays an important role in institutional as well as in private modes of communication. The volume focuses on narration as a contextualized and contextualizing activity, which allocates specific structural tasks to the participants in the narrative process (narrator, co-narrator, listener). Thus, the research questions are oriented towards story telling under a functional and interactive perspective. The contributions analyze recordings of authentic narrations in different functions using different kinds of qualitative reconstructive methods. The data come from everyday as well as institutional settings and the languages covered are English, German, Greek, Hungarian, and Italian.
HANDBOOK ON INTERACTIVE STORYTELLING Discover the latest research on crafting compelling narratives in interactive entertainment Electronic games are no longer considered “mere fluff” alongside the “real” forms of entertainment, like film, music, and television. Instead, many games have evolved into an art form in their own right, including carefully constructed stories and engaging narratives enjoyed by millions of people around the world. In Handbook on Interactive Storytelling, readers will find a comprehensive discussion of the latest research covering the creation of interactive narratives that allow users to experience a dramatically compelling story that responds directly to their actions and choices. Systematically organized, with extensive bibliographies and academic exercises included in each chapter, the book offers readers new perspectives on existing research and fresh avenues ripe for further study. In-depth case studies explore the challenges involved in crafting a narrative that comprises one of the main features of the gaming experience, regardless of the technical aspects of a game’s production. Readers will also enjoy: A thorough introduction to interactive storytelling, including discussions of narrative, plot, story, interaction, and a history of the phenomenon, from improvisational theory to role-playing games A rigorous discussion of the background of storytelling, from Aristotle’s Poetics to Joseph Campbell and the hero’s journey Compelling explorations of different perspectives in the interactive storytelling space, including different platforms, designers, and interactors, as well as an explanation of storyworlds Perfect for game designers, developers, game and narrative researchers, academics, undergraduate and graduate students studying storytelling, game design, gamification, and multimedia systems, Handbook on Interactive Storytelling is an indispensable resource for anyone interested in the deployment of compelling narratives in an interactive context.
Book Synopsis Handbook on Interactive Storytelling by : Jouni Smed
Download or read book Handbook on Interactive Storytelling written by Jouni Smed and published by John Wiley & Sons. This book was released on 2021-07-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: HANDBOOK ON INTERACTIVE STORYTELLING Discover the latest research on crafting compelling narratives in interactive entertainment Electronic games are no longer considered “mere fluff” alongside the “real” forms of entertainment, like film, music, and television. Instead, many games have evolved into an art form in their own right, including carefully constructed stories and engaging narratives enjoyed by millions of people around the world. In Handbook on Interactive Storytelling, readers will find a comprehensive discussion of the latest research covering the creation of interactive narratives that allow users to experience a dramatically compelling story that responds directly to their actions and choices. Systematically organized, with extensive bibliographies and academic exercises included in each chapter, the book offers readers new perspectives on existing research and fresh avenues ripe for further study. In-depth case studies explore the challenges involved in crafting a narrative that comprises one of the main features of the gaming experience, regardless of the technical aspects of a game’s production. Readers will also enjoy: A thorough introduction to interactive storytelling, including discussions of narrative, plot, story, interaction, and a history of the phenomenon, from improvisational theory to role-playing games A rigorous discussion of the background of storytelling, from Aristotle’s Poetics to Joseph Campbell and the hero’s journey Compelling explorations of different perspectives in the interactive storytelling space, including different platforms, designers, and interactors, as well as an explanation of storyworlds Perfect for game designers, developers, game and narrative researchers, academics, undergraduate and graduate students studying storytelling, game design, gamification, and multimedia systems, Handbook on Interactive Storytelling is an indispensable resource for anyone interested in the deployment of compelling narratives in an interactive context.
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep
Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Narrative research is frequently described as a diverse enterprise, yet the kinds of narrative data that it bases itself on present a striking consensus: they tend to be autobiographical and elicited in interviews. This book sets out to carve out a space alongside this narrative canon for stories that have not made it to the mainstream of narrative and identity analysis, yet they abound as well as being crucial sites of subjectivity in everyday interactional contexts. By labelling those stories as 'small', the book emphasizes their distinctiveness, both interactionally and as an antidote to the tradition of 'grand' narratives research. Drawing primarily on the audio-recorded small stories of a group of female adolescents that was studied ethnographically in a town in Greece, the book follows a language-focused and practice-based approach in order to provide fresh answers and perspectives on some of the perennial questions of narrative analysis: How can we (re)conceptualize the mainstay concepts of tellership, structure and evaluation in small stories? How do the participants' telling identities connect with their larger social identities? Finally, what does the project of storying self (and other) mean in small stories and how can it be best explored?
Book Synopsis Small Stories, Interaction and Identities by : Alexandra Georgakopoulou
Download or read book Small Stories, Interaction and Identities written by Alexandra Georgakopoulou and published by John Benjamins Publishing. This book was released on 2007 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrative research is frequently described as a diverse enterprise, yet the kinds of narrative data that it bases itself on present a striking consensus: they tend to be autobiographical and elicited in interviews. This book sets out to carve out a space alongside this narrative canon for stories that have not made it to the mainstream of narrative and identity analysis, yet they abound as well as being crucial sites of subjectivity in everyday interactional contexts. By labelling those stories as 'small', the book emphasizes their distinctiveness, both interactionally and as an antidote to the tradition of 'grand' narratives research. Drawing primarily on the audio-recorded small stories of a group of female adolescents that was studied ethnographically in a town in Greece, the book follows a language-focused and practice-based approach in order to provide fresh answers and perspectives on some of the perennial questions of narrative analysis: How can we (re)conceptualize the mainstay concepts of tellership, structure and evaluation in small stories? How do the participants' telling identities connect with their larger social identities? Finally, what does the project of storying self (and other) mean in small stories and how can it be best explored?
Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerous domains and disciplines. Narrative therapy is one of many fields of narrative that emerged in the 1990s and has turned into a rich research field that feeds many disciplines today. Further study on the benefits, opportunities, and challenges of narrative therapy is vital to understand how it can be utilized to support society. Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.
Book Synopsis Narrative Theory and Therapy in the Post-Truth Era by : Y?lmaz, Recep
Download or read book Narrative Theory and Therapy in the Post-Truth Era written by Y?lmaz, Recep and published by IGI Global. This book was released on 2022-05-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerous domains and disciplines. Narrative therapy is one of many fields of narrative that emerged in the 1990s and has turned into a rich research field that feeds many disciplines today. Further study on the benefits, opportunities, and challenges of narrative therapy is vital to understand how it can be utilized to support society. Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.
Developing nations have been experimenting with different models and theories in their quest for development for decades but are missing some critical elements when mirrored or judged via a Westernized lens. In order for these countries to successfully establish their identity and address issues that have held them back in the past, further study on the use of media and philosophy in correlation with development must be conducted. The Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries examines how media can be utilized to bridge the gap between the past and the future for developing countries and drive sustainable development. The book also seeks to reimagine development within developing regions through the prism of their unique cultures, religions, media, and philosophies so they can take hold of their identity and portrayals within the international arena. Covering topics such as human development, new media, language, and culture, this major reference work is ideal for government officials, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
Book Synopsis Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries by : Okocha, Desmond Onyemechi
Download or read book Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries written by Okocha, Desmond Onyemechi and published by IGI Global. This book was released on 2022-05-13 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing nations have been experimenting with different models and theories in their quest for development for decades but are missing some critical elements when mirrored or judged via a Westernized lens. In order for these countries to successfully establish their identity and address issues that have held them back in the past, further study on the use of media and philosophy in correlation with development must be conducted. The Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries examines how media can be utilized to bridge the gap between the past and the future for developing countries and drive sustainable development. The book also seeks to reimagine development within developing regions through the prism of their unique cultures, religions, media, and philosophies so they can take hold of their identity and portrayals within the international arena. Covering topics such as human development, new media, language, and culture, this major reference work is ideal for government officials, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
Trends of the last few years, including global health crises, political division, and the ongoing threat to social-environmental survival, have been continually obscured by disinformation and misinformation and therefore created a need for stronger global technological media policy. It is no longer acceptable or moral to support a global communication network based only on market factors and propaganda. The Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government views preternatural healing of the media-sphere from a variety of perspectives on the dynamic of heart-coherent entertainment. Specifically, it addresses the subject of a healthy media from a variety of fractal perspectives. Covering topics such as collective unconscious, mediated reality, and government media trust, this major reference work is an essential resource for librarians, media specialists, media analysts, sociologists, government employees, communications specialists, psychologists, researchers, educators, academicians, and students.
Book Synopsis Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government by : Schafer, Stephen Brock
Download or read book Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government written by Schafer, Stephen Brock and published by IGI Global. This book was released on 2022-02-11 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends of the last few years, including global health crises, political division, and the ongoing threat to social-environmental survival, have been continually obscured by disinformation and misinformation and therefore created a need for stronger global technological media policy. It is no longer acceptable or moral to support a global communication network based only on market factors and propaganda. The Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government views preternatural healing of the media-sphere from a variety of perspectives on the dynamic of heart-coherent entertainment. Specifically, it addresses the subject of a healthy media from a variety of fractal perspectives. Covering topics such as collective unconscious, mediated reality, and government media trust, this major reference work is an essential resource for librarians, media specialists, media analysts, sociologists, government employees, communications specialists, psychologists, researchers, educators, academicians, and students.
