Handbook on the Psychology of Pricing

Handbook on the Psychology of Pricing

Author: Markus Husemann-Kopetzky

Publisher:

Published: 2018

Total Pages: 185

ISBN-13: 9783947897001

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Book Synopsis Handbook on the Psychology of Pricing by : Markus Husemann-Kopetzky

Download or read book Handbook on the Psychology of Pricing written by Markus Husemann-Kopetzky and published by . This book was released on 2018 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Oxford Handbook of Pricing Management

The Oxford Handbook of Pricing Management

Author: Özalp Özer

Publisher: OUP Oxford

Published: 2012-06-07

Total Pages: 976

ISBN-13: 0191634263

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The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.


Book Synopsis The Oxford Handbook of Pricing Management by : Özalp Özer

Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer and published by OUP Oxford. This book was released on 2012-06-07 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.


Pricing Psychology Report

Pricing Psychology Report

Author: Marlene Jensen

Publisher: JGF Press

Published: 2020-01-09

Total Pages: 63

ISBN-13: 173558150X

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All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. * How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS. * How to raise prices -- and get MORE ORDERS. You might believe there is no such thing as too-low pricing. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead my orders went up by 11%! At a 31% higher price! That means I got to pocket 45% MORE CASH for the very same product. Pricing Psychology Report details dozens of pricing psychology quirks you can use to both increase your profits AND have happier customers. Read this for pricing changes you can make TODAY to increase your cash.


Book Synopsis Pricing Psychology Report by : Marlene Jensen

Download or read book Pricing Psychology Report written by Marlene Jensen and published by JGF Press. This book was released on 2020-01-09 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. * How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS. * How to raise prices -- and get MORE ORDERS. You might believe there is no such thing as too-low pricing. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead my orders went up by 11%! At a 31% higher price! That means I got to pocket 45% MORE CASH for the very same product. Pricing Psychology Report details dozens of pricing psychology quirks you can use to both increase your profits AND have happier customers. Read this for pricing changes you can make TODAY to increase your cash.


Handbook of Consumer Psychology

Handbook of Consumer Psychology

Author: Curtis P. Haugtvedt

Publisher: Psychology Press

Published: 2018-12-07

Total Pages: 1892

ISBN-13: 1136676201

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.


Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.


Handbook of Community Psychology

Handbook of Community Psychology

Author: Julian Rappaport

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 1046

ISBN-13: 146154193X

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This comprehensive handbook, the first in its field, brings together 106 different contributors. The 38 interrelated but at the same time independent chapters discuss key areas including conceptual frameworks; empirically grounded constructs; intervention strategies and tactics; social systems; designs, assessment, and analysis; cross-cutting professional issues; and contemporary intersections with related fields such as violence prevention and HIV/AIDS.


Book Synopsis Handbook of Community Psychology by : Julian Rappaport

Download or read book Handbook of Community Psychology written by Julian Rappaport and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook, the first in its field, brings together 106 different contributors. The 38 interrelated but at the same time independent chapters discuss key areas including conceptual frameworks; empirically grounded constructs; intervention strategies and tactics; social systems; designs, assessment, and analysis; cross-cutting professional issues; and contemporary intersections with related fields such as violence prevention and HIV/AIDS.


The Wiley Blackwell Handbook of the Psychology of Positivity and Strengths-Based Approaches at Work

The Wiley Blackwell Handbook of the Psychology of Positivity and Strengths-Based Approaches at Work

Author: Lindsay G. Oades

Publisher: John Wiley & Sons

Published: 2020-01-07

Total Pages: 599

ISBN-13: 1119124115

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A state-of-the-art psychological perspective on positivity and strengths-based approaches at work This handbook makes a unique contribution to organizational psychology and HRM by providing comprehensive international coverage of the contemporary field of positivity and strengths-based approaches at work. It provides critical reviews of key topics such as resilience, wellbeing, hope, motivation, flow, authenticity, positive leadership and engagement, drawing on the work of leading thinkers including Kim Cameron, Shane Lopez, Peter Clough and Robert Biswas-Diener.


Book Synopsis The Wiley Blackwell Handbook of the Psychology of Positivity and Strengths-Based Approaches at Work by : Lindsay G. Oades

Download or read book The Wiley Blackwell Handbook of the Psychology of Positivity and Strengths-Based Approaches at Work written by Lindsay G. Oades and published by John Wiley & Sons. This book was released on 2020-01-07 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art psychological perspective on positivity and strengths-based approaches at work This handbook makes a unique contribution to organizational psychology and HRM by providing comprehensive international coverage of the contemporary field of positivity and strengths-based approaches at work. It provides critical reviews of key topics such as resilience, wellbeing, hope, motivation, flow, authenticity, positive leadership and engagement, drawing on the work of leading thinkers including Kim Cameron, Shane Lopez, Peter Clough and Robert Biswas-Diener.


Handbook of Cultural Psychology

Handbook of Cultural Psychology

Author: Shinobu Kitayama

Publisher: Guilford Press

Published: 2010-01-01

Total Pages: 913

ISBN-13: 1606236113

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Bringing together leading authorities, this definitive handbook provides a comprehensive review of the field of cultural psychology. Major theoretical perspectives are explained, and methodological issues and challenges are discussed. The volume examines how topics fundamental to psychology?identity and social relations, the self, cognition, emotion and motivation, and development?are influenced by cultural meanings and practices. It also presents cutting-edge work on the psychological and evolutionary underpinnings of cultural stability and change. In all, more than 60 contributors have written over 30 chapters covering such diverse areas as food, love, religion, intelligence, language, attachment, narratives, and work.


Book Synopsis Handbook of Cultural Psychology by : Shinobu Kitayama

Download or read book Handbook of Cultural Psychology written by Shinobu Kitayama and published by Guilford Press. This book was released on 2010-01-01 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading authorities, this definitive handbook provides a comprehensive review of the field of cultural psychology. Major theoretical perspectives are explained, and methodological issues and challenges are discussed. The volume examines how topics fundamental to psychology?identity and social relations, the self, cognition, emotion and motivation, and development?are influenced by cultural meanings and practices. It also presents cutting-edge work on the psychological and evolutionary underpinnings of cultural stability and change. In all, more than 60 contributors have written over 30 chapters covering such diverse areas as food, love, religion, intelligence, language, attachment, narratives, and work.


The Wiley Blackwell Handbook of the Psychology of Team Working and Collaborative Processes

The Wiley Blackwell Handbook of the Psychology of Team Working and Collaborative Processes

Author: Eduardo Salas

Publisher: John Wiley & Sons

Published: 2020-04-06

Total Pages: 637

ISBN-13: 1119673704

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A state-of-the-art psychological perspective on team working and collaborative organizational processes This handbook makes a unique contribution to organizational psychology and HRM by providing comprehensive international coverage of the contemporary field of team working and collaborative organizational processes. It provides critical reviews of key topics related to teams including design, diversity, leadership, trust processes and performance measurement, drawing on the work of leading thinkers including Linda Argote, Neal Ashkanasy, Robert Kraut, Floor Rink and Daan van Knippenberg.


Book Synopsis The Wiley Blackwell Handbook of the Psychology of Team Working and Collaborative Processes by : Eduardo Salas

Download or read book The Wiley Blackwell Handbook of the Psychology of Team Working and Collaborative Processes written by Eduardo Salas and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art psychological perspective on team working and collaborative organizational processes This handbook makes a unique contribution to organizational psychology and HRM by providing comprehensive international coverage of the contemporary field of team working and collaborative organizational processes. It provides critical reviews of key topics related to teams including design, diversity, leadership, trust processes and performance measurement, drawing on the work of leading thinkers including Linda Argote, Neal Ashkanasy, Robert Kraut, Floor Rink and Daan van Knippenberg.


The Psychology of Price

The Psychology of Price

Author: Leigh Caldwell

Publisher:

Published: 2012

Total Pages: 0

ISBN-13:

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Explaining the science behind pricing, 'The Psychology of Price' has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied.


Book Synopsis The Psychology of Price by : Leigh Caldwell

Download or read book The Psychology of Price written by Leigh Caldwell and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explaining the science behind pricing, 'The Psychology of Price' has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied.


Handbook of the Psychology of Science

Handbook of the Psychology of Science

Author: Gregory Feist, PhD

Publisher: Springer Publishing Company

Published: 2013

Total Pages: 544

ISBN-13: 0826106234

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Print+CourseSmart


Book Synopsis Handbook of the Psychology of Science by : Gregory Feist, PhD

Download or read book Handbook of the Psychology of Science written by Gregory Feist, PhD and published by Springer Publishing Company. This book was released on 2013 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart