The Copy Editing And Headline Handbook

The Copy Editing And Headline Handbook

Author: Barbara Ellis

Publisher: Basic Books

Published: 2009-08-05

Total Pages: 320

ISBN-13: 0786751193

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Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.


Book Synopsis The Copy Editing And Headline Handbook by : Barbara Ellis

Download or read book The Copy Editing And Headline Handbook written by Barbara Ellis and published by Basic Books. This book was released on 2009-08-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.

A Trip Through Headline Land

A Trip Through Headline Land

Author: Shaemas O'Sheel

Publisher:

Published: 1915

Total Pages: 44

ISBN-13:

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Book Synopsis A Trip Through Headline Land by : Shaemas O'Sheel

Download or read book A Trip Through Headline Land written by Shaemas O'Sheel and published by . This book was released on 1915 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hit the Headlines

Hit the Headlines

Author: Colin MacFarlane

Publisher: Routledge

Published: 2012

Total Pages: 194

ISBN-13: 0415695112

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Exercises, games and scenarios to encourage 9-15 year olds to seek out further knowledge in areas such as news, journalism, social issues, IT, data assessment, and 'intelligent observation'. Includes suggestions on assisting with editing, creating class or school newspapers or news websites and the employment of journalistic techniques to enhance study topics.


Book Synopsis Hit the Headlines by : Colin MacFarlane

Download or read book Hit the Headlines written by Colin MacFarlane and published by Routledge. This book was released on 2012 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exercises, games and scenarios to encourage 9-15 year olds to seek out further knowledge in areas such as news, journalism, social issues, IT, data assessment, and 'intelligent observation'. Includes suggestions on assisting with editing, creating class or school newspapers or news websites and the employment of journalistic techniques to enhance study topics.

Intifada Hits the Headlines

Intifada Hits the Headlines

Author: Daniel Dor

Publisher: Indiana University Press

Published: 2004-02-18

Total Pages: 198

ISBN-13: 0253110734

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In this nuanced and detailed study of newspaper reporting during the escalation of the second Intifada in the fall of 2000, Daniel Dor shows how real events are subject to distortion and manipulation by the media. In an analysis of the heart of Israel's media establishment -- the newspapers Yediot Ahronot, Ma'ariv, and Ha'aretz -- he finds a wide gap between the reality reported by field reporters and the eventual newspaper accounts framed by editors. Led by beliefs, opinions, and emotional responses rather than the facts provided by their reporters, these editors created a platform on which a new and fearful narrative for Israeli--Palestinian relations was built. Yet while Dor demonstrates that the media construct the news rather than simply report it, his sophisticated analysis also shows that no one entity or person is responsible. Rather than a supreme authority, Dor argues, it is the influence of fear, anger, ignorance, and a desire to please and sell newspapers that threatens the freedom of the press in a liberal democracy.


Book Synopsis Intifada Hits the Headlines by : Daniel Dor

Download or read book Intifada Hits the Headlines written by Daniel Dor and published by Indiana University Press. This book was released on 2004-02-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this nuanced and detailed study of newspaper reporting during the escalation of the second Intifada in the fall of 2000, Daniel Dor shows how real events are subject to distortion and manipulation by the media. In an analysis of the heart of Israel's media establishment -- the newspapers Yediot Ahronot, Ma'ariv, and Ha'aretz -- he finds a wide gap between the reality reported by field reporters and the eventual newspaper accounts framed by editors. Led by beliefs, opinions, and emotional responses rather than the facts provided by their reporters, these editors created a platform on which a new and fearful narrative for Israeli--Palestinian relations was built. Yet while Dor demonstrates that the media construct the news rather than simply report it, his sophisticated analysis also shows that no one entity or person is responsible. Rather than a supreme authority, Dor argues, it is the influence of fear, anger, ignorance, and a desire to please and sell newspapers that threatens the freedom of the press in a liberal democracy.

Newspaper Make-up and Headlines

Newspaper Make-up and Headlines

Author: Norman John Radder

Publisher:

Published: 1924

Total Pages: 248

ISBN-13:

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Book Synopsis Newspaper Make-up and Headlines by : Norman John Radder

Download or read book Newspaper Make-up and Headlines written by Norman John Radder and published by . This book was released on 1924 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Headlines That Make You Rich

Advertising Headlines That Make You Rich

Author: David Garfinkel

Publisher: Morgan James Publishing

Published: 2018-10-02

Total Pages: 148

ISBN-13: 1600370225

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From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series


Book Synopsis Advertising Headlines That Make You Rich by : David Garfinkel

Download or read book Advertising Headlines That Make You Rich written by David Garfinkel and published by Morgan James Publishing. This book was released on 2018-10-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Headlines, Subheads and Value Propositions

Headlines, Subheads and Value Propositions

Author: Joanna Wiebe

Publisher: CH Publishing

Published: 2022-09-28

Total Pages: 94

ISBN-13: 1738697428

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In just pages… You’ll discover what it takes copywriters YEARS of trial & error to figure out. Here’s what pro copywriters know for sure: Visitors are bored. And when visitors are bored, bounce rates skyrocket like a SpaceX launch. And conversion rates plummet right along with the latest crypto trend. They also know that your headlines, subheads and value propositions are likely the key boredom culprits. But how do you fix all of that? Especially when you don’t have the years to invest. Or a desire to become a pro copywriter. You master the most valuable messaging and marketing copy. The copy that consistently has a direct impact on conversions & sales. Since 2011, Headlines, Subheads & Value Propositions has taught startups, agencies & marketers how to nail the most important copy they’ll ever write. In the second book of the Copyhackers Classics Series, Joanna Wiebe shows you how to: • Write stop-in-your-tracks headlines. • Move readers through each section of copy with standout subheads. • Craft a value proposition that shapes your site – and your brand – while boosting sales. And… Joanna includes actionable copywriting strategies, examples and next steps. Plus, a Headline Hall of Shame. ‘Cuz let’s face it, sometimes the best way to learn what to do - is to see what not to do. And you’ll get: • Headline formulas you can AND SHOULD copy (check out chapter 4) • Slap-your-head dos & don’ts, subhead rules (see chapters 5 & 6) • And everything you need to write a value prop that can measurably boost your conversion rate (go to chapter 7) Pick up your copy of Headlines, Subheads & Value Propositions today.


Book Synopsis Headlines, Subheads and Value Propositions by : Joanna Wiebe

Download or read book Headlines, Subheads and Value Propositions written by Joanna Wiebe and published by CH Publishing. This book was released on 2022-09-28 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just pages… You’ll discover what it takes copywriters YEARS of trial & error to figure out. Here’s what pro copywriters know for sure: Visitors are bored. And when visitors are bored, bounce rates skyrocket like a SpaceX launch. And conversion rates plummet right along with the latest crypto trend. They also know that your headlines, subheads and value propositions are likely the key boredom culprits. But how do you fix all of that? Especially when you don’t have the years to invest. Or a desire to become a pro copywriter. You master the most valuable messaging and marketing copy. The copy that consistently has a direct impact on conversions & sales. Since 2011, Headlines, Subheads & Value Propositions has taught startups, agencies & marketers how to nail the most important copy they’ll ever write. In the second book of the Copyhackers Classics Series, Joanna Wiebe shows you how to: • Write stop-in-your-tracks headlines. • Move readers through each section of copy with standout subheads. • Craft a value proposition that shapes your site – and your brand – while boosting sales. And… Joanna includes actionable copywriting strategies, examples and next steps. Plus, a Headline Hall of Shame. ‘Cuz let’s face it, sometimes the best way to learn what to do - is to see what not to do. And you’ll get: • Headline formulas you can AND SHOULD copy (check out chapter 4) • Slap-your-head dos & don’ts, subhead rules (see chapters 5 & 6) • And everything you need to write a value prop that can measurably boost your conversion rate (go to chapter 7) Pick up your copy of Headlines, Subheads & Value Propositions today.

Statistics Behind the Headlines

Statistics Behind the Headlines

Author: A. John Bailer

Publisher: CRC Press

Published: 2022-09-28

Total Pages: 204

ISBN-13: 1000700615

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How do you learn about what’s going on in the world? Did a news headline grab your attention? Did a news story report on recent research? What do you need to know to be a critical consumer of the news you read? If you are looking to start developing your data self-defense and critical news consumption skills, this book is for you! It reflects a long-term collaboration between a statistician and a journalist to shed light on the statistics behind the stories and the stories behind the statistics. The only prerequisite for enjoying this book is an interest in developing the skills and insights for better understanding news stories that incorporate quantitative information. Chapters in Statistics Behind the Headlines kick off with a news story headline and a summary of the story itself. The meat of each chapter consists of an exploration of the statistical and journalism concepts needed to understand the data analyzed and reported in the story. The chapters are organized around these sections: What ideas will you encounter in this chapter? What is claimed? Is it appropriate? Who is claiming this? Why is it claimed? What makes this a story worth telling? Is this a good measure of impact? How is the claim supported? What evidence is reported? What is the quality/strength of the evidence? Does the claim seem reasonable? How does this claim fit with what is already known? How much does this matter? Considering the coverage Chapters close with connections to the Stats + Stories podcast.


Book Synopsis Statistics Behind the Headlines by : A. John Bailer

Download or read book Statistics Behind the Headlines written by A. John Bailer and published by CRC Press. This book was released on 2022-09-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you learn about what’s going on in the world? Did a news headline grab your attention? Did a news story report on recent research? What do you need to know to be a critical consumer of the news you read? If you are looking to start developing your data self-defense and critical news consumption skills, this book is for you! It reflects a long-term collaboration between a statistician and a journalist to shed light on the statistics behind the stories and the stories behind the statistics. The only prerequisite for enjoying this book is an interest in developing the skills and insights for better understanding news stories that incorporate quantitative information. Chapters in Statistics Behind the Headlines kick off with a news story headline and a summary of the story itself. The meat of each chapter consists of an exploration of the statistical and journalism concepts needed to understand the data analyzed and reported in the story. The chapters are organized around these sections: What ideas will you encounter in this chapter? What is claimed? Is it appropriate? Who is claiming this? Why is it claimed? What makes this a story worth telling? Is this a good measure of impact? How is the claim supported? What evidence is reported? What is the quality/strength of the evidence? Does the claim seem reasonable? How does this claim fit with what is already known? How much does this matter? Considering the coverage Chapters close with connections to the Stats + Stories podcast.

News, Ads, and Sales

News, Ads, and Sales

Author: John Baker Opdycke

Publisher:

Published: 1914

Total Pages: 240

ISBN-13:

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Book Synopsis News, Ads, and Sales by : John Baker Opdycke

Download or read book News, Ads, and Sales written by John Baker Opdycke and published by . This book was released on 1914 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

From the Headlines to Hollywood

From the Headlines to Hollywood

Author: Chris Yogerst

Publisher: Rowman & Littlefield

Published: 2016-09-02

Total Pages: 253

ISBN-13: 144226246X

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More than any other studio, Warner Bros. used edgy, stylistic, and brutally honest films to construct a view of America that was different from the usual buoyant Hollywood fare. The studio took seriously Harry Warner’s mandate that their films had a duty to educate and demonstrate key values of free speech, religious tolerance, and freedom of the press. This attitude was most aptly demonstrated in films produced by the studio between 1927 and 1941—a period that saw not only the arrival of sound in film but also the Great Depression, the rise of crime, and increased concern about fascism in the lead-up to World War II. In From the Headlines to Hollywood: The Birth and Boom of Warner Bros.,Chris Yogerstexplores how “the only studio with any guts” established the groundwork and perfected formulas for social romance dramas, along with gangster, war, espionage, and adventure films. In this book, the author discusses such films as ThePublic Enemy, Little Caesar, G-Men, The Life of Emile Zola, Angels with Dirty Faces,and Confessions of a Nazi Spy, illustrating the ways in which their plots truly were “ripped from the headlines.” While much of what has been written about Warner Bros. has focused on the plots of popular films or broad overviews of the studio’s output, this volume sets these in the larger context of the period, an era in which lighthearted fare competed with gritty realism. From the Headlines to Hollywood will appeal to readers with interests in film history, social history, politics, and entertainment.


Book Synopsis From the Headlines to Hollywood by : Chris Yogerst

Download or read book From the Headlines to Hollywood written by Chris Yogerst and published by Rowman & Littlefield. This book was released on 2016-09-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than any other studio, Warner Bros. used edgy, stylistic, and brutally honest films to construct a view of America that was different from the usual buoyant Hollywood fare. The studio took seriously Harry Warner’s mandate that their films had a duty to educate and demonstrate key values of free speech, religious tolerance, and freedom of the press. This attitude was most aptly demonstrated in films produced by the studio between 1927 and 1941—a period that saw not only the arrival of sound in film but also the Great Depression, the rise of crime, and increased concern about fascism in the lead-up to World War II. In From the Headlines to Hollywood: The Birth and Boom of Warner Bros.,Chris Yogerstexplores how “the only studio with any guts” established the groundwork and perfected formulas for social romance dramas, along with gangster, war, espionage, and adventure films. In this book, the author discusses such films as ThePublic Enemy, Little Caesar, G-Men, The Life of Emile Zola, Angels with Dirty Faces,and Confessions of a Nazi Spy, illustrating the ways in which their plots truly were “ripped from the headlines.” While much of what has been written about Warner Bros. has focused on the plots of popular films or broad overviews of the studio’s output, this volume sets these in the larger context of the period, an era in which lighthearted fare competed with gritty realism. From the Headlines to Hollywood will appeal to readers with interests in film history, social history, politics, and entertainment.