Hello Kitty

Hello Kitty

Author: Ken Belson

Publisher: John Wiley & Sons (Asia) Pte. Limited

Published: 2004

Total Pages: 226

ISBN-13:

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Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.


Book Synopsis Hello Kitty by : Ken Belson

Download or read book Hello Kitty written by Ken Belson and published by John Wiley & Sons (Asia) Pte. Limited. This book was released on 2004 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.

What Is the Story of Hello Kitty?

What Is the Story of Hello Kitty?

Author: Kirsten Anderson

Publisher: Penguin

Published: 2019-04-16

Total Pages: 112

ISBN-13: 1524788414

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Your favorite characters are now part of the Who HQ library! Say hello to the premier title in the What Is the Story Of? series. Hello Kitty! This cute cartoon character who's shaped like a bobtail cat and wears a bow in her hair has become an icon of our times. Hello Kitty, as she is known, is a piano-playing, cookie-baking darling from London with a heart of gold. Readers will learn all about Kitty, who was first created in Japan, but has since gone on to capture the imagination of people all around the world. Super fans of the super-fashionable Kitty will be thrilled to see her debut in the Who HQ brand.


Book Synopsis What Is the Story of Hello Kitty? by : Kirsten Anderson

Download or read book What Is the Story of Hello Kitty? written by Kirsten Anderson and published by Penguin. This book was released on 2019-04-16 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your favorite characters are now part of the Who HQ library! Say hello to the premier title in the What Is the Story Of? series. Hello Kitty! This cute cartoon character who's shaped like a bobtail cat and wears a bow in her hair has become an icon of our times. Hello Kitty, as she is known, is a piano-playing, cookie-baking darling from London with a heart of gold. Readers will learn all about Kitty, who was first created in Japan, but has since gone on to capture the imagination of people all around the world. Super fans of the super-fashionable Kitty will be thrilled to see her debut in the Who HQ brand.

First Look and Find Hello Kitty

First Look and Find Hello Kitty

Author: Pi Kids

Publisher: Pi Kids

Published: 2013-03-13

Total Pages: 0

ISBN-13: 9781450863780

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Join Hello Kitty and her friends in this Look and Find adventure. Seven brightly illustrated scenes will prompt the reader to find several objects in each picture. For added fun, there are seven activities in the back of the book with an early learning focus for you and your child to complete together.


Book Synopsis First Look and Find Hello Kitty by : Pi Kids

Download or read book First Look and Find Hello Kitty written by Pi Kids and published by Pi Kids. This book was released on 2013-03-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join Hello Kitty and her friends in this Look and Find adventure. Seven brightly illustrated scenes will prompt the reader to find several objects in each picture. For added fun, there are seven activities in the back of the book with an early learning focus for you and your child to complete together.

Hello Kitty Must Die

Hello Kitty Must Die

Author: Angela S Choi

Publisher: Simon and Schuster

Published: 2010-04-01

Total Pages: 320

ISBN-13: 1440530807

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On the outside, twenty-eight-year-old Fiona Yu appears to be just another Hello Kitty--an educated, well-mannered Asian American woman. Secretly, she feels torn between the traditional Chinese values of her family and the social mores of being an American girl. To escape the burden of carrying her family's honor, Fiona decides to take her own virginity. In the process, she makes a surprising discovery that reunites her with a long-lost friend, Sean Killroy. Sean introduces her to a dark world of excitement, danger, cunning, and cruelty, pushing her to the limits of her own morality. But Fiona's father throws her new life into disarray when he dupes her into an overnight trip that results in a hasty engagement to Don Koo, the spoiled son of a wealthy chef. Determined to thwart her parents' plans to marry her off into Asian suburbia, Fiona seeks her freedom at any price. How far will she go to bury the Hello Kitty stereotype forever? Fiona's journey of self-discovery is biting and clever as she embraces her true nature and creates her own version of the American Dream, eliminating--without fear or remorse--anyone who stands in her way.


Book Synopsis Hello Kitty Must Die by : Angela S Choi

Download or read book Hello Kitty Must Die written by Angela S Choi and published by Simon and Schuster. This book was released on 2010-04-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the outside, twenty-eight-year-old Fiona Yu appears to be just another Hello Kitty--an educated, well-mannered Asian American woman. Secretly, she feels torn between the traditional Chinese values of her family and the social mores of being an American girl. To escape the burden of carrying her family's honor, Fiona decides to take her own virginity. In the process, she makes a surprising discovery that reunites her with a long-lost friend, Sean Killroy. Sean introduces her to a dark world of excitement, danger, cunning, and cruelty, pushing her to the limits of her own morality. But Fiona's father throws her new life into disarray when he dupes her into an overnight trip that results in a hasty engagement to Don Koo, the spoiled son of a wealthy chef. Determined to thwart her parents' plans to marry her off into Asian suburbia, Fiona seeks her freedom at any price. How far will she go to bury the Hello Kitty stereotype forever? Fiona's journey of self-discovery is biting and clever as she embraces her true nature and creates her own version of the American Dream, eliminating--without fear or remorse--anyone who stands in her way.

Hello Kitty, Hello Fall!

Hello Kitty, Hello Fall!

Author: Sanrio Company

Publisher: Harry N. Abrams

Published: 2013-07-16

Total Pages: 14

ISBN-13: 9781419707995

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Hello Kitty and her friends enjoy the delights of autumn, from colorful leaves and pumpkins to football and hayrides.


Book Synopsis Hello Kitty, Hello Fall! by : Sanrio Company

Download or read book Hello Kitty, Hello Fall! written by Sanrio Company and published by Harry N. Abrams. This book was released on 2013-07-16 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello Kitty and her friends enjoy the delights of autumn, from colorful leaves and pumpkins to football and hayrides.

The Hello Kitty Baking Book

The Hello Kitty Baking Book

Author: Michele Chen Chock

Publisher: Quirk Books

Published: 2014-09-16

Total Pages: 98

ISBN-13: 1594747075

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No one does sweet like Hello Kitty! Filled with simple recipes, beautiful yet playful photography, and Hello Kitty’s signature charm, The Hello Kitty Baking Book is a cookbook that’s yummy through and through. From Hello Kitty Cake Pops to Chococat Cake and Pretty Bow Pumpkin Pie, there’s something for everyone to make and enjoy. Featuring over two dozen easy-to-follow recipes, The Hello Kitty Baking Book is the perfect cookbook for anyone who loves Hello Kitty, desserts, or both!


Book Synopsis The Hello Kitty Baking Book by : Michele Chen Chock

Download or read book The Hello Kitty Baking Book written by Michele Chen Chock and published by Quirk Books. This book was released on 2014-09-16 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one does sweet like Hello Kitty! Filled with simple recipes, beautiful yet playful photography, and Hello Kitty’s signature charm, The Hello Kitty Baking Book is a cookbook that’s yummy through and through. From Hello Kitty Cake Pops to Chococat Cake and Pretty Bow Pumpkin Pie, there’s something for everyone to make and enjoy. Featuring over two dozen easy-to-follow recipes, The Hello Kitty Baking Book is the perfect cookbook for anyone who loves Hello Kitty, desserts, or both!

Hello Kitty: My World

Hello Kitty: My World

Author: Roger Priddy

Publisher: Macmillan

Published: 2015-08-18

Total Pages: 18

ISBN-13: 031251817X

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"Created for St. Martin's Press by Priddy Books."


Book Synopsis Hello Kitty: My World by : Roger Priddy

Download or read book Hello Kitty: My World written by Roger Priddy and published by Macmillan. This book was released on 2015-08-18 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Created for St. Martin's Press by Priddy Books."

Hello Kitty, Hello World!

Hello Kitty, Hello World!

Author: Higashi/Glaser Design Inc.

Publisher:

Published: 2000-09

Total Pages: 44

ISBN-13:

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Each double-page spread presents information about a country around the world and includes "Hello" in the language of that country.


Book Synopsis Hello Kitty, Hello World! by : Higashi/Glaser Design Inc.

Download or read book Hello Kitty, Hello World! written by Higashi/Glaser Design Inc. and published by . This book was released on 2000-09 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each double-page spread presents information about a country around the world and includes "Hello" in the language of that country.

Hello Kitty Crochet

Hello Kitty Crochet

Author: Mei Li Lee

Publisher: Quirk Books

Published: 2014-09-16

Total Pages: 98

ISBN-13: 1594747091

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Hello Kitty Crochet is all about cute: the whimsical world of Hello Kitty and her Sanrio friends meets the Japanese art of amigurumi, or crocheted dolls. With easy-to-make patterns for adorable characters and accessories, Hello Kitty Crochet allows you to make all your favorites, new and old, from Badtz-Maru and My Melody to Pekkle, Purin, and Little Twin Stars. Whether you’re a seasoned crocheter or have never picked up a hook, you’ll find helpful tips and how-tos for creating kawaii crafts. It’s the perfect way for crafters and cuteness lovers alike to celebrate the 40th anniversary of Japan’s most famous kitty.


Book Synopsis Hello Kitty Crochet by : Mei Li Lee

Download or read book Hello Kitty Crochet written by Mei Li Lee and published by Quirk Books. This book was released on 2014-09-16 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello Kitty Crochet is all about cute: the whimsical world of Hello Kitty and her Sanrio friends meets the Japanese art of amigurumi, or crocheted dolls. With easy-to-make patterns for adorable characters and accessories, Hello Kitty Crochet allows you to make all your favorites, new and old, from Badtz-Maru and My Melody to Pekkle, Purin, and Little Twin Stars. Whether you’re a seasoned crocheter or have never picked up a hook, you’ll find helpful tips and how-tos for creating kawaii crafts. It’s the perfect way for crafters and cuteness lovers alike to celebrate the 40th anniversary of Japan’s most famous kitty.

Hello Kitty, Hello Summer!

Hello Kitty, Hello Summer!

Author: Jean Hirashima

Publisher: Harry N. Abrams

Published: 2013-03-12

Total Pages: 0

ISBN-13: 9781419706875

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Hello Kitty and her friends enjoy the delights of summer, from bike rides andice cream to sailboats and tennis. Full color.


Book Synopsis Hello Kitty, Hello Summer! by : Jean Hirashima

Download or read book Hello Kitty, Hello Summer! written by Jean Hirashima and published by Harry N. Abrams. This book was released on 2013-03-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello Kitty and her friends enjoy the delights of summer, from bike rides andice cream to sailboats and tennis. Full color.