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This accessible and provocative book explores whether getting 'unhooked' from economic growth to meet the needs of the environment is possible. Although giving the environment priority over growth may seem radical, the author argues that it can be accomplished using marketable emissions allowances, transferable development rights, and other tools popular with conventional economists. It can also be achieved by creating more interesting and environmentally friendly urban landscapes less beholden to the automobile. The key problem will be ensuring that everyone who wants employment can find it. This will require a transition to a shorter workweek, the wistful goal of many a harried worker. More leisure, a higher-quality environment, and more attractive cities and towns are the potential rewards of a less consumption-oriented society. Yet how can the power of special interests be overcome in the name of environmental conservation? This is the author's critical final question as he offers a clear path to a sustainable economic and environmental future.
Book Synopsis Hooked on Growth by : Douglas E. Booth
Download or read book Hooked on Growth written by Douglas E. Booth and published by Rowman & Littlefield. This book was released on 2004 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and provocative book explores whether getting 'unhooked' from economic growth to meet the needs of the environment is possible. Although giving the environment priority over growth may seem radical, the author argues that it can be accomplished using marketable emissions allowances, transferable development rights, and other tools popular with conventional economists. It can also be achieved by creating more interesting and environmentally friendly urban landscapes less beholden to the automobile. The key problem will be ensuring that everyone who wants employment can find it. This will require a transition to a shorter workweek, the wistful goal of many a harried worker. More leisure, a higher-quality environment, and more attractive cities and towns are the potential rewards of a less consumption-oriented society. Yet how can the power of special interests be overcome in the name of environmental conservation? This is the author's critical final question as he offers a clear path to a sustainable economic and environmental future.
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Book Synopsis Hooked by : Nir Eyal
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
`This is a useful book for those who use person-centred counselling in their practice, or who are training to become person-centred counsellors′ - Counselling and Psychotherapy, the Journal of the British Association for Counselling and Psychotherapy Developing Person-Centred Counselling, Second Edition is designed to help counsellors improve their skills within the person-centred approach. Written by Dave Mearns, leading person-centred expert and bestselling author, the Second Edition has been fully revised and updated taking account of developments in person-centred practice. With new chapters on growth and transference, the book covers the subjects which are central to person-centred training: } the core conditions } therapeutic alliance } development of the counsellor } therapeutic process } the person-centred approach in relation to psychopathology. Supported by case material and examples from practice, each part of the book presents the counsellor with practical, and often challenging ideas, which encourage him/her to think carefully about his/her practice and how to improve it. Developing Person-Centred Counselling, Second Edition is a highly practical and inspiring resource for trainees and practitioners alike.
Book Synopsis Developing Person-Centred Counselling by : Dave Mearns
Download or read book Developing Person-Centred Counselling written by Dave Mearns and published by SAGE. This book was released on 2002-11-27 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is a useful book for those who use person-centred counselling in their practice, or who are training to become person-centred counsellors′ - Counselling and Psychotherapy, the Journal of the British Association for Counselling and Psychotherapy Developing Person-Centred Counselling, Second Edition is designed to help counsellors improve their skills within the person-centred approach. Written by Dave Mearns, leading person-centred expert and bestselling author, the Second Edition has been fully revised and updated taking account of developments in person-centred practice. With new chapters on growth and transference, the book covers the subjects which are central to person-centred training: } the core conditions } therapeutic alliance } development of the counsellor } therapeutic process } the person-centred approach in relation to psychopathology. Supported by case material and examples from practice, each part of the book presents the counsellor with practical, and often challenging ideas, which encourage him/her to think carefully about his/her practice and how to improve it. Developing Person-Centred Counselling, Second Edition is a highly practical and inspiring resource for trainees and practitioners alike.
The quest for sustainability has generated lifestyle changes for individuals across the globe, transformations within the arts, sciences, business, design, engineering, and agriculture, innovative policies and laws, and historic international agreements. Yet the means to achieving sustainability remain unsettled and disputed, even as its crucial importance in the face of the climate crisis grows. The third edition of this popular and lively text explores the concept and practice of sustainability across a broad range of issues and topics. Fully revised and updated, the book underlines the importance of creativity in the service of conservation within ecological, economic, technological, political, legal, and cultural arenas. Chapters conclude with new Discuss, Explore, and Take Action sections that pose probing questions for review and discussion. A new final chapter presents four practical principles that readers may employ to guide the investigation of sustainability problems and their crafting of viable solutions. Sustainability presents a hopeful account of the opportunities before us while squarely confronting the daunting challenges that lie ahead. It provides a crucial resource for students grappling with many of the most urgent issues of our time.
Book Synopsis Sustainability by : Leslie Paul Thiele
Download or read book Sustainability written by Leslie Paul Thiele and published by John Wiley & Sons. This book was released on 2024-03-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest for sustainability has generated lifestyle changes for individuals across the globe, transformations within the arts, sciences, business, design, engineering, and agriculture, innovative policies and laws, and historic international agreements. Yet the means to achieving sustainability remain unsettled and disputed, even as its crucial importance in the face of the climate crisis grows. The third edition of this popular and lively text explores the concept and practice of sustainability across a broad range of issues and topics. Fully revised and updated, the book underlines the importance of creativity in the service of conservation within ecological, economic, technological, political, legal, and cultural arenas. Chapters conclude with new Discuss, Explore, and Take Action sections that pose probing questions for review and discussion. A new final chapter presents four practical principles that readers may employ to guide the investigation of sustainability problems and their crafting of viable solutions. Sustainability presents a hopeful account of the opportunities before us while squarely confronting the daunting challenges that lie ahead. It provides a crucial resource for students grappling with many of the most urgent issues of our time.
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Book Synopsis Product-Led Growth by : Bush Wes
Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
#1 Best-Seller in 5 Startup & Entrepreneurship Categories *Named Top 5 Business Growth Book by Entrepreneur Magazine This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to: * IGNITE EXPLOSIVE GROWTH by creating a remarkable product * Identify the ONLY 3 METRICS THAT MATTER * Explore valuable VIRAL GROWTH strategies to grow rapidly * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION PRAISE: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking
Book Synopsis Explosive Growth by : Cliff Lerner
Download or read book Explosive Growth written by Cliff Lerner and published by Clifford Ventures Corp.. This book was released on 2017-11-07 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Best-Seller in 5 Startup & Entrepreneurship Categories *Named Top 5 Business Growth Book by Entrepreneur Magazine This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to: * IGNITE EXPLOSIVE GROWTH by creating a remarkable product * Identify the ONLY 3 METRICS THAT MATTER * Explore valuable VIRAL GROWTH strategies to grow rapidly * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION PRAISE: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking
NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.
Book Synopsis Hooked by : Michael Moss
Download or read book Hooked written by Michael Moss and published by Signal. This book was released on 2021-03-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.
Written for millennials and Gen Z, this approachable guide reframes addiction and provides tools from psychotherapy to help the reader break harmful behaviour cycles. You don’t need to be an “addict” to engage in destructive addictive behaviours. Do you use social media to distract yourself from difficult emotions, or find yourself seeking a boost through shopping, relationships or drinking? Do you feel that you have habits that are holding you back, but you can’t seem to break them? You are not alone. This book is for anyone who struggles with addictive behaviour. In it, psychotherapist Tally Fosh sheds light on the true meaning of addiction and the subtle ways it can manifest itself without our awareness. She explores why we often seek external factors to change the way we feel internally, and provides practical tips and tools to help readers break any self-destructive cycle they may find themselves in using easy steps. Hooked breaks down the journey of addiction into four key pillars: discovery, types of addiction, lows and denial, and recovery. It includes practical tools, from expressive therapy to talking therapy, and case studies from real people. With applications of Tally's principles to scenarios applicable to our modern lives and an inspirational foreword from model and mental health advocate Adwoa Aboah, this book is the perfect companion for your journey toward freedom from addictive habits.
Book Synopsis Hooked by : Talitha Fosh
Download or read book Hooked written by Talitha Fosh and published by Watkins Media Limited. This book was released on 2024-05-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for millennials and Gen Z, this approachable guide reframes addiction and provides tools from psychotherapy to help the reader break harmful behaviour cycles. You don’t need to be an “addict” to engage in destructive addictive behaviours. Do you use social media to distract yourself from difficult emotions, or find yourself seeking a boost through shopping, relationships or drinking? Do you feel that you have habits that are holding you back, but you can’t seem to break them? You are not alone. This book is for anyone who struggles with addictive behaviour. In it, psychotherapist Tally Fosh sheds light on the true meaning of addiction and the subtle ways it can manifest itself without our awareness. She explores why we often seek external factors to change the way we feel internally, and provides practical tips and tools to help readers break any self-destructive cycle they may find themselves in using easy steps. Hooked breaks down the journey of addiction into four key pillars: discovery, types of addiction, lows and denial, and recovery. It includes practical tools, from expressive therapy to talking therapy, and case studies from real people. With applications of Tally's principles to scenarios applicable to our modern lives and an inspirational foreword from model and mental health advocate Adwoa Aboah, this book is the perfect companion for your journey toward freedom from addictive habits.
DIVThe New Addiction/divDIVWhat you start out controlling can end up controlling you./divDIV /divDIVFrom Twitter to iPhones, from Facebook to tablets, we have an endless supply of media and gadgets to hook our interest, snag our wallets, and occupy our time. Think back over the last five years. How much of your time was devoted to online activities? How much of your real life has been gobbled up or googled up in your net life?/divDIV /divDIVIn Hooked, counselor and addiction specialist Dr. Gregory Jantz speaks enthusiastically and frankly about the gizmos and gadgets, social media magnets, and Internet sidetracks we have at our fingertips. With real-life examples and biblical applications, he presents a celebration of the positives technology offers and a cautionary tale about the negatives it unleashes, including:/divDIV /divDIV· The power and dangers of the web/divDIV· The myth of multitasking/divDIV· Overcoming disconnection anxiety/divDIV· The psychology behind Internet addiction/divDIV· Employing the ultimate filter and taking back control of your life/divDIV /div
Book Synopsis Hooked by : Gregory L. Jantz
Download or read book Hooked written by Gregory L. Jantz and published by Charisma Media. This book was released on 2012-05-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVThe New Addiction/divDIVWhat you start out controlling can end up controlling you./divDIV /divDIVFrom Twitter to iPhones, from Facebook to tablets, we have an endless supply of media and gadgets to hook our interest, snag our wallets, and occupy our time. Think back over the last five years. How much of your time was devoted to online activities? How much of your real life has been gobbled up or googled up in your net life?/divDIV /divDIVIn Hooked, counselor and addiction specialist Dr. Gregory Jantz speaks enthusiastically and frankly about the gizmos and gadgets, social media magnets, and Internet sidetracks we have at our fingertips. With real-life examples and biblical applications, he presents a celebration of the positives technology offers and a cautionary tale about the negatives it unleashes, including:/divDIV /divDIV· The power and dangers of the web/divDIV· The myth of multitasking/divDIV· Overcoming disconnection anxiety/divDIV· The psychology behind Internet addiction/divDIV· Employing the ultimate filter and taking back control of your life/divDIV /div
Download or read book Field and Stream written by and published by . This book was released on 1904 with total page 1102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
