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Der Prix Ars Electronica ist eine offene Plattform für die unterschiedlichen Disziplinen im Bereich digitaler Mediengestaltung an der Schnittstelle von Technologie, Kunst, Wissenschaft und Gesellschaft. Die neue Wettbewerbssparte Net Vision/Net Excellence öffnet sich verstärkt dem kulturellen Diskurs um das Medium Internet. Cyberarts 2001 bietet einen aktuellen Überblick über digitale Mediengestaltung am Beispiel der Wettbewerbsbereiche Net Vision/Net Excellence, Digital Musics, Interaktive Kunst und Computeranimation/Visual Effects ebenso wie einen Überblick über die breite Palette von Produktionen Jugendlicher.
Book Synopsis Cyberarts 2001 by : Hannes Leopoldseder
Download or read book Cyberarts 2001 written by Hannes Leopoldseder and published by Springer Science & Business Media. This book was released on 2001-09-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Prix Ars Electronica ist eine offene Plattform für die unterschiedlichen Disziplinen im Bereich digitaler Mediengestaltung an der Schnittstelle von Technologie, Kunst, Wissenschaft und Gesellschaft. Die neue Wettbewerbssparte Net Vision/Net Excellence öffnet sich verstärkt dem kulturellen Diskurs um das Medium Internet. Cyberarts 2001 bietet einen aktuellen Überblick über digitale Mediengestaltung am Beispiel der Wettbewerbsbereiche Net Vision/Net Excellence, Digital Musics, Interaktive Kunst und Computeranimation/Visual Effects ebenso wie einen Überblick über die breite Palette von Produktionen Jugendlicher.
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Book Synopsis The Anatomy of Buzz by : Emanuel Rosen
Download or read book The Anatomy of Buzz written by Emanuel Rosen and published by Crown Currency. This book was released on 2002-05-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Part of our New Perspectives Series, this text offers a case-oriented, problem-solving approach for learning the basic to more advanced features of the Internet -- from browsing, navigating, and searching on the Internet, to using e-mail, advanced communication tools and other Web topics.
Book Synopsis New Perspectives on the Internet by : Gary P. Schneider
Download or read book New Perspectives on the Internet written by Gary P. Schneider and published by . This book was released on 2004 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of our New Perspectives Series, this text offers a case-oriented, problem-solving approach for learning the basic to more advanced features of the Internet -- from browsing, navigating, and searching on the Internet, to using e-mail, advanced communication tools and other Web topics.
This publication contains papers presented at an FAO regional workshop, held in Cairo, Egypt in December 2005, organised to discuss the development of the region's capacity to elaborate national plans of action to prevent, deter and eliminate illegal, unreported and unregulated fishing (NPOAs-IUU). Issues discussed include: the 1995 FAO Code of Conduct for Responsible Fisheries, the 2001 FAO International Plan of Action to Prevent, Deter and Eliminate Illegal, Unreported and Unregulated Fishing (IPOA-IUU) and the FAO technical guidelines in support of the implementation of the IPOA-IUU.
Book Synopsis Report of the FAO Regional Workshop on the Elaboration of National Plans of Action to Prevent, Deter and Eliminate Illegal, Unreported and Unregulated Fishing--certain Countries of the Near East Region by :
Download or read book Report of the FAO Regional Workshop on the Elaboration of National Plans of Action to Prevent, Deter and Eliminate Illegal, Unreported and Unregulated Fishing--certain Countries of the Near East Region written by and published by Food & Agriculture Org.. This book was released on 2006 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication contains papers presented at an FAO regional workshop, held in Cairo, Egypt in December 2005, organised to discuss the development of the region's capacity to elaborate national plans of action to prevent, deter and eliminate illegal, unreported and unregulated fishing (NPOAs-IUU). Issues discussed include: the 1995 FAO Code of Conduct for Responsible Fisheries, the 2001 FAO International Plan of Action to Prevent, Deter and Eliminate Illegal, Unreported and Unregulated Fishing (IPOA-IUU) and the FAO technical guidelines in support of the implementation of the IPOA-IUU.
Ten minibooks in one get you thoroughly caught up on Windows 8.1! With new improvements and changes, Windows 8.1 offers a refreshed user interface, better integration between the new and traditional Windows interfaces, and more. This updated top-selling guide is what you need to get up to speed on everything Windows 8.1. Nine minibooks in one cover such essential topics as navigating the new Start Screen, understanding Windows 8.1 apps, securing Windows 8.1, and much more. Take the guesswork out of Windows 8.1 from day one with this complete, all-in-one resource. Helps you get up to speed on the Windows 8.1 operating system, including its Start Screen, which is a feature sure to please traditional Windows users Provides top-notch guidance from trusted and well-known Windows expert and author Woody Leonhard Covers Windows 8.1 inside and out, including how to customize the Start screen, manage apps, and control privacy Delves into core Windows 8.1 apps such as e-mail, people, and SkyDrive Shows you how to connect online, add hardware, back up and update, and secure Windows 8.1 Discover new improvements, old favorites, and everything in between with Windows 8.1 All-in-One For Dummies.
Book Synopsis Windows 8.1 All-in-One For Dummies by : Woody Leonhard
Download or read book Windows 8.1 All-in-One For Dummies written by Woody Leonhard and published by John Wiley & Sons. This book was released on 2013-11-06 with total page 1242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten minibooks in one get you thoroughly caught up on Windows 8.1! With new improvements and changes, Windows 8.1 offers a refreshed user interface, better integration between the new and traditional Windows interfaces, and more. This updated top-selling guide is what you need to get up to speed on everything Windows 8.1. Nine minibooks in one cover such essential topics as navigating the new Start Screen, understanding Windows 8.1 apps, securing Windows 8.1, and much more. Take the guesswork out of Windows 8.1 from day one with this complete, all-in-one resource. Helps you get up to speed on the Windows 8.1 operating system, including its Start Screen, which is a feature sure to please traditional Windows users Provides top-notch guidance from trusted and well-known Windows expert and author Woody Leonhard Covers Windows 8.1 inside and out, including how to customize the Start screen, manage apps, and control privacy Delves into core Windows 8.1 apps such as e-mail, people, and SkyDrive Shows you how to connect online, add hardware, back up and update, and secure Windows 8.1 Discover new improvements, old favorites, and everything in between with Windows 8.1 All-in-One For Dummies.
Computers were supposed to save us time, but Windows XP users know how often the opposite seems to be true. What if you could get a list of shortcuts that would save you time every single day? Windows XP Timesaving Techniques For Dummies, 2nd Edition includes 70 of them, great tips and tricks that make Windows work faster, more reliably, and more like the way you work. Collected and tested by Windows guru Woody Leonhard, these timesavers are organized into groups of related tasks so you can quickly find the ones that will help you at any given time. You can set up your desktop and launch your programs in the way that makes sense for you, take back control of the Internet and e-mail, manage your music and visual media, and protect your system in a few simple steps. You’ll find no-nonsense advice on Eliminating irritating programs that start automatically Speeding up the restart or shutdown process Streamlining searches, the Start menu, and Outlook Express Strengthening your firewall and zapping scumware Adjusting your monitor to reduce eyestrain Reducing download time for photos Enhancing the performance of your network Making online shopping faster as well as safer Scheduling maintenance chores to run while you sleep From the most basic to somewhat advanced tricks designed for power users, this grocery list of timesavers has something for every Windows XP user— including you!
Book Synopsis Windows XP Timesaving Techniques For Dummies by : Woody Leonhard
Download or read book Windows XP Timesaving Techniques For Dummies written by Woody Leonhard and published by John Wiley & Sons. This book was released on 2005-01-28 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computers were supposed to save us time, but Windows XP users know how often the opposite seems to be true. What if you could get a list of shortcuts that would save you time every single day? Windows XP Timesaving Techniques For Dummies, 2nd Edition includes 70 of them, great tips and tricks that make Windows work faster, more reliably, and more like the way you work. Collected and tested by Windows guru Woody Leonhard, these timesavers are organized into groups of related tasks so you can quickly find the ones that will help you at any given time. You can set up your desktop and launch your programs in the way that makes sense for you, take back control of the Internet and e-mail, manage your music and visual media, and protect your system in a few simple steps. You’ll find no-nonsense advice on Eliminating irritating programs that start automatically Speeding up the restart or shutdown process Streamlining searches, the Start menu, and Outlook Express Strengthening your firewall and zapping scumware Adjusting your monitor to reduce eyestrain Reducing download time for photos Enhancing the performance of your network Making online shopping faster as well as safer Scheduling maintenance chores to run while you sleep From the most basic to somewhat advanced tricks designed for power users, this grocery list of timesavers has something for every Windows XP user— including you!
Authored by a former spammer, Inside the SPAM Cartel is a methodical, technically explicit expose of the inner workings of the SPAM economy. Readers will be shocked by the sophistication and sheer size of this underworld. From the author: "You may hate spam and think all spammers are evil, but listen to my story and see why I do this and more importantly, HOW." For most people, the term "SPAM" conjures up the image of hundreds of annoying, and at times offensive, e-mails flooding their inbox every week. But for a few, SPAM is a way of life that delivers an adrenaline rush fueled by cash, danger, retribution, porn and the avoidance of local, federal, and international law enforcement agencies. Inside the SPAM Cartel offer readers a never-before seen view inside this dark sub-economy. You'll meet the characters that control the flow of money as well as the hackers and programmers committed to keeping the enterprise up and running. You may disagree with their objectives, but you can't help but to marvel at their ingenuity and resourcefulness in defeating spam filters, avoiding being identified, and staying one step ahead of the law. Spam makes up now 64% of all email sent and it is said to be the most annoying part of being online. You'll meet the characters that control the flow of money as well as the hackers and programmers committed to keeping the enterprise up and running. Authored by a former spammer, this is a methodical, technically explicit expose of the innerworkings of the SPAM economy.
Book Synopsis Inside the SPAM Cartel by : Spammer-X Spammer-X
Download or read book Inside the SPAM Cartel written by Spammer-X Spammer-X and published by Elsevier. This book was released on 2004-11-13 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by a former spammer, Inside the SPAM Cartel is a methodical, technically explicit expose of the inner workings of the SPAM economy. Readers will be shocked by the sophistication and sheer size of this underworld. From the author: "You may hate spam and think all spammers are evil, but listen to my story and see why I do this and more importantly, HOW." For most people, the term "SPAM" conjures up the image of hundreds of annoying, and at times offensive, e-mails flooding their inbox every week. But for a few, SPAM is a way of life that delivers an adrenaline rush fueled by cash, danger, retribution, porn and the avoidance of local, federal, and international law enforcement agencies. Inside the SPAM Cartel offer readers a never-before seen view inside this dark sub-economy. You'll meet the characters that control the flow of money as well as the hackers and programmers committed to keeping the enterprise up and running. You may disagree with their objectives, but you can't help but to marvel at their ingenuity and resourcefulness in defeating spam filters, avoiding being identified, and staying one step ahead of the law. Spam makes up now 64% of all email sent and it is said to be the most annoying part of being online. You'll meet the characters that control the flow of money as well as the hackers and programmers committed to keeping the enterprise up and running. Authored by a former spammer, this is a methodical, technically explicit expose of the innerworkings of the SPAM economy.
If you want to sell your book abroad, you should be clear about what you are likely to achieve and set reasonable goals. You need to integrate your marketing approach and engage your global audience, which involves online demographic research to develop a profile of your international readers. Once you have to decide which countries you are going to focus on, you need to ensure that your message is clear and consistent, that you stay on message, and that you drive the conversation with your potential readers and gain their respect. You will need to decide when to weigh in and blitz the global market, you will need to be persistent, will need to upload rich content to secure new readers worldwide and retain them as loyal readers, reviewers and recommenders of your work. You will also need to monitor and track their posting activities and interests, and their buying habits and preferences. This book will tell you how, and will point you in the direction of virtual rights agencies that can help you showcase your work more widely and even sell rights in different formats to the global marketplace.
Book Synopsis Multi-Channel Marketing to Sell Your Book Around the World in a DAY by : Conrad Jones
Download or read book Multi-Channel Marketing to Sell Your Book Around the World in a DAY written by Conrad Jones and published by Thames River Press. This book was released on 2013-07 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to sell your book abroad, you should be clear about what you are likely to achieve and set reasonable goals. You need to integrate your marketing approach and engage your global audience, which involves online demographic research to develop a profile of your international readers. Once you have to decide which countries you are going to focus on, you need to ensure that your message is clear and consistent, that you stay on message, and that you drive the conversation with your potential readers and gain their respect. You will need to decide when to weigh in and blitz the global market, you will need to be persistent, will need to upload rich content to secure new readers worldwide and retain them as loyal readers, reviewers and recommenders of your work. You will also need to monitor and track their posting activities and interests, and their buying habits and preferences. This book will tell you how, and will point you in the direction of virtual rights agencies that can help you showcase your work more widely and even sell rights in different formats to the global marketplace.
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Book Synopsis The Advertising Handbook by : Helen Powell
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Diploma Thesis from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0 (A), University of Applied Sciences Mittweida, language: English, abstract: “Markets today are changing fast. Price-sensitive customers, new competitors, new distribution channels, new communication channels, the Internet, wireless commerce, globalization, deregulation, privatization... the list goes on. And it is not only markets that are changing, but the technologies that support them: e-commerce, e-mail, mobile phones, fax machines, sales and marketing automation, cable TV, videoconferencing. It is imperative that companies think through the revolutionary impact of these new technologies.” The above quotation illustrates two essential considerations for marketers operating in the 21st century. Firstly, it emphasises that in today’s marketing world the way companies communicate with their customers as well as how customers interact with each other have changed significantly. Secondly, it points to a key implication of these changes – the necessity for companies to find innovative ways of embracing these new technologies and of dealing with the changes in a manner that supports their corporate objectives. These revolutionary changes are due first and foremost to the advent of the Internet. Following the initial stages of its development, in which it generated exuberant excitement and exaggerated expectations among companies and consumers alike, it has evolved into an important distribution and communication channel for a large number of companies. Great significance now attaches to the Internet as an integral part of many companies’ promotional activities. At the same time consumers have become savvier in the use of the Internet; they appreciate that having more information at their fingertips puts them in a significantly better purchasing position: “Buyers today can compare prices and product attributes in a matter of seconds. They are only a click away from comparing competitors’ prices and can even name the price they want to pay for a hotel room, airline ticket or a mortgage and see whether any willing suppliers respond. Furthermore they can enter a chat room about an area of common interest and exchange information and opinions.”
Book Synopsis Viral Marketing - A crucial new dimension in 21st century marketing? by : Michael Bryce
Download or read book Viral Marketing - A crucial new dimension in 21st century marketing? written by Michael Bryce and published by GRIN Verlag. This book was released on 2004-12-13 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0 (A), University of Applied Sciences Mittweida, language: English, abstract: “Markets today are changing fast. Price-sensitive customers, new competitors, new distribution channels, new communication channels, the Internet, wireless commerce, globalization, deregulation, privatization... the list goes on. And it is not only markets that are changing, but the technologies that support them: e-commerce, e-mail, mobile phones, fax machines, sales and marketing automation, cable TV, videoconferencing. It is imperative that companies think through the revolutionary impact of these new technologies.” The above quotation illustrates two essential considerations for marketers operating in the 21st century. Firstly, it emphasises that in today’s marketing world the way companies communicate with their customers as well as how customers interact with each other have changed significantly. Secondly, it points to a key implication of these changes – the necessity for companies to find innovative ways of embracing these new technologies and of dealing with the changes in a manner that supports their corporate objectives. These revolutionary changes are due first and foremost to the advent of the Internet. Following the initial stages of its development, in which it generated exuberant excitement and exaggerated expectations among companies and consumers alike, it has evolved into an important distribution and communication channel for a large number of companies. Great significance now attaches to the Internet as an integral part of many companies’ promotional activities. At the same time consumers have become savvier in the use of the Internet; they appreciate that having more information at their fingertips puts them in a significantly better purchasing position: “Buyers today can compare prices and product attributes in a matter of seconds. They are only a click away from comparing competitors’ prices and can even name the price they want to pay for a hotel room, airline ticket or a mortgage and see whether any willing suppliers respond. Furthermore they can enter a chat room about an area of common interest and exchange information and opinions.”
