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Author: Chung Koo Kim
Publisher:
Published: 2016
Total Pages: 204
ISBN-13: 9788996730842
DOWNLOAD EBOOKDownload or read book How Asian Brands Soar written by Chung Koo Kim and published by . This book was released on 2016 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Myung-Soo Lee
Publisher: Independently Published
Published: 2019-04-12
Total Pages: 366
ISBN-13: 9781093663808
DOWNLOAD EBOOKSo many changes are happening and coming in Asia. A small start-up, locally founded in Malaysia became a very successful brand in Asia. The small start-up battled against one of the most powerful companies in the category of business. At the beginning of its business, the small company was in a much worse situation compared to the established market leaders such as Uber in almost every aspect of business infrastructure, resources, and competencies. This is the story of Grab in the ride-hailing business in Asia. How was the small start-up able to grab the hearts of Asian consumers and transform itself into such a powerful brand within the short period of 5 to 6 years?Some spectacular news have also appeared in the automobile industry. Geely, a company which once produced refrigerators, scooters, and auto-bicycle wheels, became one of the three biggest car makers in China. The company, now called Geely Group, has owned the Swedish passenger car maker Volvo Cars since 2010 and became the biggest shareholder of Mercedes-Benz by owning 9.7% of its stocks. This kind of incredible transformation from a poor-quality or mediocre brand into a high-quality, top-selling brand is occurring all over Asia and will soon bring significant changes to the West and other countries.In addition to Grab in ASEAN and Geely in China, many other brands have been rising as incredibly successful brands all across Asia. The list may include Bluehole, Ctrip, Sony, Indomie, bKash, Patanjali, Traveloka, WeChat, and Maxim Group. All of these Asian brands achieved great success or re-created themselves as new leaders while many others struggled or failed under the fast-changing, turbulent environment. How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.
Download or read book How Asian Brands Soar 4 written by Myung-Soo Lee and published by Independently Published. This book was released on 2019-04-12 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many changes are happening and coming in Asia. A small start-up, locally founded in Malaysia became a very successful brand in Asia. The small start-up battled against one of the most powerful companies in the category of business. At the beginning of its business, the small company was in a much worse situation compared to the established market leaders such as Uber in almost every aspect of business infrastructure, resources, and competencies. This is the story of Grab in the ride-hailing business in Asia. How was the small start-up able to grab the hearts of Asian consumers and transform itself into such a powerful brand within the short period of 5 to 6 years?Some spectacular news have also appeared in the automobile industry. Geely, a company which once produced refrigerators, scooters, and auto-bicycle wheels, became one of the three biggest car makers in China. The company, now called Geely Group, has owned the Swedish passenger car maker Volvo Cars since 2010 and became the biggest shareholder of Mercedes-Benz by owning 9.7% of its stocks. This kind of incredible transformation from a poor-quality or mediocre brand into a high-quality, top-selling brand is occurring all over Asia and will soon bring significant changes to the West and other countries.In addition to Grab in ASEAN and Geely in China, many other brands have been rising as incredibly successful brands all across Asia. The list may include Bluehole, Ctrip, Sony, Indomie, bKash, Patanjali, Traveloka, WeChat, and Maxim Group. All of these Asian brands achieved great success or re-created themselves as new leaders while many others struggled or failed under the fast-changing, turbulent environment. How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.
Author: Myung-Soo Lee
Publisher:
Published: 2016-03-30
Total Pages: 218
ISBN-13: 9781977027740
DOWNLOAD EBOOKAsian products and brands have recently become very popular all throughout the world and impacted people globally. The stories of Asian companies such as Chinese Xiaomi and Alibaba, Korean Samsung and LG, and Japanese Softbank and Uniqlo are featured by global media such as Bloomberg Businessweek and Fortune. Even some small and medium-sized Asian brands are impressing people around the world. For example, The Ocean Park Hong Kong, Banyan Tree Holdings, and Line Corporation are establishing their leadership in each category of the global market. The recent Asian surge is not limited to the commercial fields above. The sensationalstory about Google's DeepMind Challenge Match between AI Alphago and Lee Sedol, a historic man versus machine match, has been making waves. These Asian cultures and performers have marveled global audiences and caused them to look on in aweand surprise.Many people wonder how such Asian companies and cultural brands, which were not appreciated to this degree just years ago, became incredibly successful in such a short period of time.This book highlights the success stories of the top Asian cases that were chosen among about 50 group contestants in a recent competition, World Asian Case Competition 2015. The top selected cases, combined together, feature how Asiancompanies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands can reveal invaluable treasures to those who seek a turning point for their businesses or careers. The stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.
Download or read book How Asian Brands Soar written by Myung-Soo Lee and published by . This book was released on 2016-03-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian products and brands have recently become very popular all throughout the world and impacted people globally. The stories of Asian companies such as Chinese Xiaomi and Alibaba, Korean Samsung and LG, and Japanese Softbank and Uniqlo are featured by global media such as Bloomberg Businessweek and Fortune. Even some small and medium-sized Asian brands are impressing people around the world. For example, The Ocean Park Hong Kong, Banyan Tree Holdings, and Line Corporation are establishing their leadership in each category of the global market. The recent Asian surge is not limited to the commercial fields above. The sensationalstory about Google's DeepMind Challenge Match between AI Alphago and Lee Sedol, a historic man versus machine match, has been making waves. These Asian cultures and performers have marveled global audiences and caused them to look on in aweand surprise.Many people wonder how such Asian companies and cultural brands, which were not appreciated to this degree just years ago, became incredibly successful in such a short period of time.This book highlights the success stories of the top Asian cases that were chosen among about 50 group contestants in a recent competition, World Asian Case Competition 2015. The top selected cases, combined together, feature how Asiancompanies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands can reveal invaluable treasures to those who seek a turning point for their businesses or careers. The stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.
Author: Myung-Soo Lee
Publisher:
Published: 2018-03-31
Total Pages: 303
ISBN-13: 9781980699811
DOWNLOAD EBOOKHow many of the following names or companies have you heard about? Huawei, DJI, CJ, Innisfree, Chow Tai Fook Jewellery, China Mengniu Dairy, Haier, Filip+Inna, and PT XL Axiata? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes. These Asian companies and brands have marveled global audiences and caused them to look on in awe and surprise. Like many other people, you might be curious how such Asian companies and brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. You may want to learn how they made such great successes so fast, and then apply it into your career and business to control your destiny in the age of the fourth industrial revolution. This book highlights the success stories of the top Asian cases that were chosen as Top 10 winners among a great number of competitive group contestants in a recent competition, the World Asian Case Competition (WACC) 2017. The top selected cases, combined together, feature how Asian companies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These top 10 cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands will reveal invaluable treasures particularly to those who seek a turning point for their businesses or careers. We believe that the stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.
Download or read book How Asian Brands Soar 3 written by Myung-Soo Lee and published by . This book was released on 2018-03-31 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many of the following names or companies have you heard about? Huawei, DJI, CJ, Innisfree, Chow Tai Fook Jewellery, China Mengniu Dairy, Haier, Filip+Inna, and PT XL Axiata? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes. These Asian companies and brands have marveled global audiences and caused them to look on in awe and surprise. Like many other people, you might be curious how such Asian companies and brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. You may want to learn how they made such great successes so fast, and then apply it into your career and business to control your destiny in the age of the fourth industrial revolution. This book highlights the success stories of the top Asian cases that were chosen as Top 10 winners among a great number of competitive group contestants in a recent competition, the World Asian Case Competition (WACC) 2017. The top selected cases, combined together, feature how Asian companies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These top 10 cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands will reveal invaluable treasures particularly to those who seek a turning point for their businesses or careers. We believe that the stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.
Author: Myung-Soo Lee
Publisher:
Published: 2020-04-13
Total Pages: 358
ISBN-13:
DOWNLOAD EBOOKHow many of the following names or companies have you heard about? Sea, Pathao, Shiseido, Tik Tok, OYO Room, Kweichow Moutai, Bytedance, Foxconn, Delfi Limited, and Vipkid? Some names might sound familiar to you, but others may not. There are all different in terms of origin, area of focus, style of business, etc. Interestingly, however, there is one thing in common: They all started as a small, unknown start-up or venture project in Asia, but they achieved a phenomenal success by transforming their humble origins, misfortune, or hardship into great opportunities and explosive fortune. Most importantly, they achieved spectacular success by occupying a special place in the hearts of consumer in their respective business area. Each brand or company contains an extraordinary story in their journey to becoming incredibly successful.You may be curious how such Asian brands and companies, some of which were not known so just 3 to 5 years ago, become incredibly successful in such a short period of time. How did these incredible brands soar with wings like eagles against all difficulties while many others struggled or failed under the fast-changing, turbulent environment? How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.
Download or read book How Asian Brands Soar 5 written by Myung-Soo Lee and published by . This book was released on 2020-04-13 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many of the following names or companies have you heard about? Sea, Pathao, Shiseido, Tik Tok, OYO Room, Kweichow Moutai, Bytedance, Foxconn, Delfi Limited, and Vipkid? Some names might sound familiar to you, but others may not. There are all different in terms of origin, area of focus, style of business, etc. Interestingly, however, there is one thing in common: They all started as a small, unknown start-up or venture project in Asia, but they achieved a phenomenal success by transforming their humble origins, misfortune, or hardship into great opportunities and explosive fortune. Most importantly, they achieved spectacular success by occupying a special place in the hearts of consumer in their respective business area. Each brand or company contains an extraordinary story in their journey to becoming incredibly successful.You may be curious how such Asian brands and companies, some of which were not known so just 3 to 5 years ago, become incredibly successful in such a short period of time. How did these incredible brands soar with wings like eagles against all difficulties while many others struggled or failed under the fast-changing, turbulent environment? How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.
Author: M. Roll
Publisher: Springer
Published: 2016-02-11
Total Pages: 339
ISBN-13: 113735917X
DOWNLOAD EBOOKThis second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Author: M. Roll
Publisher: Springer
Published: 2005-10-17
Total Pages: 254
ISBN-13: 0230513069
DOWNLOAD EBOOKThis book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Author: Paul Temporal
Publisher: John Wiley & Sons
Published: 2000-02-10
Total Pages: 284
ISBN-13:
DOWNLOAD EBOOK"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia
Download or read book Branding in Asia written by Paul Temporal and published by John Wiley & Sons. This book was released on 2000-02-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia
Author: Ian Batey
Publisher:
Published: 2002
Total Pages: 436
ISBN-13:
DOWNLOAD EBOOK"Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian "
Download or read book Asian Branding written by Ian Batey and published by . This book was released on 2002 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian "
Author: Katarzyna J. Cwiertka
Publisher: University of Hawaii Press
Published: 2020-02-29
Total Pages: 209
ISBN-13: 0824882660
DOWNLOAD EBOOKBranding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda. Cwiertka and Yasuhara argue further that the manipulation of historical facts in the case of washoku is actually a continuation of similar practices employed for centuries in the branding of foods as iconic markers of tourist attractions. They draw parallels with gastronomic meibutsu (famous products) and edible omiyage (souvenirs), which since the early modern period have been persistently marketed through questionable connections with historical personages and events. Today, meibutsu and omiyage play a central role in the travel experience in Japan and comprise a major category in the practices of gift exchange. Few seem to mind that the stories surrounding these foods are hardly ever factual, despite the fact that the stories, rather than the food itself, constitute the primary attraction. The practice itself is derived from the intellectual exercise of evoking specific associations and sentiments by referring to imaginary landscapes, known as utamakura or meisho. At first restricted to poetry, this exercise was expanded to the visual arts, and by the early modern period familiarity with specific locations and the culinary associations they evoked had become a fixed component of public collective knowledge. The construction of the myths of meibutsu, omiyage, and washoku as described in this book not only enriches the understanding of Japanese culinary culture, but also highlights the dangers of tweaking history for branding purposes, and the even greater danger posed by historians remaining silent in the face of this irreversible reshaping of the past into a consumable product for public enjoyment.
Download or read book Branding Japanese Food written by Katarzyna J. Cwiertka and published by University of Hawaii Press. This book was released on 2020-02-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda. Cwiertka and Yasuhara argue further that the manipulation of historical facts in the case of washoku is actually a continuation of similar practices employed for centuries in the branding of foods as iconic markers of tourist attractions. They draw parallels with gastronomic meibutsu (famous products) and edible omiyage (souvenirs), which since the early modern period have been persistently marketed through questionable connections with historical personages and events. Today, meibutsu and omiyage play a central role in the travel experience in Japan and comprise a major category in the practices of gift exchange. Few seem to mind that the stories surrounding these foods are hardly ever factual, despite the fact that the stories, rather than the food itself, constitute the primary attraction. The practice itself is derived from the intellectual exercise of evoking specific associations and sentiments by referring to imaginary landscapes, known as utamakura or meisho. At first restricted to poetry, this exercise was expanded to the visual arts, and by the early modern period familiarity with specific locations and the culinary associations they evoked had become a fixed component of public collective knowledge. The construction of the myths of meibutsu, omiyage, and washoku as described in this book not only enriches the understanding of Japanese culinary culture, but also highlights the dangers of tweaking history for branding purposes, and the even greater danger posed by historians remaining silent in the face of this irreversible reshaping of the past into a consumable product for public enjoyment.
