How Digital Intelligence Drives Business Growth

How Digital Intelligence Drives Business Growth

Author: Zhizhuan Business Research Institute

Publisher: Springer Nature

Published: 2023-12-25

Total Pages: 425

ISBN-13: 9819942993

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This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.


Book Synopsis How Digital Intelligence Drives Business Growth by : Zhizhuan Business Research Institute

Download or read book How Digital Intelligence Drives Business Growth written by Zhizhuan Business Research Institute and published by Springer Nature. This book was released on 2023-12-25 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.


Reimagining Businesses with AI

Reimagining Businesses with AI

Author: Sudhi Sinha

Publisher: John Wiley & Sons

Published: 2020-10-20

Total Pages: 288

ISBN-13: 1119709156

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Discover what AI can do for your business with this approachable and comprehensive resource Reimagining Businesses with AI acquaints readers with both the business challenges and opportunities presented by the rapid growth and progress of artificial intelligence. The accomplished authors and digital executives of the book provide you with a multi-industry approach to understanding the intersection of AI and business. The book walks you through the process of recognizing and capitalizing on AI’s potential for your own business. The authors describe: How to build a technological foundation that allows for the rapid implementation of artificial intelligence How to manage the disruptive nature of powerful technology while simultaneously harnessing its capabilities The ethical implications and security and privacy concerns raised by the spread of AI Perfect for business executives and managers who seek a jargon-free and approachable manual on how to implement artificial intelligence in everyday operations, Reimagining Businesses with AI also belongs on the bookshelves of anyone curious about the interaction between artificial intelligence and business.


Book Synopsis Reimagining Businesses with AI by : Sudhi Sinha

Download or read book Reimagining Businesses with AI written by Sudhi Sinha and published by John Wiley & Sons. This book was released on 2020-10-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what AI can do for your business with this approachable and comprehensive resource Reimagining Businesses with AI acquaints readers with both the business challenges and opportunities presented by the rapid growth and progress of artificial intelligence. The accomplished authors and digital executives of the book provide you with a multi-industry approach to understanding the intersection of AI and business. The book walks you through the process of recognizing and capitalizing on AI’s potential for your own business. The authors describe: How to build a technological foundation that allows for the rapid implementation of artificial intelligence How to manage the disruptive nature of powerful technology while simultaneously harnessing its capabilities The ethical implications and security and privacy concerns raised by the spread of AI Perfect for business executives and managers who seek a jargon-free and approachable manual on how to implement artificial intelligence in everyday operations, Reimagining Businesses with AI also belongs on the bookshelves of anyone curious about the interaction between artificial intelligence and business.


AI-Enabled Analytics for Business

AI-Enabled Analytics for Business

Author: Lawrence S. Maisel

Publisher: John Wiley & Sons

Published: 2022-01-19

Total Pages: 243

ISBN-13: 1119736080

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We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. Today, more than ever, businesses are expected to possess the talent, tools, processes, and capabilities to enable their organizations to implement and utilize continuous analysis of past business performance and events to gain forward-looking insight to drive business decisions and actions. AI-Enabled Analytics in Business is your Roadmap to meet this essential business capability. To ensure we can plan for the future vs react to the future when it arrives, we need to develop and deploy a toolbox of tools, techniques, and effective processes to reveal forward-looking unbiased insights that help us understand significant patterns, relationships, and trends. This book promotes clarity to enable you to make better decisions from insights about the future. Learn how advanced analytics ensures that your people have the right information at the right time to gain critical insights and performance opportunities Empower better, smarter decision making by implementing AI-enabled analytics decision support tools Uncover patterns and insights in data, and discover facts about your business that will unlock greater performance Gain inspiration from practical examples and use cases showing how to move your business toward AI-Enabled decision making AI-Enabled Analytics in Business is a must-have practical resource for directors, officers, and executives across various functional disciplines who seek increased business performance and valuation.


Book Synopsis AI-Enabled Analytics for Business by : Lawrence S. Maisel

Download or read book AI-Enabled Analytics for Business written by Lawrence S. Maisel and published by John Wiley & Sons. This book was released on 2022-01-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. Today, more than ever, businesses are expected to possess the talent, tools, processes, and capabilities to enable their organizations to implement and utilize continuous analysis of past business performance and events to gain forward-looking insight to drive business decisions and actions. AI-Enabled Analytics in Business is your Roadmap to meet this essential business capability. To ensure we can plan for the future vs react to the future when it arrives, we need to develop and deploy a toolbox of tools, techniques, and effective processes to reveal forward-looking unbiased insights that help us understand significant patterns, relationships, and trends. This book promotes clarity to enable you to make better decisions from insights about the future. Learn how advanced analytics ensures that your people have the right information at the right time to gain critical insights and performance opportunities Empower better, smarter decision making by implementing AI-enabled analytics decision support tools Uncover patterns and insights in data, and discover facts about your business that will unlock greater performance Gain inspiration from practical examples and use cases showing how to move your business toward AI-Enabled decision making AI-Enabled Analytics in Business is a must-have practical resource for directors, officers, and executives across various functional disciplines who seek increased business performance and valuation.


Artificial Intelligence For Business

Artificial Intelligence For Business

Author: B. B. Jankoski

Publisher:

Published: 2024-01-26

Total Pages: 0

ISBN-13:

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If you want to get ahead, you're going to need AI... and that means understanding what to do with it. Read on... Want to know the secret other businesses are using to take the lead in the market and hit a never-ending stream of ambitious targets? Of course, you do... but the surprising thing is, it's no secret... It's the thing you've probably been avoiding like the plague. They're using artificial intelligence - and they're doing it so well that they're dodging all the pitfalls you've been worried about. You can too - and when you do, you'll see that there's nothing to worry about at all. Think of any company that's become a household name, and you can bet your bottom dollar that they're using AI. Netflix, Google, Amazon, you name it... They all understand the potential of artificial intelligence, and they know how to use it to its best effect. For most skeptical business owners, there's a misconception that AI is an unpredictable new addition to technology, but the surprising truth is that it's been around since the 50s... and it's being used in every field. AI is a tool... and that means that to make it work, you need to understand how to use it. No matter the size of your company or your background knowledge of the technical side of your operations, the ticket to success is AI - a technology that's now accessible to everyone... a technology that's now accessible to you. Inside this complete guide to using AI to skyrocket the success of your business, you'll find all the foundational knowledge you need to make a huge difference to your company. You'll discover: The role of AI in business - and why understanding it matters From "narrow AI" to "general AI"... every type of artificial intelligence demystified and made simple A complete guide to the most popular technologies used in business (so you can make the right call for your company) The best tools to use for content creation and management - and how to incorporate them effectively A close look at the ethical landscape... allowing you to make responsible decisions every step of the way Easy steps for adopting AI and integrating it into your operations seamlessly The success stories you definitely want to learn from (there's no reason you can't be like Tesla too!) How to apply AI to every area of your business - from data analytics to customer management (and everything in between) The challenges and risks you need to be aware of to avoid making costly errors Clear insight into the future of AI in business - and why you need to get ahead of the game now! And much more. If you thought AI was a passing phase with too many minefields to navigate to be worth the investment, think again! Integrating AI into your business is key to your success... and if you don't start incorporating it now, you're going to be left behind. No matter what your experience or understanding is right now, you can harness the power of AI in your business... All you need is a strong foundation to build from - and you're about to get everything you need to know to create it. If you want to keep up with the competition and take your business to the next level, then scroll up and click "Add to Cart" right now!


Book Synopsis Artificial Intelligence For Business by : B. B. Jankoski

Download or read book Artificial Intelligence For Business written by B. B. Jankoski and published by . This book was released on 2024-01-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to get ahead, you're going to need AI... and that means understanding what to do with it. Read on... Want to know the secret other businesses are using to take the lead in the market and hit a never-ending stream of ambitious targets? Of course, you do... but the surprising thing is, it's no secret... It's the thing you've probably been avoiding like the plague. They're using artificial intelligence - and they're doing it so well that they're dodging all the pitfalls you've been worried about. You can too - and when you do, you'll see that there's nothing to worry about at all. Think of any company that's become a household name, and you can bet your bottom dollar that they're using AI. Netflix, Google, Amazon, you name it... They all understand the potential of artificial intelligence, and they know how to use it to its best effect. For most skeptical business owners, there's a misconception that AI is an unpredictable new addition to technology, but the surprising truth is that it's been around since the 50s... and it's being used in every field. AI is a tool... and that means that to make it work, you need to understand how to use it. No matter the size of your company or your background knowledge of the technical side of your operations, the ticket to success is AI - a technology that's now accessible to everyone... a technology that's now accessible to you. Inside this complete guide to using AI to skyrocket the success of your business, you'll find all the foundational knowledge you need to make a huge difference to your company. You'll discover: The role of AI in business - and why understanding it matters From "narrow AI" to "general AI"... every type of artificial intelligence demystified and made simple A complete guide to the most popular technologies used in business (so you can make the right call for your company) The best tools to use for content creation and management - and how to incorporate them effectively A close look at the ethical landscape... allowing you to make responsible decisions every step of the way Easy steps for adopting AI and integrating it into your operations seamlessly The success stories you definitely want to learn from (there's no reason you can't be like Tesla too!) How to apply AI to every area of your business - from data analytics to customer management (and everything in between) The challenges and risks you need to be aware of to avoid making costly errors Clear insight into the future of AI in business - and why you need to get ahead of the game now! And much more. If you thought AI was a passing phase with too many minefields to navigate to be worth the investment, think again! Integrating AI into your business is key to your success... and if you don't start incorporating it now, you're going to be left behind. No matter what your experience or understanding is right now, you can harness the power of AI in your business... All you need is a strong foundation to build from - and you're about to get everything you need to know to create it. If you want to keep up with the competition and take your business to the next level, then scroll up and click "Add to Cart" right now!


How to Start a Business with Artificial Intelligence and Achieve Success: Learn to Create Your Digital Business from Scratch without Investing Money

How to Start a Business with Artificial Intelligence and Achieve Success: Learn to Create Your Digital Business from Scratch without Investing Money

Author: Eric Navarro

Publisher: Eric Navarro

Published: 2024-05-14

Total Pages: 51

ISBN-13:

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Discover the path to a revolutionary digital entrepreneurship, where artificial intelligence becomes your partner and the lack of initial capital is not an obstacle. This is not just a book; it is your gateway to a reality where your entrepreneurial vision and the infinite possibilities of technology collide. If you have ever dreamed of living off your own digital business but didn't know where to start or felt overwhelmed by the options, here you will find a clear guide that illuminates your journey. You will learn how to align your passions with viable projects and discover effective strategies to turn your ideas into income-generating assets while you sleep. This book is an invitation to redefine what it means to be an entrepreneur in the 21st century. I will reveal how digital tools, accessible to anyone with an internet connection, can unlock your entrepreneurial potential and catapult you to success. Through these pages, you will be guided in the creation of products that resonate with the times. Designed to be your drive in the world of digital business, I will offer you the necessary advice to adapt to the changing market landscapes, build an authentic personal brand, and establish an online presence that transcends borders. With a mindset focused on growth and innovation, you will understand that your greatest investment is your ingenuity and your ability to learn and adapt. Get ready to embark on a path that will transform your approach to entrepreneurship. This book is for those who are ready to take the reins, use technology to their advantage, and write their own success story. Artificial intelligence is no longer the future; it is the present, and this book is your guide to harnessing its power today. Are you ready to start?


Book Synopsis How to Start a Business with Artificial Intelligence and Achieve Success: Learn to Create Your Digital Business from Scratch without Investing Money by : Eric Navarro

Download or read book How to Start a Business with Artificial Intelligence and Achieve Success: Learn to Create Your Digital Business from Scratch without Investing Money written by Eric Navarro and published by Eric Navarro. This book was released on 2024-05-14 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the path to a revolutionary digital entrepreneurship, where artificial intelligence becomes your partner and the lack of initial capital is not an obstacle. This is not just a book; it is your gateway to a reality where your entrepreneurial vision and the infinite possibilities of technology collide. If you have ever dreamed of living off your own digital business but didn't know where to start or felt overwhelmed by the options, here you will find a clear guide that illuminates your journey. You will learn how to align your passions with viable projects and discover effective strategies to turn your ideas into income-generating assets while you sleep. This book is an invitation to redefine what it means to be an entrepreneur in the 21st century. I will reveal how digital tools, accessible to anyone with an internet connection, can unlock your entrepreneurial potential and catapult you to success. Through these pages, you will be guided in the creation of products that resonate with the times. Designed to be your drive in the world of digital business, I will offer you the necessary advice to adapt to the changing market landscapes, build an authentic personal brand, and establish an online presence that transcends borders. With a mindset focused on growth and innovation, you will understand that your greatest investment is your ingenuity and your ability to learn and adapt. Get ready to embark on a path that will transform your approach to entrepreneurship. This book is for those who are ready to take the reins, use technology to their advantage, and write their own success story. Artificial intelligence is no longer the future; it is the present, and this book is your guide to harnessing its power today. Are you ready to start?


Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Author: Rodrigues, Maria Antónia

Publisher: IGI Global

Published: 2022-03-11

Total Pages: 347

ISBN-13: 179989181X

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In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.


Book Synopsis Impact of Digital Transformation on the Development of New Business Models and Consumer Experience by : Rodrigues, Maria Antónia

Download or read book Impact of Digital Transformation on the Development of New Business Models and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2022-03-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.


The Future of Management in an AI World

The Future of Management in an AI World

Author: Jordi Canals

Publisher: Springer Nature

Published: 2019-09-21

Total Pages: 254

ISBN-13: 3030206807

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Artificial Intelligence (AI) is redefining the nature and principles of general management. The technological revolution is reshaping industries, disrupting existing business models, making traditional companies obsolete and creating social change. In response, the role of the manager needs to urgently evolve and adjust. Companies need to rethink their purpose, strategy, organisational design and decision-making rules. Crucially they will also need to consider how to nurture and develop the business leaders of the future and develop new ways to interact with society on issues such as privacy and trust. Containing international insights from leading figures from the world of management and technology, this book addresses the big challenges facing organisations, including: · Decision-making · Corporate strategy · People management and leadership · Organisational design Taking a holistic approach, this collection of expert voices provides valuable insight into how firms will discover and commit to what makes them unique in this new big data world, empowering them to create and sustain competitive advantage.


Book Synopsis The Future of Management in an AI World by : Jordi Canals

Download or read book The Future of Management in an AI World written by Jordi Canals and published by Springer Nature. This book was released on 2019-09-21 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) is redefining the nature and principles of general management. The technological revolution is reshaping industries, disrupting existing business models, making traditional companies obsolete and creating social change. In response, the role of the manager needs to urgently evolve and adjust. Companies need to rethink their purpose, strategy, organisational design and decision-making rules. Crucially they will also need to consider how to nurture and develop the business leaders of the future and develop new ways to interact with society on issues such as privacy and trust. Containing international insights from leading figures from the world of management and technology, this book addresses the big challenges facing organisations, including: · Decision-making · Corporate strategy · People management and leadership · Organisational design Taking a holistic approach, this collection of expert voices provides valuable insight into how firms will discover and commit to what makes them unique in this new big data world, empowering them to create and sustain competitive advantage.


The Secrets of AI Value Creation

The Secrets of AI Value Creation

Author: Michael Proksch

Publisher: John Wiley & Sons

Published: 2024-03-04

Total Pages: 423

ISBN-13: 1394233639

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Unlock unprecedented levels of value at your firm by implementing artificial intelligence In The Secrets of AI Value Creation: Practical Guide to Business Value Creation with Artificial Intelligence from Strategy to Execution, a team of renowned artificial intelligence leaders and experts delivers an insightful blueprint for unlocking the value of AI in your company. This book presents a comprehensive framework that can be applied to your organisation, exploring the value drivers and challenges you might face throughout your AI journey. You will uncover effective strategies and tactics utilised by successful artificial intelligence (AI) achievers to propel business growth. In the book, you’ll explore critical value drivers and key capabilities that will determine the success or failure of your company’s AI initiatives. The authors examine the subject from multiple perspectives, including business, technology, data, algorithmics, and psychology. Organized into four parts and fourteen insightful chapters, the book includes: Concrete examples and real-world case studies illustrating the practical impact of the ideas discussed within Best practices used and common challenges encountered when first incorporating AI into your company’s operations A comprehensive framework you can use to navigate the complexities of AI implementation and value creation An indispensable blueprint for artificial intelligence implementation at your organisation, The Secrets of AI Value Creation is a can’t-miss resource for managers, executives, directors, entrepreneurs, founders, data analysts, and business- and tech-side professionals looking for ways to unlock new forms of value in their company. The authors, who are industry leaders, assemble the puzzle pieces into a comprehensive framework for AI value creation: Michael Proksch is an expert on the subject of AI strategy and value creation. He worked with various Fortune 2000 organisations and focuses on optimising business operations building customised AI solutions, and driving organisational adoption of AI through the creation of value and trust. Nisha Paliwal is a senior technology executive. She is known for her expertise in various technology services, focusing on the importance of bringing AI technology, computing resources, data, and talent together in a synchronous and organic way. Wilhelm Bielert is a seasoned senior executive with an extensive of experience in digital transformation, program and project management, and corporate restructuring. With a proven track record, he has successfully led transformative initiatives in multinational corporations, specialising in harnessing the power of AI and other cutting-edge technologies to drive substantial value creation.


Book Synopsis The Secrets of AI Value Creation by : Michael Proksch

Download or read book The Secrets of AI Value Creation written by Michael Proksch and published by John Wiley & Sons. This book was released on 2024-03-04 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock unprecedented levels of value at your firm by implementing artificial intelligence In The Secrets of AI Value Creation: Practical Guide to Business Value Creation with Artificial Intelligence from Strategy to Execution, a team of renowned artificial intelligence leaders and experts delivers an insightful blueprint for unlocking the value of AI in your company. This book presents a comprehensive framework that can be applied to your organisation, exploring the value drivers and challenges you might face throughout your AI journey. You will uncover effective strategies and tactics utilised by successful artificial intelligence (AI) achievers to propel business growth. In the book, you’ll explore critical value drivers and key capabilities that will determine the success or failure of your company’s AI initiatives. The authors examine the subject from multiple perspectives, including business, technology, data, algorithmics, and psychology. Organized into four parts and fourteen insightful chapters, the book includes: Concrete examples and real-world case studies illustrating the practical impact of the ideas discussed within Best practices used and common challenges encountered when first incorporating AI into your company’s operations A comprehensive framework you can use to navigate the complexities of AI implementation and value creation An indispensable blueprint for artificial intelligence implementation at your organisation, The Secrets of AI Value Creation is a can’t-miss resource for managers, executives, directors, entrepreneurs, founders, data analysts, and business- and tech-side professionals looking for ways to unlock new forms of value in their company. The authors, who are industry leaders, assemble the puzzle pieces into a comprehensive framework for AI value creation: Michael Proksch is an expert on the subject of AI strategy and value creation. He worked with various Fortune 2000 organisations and focuses on optimising business operations building customised AI solutions, and driving organisational adoption of AI through the creation of value and trust. Nisha Paliwal is a senior technology executive. She is known for her expertise in various technology services, focusing on the importance of bringing AI technology, computing resources, data, and talent together in a synchronous and organic way. Wilhelm Bielert is a seasoned senior executive with an extensive of experience in digital transformation, program and project management, and corporate restructuring. With a proven track record, he has successfully led transformative initiatives in multinational corporations, specialising in harnessing the power of AI and other cutting-edge technologies to drive substantial value creation.


The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Author: Teixeira, Sandrina

Publisher: IGI Global

Published: 2023-11-17

Total Pages: 338

ISBN-13: 1668493268

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In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.


Book Synopsis The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by : Teixeira, Sandrina

Download or read book The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.


Leading with AI and Analytics

Leading with AI and Analytics

Author: Eric T. Anderson

Publisher:

Published: 2022

Total Pages: 41147

ISBN-13: 9781638410355

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Data. It's the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what's often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. In this book, you'll find the essential tools to help you: develop a strong data science intuition quotient, lead and scale AI and analytics throughout your organization, move from "best-guess" decision making to evidence-based decisions, and craft strategies and tactics to create real impact.


Book Synopsis Leading with AI and Analytics by : Eric T. Anderson

Download or read book Leading with AI and Analytics written by Eric T. Anderson and published by . This book was released on 2022 with total page 41147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data. It's the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what's often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. In this book, you'll find the essential tools to help you: develop a strong data science intuition quotient, lead and scale AI and analytics throughout your organization, move from "best-guess" decision making to evidence-based decisions, and craft strategies and tactics to create real impact.