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Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Book Synopsis Selling Out the Church by : Philip D. Kenneson
Download or read book Selling Out the Church written by Philip D. Kenneson and published by Wipf and Stock Publishers. This book was released on 2003-07-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Book Synopsis Church Marketing 101 by : Richard L. Reising
Download or read book Church Marketing 101 written by Richard L. Reising and published by Baker Books. This book was released on 2006-01-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Abingdon Press & The Church of the Resurrection Ministry Guides are the #1 choice for recruiting, motivating, and developing lay leadership for specialized ministries from A to Z.For those sharing the vision of reaching out with welcoming arms and a welcoming message, Marketing Your Church to the Community stands ready to help. Written clearly, concisely, and entertainingly, this guide will:* Arm you with ideas for getting your message right* Direct you through the marketing options maze* Help you keep your cool--while getting everything doneEach guide in the Abingdon Press & The Church of the Resurrection Ministry Guides is user-friendly, encouraging, and full of ideas that can be put into use right away--even on a limited budget or no budget at all!
Book Synopsis Marketing Your Church to the Community by : Peter Metz
Download or read book Marketing Your Church to the Community written by Peter Metz and published by Abingdon Press. This book was released on 2010-08-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abingdon Press & The Church of the Resurrection Ministry Guides are the #1 choice for recruiting, motivating, and developing lay leadership for specialized ministries from A to Z.For those sharing the vision of reaching out with welcoming arms and a welcoming message, Marketing Your Church to the Community stands ready to help. Written clearly, concisely, and entertainingly, this guide will:* Arm you with ideas for getting your message right* Direct you through the marketing options maze* Help you keep your cool--while getting everything doneEach guide in the Abingdon Press & The Church of the Resurrection Ministry Guides is user-friendly, encouraging, and full of ideas that can be put into use right away--even on a limited budget or no budget at all!
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.
Book Synopsis Marketing the Church: How to Communicate Your Church's Purpose and Passion in a Modern Context by : Michael Daehn
Download or read book Marketing the Church: How to Communicate Your Church's Purpose and Passion in a Modern Context written by Michael Daehn and published by Lulu.com. This book was released on 2011-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Book Synopsis Faith-Based Marketing by : Bob Hutchins
Download or read book Faith-Based Marketing written by Bob Hutchins and published by John Wiley and Sons. This book was released on 2009-04-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Are you ready to see your church impact more people than you have ever before? Are you tired of church leadership books that are long on theory but short on practical help? Have you wanted to reach more people in your community but you weren''t sure where to start? Are you worried that your church isn''t reaching its full potential? "Church Growth Flywheel : 5 Practical Systems To Drive Growth at Your Church" is full of helpful insights to help your church reach more people starting today! Bestselling author, Rich Birch, has pulled together his own hard-fought experience leading within one of the fastest growing churches in the country as well as over 200 interviews with church leaders from prevailing churches. What Church Leaders are Saying About Church Growth Flywheel: "Rich is right again. Momentum is hard to catch, easy to lose, and most important. If Flywheel has any importance, it has loads of importance. Don''t miss this book!" - Clay Scroggins, Lead Pastor, North Point Community Church "Rich Birch has knocked it out of the park with Church Growth Flywheel. His new book is full of practical helps for church leaders looking to reach more people in their communities. Rich cuts through the theory and offers solid advice and guidance that you can put into action right away." - Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, Georgia "Rich Birch has been reading my mind! After reading the first 15 pages, I made this book mandatory reading for my entire staff." - Hal Seed, Chief Mentor at PastorMentor.com and Founding Pastor of New Song Community Church "What an incredible book! Rich has a unique way of sharing real and relevant practices from his experience and conversations that will no doubt be a game changer for you and your church community. Church Growth Flywheel is a gift to church leaders filled with practical yet challenging steps to help initiate growth and change within your community. And what church leader doesn''t want to see more lives changed by Christ!" - Sonja Waltman, Executive Director of Ministries at LCBC Church "Rich brings a wealth of passion, knowledge and experience to the subject of church growth. He presents a treasure trove of best practices and learnings around engaging people in your city with the message of Christ. Church Growth Flywheel is full practical steps that you can actually start doing and growing in your church, today. I''m so grateful for Rich''s voice on this subject and I think you will be too." - Carey Nieuwhof, Founding & Teaching Pastor, Connexus Church "I''ve followed Rich Birch for many years as he has had a front row seat to some of the fastest-growing churches in North America. That''s why I got excited when I heard he was releasing a book with some of what he has learned. You will be energized, informed, inspired, and equipped after reading Church Growth Flywheel." - Tim Stevens, Vice President of Consulting, Vanderbloemen Search Group "Insanely practical... super simple... and absolutely essential! Rich Birch has captured the disciplines and behaviors that will allow your church to experience growth that enables you to thrive. Buy one for every member of your team and read it together!" - Jenni Catron, Founder/CEO The 4Sight Group and author of The 4 Dimensions of Extraordinary Leadership "Most pastors I meet are frustrated since they are trying tons of tactics for growth, but not seeing any results. It isn''t good enough to just go out and just do 100 things. Rich''s system is what they are lacking. For sustained growth, you need an end to end process that''s strategic and easy to follow. This book gives you the entire blueprint in one shot."- Kenny Jahng, Founder, Church Butler Social Media LOOK INSIDE for more endorsements!
Book Synopsis Church Growth Flywheel by : Rich Birch
Download or read book Church Growth Flywheel written by Rich Birch and published by Createspace Independent Publishing Platform. This book was released on 2018-01-27 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to see your church impact more people than you have ever before? Are you tired of church leadership books that are long on theory but short on practical help? Have you wanted to reach more people in your community but you weren''t sure where to start? Are you worried that your church isn''t reaching its full potential? "Church Growth Flywheel : 5 Practical Systems To Drive Growth at Your Church" is full of helpful insights to help your church reach more people starting today! Bestselling author, Rich Birch, has pulled together his own hard-fought experience leading within one of the fastest growing churches in the country as well as over 200 interviews with church leaders from prevailing churches. What Church Leaders are Saying About Church Growth Flywheel: "Rich is right again. Momentum is hard to catch, easy to lose, and most important. If Flywheel has any importance, it has loads of importance. Don''t miss this book!" - Clay Scroggins, Lead Pastor, North Point Community Church "Rich Birch has knocked it out of the park with Church Growth Flywheel. His new book is full of practical helps for church leaders looking to reach more people in their communities. Rich cuts through the theory and offers solid advice and guidance that you can put into action right away." - Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, Georgia "Rich Birch has been reading my mind! After reading the first 15 pages, I made this book mandatory reading for my entire staff." - Hal Seed, Chief Mentor at PastorMentor.com and Founding Pastor of New Song Community Church "What an incredible book! Rich has a unique way of sharing real and relevant practices from his experience and conversations that will no doubt be a game changer for you and your church community. Church Growth Flywheel is a gift to church leaders filled with practical yet challenging steps to help initiate growth and change within your community. And what church leader doesn''t want to see more lives changed by Christ!" - Sonja Waltman, Executive Director of Ministries at LCBC Church "Rich brings a wealth of passion, knowledge and experience to the subject of church growth. He presents a treasure trove of best practices and learnings around engaging people in your city with the message of Christ. Church Growth Flywheel is full practical steps that you can actually start doing and growing in your church, today. I''m so grateful for Rich''s voice on this subject and I think you will be too." - Carey Nieuwhof, Founding & Teaching Pastor, Connexus Church "I''ve followed Rich Birch for many years as he has had a front row seat to some of the fastest-growing churches in North America. That''s why I got excited when I heard he was releasing a book with some of what he has learned. You will be energized, informed, inspired, and equipped after reading Church Growth Flywheel." - Tim Stevens, Vice President of Consulting, Vanderbloemen Search Group "Insanely practical... super simple... and absolutely essential! Rich Birch has captured the disciplines and behaviors that will allow your church to experience growth that enables you to thrive. Buy one for every member of your team and read it together!" - Jenni Catron, Founder/CEO The 4Sight Group and author of The 4 Dimensions of Extraordinary Leadership "Most pastors I meet are frustrated since they are trying tons of tactics for growth, but not seeing any results. It isn''t good enough to just go out and just do 100 things. Rich''s system is what they are lacking. For sustained growth, you need an end to end process that''s strategic and easy to follow. This book gives you the entire blueprint in one shot."- Kenny Jahng, Founder, Church Butler Social Media LOOK INSIDE for more endorsements!
Book Synopsis Marketing the Church by : George Barna
Download or read book Marketing the Church written by George Barna and published by NavPress Publishing Group. This book was released on 1988 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Church Advertising written by and published by . This book was released on 1917 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan. Marketing for Churches and Ministries addresses: what marketing is and is not. It describes how marketing can be successfully used as a tool by a church ministry. constituent analysis, showing how analyzing needs is the starting point in planning. the steps involved in marketing planning. program decisions needed to develop an effective program. communications programs and tools and how to use them effectively. how to obtain contributions and services of contributors. An excellent introduction to the marketing of churches and ministries, this volume blends sound theory with practically oriented instruction to facilitate the application of these principles to individual organizations. The definition of marketing in this helpful book is based on a system of voluntary exchanges and will assist you in analyzing the needs of constituents, developing programs to meet these needs, providing programs at the right time and place, communicating effectively with constituents, and attracting the resources needed to underwrite the activities of the organization. Church administrators and pastors will find Marketing for Churches and Ministries a practical tool for applying marketing strategies to their ministries while undergraduate students majoring in church administration will find it useful as an introduction to the marketing of churches and ministries.
Book Synopsis Marketing for Churches and Ministries by : William Winston
Download or read book Marketing for Churches and Ministries written by William Winston and published by Routledge. This book was released on 2013-10-18 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan. Marketing for Churches and Ministries addresses: what marketing is and is not. It describes how marketing can be successfully used as a tool by a church ministry. constituent analysis, showing how analyzing needs is the starting point in planning. the steps involved in marketing planning. program decisions needed to develop an effective program. communications programs and tools and how to use them effectively. how to obtain contributions and services of contributors. An excellent introduction to the marketing of churches and ministries, this volume blends sound theory with practically oriented instruction to facilitate the application of these principles to individual organizations. The definition of marketing in this helpful book is based on a system of voluntary exchanges and will assist you in analyzing the needs of constituents, developing programs to meet these needs, providing programs at the right time and place, communicating effectively with constituents, and attracting the resources needed to underwrite the activities of the organization. Church administrators and pastors will find Marketing for Churches and Ministries a practical tool for applying marketing strategies to their ministries while undergraduate students majoring in church administration will find it useful as an introduction to the marketing of churches and ministries.
Book Synopsis Handbook of Church Advertising by : Francis Higbee Case
Download or read book Handbook of Church Advertising written by Francis Higbee Case and published by . This book was released on 1921 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
