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How to Market Computers and Information Technology

Author: Hamish E. Macarthur

Publisher: Springer

Published: 2016-07-27

Total Pages: 340

ISBN-13: 1349134023

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How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG

Book Synopsis How to Market Computers and Information Technology by : Hamish E. Macarthur

Download or read book How to Market Computers and Information Technology written by Hamish E. Macarthur and published by Springer. This book was released on 2016-07-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG

Computer-aided Marketing and Selling

Author: Robert Shaw

Publisher: Robert Shaw

Published: 1991

Total Pages: 236

ISBN-13: 9780750600705

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Book Synopsis Computer-aided Marketing and Selling by : Robert Shaw

Download or read book Computer-aided Marketing and Selling written by Robert Shaw and published by Robert Shaw. This book was released on 1991 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Computers and Information Technology for Microsoft Office 2016

Author: Emergent Learning

Publisher: Pearson

Published: 2018-10-11

Total Pages: 832

ISBN-13: 9780135210154

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Book Synopsis Introduction to Computers and Information Technology for Microsoft Office 2016 by : Emergent Learning

Download or read book Introduction to Computers and Information Technology for Microsoft Office 2016 written by Emergent Learning and published by Pearson. This book was released on 2018-10-11 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Computers and Information Technology

Author: Emergent Emergent Learning

Publisher: Pearson

Published: 2015-09-21

Total Pages: 0

ISBN-13: 9781323144183

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Introduction to Computers and Information Technology teaches essential computer technology concepts and skills. This text helps students build a concrete understanding of how computers work and how various types of computing devices and accessories are used in school, work, and at home. The text covers objectives of IC3 GS5 and IC3 Spark standards.

Book Synopsis Introduction to Computers and Information Technology by : Emergent Emergent Learning

Download or read book Introduction to Computers and Information Technology written by Emergent Emergent Learning and published by Pearson. This book was released on 2015-09-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Computers and Information Technology teaches essential computer technology concepts and skills. This text helps students build a concrete understanding of how computers work and how various types of computing devices and accessories are used in school, work, and at home. The text covers objectives of IC3 GS5 and IC3 Spark standards.

How to Utilize New Information Technology in the Global Marketplace

Author: Erdener Kaynak

Publisher: CRC Press

Published: 1994-12-21

Total Pages: 298

ISBN-13: 9781560249009

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How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on potential markets and competitors. Executives and future executives will learn new ways of identifying new international markets through computers. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives are able to take their knowledge and tap into several databases and obtain up-to-date information about new international markets, including sales leads in foreign companies. Examples are included with step-by-step instructions to teach the use of various computer software packages and databases, without the complexities of the use of a computer. Some of the new technologies covered include: accessing personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope the use of electronic data retrieval services expert systems in international business simulation software in international business How to Utilize New Information Technology in the Global Marketplace provides current and future executives--whether interested in international databases, expert systems software, or international business simulation software--with the technological skills they need to gain a competitive advantage in the global market.

Book Synopsis How to Utilize New Information Technology in the Global Marketplace by : Erdener Kaynak

Download or read book How to Utilize New Information Technology in the Global Marketplace written by Erdener Kaynak and published by CRC Press. This book was released on 1994-12-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on potential markets and competitors. Executives and future executives will learn new ways of identifying new international markets through computers. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives are able to take their knowledge and tap into several databases and obtain up-to-date information about new international markets, including sales leads in foreign companies. Examples are included with step-by-step instructions to teach the use of various computer software packages and databases, without the complexities of the use of a computer. Some of the new technologies covered include: accessing personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope the use of electronic data retrieval services expert systems in international business simulation software in international business How to Utilize New Information Technology in the Global Marketplace provides current and future executives--whether interested in international databases, expert systems software, or international business simulation software--with the technological skills they need to gain a competitive advantage in the global market.

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2023-05-19

Total Pages: 0

ISBN-13: 9781998109319

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Using Information Technology

Author: Stacey C. Sawyer

Publisher: McGraw-Hill/Irwin

Published: 1995-01-01

Total Pages: 384

ISBN-13: 9780256192056

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Book Synopsis Using Information Technology by : Stacey C. Sawyer

Download or read book Using Information Technology written by Stacey C. Sawyer and published by McGraw-Hill/Irwin. This book was released on 1995-01-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Being Fluent with Information Technology

Author: National Research Council

Publisher: National Academies Press

Published: 1999-06-03

Total Pages: 126

ISBN-13: 0309173132

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Computers, communications, digital information, softwareâ€"the constituents of the information ageâ€"are everywhere. Being computer literate, that is technically competent in two or three of today's software applications, is not enough anymore. Individuals who want to realize the potential value of information technology (IT) in their everyday lives need to be computer fluentâ€"able to use IT effectively today and to adapt to changes tomorrow. Being Fluent with Information Technology sets the standard for what everyone should know about IT in order to use it effectively now and in the future. It explores three kinds of knowledgeâ€"intellectual capabilities, foundational concepts, and skillsâ€"that are essential for fluency with IT. The book presents detailed descriptions and examples of current skills and timeless concepts and capabilities, which will be useful to individuals who use IT and to the instructors who teach them.

Book Synopsis Being Fluent with Information Technology by : National Research Council

Download or read book Being Fluent with Information Technology written by National Research Council and published by National Academies Press. This book was released on 1999-06-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computers, communications, digital information, softwareâ€"the constituents of the information ageâ€"are everywhere. Being computer literate, that is technically competent in two or three of today's software applications, is not enough anymore. Individuals who want to realize the potential value of information technology (IT) in their everyday lives need to be computer fluentâ€"able to use IT effectively today and to adapt to changes tomorrow. Being Fluent with Information Technology sets the standard for what everyone should know about IT in order to use it effectively now and in the future. It explores three kinds of knowledgeâ€"intellectual capabilities, foundational concepts, and skillsâ€"that are essential for fluency with IT. The book presents detailed descriptions and examples of current skills and timeless concepts and capabilities, which will be useful to individuals who use IT and to the instructors who teach them.

Business Intelligence and Information Technology

Author: Aboul Ella Hassanien

Publisher: Springer Nature

Published: 2021-12-15

Total Pages: 884

ISBN-13: 303092632X

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This book constitutes the refereed proceedings of the 2021 International Conference on Business Intelligence and Information Technology (BIIT 2021) held in Harbin, China, during December 18–20, 2021. BIIT 2021 is organized by the School of Computer and Information Engineering, Harbin University of Commerce, and supported by Scientific Research Group in Egypt (SRGE), Egypt. The papers cover current research in electronic commerce technology and application, business intelligence and decision making, digital economy, accounting informatization, intelligent information processing, image processing and multimedia technology, signal detection and processing, communication engineering and technology, information security, automatic control technique, data mining, software development, and design, blockchain technology, big data technology, artificial intelligence technology.

Book Synopsis Business Intelligence and Information Technology by : Aboul Ella Hassanien

Download or read book Business Intelligence and Information Technology written by Aboul Ella Hassanien and published by Springer Nature. This book was released on 2021-12-15 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 2021 International Conference on Business Intelligence and Information Technology (BIIT 2021) held in Harbin, China, during December 18–20, 2021. BIIT 2021 is organized by the School of Computer and Information Engineering, Harbin University of Commerce, and supported by Scientific Research Group in Egypt (SRGE), Egypt. The papers cover current research in electronic commerce technology and application, business intelligence and decision making, digital economy, accounting informatization, intelligent information processing, image processing and multimedia technology, signal detection and processing, communication engineering and technology, information security, automatic control technique, data mining, software development, and design, blockchain technology, big data technology, artificial intelligence technology.

Scott on Information Technology Law

Author: Scott

Publisher: Wolters Kluwer

Published: 2007-01-01

Total Pages: 2324

ISBN-13: 0735565244

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For answers to questions relating to computers, the Internet and other digital technologies - and how to make them work for your clients - turn to this comprehensive, practical resource. Whether you're an experienced IT lawyer, a transactional or intellectual property attorney, an industry executive, or a general practitioner whose clients are coming to you with new issues, you'll find practical, expert guidance on identifying and protecting intellectual property rights, drafting effective contracts, understanding applicable regulations, and avoiding civil and criminal liability. Written by Michael D. Scott, who practiced technology and business law for 29 years in Los Angeles and Silicon Valley, Scott on Information Technology Law, Third Edition offers a real-world perspective on how to structure transactions involving computer products and services such as software development, marketing, and licensing. He also covers the many substantive areas that affect technology law practice, including torts, constitutional issues, and the full range of intellectual property protections. You'll find coverage of the latest issues like these: computer and cybercrime, including spyware, phishing, denial of service attacks, and more traditional computer crimes the latest judicial thinking on software and business method patents open source licensing outsourcing of IT services and the legal and practical issues involved in making it work and more To help you quickly identify issues, the book also includes practice pointers and clause-by-clause analysis of the most common and often troublesome provisions of IT contracts.

Book Synopsis Scott on Information Technology Law by : Scott

Download or read book Scott on Information Technology Law written by Scott and published by Wolters Kluwer. This book was released on 2007-01-01 with total page 2324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For answers to questions relating to computers, the Internet and other digital technologies - and how to make them work for your clients - turn to this comprehensive, practical resource. Whether you're an experienced IT lawyer, a transactional or intellectual property attorney, an industry executive, or a general practitioner whose clients are coming to you with new issues, you'll find practical, expert guidance on identifying and protecting intellectual property rights, drafting effective contracts, understanding applicable regulations, and avoiding civil and criminal liability. Written by Michael D. Scott, who practiced technology and business law for 29 years in Los Angeles and Silicon Valley, Scott on Information Technology Law, Third Edition offers a real-world perspective on how to structure transactions involving computer products and services such as software development, marketing, and licensing. He also covers the many substantive areas that affect technology law practice, including torts, constitutional issues, and the full range of intellectual property protections. You'll find coverage of the latest issues like these: computer and cybercrime, including spyware, phishing, denial of service attacks, and more traditional computer crimes the latest judicial thinking on software and business method patents open source licensing outsourcing of IT services and the legal and practical issues involved in making it work and more To help you quickly identify issues, the book also includes practice pointers and clause-by-clause analysis of the most common and often troublesome provisions of IT contracts.