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How to Sell to an Idiot

Author: John Hoover

Publisher: John Wiley & Sons

Published: 2005-12-02

Total Pages: 229

ISBN-13: 0471718548

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HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: Use idiot-proof planning and preparation to make prospecting far more effective Use idiot-speak to connect with prospects and gather vital information that makes selling easy Spice up your sales pitch for faster closings and larger sales Wring referrals out of clients like water from a sponge And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." —Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." —Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" —Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening

Book Synopsis How to Sell to an Idiot by : John Hoover

Download or read book How to Sell to an Idiot written by John Hoover and published by John Wiley & Sons. This book was released on 2005-12-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: Use idiot-proof planning and preparation to make prospecting far more effective Use idiot-speak to connect with prospects and gather vital information that makes selling easy Spice up your sales pitch for faster closings and larger sales Wring referrals out of clients like water from a sponge And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." —Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." —Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" —Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening

How to Sell to an Idiot

Author: John Hoover

Publisher: John Wiley & Sons

Published: 2006-03-13

Total Pages: 221

ISBN-13: 0471750891

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Book Synopsis How to Sell to an Idiot by : John Hoover

Download or read book How to Sell to an Idiot written by John Hoover and published by John Wiley & Sons. This book was released on 2006-03-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: Use idiot-proof planning and preparation to make prospecting far more effective Use idiot-speak to connect with prospects and gather vital information that makes selling easy Spice up your sales pitch for faster closings and larger sales Wring referrals out of clients like water from a sponge And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." —Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." —Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" —Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening

The Complete Idiot's Guide to Selling Your Own Home

Author: forsalebyowner.com

Publisher: Penguin

Published: 2005-12-06

Total Pages: 356

ISBN-13: 1440696667

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Do it yourself . . . and keep the commission! Now anyone who wants to sell their home on their own can learn how. Whether readers are willing to pay a small commission for online help or a flat fee for an MLS listing, or they want to handle every step on their own, this guide will walk them through the process, providing tips on everything from signs and open houses to appraisals and inspections. 9781440696664

Book Synopsis The Complete Idiot's Guide to Selling Your Own Home by : forsalebyowner.com

Download or read book The Complete Idiot's Guide to Selling Your Own Home written by forsalebyowner.com and published by Penguin. This book was released on 2005-12-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself . . . and keep the commission! Now anyone who wants to sell their home on their own can learn how. Whether readers are willing to pay a small commission for online help or a flat fee for an MLS listing, or they want to handle every step on their own, this guide will walk them through the process, providing tips on everything from signs and open houses to appraisals and inspections. 9781440696664

Freaking Idiots Guide To Selling On EBay

Author: Nick Vulich

Publisher: Createspace Independent Publishing Platform

Published: 2013-02-27

Total Pages: 0

ISBN-13: 9781482647723

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This book will cover all of the steps you need to know to successfully sell on eBay.

Book Synopsis Freaking Idiots Guide To Selling On EBay by : Nick Vulich

Download or read book Freaking Idiots Guide To Selling On EBay written by Nick Vulich and published by Createspace Independent Publishing Platform. This book was released on 2013-02-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will cover all of the steps you need to know to successfully sell on eBay.

The Complete Idiot's Guide to Staging Your Home to Sell

Author: Julie Dana

Publisher: Penguin

Published: 2007

Total Pages: 308

ISBN-13: 9781592576111

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This step-by-step guide offers the tactics used by home stagers--from de-cluttering and cleaning up to arranging and remodeling--that will often yield a quicker sale and higher selling price.

Book Synopsis The Complete Idiot's Guide to Staging Your Home to Sell by : Julie Dana

Download or read book The Complete Idiot's Guide to Staging Your Home to Sell written by Julie Dana and published by Penguin. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step guide offers the tactics used by home stagers--from de-cluttering and cleaning up to arranging and remodeling--that will often yield a quicker sale and higher selling price.

Why Business People Speak Like Idiots

Author: Brian Fugere

Publisher: Simon and Schuster

Published: 2005-02-22

Total Pages: 194

ISBN-13: 9780743269094

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There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Book Synopsis Why Business People Speak Like Idiots by : Brian Fugere

Download or read book Why Business People Speak Like Idiots written by Brian Fugere and published by Simon and Schuster. This book was released on 2005-02-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

The Complete Idiot's Guide to Cold Calling

Author: Keith Rosen MCC

Publisher: Penguin

Published: 2004-08-03

Total Pages: 340

ISBN-13: 1440696195

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Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.

Book Synopsis The Complete Idiot's Guide to Cold Calling by : Keith Rosen MCC

Download or read book The Complete Idiot's Guide to Cold Calling written by Keith Rosen MCC and published by Penguin. This book was released on 2004-08-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.

Complete Idiot's Guide to Buying and Selling a Home

Author: Shelley O'Hara

Publisher:

Published: 2007-10

Total Pages: 435

ISBN-13: 9781602522473

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Home is where the heart is. You're no idiot, of course. But this real estate stuff has you really confused. And sometimes you just want to throw up your hands and say, Oh, give me a home—any old home! Don't settle for a shotgun shack! Whether you're on the market for a new place or want to unload your old abode (or both), The Complete Idiot's Guide to Buying and Selling a Home, Fourth Edition, will help make the whole process less painful. Shelly O'Hara has written more than 30 books including the three previous editions of The Complete Idiot's Guide to Buying and Selling a Home. She works closely with real estate agents and specialists in the real estate market. Nancy D. Lewis is a freelance editor and author of numerous books on lifestyles topics. She is also a multiple home buyer and seller. Learn more about. Getting your home ready to sell. How to decide what to ask for your home. Understanding a sales contract. Fixed-rate, adjustable-rate, and two-step mortgages. The best ways to market and show your home. What to do if you don't get any offers. What happens at closing from a buyer's and seller's perspective. The tax implications of buying or selling a home. The benefits of refinancing and how to go about it.

Book Synopsis Complete Idiot's Guide to Buying and Selling a Home by : Shelley O'Hara

Download or read book Complete Idiot's Guide to Buying and Selling a Home written by Shelley O'Hara and published by . This book was released on 2007-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home is where the heart is. You're no idiot, of course. But this real estate stuff has you really confused. And sometimes you just want to throw up your hands and say, Oh, give me a home—any old home! Don't settle for a shotgun shack! Whether you're on the market for a new place or want to unload your old abode (or both), The Complete Idiot's Guide to Buying and Selling a Home, Fourth Edition, will help make the whole process less painful. Shelly O'Hara has written more than 30 books including the three previous editions of The Complete Idiot's Guide to Buying and Selling a Home. She works closely with real estate agents and specialists in the real estate market. Nancy D. Lewis is a freelance editor and author of numerous books on lifestyles topics. She is also a multiple home buyer and seller. Learn more about. Getting your home ready to sell. How to decide what to ask for your home. Understanding a sales contract. Fixed-rate, adjustable-rate, and two-step mortgages. The best ways to market and show your home. What to do if you don't get any offers. What happens at closing from a buyer's and seller's perspective. The tax implications of buying or selling a home. The benefits of refinancing and how to go about it.

The Complete Idiot's Guide to Selling Your Crafts on Etsy

Author: Marcia Layton Turner

Publisher: Penguin

Published: 2013-03-05

Total Pages: 311

ISBN-13: 1615643303

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Etsy is a wildly popular website where crafters and craftsmen alike have discovered a portal where they can market and sell their handmade wares—literally around the globe. Any successful Etsy seller will tell you the difference between a successful Etsy storefront and the storefront that gets lost in the mix often boils down to the tricky details. The Complete Idiot’s Guide® to Selling Your Crafts with Etsy is written by someone who has proven selling success on Etsy and knows the tricks that will get a storefront noticed—and wares shipping out the door. From having the right keywords in place for optimum searchability, to creating an attractive storefront that will create return customers and loads of traffic, The Complete Idiot’s Guide® to Selling Your Crafts with Etsy will help you learn the tricks of the trade and help you build the successful Etsy business you have always wanted.

Book Synopsis The Complete Idiot's Guide to Selling Your Crafts on Etsy by : Marcia Layton Turner

Download or read book The Complete Idiot's Guide to Selling Your Crafts on Etsy written by Marcia Layton Turner and published by Penguin. This book was released on 2013-03-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Etsy is a wildly popular website where crafters and craftsmen alike have discovered a portal where they can market and sell their handmade wares—literally around the globe. Any successful Etsy seller will tell you the difference between a successful Etsy storefront and the storefront that gets lost in the mix often boils down to the tricky details. The Complete Idiot’s Guide® to Selling Your Crafts with Etsy is written by someone who has proven selling success on Etsy and knows the tricks that will get a storefront noticed—and wares shipping out the door. From having the right keywords in place for optimum searchability, to creating an attractive storefront that will create return customers and loads of traffic, The Complete Idiot’s Guide® to Selling Your Crafts with Etsy will help you learn the tricks of the trade and help you build the successful Etsy business you have always wanted.

Do It! Marketing

Author: David Newman

Publisher: AMACOM

Published: 2013-06-17

Total Pages: 291

ISBN-13: 0814432875

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Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Book Synopsis Do It! Marketing by : David Newman

Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.