How To Write Ad Copy That Works Masters Of Marketing Secrets A Course In Classic Copywriting eBook Download PDF

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How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting

Author: Dr. Robert C. Worstell

Publisher: Lulu.com

Published: 2014-05-28

Total Pages: 358

ISBN-13: 1312137983

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As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Book Synopsis How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting by : Dr. Robert C. Worstell

Download or read book How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

How To Write A Good Advertisement: A Short Course In Copywriting

Author: Victor O. Schwab

Publisher: Pickle Partners Publishing

Published: 2016-01-18

Total Pages: 196

ISBN-13: 178625798X

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GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

Book Synopsis How To Write A Good Advertisement: A Short Course In Copywriting by : Victor O. Schwab

Download or read book How To Write A Good Advertisement: A Short Course In Copywriting written by Victor O. Schwab and published by Pickle Partners Publishing. This book was released on 2016-01-18 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...

Author: Dr. Robert C. Worstell

Publisher: Lulu.com

Published: 2014-05-28

Total Pages: 358

ISBN-13: 1312100192

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Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.

Book Synopsis The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... by : Dr. Robert C. Worstell

Download or read book The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.

How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting

Author: Dr. Robert C. Worstell

Publisher: Lulu.com

Published: 2014-05-30

Total Pages: 284

ISBN-13: 1312100230

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""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...

Book Synopsis How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting by : Dr. Robert C. Worstell

Download or read book How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...

The Everything Guide To Writing Copy

Author: Steve Slaunwhite

Publisher: Simon and Schuster

Published: 2007-06-14

Total Pages: 304

ISBN-13: 1440524033

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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Book Synopsis The Everything Guide To Writing Copy by : Steve Slaunwhite

Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

My Life In Advertising - Masters of Marketing Secrets

Author: Robert C. Worstell

Publisher: Lulu.com

Published: 2014-04-13

Total Pages: 149

ISBN-13: 1312099909

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This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins

Book Synopsis My Life In Advertising - Masters of Marketing Secrets by : Robert C. Worstell

Download or read book My Life In Advertising - Masters of Marketing Secrets written by Robert C. Worstell and published by Lulu.com. This book was released on 2014-04-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins

How to Write a Good Ad

Author: Viktor O Sshwab

Publisher:

Published: 2020-07-07

Total Pages: 244

ISBN-13:

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A Classic Short Course in Marketing"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. "As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' "So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective." - Victor 0. Schwab- - - -Victor O. Schwab, shorthand secretary for Ruthrauff & Ryan's Maxwell Sackheim in 1917, so improved Sackheim's copy that he was promoted to copywriter and went on to be hailed as "the greatest mail-order copywriter of all time." A copy research pioneer, Schwab would use his coded coupon ads to test headlines, copy appeals, length, layouts, action closings and split runs of ads. He created Sunday comics ads for Dale Carnegie, body-builder Charles Atlas and Sherwin Cody's English Classics Course. In 1926, Schwab and Robert Beatty bought out Sackheim & Scherman and went on to build the giant Book-of-the-Month Club. (source: Advertising Age)Scroll Up and Get Your Copy Now

Book Synopsis How to Write a Good Ad by : Viktor O Sshwab

Download or read book How to Write a Good Ad written by Viktor O Sshwab and published by . This book was released on 2020-07-07 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Classic Short Course in Marketing"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. "As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' "So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective." - Victor 0. Schwab- - - -Victor O. Schwab, shorthand secretary for Ruthrauff & Ryan's Maxwell Sackheim in 1917, so improved Sackheim's copy that he was promoted to copywriter and went on to be hailed as "the greatest mail-order copywriter of all time." A copy research pioneer, Schwab would use his coded coupon ads to test headlines, copy appeals, length, layouts, action closings and split runs of ads. He created Sunday comics ads for Dale Carnegie, body-builder Charles Atlas and Sherwin Cody's English Classics Course. In 1926, Schwab and Robert Beatty bought out Sackheim & Scherman and went on to build the giant Book-of-the-Month Club. (source: Advertising Age)Scroll Up and Get Your Copy Now

Timeless Copywriting Secrets

Author: Fraser Druet

Publisher: Fraser Druet

Published: 2019-01-17

Total Pages: 66

ISBN-13: 9781999577117

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Are you tired of writing ads that don't convert? Are you looking for a way to write more profitably than anyone you could hire? Do you want the timeless selling ideas copywriters have used over the years to generate countless billions of dollars? In Timeless Copywriting Secrets, Fraser Druet presents timeless and proven secrets for writing copy that converts better online and offline. In Timeless Copywriting Secrets, you will find: - The core most powerful and most converting copywriting methods to leverage - The importance of picking the most profitable market - How "the arithmetic" is as important as the words you write - Why research is the most valuable part of copywriting - Ways to become a master headline writer - How extensive lists of bullets can help justify higher prices - How long your copy should be to maximize your response - How to master copywriting online where there are size and character limits - The difference between good and bad advertising - How sales experience can make you a better copywriter And much, much more - all told with brutal honesty and lavish generosity. Timeless Copywriting Secrets guides readers through proven strategies which have been used to craft persuasive & profitable ads for over 100 years, and will continue to work for the next 100 years and beyond. Timeless Copywriting Secrets helps prime your advertising campaigns for success before you write a single word of copy. Read this book today and get people to eagerly read their way down your greased sales slide until they have no choice but to buy. To get started, scroll up to the top of this page and click BUY NOW!

Book Synopsis Timeless Copywriting Secrets by : Fraser Druet

Download or read book Timeless Copywriting Secrets written by Fraser Druet and published by Fraser Druet. This book was released on 2019-01-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of writing ads that don't convert? Are you looking for a way to write more profitably than anyone you could hire? Do you want the timeless selling ideas copywriters have used over the years to generate countless billions of dollars? In Timeless Copywriting Secrets, Fraser Druet presents timeless and proven secrets for writing copy that converts better online and offline. In Timeless Copywriting Secrets, you will find: - The core most powerful and most converting copywriting methods to leverage - The importance of picking the most profitable market - How "the arithmetic" is as important as the words you write - Why research is the most valuable part of copywriting - Ways to become a master headline writer - How extensive lists of bullets can help justify higher prices - How long your copy should be to maximize your response - How to master copywriting online where there are size and character limits - The difference between good and bad advertising - How sales experience can make you a better copywriter And much, much more - all told with brutal honesty and lavish generosity. Timeless Copywriting Secrets guides readers through proven strategies which have been used to craft persuasive & profitable ads for over 100 years, and will continue to work for the next 100 years and beyond. Timeless Copywriting Secrets helps prime your advertising campaigns for success before you write a single word of copy. Read this book today and get people to eagerly read their way down your greased sales slide until they have no choice but to buy. To get started, scroll up to the top of this page and click BUY NOW!

How to Write Copy That Sells

Author: Vladimir Malyuga

Publisher: Independently Published

Published: 2019-02-06

Total Pages: 70

ISBN-13: 9781796288933

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Attention of Businessmen, Entrepreneurs, and Copywriters! As Easily and it is Simple to Write Text That Sells Without Necessity to Apply in Advertising Agencies These Are Techniques Written and Tested by Me and Examples for Creating Selling Texts ●Stop sweating for weeks on texts that don't sell ●Stop wasting money on ads that don't grab the attention of your targeted audience My experience and practice since 2010 in creating sales texts guarantee customers complete satisfaction in increasing sales of goods and services Take All Methodologies and Examples in My Book "How to Write Copy That Sells" The Guide to Copywriting Secrets for Businessmen, Entrepreneurs and Copywriters Table of contents Part 1. How to create a resume copywriter Part 2. How to write the text "About the Company" Part 3. Accepting Copywriting "Problem + Desired Solution" Part 4. 18 Ways to kill advertising text Part 5. 99 Marketing ideas for copywriting Part 6. Commercial suggestion Part 6.1. The formula for writing the heading Part 6.2. Offer Part 6.3. Deadline Part 6.4. Call to action Part 7. Conclusion ● Do you want to learn how to write texts that sell? ● Do you want to increase the sales of goods and services? ● Take all the techniques and examples in my book "How to Write Copy That Sells" Applying my methodologies and examples your sales will grow on 200%-300% Imagine the envious glances and shouts of your competitors! Discover the Secrets of Writing a Marketing Text for Yourself! Click the "ORDER" button at the Top of this Page ! Get Your Book Right Now Avail My by Methodologies and Examples and Already in a Week will Get Explosion of Sales! *** Buy the Paperback version of this book, and Kindle eBook version for FREE ***

Book Synopsis How to Write Copy That Sells by : Vladimir Malyuga

Download or read book How to Write Copy That Sells written by Vladimir Malyuga and published by Independently Published. This book was released on 2019-02-06 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention of Businessmen, Entrepreneurs, and Copywriters! As Easily and it is Simple to Write Text That Sells Without Necessity to Apply in Advertising Agencies These Are Techniques Written and Tested by Me and Examples for Creating Selling Texts ●Stop sweating for weeks on texts that don't sell ●Stop wasting money on ads that don't grab the attention of your targeted audience My experience and practice since 2010 in creating sales texts guarantee customers complete satisfaction in increasing sales of goods and services Take All Methodologies and Examples in My Book "How to Write Copy That Sells" The Guide to Copywriting Secrets for Businessmen, Entrepreneurs and Copywriters Table of contents Part 1. How to create a resume copywriter Part 2. How to write the text "About the Company" Part 3. Accepting Copywriting "Problem + Desired Solution" Part 4. 18 Ways to kill advertising text Part 5. 99 Marketing ideas for copywriting Part 6. Commercial suggestion Part 6.1. The formula for writing the heading Part 6.2. Offer Part 6.3. Deadline Part 6.4. Call to action Part 7. Conclusion ● Do you want to learn how to write texts that sell? ● Do you want to increase the sales of goods and services? ● Take all the techniques and examples in my book "How to Write Copy That Sells" Applying my methodologies and examples your sales will grow on 200%-300% Imagine the envious glances and shouts of your competitors! Discover the Secrets of Writing a Marketing Text for Yourself! Click the "ORDER" button at the Top of this Page ! Get Your Book Right Now Avail My by Methodologies and Examples and Already in a Week will Get Explosion of Sales! *** Buy the Paperback version of this book, and Kindle eBook version for FREE ***

Masters of Advertising Copy

Author: Justus George Frederick

Publisher:

Published: 1925

Total Pages: 406

ISBN-13:

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Book Synopsis Masters of Advertising Copy by : Justus George Frederick

Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1925 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: