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Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business. Written by Pierre Gervois, the leading expert in marketing to the affluent Chinese tourists.
Book Synopsis How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists by : Pierre Gervois
Download or read book How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists written by Pierre Gervois and published by . This book was released on 2012 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business. Written by Pierre Gervois, the leading expert in marketing to the affluent Chinese tourists.
A valuable handbook for entering, launching, and growing business in the United States The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets. Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia. Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU. An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.
Book Synopsis Make It in America by : Matthew Lee Sawyer
Download or read book Make It in America written by Matthew Lee Sawyer and published by John Wiley & Sons. This book was released on 2022-12-01 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable handbook for entering, launching, and growing business in the United States The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets. Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia. Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU. An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.
This special offer includes the following publications on Chinese outbound tourism and is available in printed version only: Understanding Chinese Outbound Tourism What the Chinese Blogosphere is Saying about Europe The Chinese Outbound Travel Market 2012 Update These recently updated ETC/UNWTO publications offer valuable information about the increasing Chinese outbound travel market with special insight into Europe as a destination.
Book Synopsis Chinese Outbound Travel Market (Set) by : World Tourism Organization
Download or read book Chinese Outbound Travel Market (Set) written by World Tourism Organization and published by . This book was released on 2013-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special offer includes the following publications on Chinese outbound tourism and is available in printed version only: Understanding Chinese Outbound Tourism What the Chinese Blogosphere is Saying about Europe The Chinese Outbound Travel Market 2012 Update These recently updated ETC/UNWTO publications offer valuable information about the increasing Chinese outbound travel market with special insight into Europe as a destination.
This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as: Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers’ positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.
Book Synopsis The Hospitality and Tourism Industry in ASEAN and East Asian Destinations by : Jinlin Zhao
Download or read book The Hospitality and Tourism Industry in ASEAN and East Asian Destinations written by Jinlin Zhao and published by CRC Press. This book was released on 2021-07-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as: Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers’ positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.
"Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
Book Synopsis Overbooked by : Elizabeth Becker
Download or read book Overbooked written by Elizabeth Becker and published by Simon and Schuster. This book was released on 2016-02-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
Contemporary Business, 18th Edition, is a student friendly, engaging product designed to attract students to the field of business. Boone 18e offers a comprehensive approach to the material that will cater to a wide variety of students with different learning needs. Up-to-date content is vital to any Intro to Business course and Boone 18e with its contemporary style, wealth of new examples, and hot business topics can deliver that currency.
Book Synopsis Contemporary Business by : Louis E. Boone
Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2019-03-26 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Business, 18th Edition, is a student friendly, engaging product designed to attract students to the field of business. Boone 18e offers a comprehensive approach to the material that will cater to a wide variety of students with different learning needs. Up-to-date content is vital to any Intro to Business course and Boone 18e with its contemporary style, wealth of new examples, and hot business topics can deliver that currency.
China is forecast to be the primary tourist destination and tourist-generating country by 2020. However, much of the writing on tourism in China has come from people within the English academic world who are not involved in the issues related to Chinese tourism development. This book provides a voice to Chinese mainland academic researchers and examines the nature of tourism research and tourism development in China. Contributors, many of whom are based in China and are immersed in the daily issues of teaching, researching and planning tourism development within China, discuss issues related to resource use, destination image and community participation with case studies that combine conceptual frameworks and practical issues. This authoritative text on tourism in China will be of interest to scholars and students of tourism throughout the world.
Book Synopsis Tourism in China by : Chris Ryan
Download or read book Tourism in China written by Chris Ryan and published by Routledge. This book was released on 2009-01-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is forecast to be the primary tourist destination and tourist-generating country by 2020. However, much of the writing on tourism in China has come from people within the English academic world who are not involved in the issues related to Chinese tourism development. This book provides a voice to Chinese mainland academic researchers and examines the nature of tourism research and tourism development in China. Contributors, many of whom are based in China and are immersed in the daily issues of teaching, researching and planning tourism development within China, discuss issues related to resource use, destination image and community participation with case studies that combine conceptual frameworks and practical issues. This authoritative text on tourism in China will be of interest to scholars and students of tourism throughout the world.
These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a valuable toolkit to guide destination managers and decision makers on the best way to tap into this lucrative and productive market.
Book Synopsis Guidelines for Success in the Chinese Outbound Tourism Market by : World Tourism Organization (Unwto)
Download or read book Guidelines for Success in the Chinese Outbound Tourism Market written by World Tourism Organization (Unwto) and published by . This book was released on 2019-09-17 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a valuable toolkit to guide destination managers and decision makers on the best way to tap into this lucrative and productive market.
For every fan of kung fu, steamed dumplings, Confucius and giant skyscrapers, A Geek in China is a hip, smart and concise guide to the Middle Kingdom. Packed with photographs and short articles on all aspects of Chinese culture, past and present, A Geek in China introduces readers to everything from Taoism and Confucianism to pop music and China's new middle class. A mix of traditional culture, such as highlights of Chinese history, great historical and mythological figures, traditional medicine, how the Chinese language works, real Chinese food, martial arts, and how the Chinese Communist Party works, is complimented with information on what makes China unique today. Chapters discuss why China is so crowded, what it's like to work in an office, internet and cell phone culture, dating and marriage practices, top popular movies and movie stars, the contemporary art scene, China's amazing new architecture and infrastructure, and popular holidays. It also contains chapters on what makes the Chinese tick, such as the importance of harmony in society, the practice of humility, and the importance of hierarchy. For visitors to the country, the author includes sections on what to see, both common cultural sites and off-the-beaten-track sites, and how to get around in China. Sections on visiting Hong Kong and Taiwan are also included. This China travel guide is a unique guide to the world's most populous and longest continuous culture. Readers will learn essential information about China's past and present to be able to understand the many references to history, politics, and pop culture that come up in everyday conversation and in the media.
Book Synopsis Geek in China by : Matthew B. Christensen
Download or read book Geek in China written by Matthew B. Christensen and published by Tuttle Publishing. This book was released on 2016-11-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every fan of kung fu, steamed dumplings, Confucius and giant skyscrapers, A Geek in China is a hip, smart and concise guide to the Middle Kingdom. Packed with photographs and short articles on all aspects of Chinese culture, past and present, A Geek in China introduces readers to everything from Taoism and Confucianism to pop music and China's new middle class. A mix of traditional culture, such as highlights of Chinese history, great historical and mythological figures, traditional medicine, how the Chinese language works, real Chinese food, martial arts, and how the Chinese Communist Party works, is complimented with information on what makes China unique today. Chapters discuss why China is so crowded, what it's like to work in an office, internet and cell phone culture, dating and marriage practices, top popular movies and movie stars, the contemporary art scene, China's amazing new architecture and infrastructure, and popular holidays. It also contains chapters on what makes the Chinese tick, such as the importance of harmony in society, the practice of humility, and the importance of hierarchy. For visitors to the country, the author includes sections on what to see, both common cultural sites and off-the-beaten-track sites, and how to get around in China. Sections on visiting Hong Kong and Taiwan are also included. This China travel guide is a unique guide to the world's most populous and longest continuous culture. Readers will learn essential information about China's past and present to be able to understand the many references to history, politics, and pop culture that come up in everyday conversation and in the media.
Hotel Design, Planning and Development presents the most significant hotels developed internationally in the last ten years so that you can be well-informed of recent trends. The book outlines essential planning and design considerations based on the latest data, supported by technical information and illustrations, including original plans, so you can really study what works. The authors provide analysis and theory to support each of the major trends they present, highlighting how the designer’s work fits into the industry's development as a whole. Extensive case studies demonstrate how a successful new concept is developed. Hotel Design, Planning and Development gives you a thorough overview of this important and fast-growing sector of the hospitality industry.
Book Synopsis Hotel Design, Planning and Development by : Richard H. Penner
Download or read book Hotel Design, Planning and Development written by Richard H. Penner and published by Routledge. This book was released on 2013-05-07 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hotel Design, Planning and Development presents the most significant hotels developed internationally in the last ten years so that you can be well-informed of recent trends. The book outlines essential planning and design considerations based on the latest data, supported by technical information and illustrations, including original plans, so you can really study what works. The authors provide analysis and theory to support each of the major trends they present, highlighting how the designer’s work fits into the industry's development as a whole. Extensive case studies demonstrate how a successful new concept is developed. Hotel Design, Planning and Development gives you a thorough overview of this important and fast-growing sector of the hospitality industry.
