How Behavioral Time Method Explains And Predicts

How Behavioral Time Method Explains And Predicts

Author: Johnny Ch Lok

Publisher:

Published: 2019-05-25

Total Pages: 568

ISBN-13: 9781070214122

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I assume that online shopping consumers won't like to stay to view on any webpage long time. It is possible that they choose to click more web pages to hope to find more different familiar and unfamiliar both brands of products informations in order to make more accurate comparison and evaluation from more different kinds of brands of products in order to make the most accurate online shopping decision. Hence, any brands of products online webpage information will be one time pressure limited sale environment to consumers feel that they need to make the most accurate online purchase decision in short time. Moreover, it seems that if the brand of products which can be showed on the popular product webpage, the it will have much sale chance to let online purchasers familiarize in order to increase sale opportunity more easily.Finally, I shall explain what is the meaning of external time pressure consumption environment is the long time queue waiting consumption environment. I shall explain how to achieve one simplistic queueing system to solve long time queue waiting problem to bring consumers' negative emotion influence to choose to consume the service or buy the product in preference.For entertainment service example, e.g. queueing at the cinema counter to buy one ticket to watch the movie, or queueing at the music hall to buy one ticket to listen the music performance show activities. The audiences' ticket purchase aims to sit down in the cinema or music hall to enjoy to listen and see pretty music performance or watch the attractive movie comfortable within one to two hours entertainment time. If the movie or music performance show is attractive, the cinema or music hall will have many audiences accept to spend long time to queue to buy the ticket. However, if the cinema ot music hall needs audience consumers to queue long time to buy the ticket, e.g. one houe, even more than one houe queueing time to wait to buy the ticket to watch the movie or listen the music performance show. Then, the long time queue waiting problem will be possible to cause a lot audiences number to be reduced, because they feel that they need to spend much time pressure to queue to by the ticket to listen the music performance show or watch the movie. However, of these unacceptable too long queue time audiences can have another/ other cinema(s), music hall(s) to buy the same price, even more low price of movie ticket or music performance show ticket in short time. Then, they must leave the present cinema queue and go to the another cinema or music hall to buy ticket to watch the same movie or listen the same music performance show. So, long time queue is one external time pressure environment to influence consumer's preference choice to the service provider, when they feel it has another service provider does not need them or these audiences need to spend same long time queue time to wait to buy the ticket in order to enjoy the service, e.g. listening music performance show, watching movie.Hence, in a high time pressure queue situation where decision makers, e.g. audiences have less time than needed ( or perceived needed).


Book Synopsis How Behavioral Time Method Explains And Predicts by : Johnny Ch Lok

Download or read book How Behavioral Time Method Explains And Predicts written by Johnny Ch Lok and published by . This book was released on 2019-05-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: I assume that online shopping consumers won't like to stay to view on any webpage long time. It is possible that they choose to click more web pages to hope to find more different familiar and unfamiliar both brands of products informations in order to make more accurate comparison and evaluation from more different kinds of brands of products in order to make the most accurate online shopping decision. Hence, any brands of products online webpage information will be one time pressure limited sale environment to consumers feel that they need to make the most accurate online purchase decision in short time. Moreover, it seems that if the brand of products which can be showed on the popular product webpage, the it will have much sale chance to let online purchasers familiarize in order to increase sale opportunity more easily.Finally, I shall explain what is the meaning of external time pressure consumption environment is the long time queue waiting consumption environment. I shall explain how to achieve one simplistic queueing system to solve long time queue waiting problem to bring consumers' negative emotion influence to choose to consume the service or buy the product in preference.For entertainment service example, e.g. queueing at the cinema counter to buy one ticket to watch the movie, or queueing at the music hall to buy one ticket to listen the music performance show activities. The audiences' ticket purchase aims to sit down in the cinema or music hall to enjoy to listen and see pretty music performance or watch the attractive movie comfortable within one to two hours entertainment time. If the movie or music performance show is attractive, the cinema or music hall will have many audiences accept to spend long time to queue to buy the ticket. However, if the cinema ot music hall needs audience consumers to queue long time to buy the ticket, e.g. one houe, even more than one houe queueing time to wait to buy the ticket to watch the movie or listen the music performance show. Then, the long time queue waiting problem will be possible to cause a lot audiences number to be reduced, because they feel that they need to spend much time pressure to queue to by the ticket to listen the music performance show or watch the movie. However, of these unacceptable too long queue time audiences can have another/ other cinema(s), music hall(s) to buy the same price, even more low price of movie ticket or music performance show ticket in short time. Then, they must leave the present cinema queue and go to the another cinema or music hall to buy ticket to watch the same movie or listen the same music performance show. So, long time queue is one external time pressure environment to influence consumer's preference choice to the service provider, when they feel it has another service provider does not need them or these audiences need to spend same long time queue time to wait to buy the ticket in order to enjoy the service, e.g. listening music performance show, watching movie.Hence, in a high time pressure queue situation where decision makers, e.g. audiences have less time than needed ( or perceived needed).

How Behavioral Time Method Explains And Predicts

How Behavioral Time Method Explains And Predicts

Author: Johnny Ch Lok

Publisher: Independently Published

Published: 2019-05-22

Total Pages: 568

ISBN-13: 9781099733499

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So, time pressure issue seems evolutionary psychology, it looks at how consumer behavior has beed affected by psychological adjustments during time pressure evoluation. It seeks to identify which consumer psychological traits are evolved through adaptations, e.g. time pressure consumption adaptations to choose the final purchase decision in the final time limited consumption pressure environment, e.g. the consumer expects this day is the final day to choose to buy what kinds of the product. If he/she can't make final purchase decisin on the day, he/she will choose to buy the kind of product later, even he/she does not choose to buy the kind of product in the first or again, that is the products of natural selection, or the supermaket visitor case, he expects to choose which kind of food to eat within final 15 minutes, if he/she can't make the final decision to buy what kind of food to eat within final 15 minutes in this supermarket, or the restaurant eatting consumer case, he is queueing to wait to enter the restaurant to eat. He/she expects the final queue waiting time is 15 minutes maximum. If after this 15 minutes, he/she can not be permited to enter this restaurant, then he/she will choose to leave this restaurant and he/she will find another restaurant to replace it. So, it seems that any consumer will have himself/herself consumption limited stardard time to decide whether he/she ought choose to buy any products or consume any services in any consumption environment.Hence, the cause of consumption time pressure dominates consumer behavior, it is based on these hypothesis: Every consumer has demand characteristic and time pressure can dominate how he/she make final decision to buy or not buy any product or consume any service as well as any consumer needs have time pressure consumption demand because he/she does not expect to epend more time to choose what kinds of products to buy or what kinds of services to consume. He/she expects to make purchase or consumption final decision in short time.


Book Synopsis How Behavioral Time Method Explains And Predicts by : Johnny Ch Lok

Download or read book How Behavioral Time Method Explains And Predicts written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-05-22 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, time pressure issue seems evolutionary psychology, it looks at how consumer behavior has beed affected by psychological adjustments during time pressure evoluation. It seeks to identify which consumer psychological traits are evolved through adaptations, e.g. time pressure consumption adaptations to choose the final purchase decision in the final time limited consumption pressure environment, e.g. the consumer expects this day is the final day to choose to buy what kinds of the product. If he/she can't make final purchase decisin on the day, he/she will choose to buy the kind of product later, even he/she does not choose to buy the kind of product in the first or again, that is the products of natural selection, or the supermaket visitor case, he expects to choose which kind of food to eat within final 15 minutes, if he/she can't make the final decision to buy what kind of food to eat within final 15 minutes in this supermarket, or the restaurant eatting consumer case, he is queueing to wait to enter the restaurant to eat. He/she expects the final queue waiting time is 15 minutes maximum. If after this 15 minutes, he/she can not be permited to enter this restaurant, then he/she will choose to leave this restaurant and he/she will find another restaurant to replace it. So, it seems that any consumer will have himself/herself consumption limited stardard time to decide whether he/she ought choose to buy any products or consume any services in any consumption environment.Hence, the cause of consumption time pressure dominates consumer behavior, it is based on these hypothesis: Every consumer has demand characteristic and time pressure can dominate how he/she make final decision to buy or not buy any product or consume any service as well as any consumer needs have time pressure consumption demand because he/she does not expect to epend more time to choose what kinds of products to buy or what kinds of services to consume. He/she expects to make purchase or consumption final decision in short time.

HOW BEHAVIORAL ECONOMIC METHOD EXPLAINS AND PREDICTS

HOW BEHAVIORAL ECONOMIC METHOD EXPLAINS AND PREDICTS

Author: JOHNNY. LOK

Publisher:

Published: 2019

Total Pages:

ISBN-13: 9781097438396

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Book Synopsis HOW BEHAVIORAL ECONOMIC METHOD EXPLAINS AND PREDICTS by : JOHNNY. LOK

Download or read book HOW BEHAVIORAL ECONOMIC METHOD EXPLAINS AND PREDICTS written by JOHNNY. LOK and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

HowBehavioral Time Method Explains And Predicts

HowBehavioral Time Method Explains And Predicts

Author: Johnny Ch Lok

Publisher:

Published: 2019-05-26

Total Pages: 568

ISBN-13: 9781070339030

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I shall explain why travelling exhibition show/fair can play an important role in travelling consumer perceived quality and travelling country destination choice decision making to influence travelling visitors feel time limited pressure. However, perceived value has been show to be a value has been shown to be a value of perceived quality and perceived sacrifice to cause travelling visitors feel more interesting to choose to travel the country when they can view the attractive beautiful scence photos in the travelling exhibition show/fair.A successful travelling exhibition show/fair can bring time limited process increases, the travelling visitors pay more attention to key travelling destination features and positive travelling information from the scene photos and travelling destinations introduction. So, the country's attractive travelling destinations scene photos and clear travelling introduction to different destinations information will be important message to let the different countries' travelling visitors to know when they spend a limited time to enter the travelling exhibition show/fair to view the different scene photos . If the travelling visitor feel very satisfied to the country's travelling exhibition show/fair. Then, this travelling exhibition excite whom travelling interest to choose to go to the country to travell in short time, when the travelling visitors are influenced to feel the country has many beautiful destinations where they feel have travelling interest in the limited time pressure travelling exhibition show/fair environment. If the travelling exhibition show/fair needs they to pay enter fee and it has only two hours or less time to premit to stay in the travelling exhibition show/fair.Hence, if the time pressure limited travelling exhibition show/fair can let the travelling visitors feel attractive and enjoyable view feeling when they look every the country's any scene beautiful photos and indication how to the different travelling destinations and explains why the country's travelling places are value travelling destinations to let the exhibition visitors to know, when they do not know or discover these any one of value travelling places in the country before. Then, this limited time staying travelling exhibition show/fair will bring positive time pressure to influence some travelling visitors feel interesting to visit the country's inknown or undiscovery travelling destinations in short time. So, all attractive travelling exhibition shows/fairs are one external environment time limited positive pressure factor to excite some travelling visitors' travelling desires in short time in possible.


Book Synopsis HowBehavioral Time Method Explains And Predicts by : Johnny Ch Lok

Download or read book HowBehavioral Time Method Explains And Predicts written by Johnny Ch Lok and published by . This book was released on 2019-05-26 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: I shall explain why travelling exhibition show/fair can play an important role in travelling consumer perceived quality and travelling country destination choice decision making to influence travelling visitors feel time limited pressure. However, perceived value has been show to be a value has been shown to be a value of perceived quality and perceived sacrifice to cause travelling visitors feel more interesting to choose to travel the country when they can view the attractive beautiful scence photos in the travelling exhibition show/fair.A successful travelling exhibition show/fair can bring time limited process increases, the travelling visitors pay more attention to key travelling destination features and positive travelling information from the scene photos and travelling destinations introduction. So, the country's attractive travelling destinations scene photos and clear travelling introduction to different destinations information will be important message to let the different countries' travelling visitors to know when they spend a limited time to enter the travelling exhibition show/fair to view the different scene photos . If the travelling visitor feel very satisfied to the country's travelling exhibition show/fair. Then, this travelling exhibition excite whom travelling interest to choose to go to the country to travell in short time, when the travelling visitors are influenced to feel the country has many beautiful destinations where they feel have travelling interest in the limited time pressure travelling exhibition show/fair environment. If the travelling exhibition show/fair needs they to pay enter fee and it has only two hours or less time to premit to stay in the travelling exhibition show/fair.Hence, if the time pressure limited travelling exhibition show/fair can let the travelling visitors feel attractive and enjoyable view feeling when they look every the country's any scene beautiful photos and indication how to the different travelling destinations and explains why the country's travelling places are value travelling destinations to let the exhibition visitors to know, when they do not know or discover these any one of value travelling places in the country before. Then, this limited time staying travelling exhibition show/fair will bring positive time pressure to influence some travelling visitors feel interesting to visit the country's inknown or undiscovery travelling destinations in short time. So, all attractive travelling exhibition shows/fairs are one external environment time limited positive pressure factor to excite some travelling visitors' travelling desires in short time in possible.

How Behavioral Economics Influences Management Decision-Making

How Behavioral Economics Influences Management Decision-Making

Author: Kelly Monahan

Publisher: Academic Press

Published: 2018-08-02

Total Pages: 278

ISBN-13: 0128135689

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How Behavioral Economics Influences Management Decision-Making: A New Paradigm critically reexamines the management function in 21st century workplaces. The book seeks to examine and explain the real-world behaviors of employees and acknowledge the human nature that binds us all together and how to appeal to these characteristics in order to help organizations prosper. It explores well-observed but rarely understood features of employee cognition and irrationality, challenging the dominant discourse and offering an alternative to gain greater competitive advantage in today's complex markets. It also provides an effective new framework on the best ways to develop relevant management skills as they pertain to hiring, performance management, change management, employee engagement, and goal setting. As the knowledge economy continues to grow, the social bonds within companies will prove to be a key differentiation to deliver on the next big idea. Developing productive decisions with staff in the talent-driven global economy increasingly requires the development of "intrinsic" meaning in work, a human-centered work-place culture, and human-focused working practices. This book tackles these topics in comprehensive and efficient detail. Provides a framework to simply and effectively apply behavioral principles in organizations of any size Focuses on agent motivations and behavior and how they directly impact talent management in the knowledge economy Highlights empirical studies, detailing the impact of heuristics on hiring, performance management, change management, employee engagement, and goal-setting decisions


Book Synopsis How Behavioral Economics Influences Management Decision-Making by : Kelly Monahan

Download or read book How Behavioral Economics Influences Management Decision-Making written by Kelly Monahan and published by Academic Press. This book was released on 2018-08-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Behavioral Economics Influences Management Decision-Making: A New Paradigm critically reexamines the management function in 21st century workplaces. The book seeks to examine and explain the real-world behaviors of employees and acknowledge the human nature that binds us all together and how to appeal to these characteristics in order to help organizations prosper. It explores well-observed but rarely understood features of employee cognition and irrationality, challenging the dominant discourse and offering an alternative to gain greater competitive advantage in today's complex markets. It also provides an effective new framework on the best ways to develop relevant management skills as they pertain to hiring, performance management, change management, employee engagement, and goal setting. As the knowledge economy continues to grow, the social bonds within companies will prove to be a key differentiation to deliver on the next big idea. Developing productive decisions with staff in the talent-driven global economy increasingly requires the development of "intrinsic" meaning in work, a human-centered work-place culture, and human-focused working practices. This book tackles these topics in comprehensive and efficient detail. Provides a framework to simply and effectively apply behavioral principles in organizations of any size Focuses on agent motivations and behavior and how they directly impact talent management in the knowledge economy Highlights empirical studies, detailing the impact of heuristics on hiring, performance management, change management, employee engagement, and goal-setting decisions

An Introduction to Behavioral Economics

An Introduction to Behavioral Economics

Author: Nick Wilkinson

Publisher: Bloomsbury Publishing

Published: 2017-12-16

Total Pages: 616

ISBN-13: 1350306126

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The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be 'rational', why we so often indulge in 'irrational' and self-harming behavior, and also why 'irrational' behavior can sometimes serve us well. A perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level. This new edition features: - Extended material on heuristics and biases, and new material on neuroeconomics and its applications - A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the current obesity epidemic - More examples and review questions to help cement understanding


Book Synopsis An Introduction to Behavioral Economics by : Nick Wilkinson

Download or read book An Introduction to Behavioral Economics written by Nick Wilkinson and published by Bloomsbury Publishing. This book was released on 2017-12-16 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be 'rational', why we so often indulge in 'irrational' and self-harming behavior, and also why 'irrational' behavior can sometimes serve us well. A perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level. This new edition features: - Extended material on heuristics and biases, and new material on neuroeconomics and its applications - A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the current obesity epidemic - More examples and review questions to help cement understanding

Predicting Malicious Behavior

Predicting Malicious Behavior

Author: Gary M. Jackson

Publisher: John Wiley & Sons

Published: 2012-05-25

Total Pages: 554

ISBN-13: 1118239563

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A groundbreaking exploration of how to identify and fight security threats at every level This revolutionary book combines real-world security scenarios with actual tools to predict and prevent incidents of terrorism, network hacking, individual criminal behavior, and more. Written by an expert with intelligence officer experience who invented the technology, it explores the keys to understanding the dark side of human nature, various types of security threats (current and potential), and how to construct a methodology to predict and combat malicious behavior. The companion CD demonstrates available detection and prediction systems and presents a walkthrough on how to conduct a predictive analysis that highlights proactive security measures. Guides you through the process of predicting malicious behavior, using real world examples and how malicious behavior may be prevented in the future Illustrates ways to understand malicious intent, dissect behavior, and apply the available tools and methods for enhancing security Covers the methodology for predicting malicious behavior, how to apply a predictive methodology, and tools for predicting the likelihood of domestic and global threats CD includes a series of walkthroughs demonstrating how to obtain a predictive analysis and how to use various available tools, including Automated Behavior Analysis Predicting Malicious Behavior fuses the behavioral and computer sciences to enlighten anyone concerned with security and to aid professionals in keeping our world safer.


Book Synopsis Predicting Malicious Behavior by : Gary M. Jackson

Download or read book Predicting Malicious Behavior written by Gary M. Jackson and published by John Wiley & Sons. This book was released on 2012-05-25 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking exploration of how to identify and fight security threats at every level This revolutionary book combines real-world security scenarios with actual tools to predict and prevent incidents of terrorism, network hacking, individual criminal behavior, and more. Written by an expert with intelligence officer experience who invented the technology, it explores the keys to understanding the dark side of human nature, various types of security threats (current and potential), and how to construct a methodology to predict and combat malicious behavior. The companion CD demonstrates available detection and prediction systems and presents a walkthrough on how to conduct a predictive analysis that highlights proactive security measures. Guides you through the process of predicting malicious behavior, using real world examples and how malicious behavior may be prevented in the future Illustrates ways to understand malicious intent, dissect behavior, and apply the available tools and methods for enhancing security Covers the methodology for predicting malicious behavior, how to apply a predictive methodology, and tools for predicting the likelihood of domestic and global threats CD includes a series of walkthroughs demonstrating how to obtain a predictive analysis and how to use various available tools, including Automated Behavior Analysis Predicting Malicious Behavior fuses the behavioral and computer sciences to enlighten anyone concerned with security and to aid professionals in keeping our world safer.

Handbook of Behavior Therapy in Education

Handbook of Behavior Therapy in Education

Author: S.N. Elliott

Publisher: Springer Science & Business Media

Published: 2013-11-11

Total Pages: 832

ISBN-13: 1461309050

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What do we know about behavioral analysis and intervention in educational settings? Given that educational institutions were among the first to embrace the new technology of behavior change in the late 1950s and early 1960s, it is apparent that we have had the opportunity to learn a great deal. The evolution of the field of behavior therapy has witnessed a change in the behavior therapist from an adolescent fascination with repeatedly demonstrating the effectiveness of the new technology to a mature recognition of the complex implications of the behav ioral paradigm for individuals, systems, and society. Many "facts" now taken for granted were considered impossibilities a mere two decades ago. In her 1986 presidential address to Division 25 of the American Psychological Association, Beth Sulzer-Azaroff reviewed a number of changes in attitude in education that were strongly influenced by behavior therapy. Most educators now agree that (a) everyone can learn, (b) complex skills can be taught, (c) precise, general, and durable performance can be taught, and (d) barriers to learning can be overcome. In addition, we would add that behavior therapy is being applied to increasingly more complex human problems, such as social skill deficits, internalizing disorders, and dysfunctional systems and organizations.


Book Synopsis Handbook of Behavior Therapy in Education by : S.N. Elliott

Download or read book Handbook of Behavior Therapy in Education written by S.N. Elliott and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do we know about behavioral analysis and intervention in educational settings? Given that educational institutions were among the first to embrace the new technology of behavior change in the late 1950s and early 1960s, it is apparent that we have had the opportunity to learn a great deal. The evolution of the field of behavior therapy has witnessed a change in the behavior therapist from an adolescent fascination with repeatedly demonstrating the effectiveness of the new technology to a mature recognition of the complex implications of the behav ioral paradigm for individuals, systems, and society. Many "facts" now taken for granted were considered impossibilities a mere two decades ago. In her 1986 presidential address to Division 25 of the American Psychological Association, Beth Sulzer-Azaroff reviewed a number of changes in attitude in education that were strongly influenced by behavior therapy. Most educators now agree that (a) everyone can learn, (b) complex skills can be taught, (c) precise, general, and durable performance can be taught, and (d) barriers to learning can be overcome. In addition, we would add that behavior therapy is being applied to increasingly more complex human problems, such as social skill deficits, internalizing disorders, and dysfunctional systems and organizations.

Health Behavior

Health Behavior

Author: Karen Glanz

Publisher: John Wiley & Sons

Published: 2015-07-27

Total Pages: 512

ISBN-13: 1118628985

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The essential health behavior text, updated with the latest theories, research, and issues Health Behavior: Theory, Research and Practice provides a thorough introduction to understanding and changing health behavior, core tenets of the public health role. Covering theory, applications, and research, this comprehensive book has become the gold standard of health behavior texts. This new fifth edition has been updated to reflect the most recent changes in the public health field with a focus on health behavior, including coverage of the intersection of health and community, culture, and communication, with detailed explanations of both established and emerging theories. Offering perspective applicable at the individual, interpersonal, group, and community levels, this essential guide provides the most complete coverage of the field to give public health students and practitioners an authoritative reference for both the theoretical and practical aspects of health behavior. A deep understanding of human behaviors is essential for effective public health and health care management. This guide provides the most complete, up-to-date information in the field, to give you a real-world understanding and the background knowledge to apply it successfully. Learn how e-health and social media factor into health communication Explore the link between culture and health, and the importance of community Get up to date on emerging theories of health behavior and their applications Examine the push toward evidence-based interventions, and global applications Written and edited by the leading health and social behavior theorists and researchers, Health Behavior: Theory, Research and Practice provides the information and real-world perspective that builds a solid understanding of how to analyze and improve health behaviors and health.


Book Synopsis Health Behavior by : Karen Glanz

Download or read book Health Behavior written by Karen Glanz and published by John Wiley & Sons. This book was released on 2015-07-27 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential health behavior text, updated with the latest theories, research, and issues Health Behavior: Theory, Research and Practice provides a thorough introduction to understanding and changing health behavior, core tenets of the public health role. Covering theory, applications, and research, this comprehensive book has become the gold standard of health behavior texts. This new fifth edition has been updated to reflect the most recent changes in the public health field with a focus on health behavior, including coverage of the intersection of health and community, culture, and communication, with detailed explanations of both established and emerging theories. Offering perspective applicable at the individual, interpersonal, group, and community levels, this essential guide provides the most complete coverage of the field to give public health students and practitioners an authoritative reference for both the theoretical and practical aspects of health behavior. A deep understanding of human behaviors is essential for effective public health and health care management. This guide provides the most complete, up-to-date information in the field, to give you a real-world understanding and the background knowledge to apply it successfully. Learn how e-health and social media factor into health communication Explore the link between culture and health, and the importance of community Get up to date on emerging theories of health behavior and their applications Examine the push toward evidence-based interventions, and global applications Written and edited by the leading health and social behavior theorists and researchers, Health Behavior: Theory, Research and Practice provides the information and real-world perspective that builds a solid understanding of how to analyze and improve health behaviors and health.

Neuroeconomics

Neuroeconomics

Author: Martin Reuter

Publisher: Springer

Published: 2016-10-06

Total Pages: 500

ISBN-13: 364235923X

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This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.


Book Synopsis Neuroeconomics by : Martin Reuter

Download or read book Neuroeconomics written by Martin Reuter and published by Springer. This book was released on 2016-10-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.