Human Centered Organizational Culture

Human Centered Organizational Culture

Author: Maria-Teresa Lepeley

Publisher: Routledge

Published: 2021-03-09

Total Pages: 174

ISBN-13: 1000368874

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This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity for long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized international human centered scholars from four continents. Although all organizations seek to have an optimal culture, unstoppable disruptions in the VUCA environment easily derail even the best efforts. Conventional assumptions of culture as a unifying organizational force are hardly defendable today. HCM maintains that culture is not only about cohesiveness and consensus but effective management of conflict and disagreements continuously testing the capacity of people to work together. This book is about organizational transformation positioning people at the center. Complementary chapters integrate as antidotes to overcome disruptions in the VUCA environment and the effects of the COVID-19 pandemic affecting people and organizations worldwide. This and its two complementary titles Soft Skills for Human Centered Management and Global Sustainability and Sensible Leadership: Human Centered, Insightful and Prudent are timely readings for leaders, managers, researchers, academics, practitioners, students and the general public responsible for organizations across industries and sectors worldwide pursuing quality standards and organizational transformation to attain sustainability.


Book Synopsis Human Centered Organizational Culture by : Maria-Teresa Lepeley

Download or read book Human Centered Organizational Culture written by Maria-Teresa Lepeley and published by Routledge. This book was released on 2021-03-09 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity for long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized international human centered scholars from four continents. Although all organizations seek to have an optimal culture, unstoppable disruptions in the VUCA environment easily derail even the best efforts. Conventional assumptions of culture as a unifying organizational force are hardly defendable today. HCM maintains that culture is not only about cohesiveness and consensus but effective management of conflict and disagreements continuously testing the capacity of people to work together. This book is about organizational transformation positioning people at the center. Complementary chapters integrate as antidotes to overcome disruptions in the VUCA environment and the effects of the COVID-19 pandemic affecting people and organizations worldwide. This and its two complementary titles Soft Skills for Human Centered Management and Global Sustainability and Sensible Leadership: Human Centered, Insightful and Prudent are timely readings for leaders, managers, researchers, academics, practitioners, students and the general public responsible for organizations across industries and sectors worldwide pursuing quality standards and organizational transformation to attain sustainability.

Sensible Leadership

Sensible Leadership

Author: Nicolas Majluf

Publisher: Routledge

Published: 2021-03-10

Total Pages: 120

ISBN-13: 1000368823

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This Leadership book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on the talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity for long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized human centered scholars emphasizing the need for a new type of leader responsive to challenges of the knowledge age, global connectivity and instant communications. The book displays a comprehensive framework for the transformation of common individuals into sensible leaders with high capacity to improve organizational culture using Soft Skills to meet critical responsibilities. Sensible leaders are human centered, insightful, prudent, focused on the needs and feelings of followers. They are integral and ethical leaders serving as guides, coaches and mentors, not forcing followers but perceiving clues and responding promptly to solve organizational challenges. They perform honorably in personal and work environments always caring for the common good. This and its two complementary titles Human Centered Organizational Culture: Global Dimensions and Soft Skills for Human Centered Management and Global Sustainability are timely readings for leaders, managers, researchers, acdemics, practitiones, students and the general public working in organizations across industries and sectors wordwide pursuing quality standards, organizational transformation and sustainability.


Book Synopsis Sensible Leadership by : Nicolas Majluf

Download or read book Sensible Leadership written by Nicolas Majluf and published by Routledge. This book was released on 2021-03-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Leadership book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on the talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity for long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized human centered scholars emphasizing the need for a new type of leader responsive to challenges of the knowledge age, global connectivity and instant communications. The book displays a comprehensive framework for the transformation of common individuals into sensible leaders with high capacity to improve organizational culture using Soft Skills to meet critical responsibilities. Sensible leaders are human centered, insightful, prudent, focused on the needs and feelings of followers. They are integral and ethical leaders serving as guides, coaches and mentors, not forcing followers but perceiving clues and responding promptly to solve organizational challenges. They perform honorably in personal and work environments always caring for the common good. This and its two complementary titles Human Centered Organizational Culture: Global Dimensions and Soft Skills for Human Centered Management and Global Sustainability are timely readings for leaders, managers, researchers, acdemics, practitiones, students and the general public working in organizations across industries and sectors wordwide pursuing quality standards, organizational transformation and sustainability.

Soft Skills for Human Centered Management and Global Sustainability

Soft Skills for Human Centered Management and Global Sustainability

Author: Maria-Teresa Lepeley

Publisher: Routledge

Published: 2021-03-09

Total Pages: 184

ISBN-13: 1000368912

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This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on the talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity to attain long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized international human centered scholars from four continents. Models presented bridge persistent Soft Skills gaps in management and business and particularly between education and the workforce due to excessive testing and hard/technical skills. In contrast with hard skills, Soft Skills are transferable across jobs, industries and applicable to all dimensions of life. Soft Skills are the common language of empathy, collaboration, team building, resilience and agility transforming organizations. Human and social challenges cannot be solved only with hard skills. This is a "must read Soft Skills manual" for survival and success based on attributes all human beings possess but not everybody is optimizing to excel in life and work. This and its two complementary titles Human Centered Organizational Culture: Global Dimensions and Sensible Leadership: Human Centered, Insightful and Prudent are timely readings for leaders, managers, researchers, academics, practitioners, students and the general public responsible for organizations across industries and sectors pursuing quality standards, organizational transformation and sustainability.


Book Synopsis Soft Skills for Human Centered Management and Global Sustainability by : Maria-Teresa Lepeley

Download or read book Soft Skills for Human Centered Management and Global Sustainability written by Maria-Teresa Lepeley and published by Routledge. This book was released on 2021-03-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on the talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity to attain long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized international human centered scholars from four continents. Models presented bridge persistent Soft Skills gaps in management and business and particularly between education and the workforce due to excessive testing and hard/technical skills. In contrast with hard skills, Soft Skills are transferable across jobs, industries and applicable to all dimensions of life. Soft Skills are the common language of empathy, collaboration, team building, resilience and agility transforming organizations. Human and social challenges cannot be solved only with hard skills. This is a "must read Soft Skills manual" for survival and success based on attributes all human beings possess but not everybody is optimizing to excel in life and work. This and its two complementary titles Human Centered Organizational Culture: Global Dimensions and Sensible Leadership: Human Centered, Insightful and Prudent are timely readings for leaders, managers, researchers, academics, practitioners, students and the general public responsible for organizations across industries and sectors pursuing quality standards, organizational transformation and sustainability.

Sensible Leadership

Sensible Leadership

Author: Nicolas Majluf

Publisher: Routledge

Published: 2021

Total Pages: 120

ISBN-13: 9781003091844

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"This Leadership book is part of the Human Centered Book Trilogy, the 2021 volumes of Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity for long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized human centered scholars emphasizing need for a new type of leader responsive to challenges of the knowledge age, global connectivity and instant communications. The book displays a comprehensive framework for the transformation of common individuals into sensible leaders with high capacity to improve organizational culture using Soft Skills to meet critical responsibilities. Sensible leaders are human centered, insightful, prudent, focused on the needs and feelings of followers. They are integral and ethical leaders serving as guides, coaches and mentors, not forcing followers but perceiving clues and responding promptly to solve organizational challenges. They perform honorably in personal and work environments always caring for the common good. This and its two complementary titles Human Centered Organizational Culture: Global Dimensions and Soft Skills for Human Centered Management and Global Sustainability are timely readings for leaders, managers, researchers, acdemics, practitiones, students and the general public working in organizations across industries and sectors wordwide pursuing quality standards, organizational transformation and sustainability"--


Book Synopsis Sensible Leadership by : Nicolas Majluf

Download or read book Sensible Leadership written by Nicolas Majluf and published by Routledge. This book was released on 2021 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This Leadership book is part of the Human Centered Book Trilogy, the 2021 volumes of Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational paradigm of the 21st century. HCM is built on talent and wellbeing of people in the workplace driving work engagement, quality standards, high performance and productivity for long-term organizational sustainability in the global VUCA (volatile, uncertain, complex, ambiguous) environment. This book was carefully crafted by recognized human centered scholars emphasizing need for a new type of leader responsive to challenges of the knowledge age, global connectivity and instant communications. The book displays a comprehensive framework for the transformation of common individuals into sensible leaders with high capacity to improve organizational culture using Soft Skills to meet critical responsibilities. Sensible leaders are human centered, insightful, prudent, focused on the needs and feelings of followers. They are integral and ethical leaders serving as guides, coaches and mentors, not forcing followers but perceiving clues and responding promptly to solve organizational challenges. They perform honorably in personal and work environments always caring for the common good. This and its two complementary titles Human Centered Organizational Culture: Global Dimensions and Soft Skills for Human Centered Management and Global Sustainability are timely readings for leaders, managers, researchers, acdemics, practitiones, students and the general public working in organizations across industries and sectors wordwide pursuing quality standards, organizational transformation and sustainability"--

The Human Factor to Profitability

The Human Factor to Profitability

Author: Jeanette Kersten

Publisher: Greenleaf Book Group

Published: 2015-10-06

Total Pages: 208

ISBN-13: 1632990555

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Building a People-Centered Culture for Long-Term Success The Human Factor to Profitability: Building a People-Centered Culture for Long-Term Success explores the unique factors of organizational culture and climate that highlight the role and value of employees in any organization. People spend most of their time at work, and being an active participant in the culture and climate of their organization impacts the bottom line. Organizations that promote such values as openness, trust, initiative, teamwork, collaboration, creativity, and empowerment obtain better results. Having employees who are engaged, motivated, and happy at work results in higher productivity and profitability. This book showcases the research, practical application, and testimonials of leaders who use a people-centered process in their organizations.


Book Synopsis The Human Factor to Profitability by : Jeanette Kersten

Download or read book The Human Factor to Profitability written by Jeanette Kersten and published by Greenleaf Book Group. This book was released on 2015-10-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a People-Centered Culture for Long-Term Success The Human Factor to Profitability: Building a People-Centered Culture for Long-Term Success explores the unique factors of organizational culture and climate that highlight the role and value of employees in any organization. People spend most of their time at work, and being an active participant in the culture and climate of their organization impacts the bottom line. Organizations that promote such values as openness, trust, initiative, teamwork, collaboration, creativity, and empowerment obtain better results. Having employees who are engaged, motivated, and happy at work results in higher productivity and profitability. This book showcases the research, practical application, and testimonials of leaders who use a people-centered process in their organizations.

Human-Centered Lean Six Sigma

Human-Centered Lean Six Sigma

Author: Hung Le

Publisher: CRC Press

Published: 2023-11-16

Total Pages: 209

ISBN-13: 100099306X

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This book focuses on the human side of organizational culture. The authors approach organizational culture from the perspective of alignment to mission, vision, and values. Using a Lean Six Sigma structure, the sequence of chapters begins with the organization and its structure, then drills through strategic, operational, and tactical levels of process and behavior which establish and grow the overall culture of the organization over time. The book begins with foundational principles of organization, through the necessity of aligning processes and systems to mission and vision, assessment, gap analysis for improvement, prioritization, and chapters on qualitative and quantitative approaches for reducing variation and improving systems and behavior. Through this book, readers will: Learn the foundation and core concepts of the organization Discover the "right" focus of shifting the culture of the organization Recognize the building blocks of organizational culture and how to integrate them into a successful, customer-focused system of interconnected processes Focus on people as drivers of technology, rather than the reverse Explore techniques to address the challenges and concerns of today’s training and deployment for organizational performance excellence Use the chapters as short discussions or training workshops for either internal education or public/private technical education.


Book Synopsis Human-Centered Lean Six Sigma by : Hung Le

Download or read book Human-Centered Lean Six Sigma written by Hung Le and published by CRC Press. This book was released on 2023-11-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the human side of organizational culture. The authors approach organizational culture from the perspective of alignment to mission, vision, and values. Using a Lean Six Sigma structure, the sequence of chapters begins with the organization and its structure, then drills through strategic, operational, and tactical levels of process and behavior which establish and grow the overall culture of the organization over time. The book begins with foundational principles of organization, through the necessity of aligning processes and systems to mission and vision, assessment, gap analysis for improvement, prioritization, and chapters on qualitative and quantitative approaches for reducing variation and improving systems and behavior. Through this book, readers will: Learn the foundation and core concepts of the organization Discover the "right" focus of shifting the culture of the organization Recognize the building blocks of organizational culture and how to integrate them into a successful, customer-focused system of interconnected processes Focus on people as drivers of technology, rather than the reverse Explore techniques to address the challenges and concerns of today’s training and deployment for organizational performance excellence Use the chapters as short discussions or training workshops for either internal education or public/private technical education.

Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World

Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World

Author: Eric Mosley

Publisher: McGraw Hill Professional

Published: 2020-10-06

Total Pages: 313

ISBN-13: 1260464210

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How do you keep your employees engaged, creative, innovative, and productive? Simple: Work human! From the pioneers of the management strategy that’s transforming businesses worldwide, Making Work Human shows how to implement a culture of performance and gratitude in the workplace—and seize a competitive edge, increase profitability, and drive business momentum. Leaders of Workhuman, the world’s fastest-growing social recognition and continuous performance management platform, Eric Mosley and Derek Irvine use game-changing data analytics to prove that when a workplace becomes more “human”—when it’s fueled by a culture of gratitude—measurable business results follow. In Making Work Human, they show you how to: Apply analytics and artificial intelligence in ways that make work more human, not less Expand equity, diversity, and inclusion initiatives and strategies to include a wider range of backgrounds, life experiences, and capabilities Use recognition as an actionable strategy to create a truly inclusive, connected culture “The qualities that make us most human—connection, community, positivity, belonging, and a sense of meaning—have become the corporate fuel for getting things done—for innovating, for thriving in the global marketplace, and for outperforming the competition,” the authors write. By building a sense of belonging, purpose, meaning, happiness, and energy in every employee, you’ll create a profound connection between your organization and its goals. And Making Work Human provides everything you need to get there.


Book Synopsis Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World by : Eric Mosley

Download or read book Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World written by Eric Mosley and published by McGraw Hill Professional. This book was released on 2020-10-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you keep your employees engaged, creative, innovative, and productive? Simple: Work human! From the pioneers of the management strategy that’s transforming businesses worldwide, Making Work Human shows how to implement a culture of performance and gratitude in the workplace—and seize a competitive edge, increase profitability, and drive business momentum. Leaders of Workhuman, the world’s fastest-growing social recognition and continuous performance management platform, Eric Mosley and Derek Irvine use game-changing data analytics to prove that when a workplace becomes more “human”—when it’s fueled by a culture of gratitude—measurable business results follow. In Making Work Human, they show you how to: Apply analytics and artificial intelligence in ways that make work more human, not less Expand equity, diversity, and inclusion initiatives and strategies to include a wider range of backgrounds, life experiences, and capabilities Use recognition as an actionable strategy to create a truly inclusive, connected culture “The qualities that make us most human—connection, community, positivity, belonging, and a sense of meaning—have become the corporate fuel for getting things done—for innovating, for thriving in the global marketplace, and for outperforming the competition,” the authors write. By building a sense of belonging, purpose, meaning, happiness, and energy in every employee, you’ll create a profound connection between your organization and its goals. And Making Work Human provides everything you need to get there.

Human-Centered AI

Human-Centered AI

Author: Ben Shneiderman

Publisher: Oxford University Press

Published: 2022

Total Pages: 390

ISBN-13: 0192845292

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The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities. However, a bright future awaits those who build on their working methods by including HCAI strategies of design and testing. As many technology companies and thought leaders have argued, the goal is not to replace people, but to empower them by making design choices that give humans control over technology. In Human-Centered AI, Professor Ben Shneiderman offers an optimistic realist's guide to how artificial intelligence can be used to augment and enhance humans' lives. This project bridges the gap between ethical considerations and practical realities to offer a road map for successful, reliable systems. Digital cameras, communications services, and navigation apps are just the beginning. Shneiderman shows how future applications will support health and wellness, improve education, accelerate business, and connect people in reliable, safe, and trustworthy ways that respect human values, rights, justice, and dignity.


Book Synopsis Human-Centered AI by : Ben Shneiderman

Download or read book Human-Centered AI written by Ben Shneiderman and published by Oxford University Press. This book was released on 2022 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities. However, a bright future awaits those who build on their working methods by including HCAI strategies of design and testing. As many technology companies and thought leaders have argued, the goal is not to replace people, but to empower them by making design choices that give humans control over technology. In Human-Centered AI, Professor Ben Shneiderman offers an optimistic realist's guide to how artificial intelligence can be used to augment and enhance humans' lives. This project bridges the gap between ethical considerations and practical realities to offer a road map for successful, reliable systems. Digital cameras, communications services, and navigation apps are just the beginning. Shneiderman shows how future applications will support health and wellness, improve education, accelerate business, and connect people in reliable, safe, and trustworthy ways that respect human values, rights, justice, and dignity.

Co-Creating Talent and Human-Centered Organizations

Co-Creating Talent and Human-Centered Organizations

Author: Justine Chinoperekweyi

Publisher: IAP

Published: 2023-07-01

Total Pages: 148

ISBN-13:

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As we dive deep into the humanistic paradigm – in society and in business, the models and narrative of business must change. The human-centric dynamic places people at the center of sustainable value creation. Therefore, leaders must shine the light on talent and people. The book Co-Creating Talent and Human-Centered Organizations: Organization Development (OD) Perspectives is an elaboration of the concepts to developing talent masters and build high-value organizations through cultivating enduring human capabilities and tapping into our collective capacities. Based on the OD field’s fundamental values, the focus is, therefore, on enhancing the capacity of leaders to build resilient organizations. The book is informed by the realization that most organizational routines and boundaries inhibit and deplete enduring human capabilities and tendencies. Recognizing that organizations are open organizational systems, the book creates space for readers, leaders, managers, and OD professionals to continually reframe their cognitive and emotional frameworks towards high-value organizational cultures that would help co-create sustainable futures. Leveraging on the informal interpretations, impressions, insights and interventions of Organization Development (OD) ‘tacit knowledge’ and ‘deep smarts’, this book focuses on concepts targeted at charting the talent journey, identify cultural gaps in the workforce, modernize the learning & development architecture, and enhancing intentional change effort and purposeful enactment across all organizational members. The book leverages on Organization Development (OD) science, theory, practices, and values; and the role of Appreciative Leadership in developing talent in contemporary organizations. Whole System Thinking and co-creation of possibilities are central principles in this book. The book is informed by the increasing need for organizations to holistically prioritize the talent agenda and continuously drive competitiveness and performance through workforce optimization approaches. This is necessitated by the emergence of multi-generational workforce, the pervasive impact of technology, increasing talent mobility, shifts towards increased reliance on virtual teams, and the effects of globalization on the talent landscape.


Book Synopsis Co-Creating Talent and Human-Centered Organizations by : Justine Chinoperekweyi

Download or read book Co-Creating Talent and Human-Centered Organizations written by Justine Chinoperekweyi and published by IAP. This book was released on 2023-07-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we dive deep into the humanistic paradigm – in society and in business, the models and narrative of business must change. The human-centric dynamic places people at the center of sustainable value creation. Therefore, leaders must shine the light on talent and people. The book Co-Creating Talent and Human-Centered Organizations: Organization Development (OD) Perspectives is an elaboration of the concepts to developing talent masters and build high-value organizations through cultivating enduring human capabilities and tapping into our collective capacities. Based on the OD field’s fundamental values, the focus is, therefore, on enhancing the capacity of leaders to build resilient organizations. The book is informed by the realization that most organizational routines and boundaries inhibit and deplete enduring human capabilities and tendencies. Recognizing that organizations are open organizational systems, the book creates space for readers, leaders, managers, and OD professionals to continually reframe their cognitive and emotional frameworks towards high-value organizational cultures that would help co-create sustainable futures. Leveraging on the informal interpretations, impressions, insights and interventions of Organization Development (OD) ‘tacit knowledge’ and ‘deep smarts’, this book focuses on concepts targeted at charting the talent journey, identify cultural gaps in the workforce, modernize the learning & development architecture, and enhancing intentional change effort and purposeful enactment across all organizational members. The book leverages on Organization Development (OD) science, theory, practices, and values; and the role of Appreciative Leadership in developing talent in contemporary organizations. Whole System Thinking and co-creation of possibilities are central principles in this book. The book is informed by the increasing need for organizations to holistically prioritize the talent agenda and continuously drive competitiveness and performance through workforce optimization approaches. This is necessitated by the emergence of multi-generational workforce, the pervasive impact of technology, increasing talent mobility, shifts towards increased reliance on virtual teams, and the effects of globalization on the talent landscape.

The Human Centered Brand

The Human Centered Brand

Author: Nela Dunato

Publisher:

Published: 2018-10-04

Total Pages: 322

ISBN-13: 9789534817117

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Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com


Book Synopsis The Human Centered Brand by : Nela Dunato

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com