Operationalizing Iconicity

Operationalizing Iconicity

Author: Pamela Perniss

Publisher: John Benjamins Publishing Company

Published: 2020-05-15

Total Pages: 345

ISBN-13: 9027261415

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The Iconicity in Language and Literature series has long been dedicated to the recognition and understanding of the pervasiveness of iconicity in language in its many forms and functions. The present volume, divided into four sections, brings together and unifies different perspectives on iconicity. Chapters in the first section (Iconicity in language) provide linguistic analyses of systems of iconic forms in different languages, across both space (areally) and time (diachronically). The second section (Iconicity in literature) is concerned with stylistic analyses of iconicity in literature, in both poetry and prose and across a range of devices and genres. The third section (Iconicity in visual media) highlights the use and effects of iconicity in pictorial, photographic and cinematic media. The final section (Iconicity in semiotic analysis) offers a theoretical perspective, targeting an operationalisation of iconicity with respect to the relationship between types and subtypes of Peircean signs.


Book Synopsis Operationalizing Iconicity by : Pamela Perniss

Download or read book Operationalizing Iconicity written by Pamela Perniss and published by John Benjamins Publishing Company. This book was released on 2020-05-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Iconicity in Language and Literature series has long been dedicated to the recognition and understanding of the pervasiveness of iconicity in language in its many forms and functions. The present volume, divided into four sections, brings together and unifies different perspectives on iconicity. Chapters in the first section (Iconicity in language) provide linguistic analyses of systems of iconic forms in different languages, across both space (areally) and time (diachronically). The second section (Iconicity in literature) is concerned with stylistic analyses of iconicity in literature, in both poetry and prose and across a range of devices and genres. The third section (Iconicity in visual media) highlights the use and effects of iconicity in pictorial, photographic and cinematic media. The final section (Iconicity in semiotic analysis) offers a theoretical perspective, targeting an operationalisation of iconicity with respect to the relationship between types and subtypes of Peircean signs.


Outside-in, Inside-out

Outside-in, Inside-out

Author: Costantino Maeder

Publisher: John Benjamins Publishing

Published: 2005-01-01

Total Pages: 448

ISBN-13: 9789027232250

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This fourth volume of the Iconicity series is like its predecessors devoted to the study of iconicity in language and literature in all its forms. Many of the papers turn the notion of iconicity 'inside-out', some suggesting that 'less-is-more'; others focus on the cognitive factors 'inside' the brain that are important for the iconic phenomena that are produced in the 'outside' world. In addition this volume includes a paper related to iconicity in music and its interaction with language. Other papers range from the theoretical issues involved in the evolution of language, to those that offer many 'inside-out' claims, such as claiming that nouns are derived from pronouns, and as such should more properly be called 'pro-pronouns'. Also, this volume includes perhaps the first English-language analysis of the iconic aspects of sound symbolism in a prayer from the Koran. This is a truly interdisciplinary collection that should turn some of the notions of iconicity in language and literature 'outside-in' and 'inside-out'.


Book Synopsis Outside-in, Inside-out by : Costantino Maeder

Download or read book Outside-in, Inside-out written by Costantino Maeder and published by John Benjamins Publishing. This book was released on 2005-01-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth volume of the Iconicity series is like its predecessors devoted to the study of iconicity in language and literature in all its forms. Many of the papers turn the notion of iconicity 'inside-out', some suggesting that 'less-is-more'; others focus on the cognitive factors 'inside' the brain that are important for the iconic phenomena that are produced in the 'outside' world. In addition this volume includes a paper related to iconicity in music and its interaction with language. Other papers range from the theoretical issues involved in the evolution of language, to those that offer many 'inside-out' claims, such as claiming that nouns are derived from pronouns, and as such should more properly be called 'pro-pronouns'. Also, this volume includes perhaps the first English-language analysis of the iconic aspects of sound symbolism in a prayer from the Koran. This is a truly interdisciplinary collection that should turn some of the notions of iconicity in language and literature 'outside-in' and 'inside-out'.


Dimensions of Iconicity

Dimensions of Iconicity

Author: Angelika Zirker

Publisher: John Benjamins Publishing Company

Published: 2017-09-08

Total Pages: 351

ISBN-13: 9027265186

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This volume addresses five different Dimensions of Iconicity. While some contributions examine the phonic dimensions of iconicity that are based on empirical, diachronic and theoretical work, others explore the function of similarity from a cognitive point of view. The section on multimodal dimensions takes into account philosophical, linguistic and literary perspectives in order to analyse, for example, the diagrammatic interplay of written texts and images. Contributions on performative dimensions of iconicity focus on Buddhist mantras, Hollywood films, and the dynamics of rhetorical structures in Shakespeare. Last but not least, the volume also addresses new ways of considering iconicity, including notational iconicity, the interplay of iconicity, ambiguity, interpretability, and the iconicity of literary analysis from a formal semanticist point of view.


Book Synopsis Dimensions of Iconicity by : Angelika Zirker

Download or read book Dimensions of Iconicity written by Angelika Zirker and published by John Benjamins Publishing Company. This book was released on 2017-09-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses five different Dimensions of Iconicity. While some contributions examine the phonic dimensions of iconicity that are based on empirical, diachronic and theoretical work, others explore the function of similarity from a cognitive point of view. The section on multimodal dimensions takes into account philosophical, linguistic and literary perspectives in order to analyse, for example, the diagrammatic interplay of written texts and images. Contributions on performative dimensions of iconicity focus on Buddhist mantras, Hollywood films, and the dynamics of rhetorical structures in Shakespeare. Last but not least, the volume also addresses new ways of considering iconicity, including notational iconicity, the interplay of iconicity, ambiguity, interpretability, and the iconicity of literary analysis from a formal semanticist point of view.


Form Miming Meaning

Form Miming Meaning

Author: Max Nänny

Publisher: John Benjamins Publishing

Published: 1999

Total Pages: 488

ISBN-13: 9789027221797

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Annotation Presents selected papers from a March 1997 symposium held in Zurich, in sections on general topics, sound and rhythm, typography and graphic design, word-formation, and syntax and discourse. Studies explore iconicity from two different angles. A first group of scholars is especially interested in how far the primary code, the code of grammar, is influenced by iconic motivation and how originally iconic models have become conventionalized. A second group of contributors is more interested in the presence of iconicity as part of the secondary code. Specific subjects include imagination by ideophones, the visual poetry of e. e. cummings, and iconic use of syntax in fiction. Annotation c. Book News, Inc., Portland, OR (booknews.com).


Book Synopsis Form Miming Meaning by : Max Nänny

Download or read book Form Miming Meaning written by Max Nänny and published by John Benjamins Publishing. This book was released on 1999 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Presents selected papers from a March 1997 symposium held in Zurich, in sections on general topics, sound and rhythm, typography and graphic design, word-formation, and syntax and discourse. Studies explore iconicity from two different angles. A first group of scholars is especially interested in how far the primary code, the code of grammar, is influenced by iconic motivation and how originally iconic models have become conventionalized. A second group of contributors is more interested in the presence of iconicity as part of the secondary code. Specific subjects include imagination by ideophones, the visual poetry of e. e. cummings, and iconic use of syntax in fiction. Annotation c. Book News, Inc., Portland, OR (booknews.com).


The Motivated Sign

The Motivated Sign

Author: Olga Fischer

Publisher: John Benjamins Publishing

Published: 2001-01-01

Total Pages: 412

ISBN-13: 9789027225740

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This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to “Saussure's dogma of arbitrariness” (Jakobson).


Book Synopsis The Motivated Sign by : Olga Fischer

Download or read book The Motivated Sign written by Olga Fischer and published by John Benjamins Publishing. This book was released on 2001-01-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to “Saussure's dogma of arbitrariness” (Jakobson).


Naturalness and Iconicity in Language

Naturalness and Iconicity in Language

Author: Klaas Willems

Publisher: John Benjamins Publishing

Published: 2008-12-10

Total Pages: 262

ISBN-13: 9027290768

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Iconicity and naturalness remain controversial concepts in recent linguistic research. The present volume aims to scrutinize unresolved issues of iconicity and naturalness in language. The studies discuss topics such as naturalism in the philosophy of language and the epistemology of linguistics, linguistic iconicity in semiotics, iconic structures in Sign Languages, natural and unnatural sound patterns, the iconic nature of parts of speech, the relation between (un)markedness and naturalness, and lexical and syntactic iconicity. The research conducted is based on sound (meta)theoretical analyses and/or original empirical research. The data and innovative views presented are bound to spark discussion in an age-old debate that has lost nothing of its significance.


Book Synopsis Naturalness and Iconicity in Language by : Klaas Willems

Download or read book Naturalness and Iconicity in Language written by Klaas Willems and published by John Benjamins Publishing. This book was released on 2008-12-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iconicity and naturalness remain controversial concepts in recent linguistic research. The present volume aims to scrutinize unresolved issues of iconicity and naturalness in language. The studies discuss topics such as naturalism in the philosophy of language and the epistemology of linguistics, linguistic iconicity in semiotics, iconic structures in Sign Languages, natural and unnatural sound patterns, the iconic nature of parts of speech, the relation between (un)markedness and naturalness, and lexical and syntactic iconicity. The research conducted is based on sound (meta)theoretical analyses and/or original empirical research. The data and innovative views presented are bound to spark discussion in an age-old debate that has lost nothing of its significance.


Iconicity in Language and Literature

Iconicity in Language and Literature

Author: Max Nänny

Publisher:

Published: 2003-01-30

Total Pages: 1304

ISBN-13: 9781588113283

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Volume 1: The recent past has seen an increasing interest in iconicity especially among linguists. This collection puts the interdisciplinary study of iconic dimensions (comprising what has been termed imagic iconicity, as well as diagrammatic iconicity, i.e. iconicity of a more abstract and less semiotic type) on the map, paying special attention to the use of iconicity in literary texts. The studies presented here explore iconicity from two different angles. A first group of authors brings into focus how far the primary code, the code of grammar is influenced by iconic motivation (with contributions on rules involved in discourse; rules in word formation; and phonological rules), and how originally iconic models have become conventionalized. Others go one step further in exploring how, for instance, the presence of iconicity can tell us more about the structure of human cognition, or how the iconicist desire for symmetry can be related to the symmetry of the human body. A second group of contributors is more interested in the presence of iconicity as part of the secondary code, i.e. in how speakers and writers remotivate or play with the primary code; how they concretise what has become conventional or how they use form to add to meaning in literary texts, commercial language and in the new electronic use of texts.Volume 2: This volume, a sequel to "Form Miming Meaning" (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the "mise en abyme," to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare s rhetoric, the structural design of Margaret Atwood s writings and the changing fashions in fictional landscape description. Thus, these analyses of the motivated sign represent yet another strong challenge to Saussure s dogma of arbitrariness (Jakobson).Volume 3: This volume, a sequel to "Form Miming Meaning" (1999) and "The Motivated Sign" (2001), offers a selection of papers given at the Third International Symposium on Iconicity in Language and Literature (Jena 2001). The studies collected here present a number of new departures. Special consideration is given to the way non-linguistic visual and auditory signs (such as gestures and bird sounds) are represented in language, and more specifically in signed language, and how such signs influence semantic conceptualization. Other studies examine more closely how visual signs and representations of time and space are incorporated or reflected in literary language, in fiction as well as (experimental) poetry. A further new approach concerns intermedial iconicity, which emerges in art when its medium is changed or another medium is imitated. A more abstract, diagrammatic type of iconicity is again investigated, with reference to both language and literature: some essays focus on the device of reduplication, isomorphic tendencies in word formation and on creative iconic patterns in syntax, while others explore numerical design in Dante and geometrical patterning in Dylan Thomas. A number of theoretically-oriented papers pursue post-Peircean approaches, such as the application of reader-response theory and of systems theory to iconicity. Volume 4: This fourth volume of the Iconicity series is like its predecessors devoted to the study of iconicity in language and literature in all its forms. Many of the papers turn the notion of iconicity inside-out, some suggesting that less-is-more; others focus on the cognitive factors inside the brain that are important for the iconic phenomena that are produced in the outside world. In addition this volume includes a paper related to iconicity in music and its interaction with language. Other papers range from the theoretical issues involved in the evolution of language, to those that offer many inside-out claims, such as claiming that nouns are derived from pronouns, and as such should more properly be called pro-pronouns . Also, this volume includes perhaps the first English-language analysis of the iconic aspects of sound symbolism in a prayer from the Koran. This is a truly interdisciplinary collection that should turn some of the notions of iconicity in language and literature outside-in and in-side-out .


Book Synopsis Iconicity in Language and Literature by : Max Nänny

Download or read book Iconicity in Language and Literature written by Max Nänny and published by . This book was released on 2003-01-30 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1: The recent past has seen an increasing interest in iconicity especially among linguists. This collection puts the interdisciplinary study of iconic dimensions (comprising what has been termed imagic iconicity, as well as diagrammatic iconicity, i.e. iconicity of a more abstract and less semiotic type) on the map, paying special attention to the use of iconicity in literary texts. The studies presented here explore iconicity from two different angles. A first group of authors brings into focus how far the primary code, the code of grammar is influenced by iconic motivation (with contributions on rules involved in discourse; rules in word formation; and phonological rules), and how originally iconic models have become conventionalized. Others go one step further in exploring how, for instance, the presence of iconicity can tell us more about the structure of human cognition, or how the iconicist desire for symmetry can be related to the symmetry of the human body. A second group of contributors is more interested in the presence of iconicity as part of the secondary code, i.e. in how speakers and writers remotivate or play with the primary code; how they concretise what has become conventional or how they use form to add to meaning in literary texts, commercial language and in the new electronic use of texts.Volume 2: This volume, a sequel to "Form Miming Meaning" (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the "mise en abyme," to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare s rhetoric, the structural design of Margaret Atwood s writings and the changing fashions in fictional landscape description. Thus, these analyses of the motivated sign represent yet another strong challenge to Saussure s dogma of arbitrariness (Jakobson).Volume 3: This volume, a sequel to "Form Miming Meaning" (1999) and "The Motivated Sign" (2001), offers a selection of papers given at the Third International Symposium on Iconicity in Language and Literature (Jena 2001). The studies collected here present a number of new departures. Special consideration is given to the way non-linguistic visual and auditory signs (such as gestures and bird sounds) are represented in language, and more specifically in signed language, and how such signs influence semantic conceptualization. Other studies examine more closely how visual signs and representations of time and space are incorporated or reflected in literary language, in fiction as well as (experimental) poetry. A further new approach concerns intermedial iconicity, which emerges in art when its medium is changed or another medium is imitated. A more abstract, diagrammatic type of iconicity is again investigated, with reference to both language and literature: some essays focus on the device of reduplication, isomorphic tendencies in word formation and on creative iconic patterns in syntax, while others explore numerical design in Dante and geometrical patterning in Dylan Thomas. A number of theoretically-oriented papers pursue post-Peircean approaches, such as the application of reader-response theory and of systems theory to iconicity. Volume 4: This fourth volume of the Iconicity series is like its predecessors devoted to the study of iconicity in language and literature in all its forms. Many of the papers turn the notion of iconicity inside-out, some suggesting that less-is-more; others focus on the cognitive factors inside the brain that are important for the iconic phenomena that are produced in the outside world. In addition this volume includes a paper related to iconicity in music and its interaction with language. Other papers range from the theoretical issues involved in the evolution of language, to those that offer many inside-out claims, such as claiming that nouns are derived from pronouns, and as such should more properly be called pro-pronouns . Also, this volume includes perhaps the first English-language analysis of the iconic aspects of sound symbolism in a prayer from the Koran. This is a truly interdisciplinary collection that should turn some of the notions of iconicity in language and literature outside-in and in-side-out .


From Sign to Signing

From Sign to Signing

Author: Wolfgang G. Müller

Publisher: John Benjamins Publishing

Published: 2003

Total Pages: 464

ISBN-13: 9789027225931

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This volume, a sequel to Form Miming Meaning (1999) and The Motivated Sign (2001), offers a selection of papers given at the Third International Symposium on Iconicity in Language and Literature (Jena 2001). The studies collected here present a number of new departures. Special consideration is given to the way non-linguistic visual and auditory signs (such as gestures and bird sounds) are represented in language, and more specifically in 'signed' language, and how such signs influence semantic conceptualization. Other studies examine more closely how visual signs and representations of time and space are incorporated or reflected in literary language, in fiction as well as (experimental) poetry. A further new approach concerns intermedial iconicity, which emerges in art when its medium is changed or another medium is imitated. A more abstract, diagrammatic type of iconicity is again investigated, with reference to both language and literature: some essays focus on the device of reduplication, isomorphic tendencies in word formation and on creative iconic patterns in syntax, while others explore numerical design in Dante and geometrical patterning in Dylan Thomas. A number of theoretically-oriented papers pursue post-Peircean approaches, such as the application of reader-response theory and of systems theory to iconicity.


Book Synopsis From Sign to Signing by : Wolfgang G. Müller

Download or read book From Sign to Signing written by Wolfgang G. Müller and published by John Benjamins Publishing. This book was released on 2003 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, a sequel to Form Miming Meaning (1999) and The Motivated Sign (2001), offers a selection of papers given at the Third International Symposium on Iconicity in Language and Literature (Jena 2001). The studies collected here present a number of new departures. Special consideration is given to the way non-linguistic visual and auditory signs (such as gestures and bird sounds) are represented in language, and more specifically in 'signed' language, and how such signs influence semantic conceptualization. Other studies examine more closely how visual signs and representations of time and space are incorporated or reflected in literary language, in fiction as well as (experimental) poetry. A further new approach concerns intermedial iconicity, which emerges in art when its medium is changed or another medium is imitated. A more abstract, diagrammatic type of iconicity is again investigated, with reference to both language and literature: some essays focus on the device of reduplication, isomorphic tendencies in word formation and on creative iconic patterns in syntax, while others explore numerical design in Dante and geometrical patterning in Dylan Thomas. A number of theoretically-oriented papers pursue post-Peircean approaches, such as the application of reader-response theory and of systems theory to iconicity.


Iconic Investigations

Iconic Investigations

Author: Lars Elleström

Publisher: John Benjamins Publishing

Published: 2013-03-28

Total Pages: 369

ISBN-13: 9027272239

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The contributions to Iconic Investigations deal with linguistic or literary aspects of language. While some studies analyze the cognitive structures of language, others pay close attention to the sounds of spoken language and the visual characteristics of written language. In addition this volume also contains studies of media types such as music and visual images that are integrated into the overall project to deepen the understanding of iconicity – the creation of meaning by way of similarity relations. Iconicity is a fundamental but relatively unexplored part of signification in language and other media types. During the last decades, the study of iconicity has emerged as a vital research area with far-reaching interdisciplinary scope and the volume should be of interest for students and researchers interested in scholarly fields such as semiotics, cognitive linguistics, conceptual metaphor studies, poetry, intermediality, and multimodality.


Book Synopsis Iconic Investigations by : Lars Elleström

Download or read book Iconic Investigations written by Lars Elleström and published by John Benjamins Publishing. This book was released on 2013-03-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to Iconic Investigations deal with linguistic or literary aspects of language. While some studies analyze the cognitive structures of language, others pay close attention to the sounds of spoken language and the visual characteristics of written language. In addition this volume also contains studies of media types such as music and visual images that are integrated into the overall project to deepen the understanding of iconicity – the creation of meaning by way of similarity relations. Iconicity is a fundamental but relatively unexplored part of signification in language and other media types. During the last decades, the study of iconicity has emerged as a vital research area with far-reaching interdisciplinary scope and the volume should be of interest for students and researchers interested in scholarly fields such as semiotics, cognitive linguistics, conceptual metaphor studies, poetry, intermediality, and multimodality.


The Motivated Sign

The Motivated Sign

Author: Olga Fischer

Publisher:

Published: 2001

Total Pages: 387

ISBN-13: 9781588110039

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This volume, a sequel to "Form Miming Meaning" (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the '"mise en abyme"', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to "Saussure's dogma of arbitrariness" (Jakobson).


Book Synopsis The Motivated Sign by : Olga Fischer

Download or read book The Motivated Sign written by Olga Fischer and published by . This book was released on 2001 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, a sequel to "Form Miming Meaning" (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the '"mise en abyme"', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to "Saussure's dogma of arbitrariness" (Jakobson).