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Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
Book Synopsis Ideas que pegan by : Chip Heath
Download or read book Ideas que pegan written by Chip Heath and published by Editorial Almuzara. This book was released on 2011-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Book Synopsis Made to Stick by : Chip Heath
Download or read book Made to Stick written by Chip Heath and published by Random House. This book was released on 2007-01-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
Book Synopsis Made to Stick by : Chip Heath
Download or read book Made to Stick written by Chip Heath and published by Random House. This book was released on 2008 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?
Book Synopsis Upstream by : Dan Heath
Download or read book Upstream written by Dan Heath and published by Simon and Schuster. This book was released on 2020-03-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?
A guide to repurposing used books and pages into unique, accessible art projects—the perfect gift for artists, crafters and book lovers. In these pages, Jason Thompson has curated an extensive and artistic range of both achievable upcycled crafts made from books and book pages and an amazing gallery that contains thought-provoking and beautiful works that transform books into art. The content encompasses a wide range of techniques and step-by-step projects that deconstruct and rebuild books and their parts into unique, recycled objects. The book combines in equal measure bookbinding, woodworking, paper crafting, origami, and textile and decorative arts techniques, along with a healthy dose of experimentation and fun. The beautiful high-end presentation and stunning photography make this book a delightful, must-have volume for any book-loving artist or art-loving book collector.
Book Synopsis Playing with Books by : Jason Thompson
Download or read book Playing with Books written by Jason Thompson and published by Quarto Publishing Group USA. This book was released on 2010-04-01 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to repurposing used books and pages into unique, accessible art projects—the perfect gift for artists, crafters and book lovers. In these pages, Jason Thompson has curated an extensive and artistic range of both achievable upcycled crafts made from books and book pages and an amazing gallery that contains thought-provoking and beautiful works that transform books into art. The content encompasses a wide range of techniques and step-by-step projects that deconstruct and rebuild books and their parts into unique, recycled objects. The book combines in equal measure bookbinding, woodworking, paper crafting, origami, and textile and decorative arts techniques, along with a healthy dose of experimentation and fun. The beautiful high-end presentation and stunning photography make this book a delightful, must-have volume for any book-loving artist or art-loving book collector.
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Book Synopsis Making Numbers Count by : Chip Heath
Download or read book Making Numbers Count written by Chip Heath and published by Simon and Schuster. This book was released on 2022-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Book Synopsis La Población Indigena en El Estado Liberal by : Richard Newbald Adams
Download or read book La Población Indigena en El Estado Liberal written by Richard Newbald Adams and published by . This book was released on 1991 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
You could be the target of a spell or curse and not even know it! All people, witches or not, are susceptible to these attacks. The difference: witches and magicians can do something about it. Now you can too. Protection & Reversal Magick is a complete how-to manual on preventing, defending, and reversing magickal attacks of any kind. You will learn to: Set up early-warning systems. Appease angry spirits through offerings. Perform daily banishings and make amulets that will prevent most attacks. Make magickal “decoys” to absorb attacks against you Summon guardian spirits or gods for help. Bind, confuse, or expel a persistent enemy who will not leave you be. These techniques aren't just for witches, either, but for ceremonial magicians, rootdoctors, and anyone else who puts magick to a practical use. Like the cunning men and women of old, now you can defend yourself and your loved ones against even the strongest attacks! “This book is not only one of my favorite books on ‘defense against the dark arts’, but is actually one of my favorite books in my whole library. Throughout the book Jason provides not only on protection, but also on recognizing the symptoms of attack and creating early warning system to alert you of magickal attacks.” —Mat Auryn, author of Psychic Witch
Book Synopsis Protection & Reversal Magick by : Jason Miller
Download or read book Protection & Reversal Magick written by Jason Miller and published by Red Wheel/Weiser. This book was released on 2006-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: You could be the target of a spell or curse and not even know it! All people, witches or not, are susceptible to these attacks. The difference: witches and magicians can do something about it. Now you can too. Protection & Reversal Magick is a complete how-to manual on preventing, defending, and reversing magickal attacks of any kind. You will learn to: Set up early-warning systems. Appease angry spirits through offerings. Perform daily banishings and make amulets that will prevent most attacks. Make magickal “decoys” to absorb attacks against you Summon guardian spirits or gods for help. Bind, confuse, or expel a persistent enemy who will not leave you be. These techniques aren't just for witches, either, but for ceremonial magicians, rootdoctors, and anyone else who puts magick to a practical use. Like the cunning men and women of old, now you can defend yourself and your loved ones against even the strongest attacks! “This book is not only one of my favorite books on ‘defense against the dark arts’, but is actually one of my favorite books in my whole library. Throughout the book Jason provides not only on protection, but also on recognizing the symptoms of attack and creating early warning system to alert you of magickal attacks.” —Mat Auryn, author of Psychic Witch
A comprehensive guide to a growing religious movement If you want to study Paganism in more detail, this book is the place to start. Based on a course in Paganism that the authors have taught for more than a decade, it is full of exercises, meditations, and discussion questions for group or individual study. This book presents the basic fundamentals of Paganism. It explores what Pagans are like; how the Pagan sacred year is arranged; what Pagans do in ritual; what magick is; and what Pagans believe about God, worship, human nature, and ethics. For those who are exploring their own spirituality, or who want a good book to give to non-Pagan family and friends A hands-on learning tool with magickal workings, meditations, discussion questions, and journal exercises Offers in-depth discussion of ethics and magick
Book Synopsis Paganism by : River Higginbotham
Download or read book Paganism written by River Higginbotham and published by Llewellyn Worldwide. This book was released on 2013-05-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to a growing religious movement If you want to study Paganism in more detail, this book is the place to start. Based on a course in Paganism that the authors have taught for more than a decade, it is full of exercises, meditations, and discussion questions for group or individual study. This book presents the basic fundamentals of Paganism. It explores what Pagans are like; how the Pagan sacred year is arranged; what Pagans do in ritual; what magick is; and what Pagans believe about God, worship, human nature, and ethics. For those who are exploring their own spirituality, or who want a good book to give to non-Pagan family and friends A hands-on learning tool with magickal workings, meditations, discussion questions, and journal exercises Offers in-depth discussion of ethics and magick
