Improve Your Copywriting: A Teach Yourself Guide

Improve Your Copywriting: A Teach Yourself Guide

Author: J. Jonathan Gabay

Publisher: Mcgraw-hill

Published: 2011-04-21

Total Pages: 0

ISBN-13: 9780071769846

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More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts


Book Synopsis Improve Your Copywriting: A Teach Yourself Guide by : J. Jonathan Gabay

Download or read book Improve Your Copywriting: A Teach Yourself Guide written by J. Jonathan Gabay and published by Mcgraw-hill. This book was released on 2011-04-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts

Copywriting in a Week

Copywriting in a Week

Author: Robert Ashton

Publisher: Teach Yourself

Published: 2012-02-24

Total Pages: 0

ISBN-13: 9781444159073

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The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!


Book Synopsis Copywriting in a Week by : Robert Ashton

Download or read book Copywriting in a Week written by Robert Ashton and published by Teach Yourself. This book was released on 2012-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Copywriting

Copywriting

Author: J. Jonathan Gabay

Publisher: Hodder Education

Published: 2000

Total Pages: 324

ISBN-13: 9780340781708

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A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader.


Book Synopsis Copywriting by : J. Jonathan Gabay

Download or read book Copywriting written by J. Jonathan Gabay and published by Hodder Education. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader.

Improve Your Copywriting: Teach Yourself

Improve Your Copywriting: Teach Yourself

Author: Jonathan Gabay

Publisher: Teach Yourself

Published: 2010-01-29

Total Pages: 224

ISBN-13: 1444129465

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Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.


Book Synopsis Improve Your Copywriting: Teach Yourself by : Jonathan Gabay

Download or read book Improve Your Copywriting: Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-01-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

The Ultimate Copywriting Guide for Beginners to Advanced

The Ultimate Copywriting Guide for Beginners to Advanced

Author: Neil Hoechlin

Publisher: JNR Publishing via PublishDrive

Published: 2018-04-24

Total Pages: 75

ISBN-13:

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"YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK" This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now! This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time! Heres a preview of what you'll learn in this book: Website Product Copywriting Blog Posts Copywriting The 4Us Formula The Aida Formula Landing Page Copywriting What Makes A Good Landing Page? Call-To-Action Copy Email Marketing Crafting An Effective Email Marketing Copy Sales Letter Sales Page Copywriting Keep It Laid-Back Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways Understanding Your Prospects The Ideal Customer Their Pains And Struggles The Sales Letter Structure Headline Essentials Types Of Headlines Bullets Subheadings/Sub-Headline Some Common Ways To Create An Engaging Subheading Usp Versus Esp Usp Or Unique Selling Proposition Crafting A Value Proposition Establishing Your Areas Of Difference Story Driven Copywriting Help The Reader Picture And Feel Call To Action (Cta) Managing Objections Reviews The Guarantee Faqs Postscripts (P.S) Great Reasons Why You Should Buy Subheadings Ad Errors Price Order Options Legibility More Information Free-Items Copywriting Mistakes To Avoid Trying To Sell Before First Giving Value Sounding Too Formal Wasting Your Reader's Time Make A Claim Without Proof Attempting To Sell To Everyone Do Not Begin At The Start Be Flexible Leave Out Needless Words Discuss Your Prospects' Issues Swipe Files The Better Letter Checklist: Finishing Up Download your copy now!


Book Synopsis The Ultimate Copywriting Guide for Beginners to Advanced by : Neil Hoechlin

Download or read book The Ultimate Copywriting Guide for Beginners to Advanced written by Neil Hoechlin and published by JNR Publishing via PublishDrive. This book was released on 2018-04-24 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: "YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK" This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now! This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time! Heres a preview of what you'll learn in this book: Website Product Copywriting Blog Posts Copywriting The 4Us Formula The Aida Formula Landing Page Copywriting What Makes A Good Landing Page? Call-To-Action Copy Email Marketing Crafting An Effective Email Marketing Copy Sales Letter Sales Page Copywriting Keep It Laid-Back Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways Understanding Your Prospects The Ideal Customer Their Pains And Struggles The Sales Letter Structure Headline Essentials Types Of Headlines Bullets Subheadings/Sub-Headline Some Common Ways To Create An Engaging Subheading Usp Versus Esp Usp Or Unique Selling Proposition Crafting A Value Proposition Establishing Your Areas Of Difference Story Driven Copywriting Help The Reader Picture And Feel Call To Action (Cta) Managing Objections Reviews The Guarantee Faqs Postscripts (P.S) Great Reasons Why You Should Buy Subheadings Ad Errors Price Order Options Legibility More Information Free-Items Copywriting Mistakes To Avoid Trying To Sell Before First Giving Value Sounding Too Formal Wasting Your Reader's Time Make A Claim Without Proof Attempting To Sell To Everyone Do Not Begin At The Start Be Flexible Leave Out Needless Words Discuss Your Prospects' Issues Swipe Files The Better Letter Checklist: Finishing Up Download your copy now!

Teach Yourself

Teach Yourself

Author:

Publisher:

Published: 2010

Total Pages:

ISBN-13:

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Book Synopsis Teach Yourself by :

Download or read book Teach Yourself written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Successful Copywriting in a Week: Teach Yourself

Successful Copywriting in a Week: Teach Yourself

Author: Robert Ashton

Publisher: Teach Yourself

Published: 2016-05-10

Total Pages: 0

ISBN-13: 9781473609419

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Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals


Book Synopsis Successful Copywriting in a Week: Teach Yourself by : Robert Ashton

Download or read book Successful Copywriting in a Week: Teach Yourself written by Robert Ashton and published by Teach Yourself. This book was released on 2016-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals

The Rules of Good Style: Teach Yourself Ebook A Practical Guide for 21st Century Writers

The Rules of Good Style: Teach Yourself Ebook A Practical Guide for 21st Century Writers

Author: Katherine Lapworth

Publisher: Teach Yourself

Published: 2012-01-13

Total Pages: 222

ISBN-13: 1444139681

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Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging? Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book. It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations.


Book Synopsis The Rules of Good Style: Teach Yourself Ebook A Practical Guide for 21st Century Writers by : Katherine Lapworth

Download or read book The Rules of Good Style: Teach Yourself Ebook A Practical Guide for 21st Century Writers written by Katherine Lapworth and published by Teach Yourself. This book was released on 2012-01-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging? Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book. It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations.

Copywriting 2020

Copywriting 2020

Author:

Publisher:

Published: 2020-05-12

Total Pages: 148

ISBN-13:

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Learn The Art Of Copywriting Quickly With This Simple Step-by-Step Guide! This Guide Is Perfect For Anyone Looking To Improve Their Online Business! Did you always want to improve your copywriting skills? Have you tried completing copywriting projects in the past but couldn't successfully finish them? Are you looking for tips that will make you a better copywriter? If you are, then keep reading to discover how to become much better in copywriting. A lot of people choose to pursue the career in copywriting as it is one of the most important skills in online marketing. Copywriting is not easy, since you need to change your mindset to create sentences that will make the people buy that specific product you are selling! It might sound like a lot of work, but you shouldn't worry! This guide will teach you everything there is about copywriting. The guide consists of more than 90 pages of quality content that includes different terminology, important information, and useful tricks that will make you a professional copywriter! Here's what you can learn from our amazing guide on copywriting: Everything you need to know about copywriting What is SEO and how can it help you rank better on Google How to use copywriting for social media ads and email marketing Tips and tricks that will make the copywriting process much easier What are the most common mistakes you will encounter The secret to earning a lot of money through copywriting And much more! The guide includes everything you might need to start earning a lot of money from copywriting. You can achieve anything given enough time, energy, and practice. Are you ready to become the best version of yourself that you always dreamed of?! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!


Book Synopsis Copywriting 2020 by :

Download or read book Copywriting 2020 written by and published by . This book was released on 2020-05-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn The Art Of Copywriting Quickly With This Simple Step-by-Step Guide! This Guide Is Perfect For Anyone Looking To Improve Their Online Business! Did you always want to improve your copywriting skills? Have you tried completing copywriting projects in the past but couldn't successfully finish them? Are you looking for tips that will make you a better copywriter? If you are, then keep reading to discover how to become much better in copywriting. A lot of people choose to pursue the career in copywriting as it is one of the most important skills in online marketing. Copywriting is not easy, since you need to change your mindset to create sentences that will make the people buy that specific product you are selling! It might sound like a lot of work, but you shouldn't worry! This guide will teach you everything there is about copywriting. The guide consists of more than 90 pages of quality content that includes different terminology, important information, and useful tricks that will make you a professional copywriter! Here's what you can learn from our amazing guide on copywriting: Everything you need to know about copywriting What is SEO and how can it help you rank better on Google How to use copywriting for social media ads and email marketing Tips and tricks that will make the copywriting process much easier What are the most common mistakes you will encounter The secret to earning a lot of money through copywriting And much more! The guide includes everything you might need to start earning a lot of money from copywriting. You can achieve anything given enough time, energy, and practice. Are you ready to become the best version of yourself that you always dreamed of?! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!

Copywriting

Copywriting

Author: Huang Smith

Publisher: Huang Smith

Published: 2021-03-04

Total Pages: 194

ISBN-13: 9781802222593

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55% OFF FOR BOOKSTORES! NOW AT $ 23,95 INSTEAD OF $ 35,95! Do you know you can earn much with as a copywriter? Copywriting is one of the most important skills of online marketing. The art and science of direct response copywriting is to convey words effectively that causes people to buy something from you or to act specifically. Copywriters are among the highest paid writers in the world. However, to become a truly competent and profitable text expert, you need to invest time and energy in learning the subject. To really make a name for yourself as a copywriter, you should invest in a copywriting course that gives you the intensive training you need to make a successful career Apart from this, this book contains proven steps and strategies for being an effective copywriter The secrets of this book will help you start your career as a copywriter. This book will introduce you to the basics of copywriting, but it will also give you some insights into what to expect when you receive acopywriting job. The best copywriters in the world are learning more and more about their art. This book will help you catch up.


Book Synopsis Copywriting by : Huang Smith

Download or read book Copywriting written by Huang Smith and published by Huang Smith. This book was released on 2021-03-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: 55% OFF FOR BOOKSTORES! NOW AT $ 23,95 INSTEAD OF $ 35,95! Do you know you can earn much with as a copywriter? Copywriting is one of the most important skills of online marketing. The art and science of direct response copywriting is to convey words effectively that causes people to buy something from you or to act specifically. Copywriters are among the highest paid writers in the world. However, to become a truly competent and profitable text expert, you need to invest time and energy in learning the subject. To really make a name for yourself as a copywriter, you should invest in a copywriting course that gives you the intensive training you need to make a successful career Apart from this, this book contains proven steps and strategies for being an effective copywriter The secrets of this book will help you start your career as a copywriter. This book will introduce you to the basics of copywriting, but it will also give you some insights into what to expect when you receive acopywriting job. The best copywriters in the world are learning more and more about their art. This book will help you catch up.