Innovating Out of Crisis

Innovating Out of Crisis

Author: Shigetaka Komori

Publisher: Stone Bridge Press

Published: 2015-04-13

Total Pages: 226

ISBN-13: 1611729157

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In 2000, photographic film products made up 60% of Fujifilm’s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy. Shigetaka Komori is Chairman and CEO of Fujifilm Holdings Corporation. Mr. Komori was appointed CEO in 2003 and chairman in 2012.


Book Synopsis Innovating Out of Crisis by : Shigetaka Komori

Download or read book Innovating Out of Crisis written by Shigetaka Komori and published by Stone Bridge Press. This book was released on 2015-04-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2000, photographic film products made up 60% of Fujifilm’s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy. Shigetaka Komori is Chairman and CEO of Fujifilm Holdings Corporation. Mr. Komori was appointed CEO in 2003 and chairman in 2012.


Innovating Out of Crisis

Innovating Out of Crisis

Author: Shigetaka Komori

Publisher: Stone Bridge Press, Inc.

Published: 2015

Total Pages: 226

ISBN-13: 1611720230

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CEO Shigetaka Komori's own story of why Fujifilm succeeded where Kodak failed, with hard-won lessons for managers and employees everywhere.


Book Synopsis Innovating Out of Crisis by : Shigetaka Komori

Download or read book Innovating Out of Crisis written by Shigetaka Komori and published by Stone Bridge Press, Inc.. This book was released on 2015 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEO Shigetaka Komori's own story of why Fujifilm succeeded where Kodak failed, with hard-won lessons for managers and employees everywhere.


Innovating Out of Crisis

Innovating Out of Crisis

Author: 古森重隆

Publisher:

Published: 2015

Total Pages: 221

ISBN-13: 9784794603401

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Book Synopsis Innovating Out of Crisis by : 古森重隆

Download or read book Innovating Out of Crisis written by 古森重隆 and published by . This book was released on 2015 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Innovation Crisis

The Innovation Crisis

Author: Ted Esler

Publisher: Moody Publishers

Published: 2021-08-03

Total Pages: 244

ISBN-13: 0802499287

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If you aren’t innovating, stagnation isn’t far away. Ministry leaders carry the burden of keeping their organizations lean, focused, and relevant. The stakes are especially high for churches and other organizations that fulfill the Great Commission. When souls are on the line, there’s no room for bureaucratic bloat or sustaining a cumbersome infrastructure. It’s up to the leadership—that’s you—to realize where the organization is in maintenance mode and find ways to innovate even when the growth curve has slowed and the team has started to grow complacent. Using missions disruptor William Carey as an example, Ted Esler shows how you, too, can innovate in ways that change the ministry landscape. Esler will help you keep an eye on your “eccliosystem”—the ecclesial ecosystem in which you exist. You’ll learn about the four stages of organizational culture—disrupting, innovating, sustaining, and stagnating—and gain strategies for staying in that sweet spot where innovations keep coming and stagnation can’t take hold. The gospel of Jesus Christ never grows stale. Don’t let your ministry ever forget it!


Book Synopsis The Innovation Crisis by : Ted Esler

Download or read book The Innovation Crisis written by Ted Esler and published by Moody Publishers. This book was released on 2021-08-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you aren’t innovating, stagnation isn’t far away. Ministry leaders carry the burden of keeping their organizations lean, focused, and relevant. The stakes are especially high for churches and other organizations that fulfill the Great Commission. When souls are on the line, there’s no room for bureaucratic bloat or sustaining a cumbersome infrastructure. It’s up to the leadership—that’s you—to realize where the organization is in maintenance mode and find ways to innovate even when the growth curve has slowed and the team has started to grow complacent. Using missions disruptor William Carey as an example, Ted Esler shows how you, too, can innovate in ways that change the ministry landscape. Esler will help you keep an eye on your “eccliosystem”—the ecclesial ecosystem in which you exist. You’ll learn about the four stages of organizational culture—disrupting, innovating, sustaining, and stagnating—and gain strategies for staying in that sweet spot where innovations keep coming and stagnation can’t take hold. The gospel of Jesus Christ never grows stale. Don’t let your ministry ever forget it!


Innovating Through Chaos

Innovating Through Chaos

Author: Adi Mazor Kario

Publisher:

Published: 2020-10-06

Total Pages: 192

ISBN-13:

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Are you an entrepreneur or a change leader and need to create the right product and business value amid market conditions that are constantly changing? Would you like to know how can your company thrive in times of crisis and find the new business opportunities that will enable you to continue to lead your market? If you answered "yes" to any of these questions, you have found the right book for you. Testimonials "A delightful guide full of important insights for those of us who want to create winning products during uncertain times. Read this book- and learn from one of the best!" Kimberly Harvey, Google "Adi has been invaluable in helping us form our Product Vision. The outcome of our work was different from what I thought it would be, AND better." Yaron Shapira, Amazon "I've learned a lot from Adi, and look forward to continued learning from her." Avinoam Zelenko, LinkedIn "Adi has the rare ability to take an idea, understand it swiftly and easily turn in to a successful product." Itamar Bartuv, Fiverr Let's face it, your market and clients are rapidly changing. And if you're not keeping up, you'll be left far behind in a short period of time. Innovation is hard, especially for bigger companies, which are not tech natively. Companies are struggling to innovate as the technological landscape keeps on evolving quickly. The average age of an S&P 500 company is under 20 years, down from 60 years in the 1950s. The reason is simple to grasp. Either they failed to innovate or didn't know how to. When you understand the need for innovation, and have the required know-how, you can implement it with relative ease. Innovation is especially relevant in times of crisis like the one we are facing currently. It is when entire businesses are being transformed to keep up with new and emerging realities. This book is an indispensable guide that answers the relevant burning dilemma of how businesses can turn crises into opportunities and innovate in times of uncertainty. Here are the issues which this thorough and practical book will address: Why is innovation the best tool to survive and thrive during crisis Starting with your customers in mind, everything else follows Shifts in the market/ customers' needs during this crisis and how they impact you A practical and proven formula to re-inventing your business value and creating the right products for a changing market What it takes for companies to chart a way forward and stay ahead of the competition Growing your company in times of crisis and staying ahead ..... And much more! As a key bonus, the author of this practical guide would like to encourage you to contact her to share your thoughts/ dilemmas in a changing market or discuss changes in your market and what could be done. Being an expert in strategy, design, and innovation, the author understands your specific concerns and has, therefore, made this book a hands on step-by-step guide to follow so you can implement proven innovation processes, a day after you read it, in your company and implement new solutions to re-invent your value, products and services. You are not expected to be an expert on the subject. However, you do need to be passionate and committed to having your company succeed even in times of change or crisis. So, if you want your company to be a market leader and grow in times of uncertainty and change, scroll up and click the "Add to Cart" button and let's get started!


Book Synopsis Innovating Through Chaos by : Adi Mazor Kario

Download or read book Innovating Through Chaos written by Adi Mazor Kario and published by . This book was released on 2020-10-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an entrepreneur or a change leader and need to create the right product and business value amid market conditions that are constantly changing? Would you like to know how can your company thrive in times of crisis and find the new business opportunities that will enable you to continue to lead your market? If you answered "yes" to any of these questions, you have found the right book for you. Testimonials "A delightful guide full of important insights for those of us who want to create winning products during uncertain times. Read this book- and learn from one of the best!" Kimberly Harvey, Google "Adi has been invaluable in helping us form our Product Vision. The outcome of our work was different from what I thought it would be, AND better." Yaron Shapira, Amazon "I've learned a lot from Adi, and look forward to continued learning from her." Avinoam Zelenko, LinkedIn "Adi has the rare ability to take an idea, understand it swiftly and easily turn in to a successful product." Itamar Bartuv, Fiverr Let's face it, your market and clients are rapidly changing. And if you're not keeping up, you'll be left far behind in a short period of time. Innovation is hard, especially for bigger companies, which are not tech natively. Companies are struggling to innovate as the technological landscape keeps on evolving quickly. The average age of an S&P 500 company is under 20 years, down from 60 years in the 1950s. The reason is simple to grasp. Either they failed to innovate or didn't know how to. When you understand the need for innovation, and have the required know-how, you can implement it with relative ease. Innovation is especially relevant in times of crisis like the one we are facing currently. It is when entire businesses are being transformed to keep up with new and emerging realities. This book is an indispensable guide that answers the relevant burning dilemma of how businesses can turn crises into opportunities and innovate in times of uncertainty. Here are the issues which this thorough and practical book will address: Why is innovation the best tool to survive and thrive during crisis Starting with your customers in mind, everything else follows Shifts in the market/ customers' needs during this crisis and how they impact you A practical and proven formula to re-inventing your business value and creating the right products for a changing market What it takes for companies to chart a way forward and stay ahead of the competition Growing your company in times of crisis and staying ahead ..... And much more! As a key bonus, the author of this practical guide would like to encourage you to contact her to share your thoughts/ dilemmas in a changing market or discuss changes in your market and what could be done. Being an expert in strategy, design, and innovation, the author understands your specific concerns and has, therefore, made this book a hands on step-by-step guide to follow so you can implement proven innovation processes, a day after you read it, in your company and implement new solutions to re-invent your value, products and services. You are not expected to be an expert on the subject. However, you do need to be passionate and committed to having your company succeed even in times of change or crisis. So, if you want your company to be a market leader and grow in times of uncertainty and change, scroll up and click the "Add to Cart" button and let's get started!


Innovation Crisis

Innovation Crisis

Author: Eiichi Yamaguchi

Publisher: CRC Press

Published: 2019-03-19

Total Pages: 168

ISBN-13: 042982825X

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What has gone wrong in Japan that has led to innovation crisis? Prof. Eiichi Yamaguchi has been committed to answer this question, and his quest has spanned several years and academic disciplines. Initially it appeared as if it had no context, but when he put the pieces together, he realized that it was actually one story. This book is a summary of his research over the last 20 years, especially after he moved out of the field of physics, to which he had devoted 21 years. He felt that it was essential for him to do his bit to save this sinking ship, or it would be disrespectful to the future generation. The book integrates his research on innovation policy, innovation theory, and trans-science. It begins with a detailed story of the innovation of blue LEDs, for which three Japanese scientists received the Nobel Prize in Physics in 2014. It describes the current innovation and science crises in Japan and presents evidence that the strong international competitiveness of science-based industries in the United States is a result of the invention of the Small Business Innovation Research (SBIR) system. It discusses a new theory of innovation structures, showing the error in Clayton M. Christensen’s argument of “disruptive innovation.” It also proposes a new concept for “paradigm disruptive innovation,” emphasizing that abduction and transilience are essential factors for accomplishing it and that their decline has led to the innovation crisis in Japan. Finally, it analyzes the future vision of the innovation ecosystem, which promotes abduction and transilience, for scientists to develop new science-based industries.


Book Synopsis Innovation Crisis by : Eiichi Yamaguchi

Download or read book Innovation Crisis written by Eiichi Yamaguchi and published by CRC Press. This book was released on 2019-03-19 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: What has gone wrong in Japan that has led to innovation crisis? Prof. Eiichi Yamaguchi has been committed to answer this question, and his quest has spanned several years and academic disciplines. Initially it appeared as if it had no context, but when he put the pieces together, he realized that it was actually one story. This book is a summary of his research over the last 20 years, especially after he moved out of the field of physics, to which he had devoted 21 years. He felt that it was essential for him to do his bit to save this sinking ship, or it would be disrespectful to the future generation. The book integrates his research on innovation policy, innovation theory, and trans-science. It begins with a detailed story of the innovation of blue LEDs, for which three Japanese scientists received the Nobel Prize in Physics in 2014. It describes the current innovation and science crises in Japan and presents evidence that the strong international competitiveness of science-based industries in the United States is a result of the invention of the Small Business Innovation Research (SBIR) system. It discusses a new theory of innovation structures, showing the error in Clayton M. Christensen’s argument of “disruptive innovation.” It also proposes a new concept for “paradigm disruptive innovation,” emphasizing that abduction and transilience are essential factors for accomplishing it and that their decline has led to the innovation crisis in Japan. Finally, it analyzes the future vision of the innovation ecosystem, which promotes abduction and transilience, for scientists to develop new science-based industries.


What Matters Now

What Matters Now

Author: Gary Hamel

Publisher: John Wiley & Sons

Published: 2012-01-04

Total Pages: 308

ISBN-13: 1118219082

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This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.


Book Synopsis What Matters Now by : Gary Hamel

Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.


Innovation You

Innovation You

Author: Jeff DeGraff

Publisher: Ballantine Books

Published: 2011-07-26

Total Pages: 222

ISBN-13: 0345530705

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In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact. Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to • Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend. • Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics. • Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals. • Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve. Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.


Book Synopsis Innovation You by : Jeff DeGraff

Download or read book Innovation You written by Jeff DeGraff and published by Ballantine Books. This book was released on 2011-07-26 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact. Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to • Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend. • Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics. • Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals. • Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve. Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.


Knowledge Management for Competitive Advantage During Economic Crisis

Knowledge Management for Competitive Advantage During Economic Crisis

Author: Ordoñez de Pablos, Patricia

Publisher: IGI Global

Published: 2014-09-30

Total Pages: 386

ISBN-13: 1466664584

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Strategy management has always been a crucial business aspect that a company must understand to remain successful in the business world. However, there are a number of different approaches that a company can employ in order to differentiate themselves from the competition. Knowledge Management for Competitive Advantage During Economic Crisis brings together the various approaches that affect the superiority of a company’s organizational performance and the gains they can make over their competitors. By focusing on concepts such as organizational learning and intellectual capital, this book is an indispensable reference source for researchers, practitioners, graduate students, and business managers interested in understanding what approaches are necessary to ensure superior organizational performance.


Book Synopsis Knowledge Management for Competitive Advantage During Economic Crisis by : Ordoñez de Pablos, Patricia

Download or read book Knowledge Management for Competitive Advantage During Economic Crisis written by Ordoñez de Pablos, Patricia and published by IGI Global. This book was released on 2014-09-30 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy management has always been a crucial business aspect that a company must understand to remain successful in the business world. However, there are a number of different approaches that a company can employ in order to differentiate themselves from the competition. Knowledge Management for Competitive Advantage During Economic Crisis brings together the various approaches that affect the superiority of a company’s organizational performance and the gains they can make over their competitors. By focusing on concepts such as organizational learning and intellectual capital, this book is an indispensable reference source for researchers, practitioners, graduate students, and business managers interested in understanding what approaches are necessary to ensure superior organizational performance.


Costovation

Costovation

Author: Stephen Wunker

Publisher: AMACOM

Published: 2018-08-14

Total Pages: 208

ISBN-13: 0814439764

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Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.


Book Synopsis Costovation by : Stephen Wunker

Download or read book Costovation written by Stephen Wunker and published by AMACOM. This book was released on 2018-08-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.