Interactive visualization to facilitate monitoring longitudinal survey data and paradata

Interactive visualization to facilitate monitoring longitudinal survey data and paradata

Author: Joseph J Murphy

Publisher: RTI Press

Published: 2019-05-06

Total Pages: 20

ISBN-13:

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Surveys often require monitoring during data collection to ensure progress in meeting goals or to evaluate the interim results of an embedded experiment. Under complex designs, the amount of data available to monitor may be overwhelming and the production of reports and charts can be costly and time consuming. This is especially true in the case of longitudinal surveys, where data may originate from multiple waves. Other such complex scenarios include adaptive and responsive designs, which were developed to act on the results of such monitoring to implement prespecified options or alternatives in protocols. This paper discusses the development of an interactive web-based data visualization tool, the Adaptive Total Design (ATD) Dashboard, which we designed to provide a wide array of survey staff with the information needed to monitor data collection daily. The dashboard was built using the R programming language and Shiny framework and provides users with a wide range of functionality to quickly assess trends. We present the structure of the data used to populate the dashboard, its design, and the process for hosting it on the web. Furthermore, we provide guidance on graphic design, data taxonomy, and software decisions that can help guide others in the process of developing their own data collection monitoring systems. To illustrate the benefits of the dashboard, we present examples from the National Longitudinal Study of Adolescent to Adult Health (Add Health). We also discuss features of the dashboard to be developed for future waves of Add Health.


Book Synopsis Interactive visualization to facilitate monitoring longitudinal survey data and paradata by : Joseph J Murphy

Download or read book Interactive visualization to facilitate monitoring longitudinal survey data and paradata written by Joseph J Murphy and published by RTI Press. This book was released on 2019-05-06 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys often require monitoring during data collection to ensure progress in meeting goals or to evaluate the interim results of an embedded experiment. Under complex designs, the amount of data available to monitor may be overwhelming and the production of reports and charts can be costly and time consuming. This is especially true in the case of longitudinal surveys, where data may originate from multiple waves. Other such complex scenarios include adaptive and responsive designs, which were developed to act on the results of such monitoring to implement prespecified options or alternatives in protocols. This paper discusses the development of an interactive web-based data visualization tool, the Adaptive Total Design (ATD) Dashboard, which we designed to provide a wide array of survey staff with the information needed to monitor data collection daily. The dashboard was built using the R programming language and Shiny framework and provides users with a wide range of functionality to quickly assess trends. We present the structure of the data used to populate the dashboard, its design, and the process for hosting it on the web. Furthermore, we provide guidance on graphic design, data taxonomy, and software decisions that can help guide others in the process of developing their own data collection monitoring systems. To illustrate the benefits of the dashboard, we present examples from the National Longitudinal Study of Adolescent to Adult Health (Add Health). We also discuss features of the dashboard to be developed for future waves of Add Health.

Interactive Visualization to Facilitate Monitoring Longitudinal Survey Data and Paradata

Interactive Visualization to Facilitate Monitoring Longitudinal Survey Data and Paradata

Author: Joe J. Murphy

Publisher:

Published: 2019

Total Pages: 15

ISBN-13:

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Surveys often require monitoring during data collection to ensure progress in meeting goals or to evaluate the interim results of an embedded experiment. Under complex designs, the amount of data available to monitor may be overwhelming and the production of reports and charts can be costly and time consuming. This is especially true in the case of longitudinal surveys, where data may originate from multiple waves. Other such complex scenarios include adaptive and responsive designs, which were developed to act on the results of such monitoring to implement prespecified options or alternatives in protocols. This paper discusses the development of an interactive web-based data visualization tool, the Adaptive Total Design (ATD) Dashboard, which we designed to provide a wide array of survey staff with the information needed to monitor data collection daily. The dashboard was built using the R programming language and Shiny framework and provides users with a wide range of functionality to quickly assess trends. We present the structure of the data used to populate the dashboard, its design, and the process for hosting it on the web. Furthermore, we provide guidance on graphic design, data taxonomy, and software decisions that can help guide others in the process of developing their own data collection monitoring systems. To illustrate the benefits of the dashboard, we present examples from the National Longitudinal Study of Adolescent to Adult Health (Add Health). We also discuss features of the dashboard to be developed for future waves of Add Health.


Book Synopsis Interactive Visualization to Facilitate Monitoring Longitudinal Survey Data and Paradata by : Joe J. Murphy

Download or read book Interactive Visualization to Facilitate Monitoring Longitudinal Survey Data and Paradata written by Joe J. Murphy and published by . This book was released on 2019 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys often require monitoring during data collection to ensure progress in meeting goals or to evaluate the interim results of an embedded experiment. Under complex designs, the amount of data available to monitor may be overwhelming and the production of reports and charts can be costly and time consuming. This is especially true in the case of longitudinal surveys, where data may originate from multiple waves. Other such complex scenarios include adaptive and responsive designs, which were developed to act on the results of such monitoring to implement prespecified options or alternatives in protocols. This paper discusses the development of an interactive web-based data visualization tool, the Adaptive Total Design (ATD) Dashboard, which we designed to provide a wide array of survey staff with the information needed to monitor data collection daily. The dashboard was built using the R programming language and Shiny framework and provides users with a wide range of functionality to quickly assess trends. We present the structure of the data used to populate the dashboard, its design, and the process for hosting it on the web. Furthermore, we provide guidance on graphic design, data taxonomy, and software decisions that can help guide others in the process of developing their own data collection monitoring systems. To illustrate the benefits of the dashboard, we present examples from the National Longitudinal Study of Adolescent to Adult Health (Add Health). We also discuss features of the dashboard to be developed for future waves of Add Health.

Methodology of Longitudinal Surveys

Methodology of Longitudinal Surveys

Author: Peter Lynn

Publisher: John Wiley & Sons

Published: 2009-01-26

Total Pages: 414

ISBN-13: 9780470743911

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Longitudinal surveys are surveys that involve collecting data from multiple subjects on multiple occasions. They are typically used for collecting data relating to social, economic, educational and health-related issues and they serve as an important tool for economists, sociologists, and other researchers. Focusing on the design, implementation and analysis of longitudinal surveys, Methodology of Longitudinal Surveys discusses the current state of the art in carrying out these surveys. The book also covers issues that arise in surveys that collect longitudinal data via retrospective methods. Aimed at researchers and practitioners analyzing data from statistical surveys the book will also be suitable as supplementary reading for graduate students of survey statistics. This book: Covers all the main stages in the design, implementation and analysis of longitudinal surveys. Reviews recent developments in the field, including the use of dependent interviewing and mixed mode data collection. Discusses the state of the art in sampling, weighting and non response adjustment. Features worked examples throughout using real data. Addresses issues arising from the collection of data via retrospective methods, as well as ethical issues, confidentiality and non-response bias. Is written by an international team of contributors consisting of some of the most respected Survey Methodology experts in the field


Book Synopsis Methodology of Longitudinal Surveys by : Peter Lynn

Download or read book Methodology of Longitudinal Surveys written by Peter Lynn and published by John Wiley & Sons. This book was released on 2009-01-26 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longitudinal surveys are surveys that involve collecting data from multiple subjects on multiple occasions. They are typically used for collecting data relating to social, economic, educational and health-related issues and they serve as an important tool for economists, sociologists, and other researchers. Focusing on the design, implementation and analysis of longitudinal surveys, Methodology of Longitudinal Surveys discusses the current state of the art in carrying out these surveys. The book also covers issues that arise in surveys that collect longitudinal data via retrospective methods. Aimed at researchers and practitioners analyzing data from statistical surveys the book will also be suitable as supplementary reading for graduate students of survey statistics. This book: Covers all the main stages in the design, implementation and analysis of longitudinal surveys. Reviews recent developments in the field, including the use of dependent interviewing and mixed mode data collection. Discusses the state of the art in sampling, weighting and non response adjustment. Features worked examples throughout using real data. Addresses issues arising from the collection of data via retrospective methods, as well as ethical issues, confidentiality and non-response bias. Is written by an international team of contributors consisting of some of the most respected Survey Methodology experts in the field

Encyclopedia of Survey Research Methods

Encyclopedia of Survey Research Methods

Author: Paul J. Lavrakas

Publisher: SAGE Publications

Published: 2008-09-12

Total Pages: 1073

ISBN-13: 150631788X

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To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.


Book Synopsis Encyclopedia of Survey Research Methods by : Paul J. Lavrakas

Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

Adaptive Survey Design

Adaptive Survey Design

Author: Barry Schouten

Publisher: CRC Press

Published: 2017-07-28

Total Pages: 267

ISBN-13: 1498767885

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Adaptive survey designs (ASDs) provide a framework for data-driven tailoring of data collection procedures to different sample members, often for cost and bias reduction. People vary in how likely they are to respond and in how they respond. This variation leads to opportunities to selectively deploy design features in order to control both nonresponse and measurement errors. ASD aims at the optimal matching of design features and the characteristics of respondents given the survey budget. Such a goal is sensible, but ASD requires investment in more advanced technical systems and management infrastructure and asks for the collection of relevant auxiliary data. So what are current best practices in ASD? And is ASD worthwhile when the same auxiliary data are employed in the estimation afterwards? In this book, the authors provide answers to these questions, and much more.


Book Synopsis Adaptive Survey Design by : Barry Schouten

Download or read book Adaptive Survey Design written by Barry Schouten and published by CRC Press. This book was released on 2017-07-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptive survey designs (ASDs) provide a framework for data-driven tailoring of data collection procedures to different sample members, often for cost and bias reduction. People vary in how likely they are to respond and in how they respond. This variation leads to opportunities to selectively deploy design features in order to control both nonresponse and measurement errors. ASD aims at the optimal matching of design features and the characteristics of respondents given the survey budget. Such a goal is sensible, but ASD requires investment in more advanced technical systems and management infrastructure and asks for the collection of relevant auxiliary data. So what are current best practices in ASD? And is ASD worthwhile when the same auxiliary data are employed in the estimation afterwards? In this book, the authors provide answers to these questions, and much more.

The Palgrave Handbook of Survey Research

The Palgrave Handbook of Survey Research

Author: David L. Vannette

Publisher: Springer

Published: 2017-12-21

Total Pages: 676

ISBN-13: 3319543954

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This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a world-class team of experts, this collection addresses the challenges facing survey-based data collection today as well as the potential opportunities presented by new approaches to survey research, including in the development of policy. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data. The Handbook is divided into four key sections: the challenges faced in conventional survey research; opportunities to expand data collection; methods of linking survey data with external sources; and, improving research transparency and data dissemination, with a focus on data curation, evaluating the usability of survey project websites, and the credibility of survey-based social science. Chapter 23 of this book is open access under a CC BY 4.0 license at link.springer.com.


Book Synopsis The Palgrave Handbook of Survey Research by : David L. Vannette

Download or read book The Palgrave Handbook of Survey Research written by David L. Vannette and published by Springer. This book was released on 2017-12-21 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a world-class team of experts, this collection addresses the challenges facing survey-based data collection today as well as the potential opportunities presented by new approaches to survey research, including in the development of policy. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data. The Handbook is divided into four key sections: the challenges faced in conventional survey research; opportunities to expand data collection; methods of linking survey data with external sources; and, improving research transparency and data dissemination, with a focus on data curation, evaluating the usability of survey project websites, and the credibility of survey-based social science. Chapter 23 of this book is open access under a CC BY 4.0 license at link.springer.com.

Visual attention to tobacco-related stimuli in a 3D virtual store

Visual attention to tobacco-related stimuli in a 3D virtual store

Author: Lauren M. Dutra

Publisher: RTI Press

Published: 2020-05-27

Total Pages: 16

ISBN-13:

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We used eye tracking to measure visual attention to tobacco products and pro- and anti-tobacco advertisements (pro-ads and anti-ads) during a shopping task in a three-dimensional virtual convenience store. We used eye-tracking hardware to track the percentage of fixations (number of times the eye was essentially stationary; F) and dwell time (time spent looking at an object; DT) for several categories of objects and ads for 30 adult current cigarette smokers. We used Wald F-tests to compare fixations and dwell time across categories, adjusting comparisons of ads by the number of each type of ad. Overall, unadjusted for the number of each object, participants focused significantly greater attention on snacks and drinks and tobacco products than ads (all P < 0.005). Adjusting for the number of each type of ad viewed, participants devoted significantly greater visual attention to pro-ads than anti-ads or ads unrelated to tobacco (P < 0.001). Visual attention for anti-ads was significantly greater when the ads were placed on the store’s external walls or hung from the ceiling than when placed on the gas pump or floor (P < 0.005). In a cluttered convenience store environment, anti-ads at the point of sale have to compete with many other stimuli. Restrictions on tobacco product displays and advertisements at the point of sale could reduce the stimuli that attract smokers’ attention away from anti-ads.


Book Synopsis Visual attention to tobacco-related stimuli in a 3D virtual store by : Lauren M. Dutra

Download or read book Visual attention to tobacco-related stimuli in a 3D virtual store written by Lauren M. Dutra and published by RTI Press. This book was released on 2020-05-27 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: We used eye tracking to measure visual attention to tobacco products and pro- and anti-tobacco advertisements (pro-ads and anti-ads) during a shopping task in a three-dimensional virtual convenience store. We used eye-tracking hardware to track the percentage of fixations (number of times the eye was essentially stationary; F) and dwell time (time spent looking at an object; DT) for several categories of objects and ads for 30 adult current cigarette smokers. We used Wald F-tests to compare fixations and dwell time across categories, adjusting comparisons of ads by the number of each type of ad. Overall, unadjusted for the number of each object, participants focused significantly greater attention on snacks and drinks and tobacco products than ads (all P < 0.005). Adjusting for the number of each type of ad viewed, participants devoted significantly greater visual attention to pro-ads than anti-ads or ads unrelated to tobacco (P < 0.001). Visual attention for anti-ads was significantly greater when the ads were placed on the store’s external walls or hung from the ceiling than when placed on the gas pump or floor (P < 0.005). In a cluttered convenience store environment, anti-ads at the point of sale have to compete with many other stimuli. Restrictions on tobacco product displays and advertisements at the point of sale could reduce the stimuli that attract smokers’ attention away from anti-ads.

Geographic Visualization

Geographic Visualization

Author: Martin Dodge

Publisher: John Wiley & Sons

Published: 2011-08-24

Total Pages: 451

ISBN-13: 1119964598

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Geographic Visualization: Concepts, Tools and Applications is a 'state-of-the-art' review of the latest developments in the subject. It examines how new concepts, methods and tools can be creatively applied to solve problems relevant to a wide range of topics. The text covers the impact of three-dimensional displays on user interaction along with the potentialities in animation and clearly explains how to create temporally sensitive visualizations. It also explores the potential for handling mobile data and representing uncertainty; as well as the role of participatory visualization systems and exploratory methods. Hallmark Features: An introduction to the diverse forms of geographic visualization which draws upon a number of theoretical perspectives and disciplines to provide an insightful commentary on new methods, techniques and tools. Richly illustrated in full colour throughout, including numerous relevant case studies and accessible discussions of important visualization concepts to enable clearer understanding for non-technical audiences. Chapters are written by leading scholars and researchers in a range of cognate fields, including, cartography, GIScience, architecture, art, urban planning and computer graphics with case studies drawn from Europe, North America and Australia This book is an invaluable resource for all graduate students, researchers and professionals working in the geographic information sector, computer graphics and cartography.


Book Synopsis Geographic Visualization by : Martin Dodge

Download or read book Geographic Visualization written by Martin Dodge and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geographic Visualization: Concepts, Tools and Applications is a 'state-of-the-art' review of the latest developments in the subject. It examines how new concepts, methods and tools can be creatively applied to solve problems relevant to a wide range of topics. The text covers the impact of three-dimensional displays on user interaction along with the potentialities in animation and clearly explains how to create temporally sensitive visualizations. It also explores the potential for handling mobile data and representing uncertainty; as well as the role of participatory visualization systems and exploratory methods. Hallmark Features: An introduction to the diverse forms of geographic visualization which draws upon a number of theoretical perspectives and disciplines to provide an insightful commentary on new methods, techniques and tools. Richly illustrated in full colour throughout, including numerous relevant case studies and accessible discussions of important visualization concepts to enable clearer understanding for non-technical audiences. Chapters are written by leading scholars and researchers in a range of cognate fields, including, cartography, GIScience, architecture, art, urban planning and computer graphics with case studies drawn from Europe, North America and Australia This book is an invaluable resource for all graduate students, researchers and professionals working in the geographic information sector, computer graphics and cartography.

International Handbook of Survey Methodology

International Handbook of Survey Methodology

Author: Edith D. de Leeuw

Publisher: Routledge

Published: 2012-10-12

Total Pages: 560

ISBN-13: 113691062X

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Taking into account both traditional and emerging modes, this comprehensive new Handbook covers all major methodological and statistical issues in designing and analyzing surveys. With contributions from the world's leading survey methodologists and statisticians, this invaluable new resource provides guidance on collecting survey data and creating meaningful results. Featuring examples from a variety of countries, the book reviews such things as how to deal with sample designs, write survey questions, and collect data on the Internet. A thorough review of the procedures associated with multiple modes of collecting sample survey information and applying that combination of methods that fit the situation best is included. The International Handbook of Survey Methodology opens with the foundations of survey design, ranging from sources of error, to ethical issues. This is followed by a section on design that reviews sampling challenges and tips on writing and testing questions for multiple methods. Part three focuses on data collection, from face-to-face interviews, to Internet and interactive voice response, to special challenges involved in mixing these modes within one survey. Analyzing data from both simple and complex surveys is then explored, as well as procedures for adjusting data. The book concludes with a discussion of maintaining quality. Intended for advanced students and researchers in the behavioral, social, and health sciences, this "must have" resource will appeal to those interested in conducting or using survey data from anywhere in the world, especially those interested in comparing results across countries. The book also serves as a state-of-the-art text for graduate level courses and seminars on survey methodology. A companion website contains additional readings and examples.


Book Synopsis International Handbook of Survey Methodology by : Edith D. de Leeuw

Download or read book International Handbook of Survey Methodology written by Edith D. de Leeuw and published by Routledge. This book was released on 2012-10-12 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking into account both traditional and emerging modes, this comprehensive new Handbook covers all major methodological and statistical issues in designing and analyzing surveys. With contributions from the world's leading survey methodologists and statisticians, this invaluable new resource provides guidance on collecting survey data and creating meaningful results. Featuring examples from a variety of countries, the book reviews such things as how to deal with sample designs, write survey questions, and collect data on the Internet. A thorough review of the procedures associated with multiple modes of collecting sample survey information and applying that combination of methods that fit the situation best is included. The International Handbook of Survey Methodology opens with the foundations of survey design, ranging from sources of error, to ethical issues. This is followed by a section on design that reviews sampling challenges and tips on writing and testing questions for multiple methods. Part three focuses on data collection, from face-to-face interviews, to Internet and interactive voice response, to special challenges involved in mixing these modes within one survey. Analyzing data from both simple and complex surveys is then explored, as well as procedures for adjusting data. The book concludes with a discussion of maintaining quality. Intended for advanced students and researchers in the behavioral, social, and health sciences, this "must have" resource will appeal to those interested in conducting or using survey data from anywhere in the world, especially those interested in comparing results across countries. The book also serves as a state-of-the-art text for graduate level courses and seminars on survey methodology. A companion website contains additional readings and examples.

Web Survey Methodology

Web Survey Methodology

Author: Mario Callegaro

Publisher: SAGE

Published: 2015-04-30

Total Pages: 523

ISBN-13: 1473927293

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Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.


Book Synopsis Web Survey Methodology by : Mario Callegaro

Download or read book Web Survey Methodology written by Mario Callegaro and published by SAGE. This book was released on 2015-04-30 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.