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This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Book Synopsis International Place Branding Yearbook 2012 by : F. Go
Download or read book International Place Branding Yearbook 2012 written by F. Go and published by Springer. This book was released on 2012-11-20 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes
Book Synopsis International Place Branding Yearbook 2010 by : Frank Go
Download or read book International Place Branding Yearbook 2010 written by Frank Go and published by Palgrave Macmillan. This book was released on 2010-10-27 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Book Synopsis International Place Branding Yearbook 2010 by : F. Go
Download or read book International Place Branding Yearbook 2010 written by F. Go and published by Palgrave Macmillan. This book was released on 2010-10-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Book Synopsis International Place Branding Yearbook 2011 by : Frank M. Go
Download or read book International Place Branding Yearbook 2011 written by Frank M. Go and published by Springer. This book was released on 2011-09-29 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Book Synopsis International Place Branding Yearbook 2010 by : F. Go
Download or read book International Place Branding Yearbook 2010 written by F. Go and published by Springer. This book was released on 2010-10-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
Book Synopsis Harnessing Place Branding through Cultural Entrepreneurship by : F. Go
Download or read book Harnessing Place Branding through Cultural Entrepreneurship written by F. Go and published by Springer. This book was released on 2014-12-08 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
Book Synopsis The Global Foundations of Public Relations by : Robert E. Brown
Download or read book The Global Foundations of Public Relations written by Robert E. Brown and published by Routledge. This book was released on 2021-09-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Book Synopsis Marketing, Creativity and Experiential Design by : Nelson de Matos
Download or read book Marketing, Creativity and Experiential Design written by Nelson de Matos and published by Cambridge Scholars Publishing. This book was released on 2021-11-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Smart Cities and Digital Transformation offers a three-tiered approach to tomorrow’s cities in terms of limitless innovation, sustainable development and empowering communities.
Book Synopsis Smart Cities and Digital Transformation by : Miltiadis D. Lytras
Download or read book Smart Cities and Digital Transformation written by Miltiadis D. Lytras and published by Emerald Group Publishing. This book was released on 2023-06-14 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Cities and Digital Transformation offers a three-tiered approach to tomorrow’s cities in terms of limitless innovation, sustainable development and empowering communities.
As humans we have stewardship over the environment. Man’s dominion does not mean a license to abuse, spoil, squander or destroy. Future cultures will be able to reach their potential only if this generation remembers that sustainable land use is a combination of economics, ecology and social justice. Our ancestors survived due to an innate sense of “oneness” whereby they helped each other. For them everything was “holy”. Sustaining desired ecological, economic, and social conditions in the system is a big challenge, but not an impossible task. This book presents chapters by scientists from different disciplines from the Mediterranean Basin and its environs. It presents updated information and highlights the way forward for the fields of economy, environment and ecology, making this book a very useful source for people working in these different disciplines. Contributions have been prepared by experts in these respective fields. The book also brings to the fore important future tasks for these particular disciplines, and provides up-to-date references, tables and figures illustrating research findings. As such, this volume is a must-read for students, researchers and professionals in environmental sciences, ecology, forestry, geography and other related fields.
Book Synopsis Tourism, Environment and Ecology in the Mediterranean Region by : Recep Efe
Download or read book Tourism, Environment and Ecology in the Mediterranean Region written by Recep Efe and published by Cambridge Scholars Publishing. This book was released on 2014-09-26 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: As humans we have stewardship over the environment. Man’s dominion does not mean a license to abuse, spoil, squander or destroy. Future cultures will be able to reach their potential only if this generation remembers that sustainable land use is a combination of economics, ecology and social justice. Our ancestors survived due to an innate sense of “oneness” whereby they helped each other. For them everything was “holy”. Sustaining desired ecological, economic, and social conditions in the system is a big challenge, but not an impossible task. This book presents chapters by scientists from different disciplines from the Mediterranean Basin and its environs. It presents updated information and highlights the way forward for the fields of economy, environment and ecology, making this book a very useful source for people working in these different disciplines. Contributions have been prepared by experts in these respective fields. The book also brings to the fore important future tasks for these particular disciplines, and provides up-to-date references, tables and figures illustrating research findings. As such, this volume is a must-read for students, researchers and professionals in environmental sciences, ecology, forestry, geography and other related fields.
