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Chief Marketing Officers at Work

Author: Josh Steimle

Publisher: Apress

Published: 2016-08-04

Total Pages: 330

ISBN-13: 1484219317

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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Book Synopsis Chief Marketing Officers at Work by : Josh Steimle

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Interview Magazine

Author: Bob Colacello

Publisher: Assouline

Published: 2019-09

Total Pages: 364

ISBN-13: 9781614288558

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In 1969, Andy Warhol launched Interview, an underground film journal that quickly transformed into an iconic symbol of New York City culture and style. The monthly's expansive conversations and irreverent approach opened doors to the intimate circles of society and became a launchpad for creative talents such as André Leon Talley and Fran Lebowitz. With a vibrant mix of rising celebrities including Madonna and Leonardo DiCaprio, alongside the legendary presence of Elizabeth Taylor and Steven Spielberg, the magazine became known as "The Crystal Ball of Pop." Now, fifty years since its inception, dive into the extraordinary archives of Interview and rediscover the columns, photography and voices that collectively tell the history of American culture decade by decade.

Book Synopsis Interview Magazine by : Bob Colacello

Download or read book Interview Magazine written by Bob Colacello and published by Assouline. This book was released on 2019-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1969, Andy Warhol launched Interview, an underground film journal that quickly transformed into an iconic symbol of New York City culture and style. The monthly's expansive conversations and irreverent approach opened doors to the intimate circles of society and became a launchpad for creative talents such as André Leon Talley and Fran Lebowitz. With a vibrant mix of rising celebrities including Madonna and Leonardo DiCaprio, alongside the legendary presence of Elizabeth Taylor and Steven Spielberg, the magazine became known as "The Crystal Ball of Pop." Now, fifty years since its inception, dive into the extraordinary archives of Interview and rediscover the columns, photography and voices that collectively tell the history of American culture decade by decade.

Successful Interviewing and Recruitment

Author: Rob Yeung

Publisher: Kogan Page Publishers

Published: 2008

Total Pages: 184

ISBN-13: 0749451645

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Teaching managers how to structure a successful interview, spot exceptional candidates, and hire only those who will add value to the business, this work includes advice on what questions to ask and how to put candidates at ease.

Book Synopsis Successful Interviewing and Recruitment by : Rob Yeung

Download or read book Successful Interviewing and Recruitment written by Rob Yeung and published by Kogan Page Publishers. This book was released on 2008 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching managers how to structure a successful interview, spot exceptional candidates, and hire only those who will add value to the business, this work includes advice on what questions to ask and how to put candidates at ease.

Knock 'em Dead Job Interview

Author: Martin Yate

Publisher: Adams Media

Published: 2012-12-18

Total Pages: 256

ISBN-13: 9781440536793

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Land the job you want! The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd. Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get you noticed. Instead of memorizing canned answers, Yate provides you with an explanation of the thought behind more than 300 questions and answers, so that you'll always know what the interviewer is really asking and how you should respond. Packed with information on handling stress questions and weird interview venues, this book also teaches you how to keep your cool--and confidence--from the moment you step inside the building. With Knock 'em Dead Job Interview, you will finally be able to differentiate yourself from the competition and score the job!

Book Synopsis Knock 'em Dead Job Interview by : Martin Yate

Download or read book Knock 'em Dead Job Interview written by Martin Yate and published by Adams Media. This book was released on 2012-12-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land the job you want! The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd. Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get you noticed. Instead of memorizing canned answers, Yate provides you with an explanation of the thought behind more than 300 questions and answers, so that you'll always know what the interviewer is really asking and how you should respond. Packed with information on handling stress questions and weird interview venues, this book also teaches you how to keep your cool--and confidence--from the moment you step inside the building. With Knock 'em Dead Job Interview, you will finally be able to differentiate yourself from the competition and score the job!

The Everything Job Interview Book

Author: Lin Grensing-Pophal

Publisher: Simon and Schuster

Published: 2011-11-18

Total Pages: 296

ISBN-13: 1440531692

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A job interview can be both terrifying and exciting; interviewees are always eager to put their best foot forward and make a great impression. However, many aspects of this fairly typical business procedure have changed in recent times, and job-hopefuls need to change, too! The Everything Job Interview Book, 3rd Edition is the ultimate manual for today's job-hunter, no matter what their work experience includes, with professional advice on: job hunting and networking; how to successfully use social media like Facebook, Twitter, and LinkedIn; pre-interview prep work and practice questions; what to wear, how to prepare, and when to arrive; answering difficult questions honestly and professionally; and post-interview follow-up procedures and etiquette. With new and updated sections on social media, guidance for re-entering the workforce, and networking tips, The Everything Job Interview Book, 3rd Edition is the only book job-hunters need to ace the big interview and hear, "You're hired".

Book Synopsis The Everything Job Interview Book by : Lin Grensing-Pophal

Download or read book The Everything Job Interview Book written by Lin Grensing-Pophal and published by Simon and Schuster. This book was released on 2011-11-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A job interview can be both terrifying and exciting; interviewees are always eager to put their best foot forward and make a great impression. However, many aspects of this fairly typical business procedure have changed in recent times, and job-hopefuls need to change, too! The Everything Job Interview Book, 3rd Edition is the ultimate manual for today's job-hunter, no matter what their work experience includes, with professional advice on: job hunting and networking; how to successfully use social media like Facebook, Twitter, and LinkedIn; pre-interview prep work and practice questions; what to wear, how to prepare, and when to arrive; answering difficult questions honestly and professionally; and post-interview follow-up procedures and etiquette. With new and updated sections on social media, guidance for re-entering the workforce, and networking tips, The Everything Job Interview Book, 3rd Edition is the only book job-hunters need to ace the big interview and hear, "You're hired".

System Design Interview - An Insider's Guide

Author: Alex Xu

Publisher: Independently Published

Published: 2020-06-12

Total Pages: 280

ISBN-13:

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The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.

Book Synopsis System Design Interview - An Insider's Guide by : Alex Xu

Download or read book System Design Interview - An Insider's Guide written by Alex Xu and published by Independently Published. This book was released on 2020-06-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.

The Complete Q&A Job Interview Book

Author: Jeffrey G. Allen

Publisher: John Wiley & Sons

Published: 2004-04-26

Total Pages: 258

ISBN-13: 0471654663

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"The ultimate job interview book! A systematic, foolproof way to generate offers. No job seeker should be without it." -National Job Market "The programmed system works because it is a simple, practical, proven way to interview properly. Use it to win the interview and win the job!" -Mary Lyon, Associated Press "Allen's 'Q&A' interview approach eliminates the fear of the unknown, replaces it with the confidence of knowing what to expect, and trains the applicant to get job offers." -Kimberly A. Hellyar, Director, Training Consultants International What is a job interview anyway? Is it an objective examination of your experience, skills, and work ethic? Not quite. It's a screen test. You're the actor. In this bestselling guide, Jeff Allen, the world's leading authority on the interview process, shows you how getting hired depends almost completely on the "actor factor." If you know your lines, perfect your delivery, and dress for the part, you'll get hired. If you don't, you won't. In The Complete Q&A Job Interview Book, Jeff develops your own personalized interview script to prepare you in advance for any question that comes your way. Covering questions on everything from personal background to management ability and technological know-how, he gives you a fail-safe delivery format for responding the right way every time. This new edition has been updated to guide you through today's changing job market, and includes an entirely new chapter on dealing with the latest open-ended interrogation questions. If getting a job is playing a part, this is your starring role. Follow the director, and you'll be a superstar!

Book Synopsis The Complete Q&A Job Interview Book by : Jeffrey G. Allen

Download or read book The Complete Q&A Job Interview Book written by Jeffrey G. Allen and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ultimate job interview book! A systematic, foolproof way to generate offers. No job seeker should be without it." -National Job Market "The programmed system works because it is a simple, practical, proven way to interview properly. Use it to win the interview and win the job!" -Mary Lyon, Associated Press "Allen's 'Q&A' interview approach eliminates the fear of the unknown, replaces it with the confidence of knowing what to expect, and trains the applicant to get job offers." -Kimberly A. Hellyar, Director, Training Consultants International What is a job interview anyway? Is it an objective examination of your experience, skills, and work ethic? Not quite. It's a screen test. You're the actor. In this bestselling guide, Jeff Allen, the world's leading authority on the interview process, shows you how getting hired depends almost completely on the "actor factor." If you know your lines, perfect your delivery, and dress for the part, you'll get hired. If you don't, you won't. In The Complete Q&A Job Interview Book, Jeff develops your own personalized interview script to prepare you in advance for any question that comes your way. Covering questions on everything from personal background to management ability and technological know-how, he gives you a fail-safe delivery format for responding the right way every time. This new edition has been updated to guide you through today's changing job market, and includes an entirely new chapter on dealing with the latest open-ended interrogation questions. If getting a job is playing a part, this is your starring role. Follow the director, and you'll be a superstar!

Interview with the Vampire

Author: Anne Rice

Publisher: Ballantine Books

Published: 1991-09-13

Total Pages: 369

ISBN-13: 0345337662

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The spellbinding classic that started it all, from the #1 New York Times bestselling author—the inspiration for the hit television series “A magnificent, compulsively readable thriller . . . Rice begins where Bram Stoker and the Hollywood versions leave off and penetrates directly to the true fascination of the myth—the education of the vampire.”—Chicago Tribune Here are the confessions of a vampire. Hypnotic, shocking, and chillingly sensual, this is a novel of mesmerizing beauty and astonishing force—a story of danger and flight, of love and loss, of suspense and resolution, and of the extraordinary power of the senses. It is a novel only Anne Rice could write.

Book Synopsis Interview with the Vampire by : Anne Rice

Download or read book Interview with the Vampire written by Anne Rice and published by Ballantine Books. This book was released on 1991-09-13 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The spellbinding classic that started it all, from the #1 New York Times bestselling author—the inspiration for the hit television series “A magnificent, compulsively readable thriller . . . Rice begins where Bram Stoker and the Hollywood versions leave off and penetrates directly to the true fascination of the myth—the education of the vampire.”—Chicago Tribune Here are the confessions of a vampire. Hypnotic, shocking, and chillingly sensual, this is a novel of mesmerizing beauty and astonishing force—a story of danger and flight, of love and loss, of suspense and resolution, and of the extraordinary power of the senses. It is a novel only Anne Rice could write.

Diagnostic Interviewing

Author: Michel Hersen

Publisher: Springer Science & Business Media

Published: 2003-08-31

Total Pages: 480

ISBN-13: 0306477602

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This volume represents a clear, jargon-free overview of diagnostic categories with helpful hints regarding a psychiatric interview. Completely revised and updated, detailing current innovations in theory and practice, including recent changes in the DSM-IV.

Book Synopsis Diagnostic Interviewing by : Michel Hersen

Download or read book Diagnostic Interviewing written by Michel Hersen and published by Springer Science & Business Media. This book was released on 2003-08-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents a clear, jargon-free overview of diagnostic categories with helpful hints regarding a psychiatric interview. Completely revised and updated, detailing current innovations in theory and practice, including recent changes in the DSM-IV.

Cracking the Coding Interview

Author: Gayle Laakmann McDowell

Publisher: CreateSpace

Published: 2011

Total Pages: 0

ISBN-13: 9781466208681

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Now in the 5th edition, Cracking the Coding Interview gives you the interview preparation you need to get the top software developer jobs. This book provides: 150 Programming Interview Questions and Solutions: From binary trees to binary search, this list of 150 questions includes the most common and most useful questions in data structures, algorithms, and knowledge based questions. 5 Algorithm Approaches: Stop being blind-sided by tough algorithm questions, and learn these five approaches to tackle the trickiest problems. Behind the Scenes of the interview processes at Google, Amazon, Microsoft, Facebook, Yahoo, and Apple: Learn what really goes on during your interview day and how decisions get made. Ten Mistakes Candidates Make -- And How to Avoid Them: Don't lose your dream job by making these common mistakes. Learn what many candidates do wrong, and how to avoid these issues. Steps to Prepare for Behavioral and Technical Questions: Stop meandering through an endless set of questions, while missing some of the most important preparation techniques. Follow these steps to more thoroughly prepare in less time.

Book Synopsis Cracking the Coding Interview by : Gayle Laakmann McDowell

Download or read book Cracking the Coding Interview written by Gayle Laakmann McDowell and published by CreateSpace. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in the 5th edition, Cracking the Coding Interview gives you the interview preparation you need to get the top software developer jobs. This book provides: 150 Programming Interview Questions and Solutions: From binary trees to binary search, this list of 150 questions includes the most common and most useful questions in data structures, algorithms, and knowledge based questions. 5 Algorithm Approaches: Stop being blind-sided by tough algorithm questions, and learn these five approaches to tackle the trickiest problems. Behind the Scenes of the interview processes at Google, Amazon, Microsoft, Facebook, Yahoo, and Apple: Learn what really goes on during your interview day and how decisions get made. Ten Mistakes Candidates Make -- And How to Avoid Them: Don't lose your dream job by making these common mistakes. Learn what many candidates do wrong, and how to avoid these issues. Steps to Prepare for Behavioral and Technical Questions: Stop meandering through an endless set of questions, while missing some of the most important preparation techniques. Follow these steps to more thoroughly prepare in less time.