Introduction to Agricultural Marketing

Introduction to Agricultural Marketing

Author: Robert E. Branson

Publisher: McGraw-Hill Companies

Published: 1983

Total Pages: 550

ISBN-13:

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Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.


Book Synopsis Introduction to Agricultural Marketing by : Robert E. Branson

Download or read book Introduction to Agricultural Marketing written by Robert E. Branson and published by McGraw-Hill Companies. This book was released on 1983 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.

Introduction to Agricultural Marketing

Introduction to Agricultural Marketing

Author: Lane, S. H

Publisher: [Guelph, Ont.] : Department of Agricultural Economics and Business, University of Guelph

Published: 1987

Total Pages: 346

ISBN-13:

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Book Synopsis Introduction to Agricultural Marketing by : Lane, S. H

Download or read book Introduction to Agricultural Marketing written by Lane, S. H and published by [Guelph, Ont.] : Department of Agricultural Economics and Business, University of Guelph. This book was released on 1987 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Marketing

Agricultural Marketing

Author: James Vercammen

Publisher: Routledge

Published: 2012-01-11

Total Pages: 241

ISBN-13: 1136807462

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The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels. Understanding the determinants of agricultural commodity prices and the connections between prices has become a high priority for academics and applied economists who are interested in agricultural marketing and trade, policy analysis and international rural development. This book builds on the various theories of commodity price relationships in competitive markets over space, time and form. It also builds on the various theories of commodity price relationships in markets that are non-competitive because processing firms exploit market power, private information distorts commodity bidding, and bargaining is required to establish prices when the marketing transaction involves a single seller and buyer. Each chapter features a spreadsheet model to analyze a particular real-world case study or plausible scenario, and issues considered include: the reasons for commodity price differences across regions the connection between the release of information and the rapid adjustment in a network of commodity prices the specific linkage between energy and food prices bidding strategies by large exporters who compete in import tenders The simulation results that are obtained from the spreadsheet models reveal many important features of commodity prices. The models are also well suited for additional "what if" analysis such as examining how the pattern of trade in agricultural commodities may change if shipping becomes more expensive because of substantial increase in the world price of oil. Model building and the analysis of the simulation results is a highly effective way to develop critical thinking skills and to view agricultural commodity prices in a rigorous and unique way. This is an ideal resource for economics students looking to gain develop skills in the areas of Agricultural Marketing, Commodity Price Analysis, Models of Commodity Markets, Quantitative Methods and Commodity Futures Markets.


Book Synopsis Agricultural Marketing by : James Vercammen

Download or read book Agricultural Marketing written by James Vercammen and published by Routledge. This book was released on 2012-01-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels. Understanding the determinants of agricultural commodity prices and the connections between prices has become a high priority for academics and applied economists who are interested in agricultural marketing and trade, policy analysis and international rural development. This book builds on the various theories of commodity price relationships in competitive markets over space, time and form. It also builds on the various theories of commodity price relationships in markets that are non-competitive because processing firms exploit market power, private information distorts commodity bidding, and bargaining is required to establish prices when the marketing transaction involves a single seller and buyer. Each chapter features a spreadsheet model to analyze a particular real-world case study or plausible scenario, and issues considered include: the reasons for commodity price differences across regions the connection between the release of information and the rapid adjustment in a network of commodity prices the specific linkage between energy and food prices bidding strategies by large exporters who compete in import tenders The simulation results that are obtained from the spreadsheet models reveal many important features of commodity prices. The models are also well suited for additional "what if" analysis such as examining how the pattern of trade in agricultural commodities may change if shipping becomes more expensive because of substantial increase in the world price of oil. Model building and the analysis of the simulation results is a highly effective way to develop critical thinking skills and to view agricultural commodity prices in a rigorous and unique way. This is an ideal resource for economics students looking to gain develop skills in the areas of Agricultural Marketing, Commodity Price Analysis, Models of Commodity Markets, Quantitative Methods and Commodity Futures Markets.

Agricultural Marketing and Price Analysis

Agricultural Marketing and Price Analysis

Author: F. Bailey Norwood

Publisher: Waveland Press

Published: 2021-12-20

Total Pages: 445

ISBN-13: 1478648678

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Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.


Book Synopsis Agricultural Marketing and Price Analysis by : F. Bailey Norwood

Download or read book Agricultural Marketing and Price Analysis written by F. Bailey Norwood and published by Waveland Press. This book was released on 2021-12-20 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.

The Agricultural Marketing System

The Agricultural Marketing System

Author: V. James Rhodes

Publisher: Holcomb Hathaway Publishers

Published: 1998

Total Pages: 436

ISBN-13:

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An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR


Book Synopsis The Agricultural Marketing System by : V. James Rhodes

Download or read book The Agricultural Marketing System written by V. James Rhodes and published by Holcomb Hathaway Publishers. This book was released on 1998 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR

Agricultural Marketing

Agricultural Marketing

Author: S.B. Verma

Publisher: Scientific Publishers

Published: 2014-07-01

Total Pages: 390

ISBN-13: 9386102951

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The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.


Book Synopsis Agricultural Marketing by : S.B. Verma

Download or read book Agricultural Marketing written by S.B. Verma and published by Scientific Publishers. This book was released on 2014-07-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.

Global Agricultural Marketing Management

Global Agricultural Marketing Management

Author: Steve Carter

Publisher: Food & Agriculture Org.

Published: 1997

Total Pages: 320

ISBN-13: 9789251040133

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Book Synopsis Global Agricultural Marketing Management by : Steve Carter

Download or read book Global Agricultural Marketing Management written by Steve Carter and published by Food & Agriculture Org.. This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Economics of Agricultural Markets

Economics of Agricultural Markets

Author: Ronald Arthur Schrimper

Publisher: Pearson

Published: 2001

Total Pages: 360

ISBN-13:

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Agricultural Marketing examines the principles and practices of economic analysis to cultivate an understanding of how agricultural and food markets operate. After an introduction that discusses some of the most frequently encountered economic measurements of market status, a basic framework is presented for the analysis of economic activities that link agricultural production with food consumption. Coverage then explores both the spatial and temporal dimensions of agricultural markets. For those interested in international agricultural and food marketing, economics, and production.


Book Synopsis Economics of Agricultural Markets by : Ronald Arthur Schrimper

Download or read book Economics of Agricultural Markets written by Ronald Arthur Schrimper and published by Pearson. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural Marketing examines the principles and practices of economic analysis to cultivate an understanding of how agricultural and food markets operate. After an introduction that discusses some of the most frequently encountered economic measurements of market status, a basic framework is presented for the analysis of economic activities that link agricultural production with food consumption. Coverage then explores both the spatial and temporal dimensions of agricultural markets. For those interested in international agricultural and food marketing, economics, and production.

Encyclopaedia of Agricultural Marketing: Marketing institutions

Encyclopaedia of Agricultural Marketing: Marketing institutions

Author: Jagdish Prasad

Publisher: Mittal Publications

Published: 1999

Total Pages: 388

ISBN-13: 9788170997375

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Book Synopsis Encyclopaedia of Agricultural Marketing: Marketing institutions by : Jagdish Prasad

Download or read book Encyclopaedia of Agricultural Marketing: Marketing institutions written by Jagdish Prasad and published by Mittal Publications. This book was released on 1999 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Agribusiness Marketing

Introduction to Agribusiness Marketing

Author: George J. Seperich

Publisher: Prentice Hall

Published: 1994

Total Pages: 328

ISBN-13:

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The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.


Book Synopsis Introduction to Agribusiness Marketing by : George J. Seperich

Download or read book Introduction to Agribusiness Marketing written by George J. Seperich and published by Prentice Hall. This book was released on 1994 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.