Involving the Audience

Involving the Audience

Author: Lee Ann Kastman Breuch

Publisher: Routledge

Published: 2018-09-19

Total Pages: 200

ISBN-13: 1351204173

DOWNLOAD EBOOK

Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.


Book Synopsis Involving the Audience by : Lee Ann Kastman Breuch

Download or read book Involving the Audience written by Lee Ann Kastman Breuch and published by Routledge. This book was released on 2018-09-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

Engaged Journalism

Engaged Journalism

Author: Jake Batsell

Publisher: Columbia University Press

Published: 2015-02-03

Total Pages: 233

ISBN-13: 0231538677

DOWNLOAD EBOOK

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.


Book Synopsis Engaged Journalism by : Jake Batsell

Download or read book Engaged Journalism written by Jake Batsell and published by Columbia University Press. This book was released on 2015-02-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

The Word on College Reading and Writing

The Word on College Reading and Writing

Author: Carol Burnell

Publisher:

Published: 2020

Total Pages:

ISBN-13: 9781636350288

DOWNLOAD EBOOK

An interactive, multimedia text that introduces students to reading and writing at the college level.


Book Synopsis The Word on College Reading and Writing by : Carol Burnell

Download or read book The Word on College Reading and Writing written by Carol Burnell and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An interactive, multimedia text that introduces students to reading and writing at the college level.

Boring to Bravo

Boring to Bravo

Author: Kristin Arnold

Publisher: Greenleaf Book Group

Published: 2010-08

Total Pages: 266

ISBN-13: 1608320707

DOWNLOAD EBOOK

90-plus practical tips for engaging and interacting with an audience. Drawn from her extensive experiences as a nationally recognized speaker and master facilitator, Kirstin Arnold's proven techniques will help you transform any presentation into a powerful, interactive experience.With this user-friendly guide, you will learn how to take a collaborative approach to the communication process so that you can connect and converse with the members of any audience. Arnold's powerful audience-centered "Interactive Insights" cover the spectrum of practical presentation techniques:- Setting an interactive tone before you start- Using Titter/text messaging to engage your audience- Involving audience members with a specific task- Personalizing your language for your audience- Making eye contact--even with a large audience- Taking polls and running Q&As- Recovering from humor that falls flat- Facilitating conversation- Creating accountability for action to occur after your presentationKristin Arnold has the experience, the wit, and the foolproof methods to take your ho-hum presentation to the next level. By incorporating just a few of the author's tips, you will dramatically improve your ability to engage, involve, and inspire your audience to action. Read and use Boring to Bravo and your audiences will demand an encore. Bravissimo!Kristin Arnold, MBA, CPF, CMC, CSP, is one of North America's most accomplished high stakes meeting facilitators. An accomplished author and keynote speaker, she is on a crusade to make all events in the workplace more engaging, interactive, and collaborative. One of the first women to graduate with high honors from the US Coast Guard Academy, Arnold earned an MBA from St. Mary's College of California and finished her twenty-year career in the US Coast Guard Reserves as an internal consultant. She divides her time between Phoenix and Prince Edward Island.


Book Synopsis Boring to Bravo by : Kristin Arnold

Download or read book Boring to Bravo written by Kristin Arnold and published by Greenleaf Book Group. This book was released on 2010-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: 90-plus practical tips for engaging and interacting with an audience. Drawn from her extensive experiences as a nationally recognized speaker and master facilitator, Kirstin Arnold's proven techniques will help you transform any presentation into a powerful, interactive experience.With this user-friendly guide, you will learn how to take a collaborative approach to the communication process so that you can connect and converse with the members of any audience. Arnold's powerful audience-centered "Interactive Insights" cover the spectrum of practical presentation techniques:- Setting an interactive tone before you start- Using Titter/text messaging to engage your audience- Involving audience members with a specific task- Personalizing your language for your audience- Making eye contact--even with a large audience- Taking polls and running Q&As- Recovering from humor that falls flat- Facilitating conversation- Creating accountability for action to occur after your presentationKristin Arnold has the experience, the wit, and the foolproof methods to take your ho-hum presentation to the next level. By incorporating just a few of the author's tips, you will dramatically improve your ability to engage, involve, and inspire your audience to action. Read and use Boring to Bravo and your audiences will demand an encore. Bravissimo!Kristin Arnold, MBA, CPF, CMC, CSP, is one of North America's most accomplished high stakes meeting facilitators. An accomplished author and keynote speaker, she is on a crusade to make all events in the workplace more engaging, interactive, and collaborative. One of the first women to graduate with high honors from the US Coast Guard Academy, Arnold earned an MBA from St. Mary's College of California and finished her twenty-year career in the US Coast Guard Reserves as an internal consultant. She divides her time between Phoenix and Prince Edward Island.

The Audience Studies Reader

The Audience Studies Reader

Author: Will Brooker

Publisher: Psychology Press

Published: 2003

Total Pages: 368

ISBN-13: 9780415254359

DOWNLOAD EBOOK

Key writings exploring questions of reception, interpretation and interactivity. The fan audience, the active audience, gender and audience, nation and ethnicity, internet audiences.


Book Synopsis The Audience Studies Reader by : Will Brooker

Download or read book The Audience Studies Reader written by Will Brooker and published by Psychology Press. This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key writings exploring questions of reception, interpretation and interactivity. The fan audience, the active audience, gender and audience, nation and ethnicity, internet audiences.

Presentation Zen

Presentation Zen

Author: Garr Reynolds

Publisher: Pearson Education

Published: 2009-04-15

Total Pages: 316

ISBN-13: 0321601890

DOWNLOAD EBOOK

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.


Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Audience Engagement in the Performing Arts

Audience Engagement in the Performing Arts

Author: Ben Walmsley

Publisher: Springer Nature

Published: 2019-09-11

Total Pages: 248

ISBN-13: 3030266532

DOWNLOAD EBOOK

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.


Book Synopsis Audience Engagement in the Performing Arts by : Ben Walmsley

Download or read book Audience Engagement in the Performing Arts written by Ben Walmsley and published by Springer Nature. This book was released on 2019-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

A Reader on Audience Development and Cultural Policy

A Reader on Audience Development and Cultural Policy

Author: Steven Hadley

Publisher: Taylor & Francis

Published: 2024-02-22

Total Pages: 391

ISBN-13: 1040000649

DOWNLOAD EBOOK

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.


Book Synopsis A Reader on Audience Development and Cultural Policy by : Steven Hadley

Download or read book A Reader on Audience Development and Cultural Policy written by Steven Hadley and published by Taylor & Francis. This book was released on 2024-02-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.

Fearless Facilitation

Fearless Facilitation

Author: Cyndi Maxey

Publisher: John Wiley & Sons

Published: 2013-04-08

Total Pages: 214

ISBN-13: 1118375815

DOWNLOAD EBOOK

As the workforce ages and younger trainers and managers emerge, facilitation skills take on a new importance and, with the increased use of social networks, new facilitation skills are needed. Written by two facilitation gurus, this book shows how to make any learning environment come alive. It outlines proven guidelines any trainer can use to unify groups, inspire creativity, and get audiences, teams, and colleagues to speak up, talk back, participate, and engage in meetings.


Book Synopsis Fearless Facilitation by : Cyndi Maxey

Download or read book Fearless Facilitation written by Cyndi Maxey and published by John Wiley & Sons. This book was released on 2013-04-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the workforce ages and younger trainers and managers emerge, facilitation skills take on a new importance and, with the increased use of social networks, new facilitation skills are needed. Written by two facilitation gurus, this book shows how to make any learning environment come alive. It outlines proven guidelines any trainer can use to unify groups, inspire creativity, and get audiences, teams, and colleagues to speak up, talk back, participate, and engage in meetings.

Illuminate

Illuminate

Author: Nancy Duarte

Publisher: Portfolio

Published: 2016-02-16

Total Pages: 338

ISBN-13: 1101980168

DOWNLOAD EBOOK

'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.


Book Synopsis Illuminate by : Nancy Duarte

Download or read book Illuminate written by Nancy Duarte and published by Portfolio. This book was released on 2016-02-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.