iOS Wow Factor

iOS Wow Factor

Author: Timothy Wood

Publisher: Apress

Published: 2012-01-11

Total Pages: 139

ISBN-13: 1430238801

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With the millions of apps in the crowded Apple iTunes App Store, it can be difficult to get your apps noticed. How can you make your app stand out from the crowd and get it the reviews it deserves? iOS Wow Factor shows you how to get noticed! It explains how to go beyond the basics and where to "break the rules" to give your users a "wow" experience! You'll learn to use standard controls, as well as to create non-standard controls and high-impact custom interactions to realize truly compelling app designs. Get grounded in Apple's Human Interface Guidelines (HIG) so that you can appreciate all its wisdom. From that excellent foundation, move beyond the HIG and learn how to ensure that all your apps have that "wow" factor. Learn all about user experience (UX) design techniques, with and beyond Apple's HIG, and how to move your apps out of mundane design and into innovative user experiences. Examine the characteristics and constraints of the iOS platform and how to leverage its strengths to maximum effect in your apps. iOS Wow Factor explains what makes a successful mobile app design, and how to apply those principles of success to your own apps. Once you get the iOS Wow Factor into your apps, you can watch your app adoption rate increase and gain the traction it needs to succeed and earn a profit in the Apple iTunes App Store. Find out everything you'll need to "wow" your future customers!


Book Synopsis iOS Wow Factor by : Timothy Wood

Download or read book iOS Wow Factor written by Timothy Wood and published by Apress. This book was released on 2012-01-11 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the millions of apps in the crowded Apple iTunes App Store, it can be difficult to get your apps noticed. How can you make your app stand out from the crowd and get it the reviews it deserves? iOS Wow Factor shows you how to get noticed! It explains how to go beyond the basics and where to "break the rules" to give your users a "wow" experience! You'll learn to use standard controls, as well as to create non-standard controls and high-impact custom interactions to realize truly compelling app designs. Get grounded in Apple's Human Interface Guidelines (HIG) so that you can appreciate all its wisdom. From that excellent foundation, move beyond the HIG and learn how to ensure that all your apps have that "wow" factor. Learn all about user experience (UX) design techniques, with and beyond Apple's HIG, and how to move your apps out of mundane design and into innovative user experiences. Examine the characteristics and constraints of the iOS platform and how to leverage its strengths to maximum effect in your apps. iOS Wow Factor explains what makes a successful mobile app design, and how to apply those principles of success to your own apps. Once you get the iOS Wow Factor into your apps, you can watch your app adoption rate increase and gain the traction it needs to succeed and earn a profit in the Apple iTunes App Store. Find out everything you'll need to "wow" your future customers!

Taking Your iPad to the Max, iOS 5 Edition

Taking Your iPad to the Max, iOS 5 Edition

Author: Erica Sadun

Publisher: Apress

Published: 2012-03-20

Total Pages: 511

ISBN-13: 1430240695

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Taking Your iPad to the Max, iOS 5 Edition is written so that anyone can quickly get up to speed on Apple’s latest hit. As bloggers at The Unofficial Apple Weblog (TUAW.com), the authors have the happy privilege of working with Apple products every day, and they'll guide you through all of the perks of being an iPad owner with access to all the new and amazing features in iOS 5. This book takes you from selecting and buying an iPad, to connecting it to the Internet, to using the incredible power of the iPad and all its apps to enhance your life. Whether you’re using your iPad to surf the Internet, admire or edit family photos, listen to music, watch movies, create or edit movies, or read a book, this book will help guide you. Discover how your iPad can be a virtual shopping mall, opening the door to purchases of music, books, videos, and movies. This book will help you organize your daily life through the use of Calendar, Notes, and Contacts, communicate with friends and colleagues with Mail, and find your way with Maps. You'll also learn how get the most out of your iPad's two cameras, and you'll learn how iCloud keeps all of your documents and photos in sync across all your Apple devices. You'll also learn about great new iOS 5 features like Reminders, Notification Center, iMessage, Newsstand, and PC-Free updates. Taking Your iPad to the Max, iOS 5 Edition introduces the essentials of using your iPad for recreation, travel, and work—and includes the basics of Apple's iWork suite for iPad. Learn to create business or personal documents with Pages, make professional presentations with Keynote, and keep data and finances under control with Numbers. You'll also learn how to use iLife's suite of apps, including iPhoto, iMovie, and GarageBand on the iPad. No matter how you use your iPad, Taking Your iPad to the Max, iOS 5 Edition will show you how to make the most of it.


Book Synopsis Taking Your iPad to the Max, iOS 5 Edition by : Erica Sadun

Download or read book Taking Your iPad to the Max, iOS 5 Edition written by Erica Sadun and published by Apress. This book was released on 2012-03-20 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking Your iPad to the Max, iOS 5 Edition is written so that anyone can quickly get up to speed on Apple’s latest hit. As bloggers at The Unofficial Apple Weblog (TUAW.com), the authors have the happy privilege of working with Apple products every day, and they'll guide you through all of the perks of being an iPad owner with access to all the new and amazing features in iOS 5. This book takes you from selecting and buying an iPad, to connecting it to the Internet, to using the incredible power of the iPad and all its apps to enhance your life. Whether you’re using your iPad to surf the Internet, admire or edit family photos, listen to music, watch movies, create or edit movies, or read a book, this book will help guide you. Discover how your iPad can be a virtual shopping mall, opening the door to purchases of music, books, videos, and movies. This book will help you organize your daily life through the use of Calendar, Notes, and Contacts, communicate with friends and colleagues with Mail, and find your way with Maps. You'll also learn how get the most out of your iPad's two cameras, and you'll learn how iCloud keeps all of your documents and photos in sync across all your Apple devices. You'll also learn about great new iOS 5 features like Reminders, Notification Center, iMessage, Newsstand, and PC-Free updates. Taking Your iPad to the Max, iOS 5 Edition introduces the essentials of using your iPad for recreation, travel, and work—and includes the basics of Apple's iWork suite for iPad. Learn to create business or personal documents with Pages, make professional presentations with Keynote, and keep data and finances under control with Numbers. You'll also learn how to use iLife's suite of apps, including iPhoto, iMovie, and GarageBand on the iPad. No matter how you use your iPad, Taking Your iPad to the Max, iOS 5 Edition will show you how to make the most of it.

The Culture Secret

The Culture Secret

Author: David Vik

Publisher: Greenleaf Book Group

Published: 2013

Total Pages: 297

ISBN-13: 1608324028

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Why is a great company culture so rare? How can you make sure your organization has one? The good news is that creating an inspiring and sustainable culture is not as hard as you might think. Dr. David "Doc" Vik reveals the keys to success in The Culture Secret. A remarkable culture begins with visionary leaders who help their teams take a holistic approach to creating engagement inside their companies and sharing it with customers. Discover how to take culture beyond casual Friday and into more meaningful conversations like: * Driving Vision * Defining Purpose * Clear business model * Unique/WOW factors * Meaningful Values * Inspired Leadership * Great customers and customer service * Brand enhancement * Experience and the emotional connection If you don't think you have to focus on attracting--and retaining--the best employees in today's hypercompetitive war for talent, you are living in the past. The employees and customers of today have a choice and a voice. The secret to culture is simple: take care of your people, never stop innovating, and leave customers wowed. Build a better culture to secure the future for any organization.


Book Synopsis The Culture Secret by : David Vik

Download or read book The Culture Secret written by David Vik and published by Greenleaf Book Group. This book was released on 2013 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is a great company culture so rare? How can you make sure your organization has one? The good news is that creating an inspiring and sustainable culture is not as hard as you might think. Dr. David "Doc" Vik reveals the keys to success in The Culture Secret. A remarkable culture begins with visionary leaders who help their teams take a holistic approach to creating engagement inside their companies and sharing it with customers. Discover how to take culture beyond casual Friday and into more meaningful conversations like: * Driving Vision * Defining Purpose * Clear business model * Unique/WOW factors * Meaningful Values * Inspired Leadership * Great customers and customer service * Brand enhancement * Experience and the emotional connection If you don't think you have to focus on attracting--and retaining--the best employees in today's hypercompetitive war for talent, you are living in the past. The employees and customers of today have a choice and a voice. The secret to culture is simple: take care of your people, never stop innovating, and leave customers wowed. Build a better culture to secure the future for any organization.

A Parent's Guide to the iPad in easy steps, 3rd edition - covers iOS 7

A Parent's Guide to the iPad in easy steps, 3rd edition - covers iOS 7

Author: Nick Vandome

Publisher: In Easy Steps

Published: 2014-03-31

Total Pages: 219

ISBN-13:

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Since its introduction in 2010, the iPad has quickly become an iconic device - a compact, versatile tablet computer that packs a real punch in terms of its functionality. It is now widely used and in many ways it is ideal for children: it is user-friendly, compact, powerful and stylish into the bargain. But for a parent, the idea of your child using an iPad can be a daunting one: how do you know what they are using it for, what are they looking at on the web and how are they communicating with their friends? A Parent's Guide to the iPad in easy steps is the guide that aims to put parents' minds at ease and lets them understand the iPad, while helping their child explore this exciting machine. The book looks at the functionality of the iPad so that you can understand how your child is using it, and also make the most of yourself. It then covers a range of topics for which the iPad can be used: education, games, photos, music, creativity and social networking. This third edition covers the latest operating system, iOS 7. A Parent's Guide to the iPad in easy steps will inspire parents to use their iPad to encourage more learning!


Book Synopsis A Parent's Guide to the iPad in easy steps, 3rd edition - covers iOS 7 by : Nick Vandome

Download or read book A Parent's Guide to the iPad in easy steps, 3rd edition - covers iOS 7 written by Nick Vandome and published by In Easy Steps. This book was released on 2014-03-31 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its introduction in 2010, the iPad has quickly become an iconic device - a compact, versatile tablet computer that packs a real punch in terms of its functionality. It is now widely used and in many ways it is ideal for children: it is user-friendly, compact, powerful and stylish into the bargain. But for a parent, the idea of your child using an iPad can be a daunting one: how do you know what they are using it for, what are they looking at on the web and how are they communicating with their friends? A Parent's Guide to the iPad in easy steps is the guide that aims to put parents' minds at ease and lets them understand the iPad, while helping their child explore this exciting machine. The book looks at the functionality of the iPad so that you can understand how your child is using it, and also make the most of yourself. It then covers a range of topics for which the iPad can be used: education, games, photos, music, creativity and social networking. This third edition covers the latest operating system, iOS 7. A Parent's Guide to the iPad in easy steps will inspire parents to use their iPad to encourage more learning!

Leading Apple With Steve Jobs

Leading Apple With Steve Jobs

Author: Jay Elliot

Publisher: John Wiley & Sons

Published: 2012-08-23

Total Pages: 171

ISBN-13: 1118431421

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A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people—and what every manager can learn from Jobs about motivating people to do the best work of their lives. Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry—a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation Explains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction Leading Apple with Steve Jobs will shift your thought paradigm and inspire you to assemble and lead innovative teams.


Book Synopsis Leading Apple With Steve Jobs by : Jay Elliot

Download or read book Leading Apple With Steve Jobs written by Jay Elliot and published by John Wiley & Sons. This book was released on 2012-08-23 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people—and what every manager can learn from Jobs about motivating people to do the best work of their lives. Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry—a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation Explains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction Leading Apple with Steve Jobs will shift your thought paradigm and inspire you to assemble and lead innovative teams.

The International Business Environment

The International Business Environment

Author: Leslie Hamilton

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 445

ISBN-13: 0198704194

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This textbook analyses the drivers of globalization and the diverse range of international environments in which businesses operate. Case studies and examples from around the world connect theory to real-world business decisions, in both emerging and developed markets.


Book Synopsis The International Business Environment by : Leslie Hamilton

Download or read book The International Business Environment written by Leslie Hamilton and published by Oxford University Press, USA. This book was released on 2015 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook analyses the drivers of globalization and the diverse range of international environments in which businesses operate. Case studies and examples from around the world connect theory to real-world business decisions, in both emerging and developed markets.

Inside Apple

Inside Apple

Author: Adam Lashinsky

Publisher: Business Plus

Published: 2012-01-25

Total Pages: 138

ISBN-13: 1455512176

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Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.


Book Synopsis Inside Apple by : Adam Lashinsky

Download or read book Inside Apple written by Adam Lashinsky and published by Business Plus. This book was released on 2012-01-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Taking Your iPhone 4 to the Max

Taking Your iPhone 4 to the Max

Author: Erica Sadun

Publisher: Apress

Published: 2010-12-28

Total Pages: 299

ISBN-13: 1430232560

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Unleash your iPhone and take it to the limit using powerful tips and techniques from tech consultant Steve Sande and gadget hacker Erica Sadun. Fast and fun to read, Taking Your iPhone 4 to the Max shows you how to get the most out of Apple's iPhone 4. You'll find all the best undocumented tricks as well as the most efficient and enjoyable introduction to the iPhone available. Starting with an introduction to iPhone basics, you'll quickly move on to discover the iPhone's hidden potential, like how to connect to a TV, use Voice Control, have video chats with FaceTime, and call friends overseas with low-cost VoIP. From the unified email inbox and surfing the Web with Mobile Safari, exploring the world of social networking, using the multitasking capabilities of iOS 4, taking and editing photos, shopping for apps, media, and books, or just managing phone callsPQZ-21723you'll find it all in this book. You'll even learn tips on where to get the best iPhone accessories. Get ready to take iPhone 4 to the max!


Book Synopsis Taking Your iPhone 4 to the Max by : Erica Sadun

Download or read book Taking Your iPhone 4 to the Max written by Erica Sadun and published by Apress. This book was released on 2010-12-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your iPhone and take it to the limit using powerful tips and techniques from tech consultant Steve Sande and gadget hacker Erica Sadun. Fast and fun to read, Taking Your iPhone 4 to the Max shows you how to get the most out of Apple's iPhone 4. You'll find all the best undocumented tricks as well as the most efficient and enjoyable introduction to the iPhone available. Starting with an introduction to iPhone basics, you'll quickly move on to discover the iPhone's hidden potential, like how to connect to a TV, use Voice Control, have video chats with FaceTime, and call friends overseas with low-cost VoIP. From the unified email inbox and surfing the Web with Mobile Safari, exploring the world of social networking, using the multitasking capabilities of iOS 4, taking and editing photos, shopping for apps, media, and books, or just managing phone callsPQZ-21723you'll find it all in this book. You'll even learn tips on where to get the best iPhone accessories. Get ready to take iPhone 4 to the max!

Pushing Profits

Pushing Profits

Author: Cheryl Paulsen

Publisher: BalboaPress

Published: 2012-06-30

Total Pages: 90

ISBN-13: 1452553726

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Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; thats the largest product launch in history. A platform shift took place in 2011for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devicesand using mobile appsthan the desktop platform browsers. People are on the go, and they need technology that keeps up with them. I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, youll find a wealth of information and step-by-step guidance to move you toward the essential launch of your businesss mobile app. Ive also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com. The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today. Raymond Aaron, author of Double Your Income Doing What You Love


Book Synopsis Pushing Profits by : Cheryl Paulsen

Download or read book Pushing Profits written by Cheryl Paulsen and published by BalboaPress. This book was released on 2012-06-30 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; thats the largest product launch in history. A platform shift took place in 2011for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devicesand using mobile appsthan the desktop platform browsers. People are on the go, and they need technology that keeps up with them. I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, youll find a wealth of information and step-by-step guidance to move you toward the essential launch of your businesss mobile app. Ive also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com. The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today. Raymond Aaron, author of Double Your Income Doing What You Love

Product Development

Product Development

Author: David V. Tennant

Publisher: John Wiley & Sons

Published: 2022-04-19

Total Pages: 244

ISBN-13: 1119780136

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PRODUCT DEVELOPMENT An insightful development roadmap to help engineers and businesspeople successfully bring a product to market In Product Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market. Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: Thorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership Comprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership Practical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders In-depth examinations of how to move forward with product development after project approval Perfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses.


Book Synopsis Product Development by : David V. Tennant

Download or read book Product Development written by David V. Tennant and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRODUCT DEVELOPMENT An insightful development roadmap to help engineers and businesspeople successfully bring a product to market In Product Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market. Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: Thorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership Comprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership Practical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders In-depth examinations of how to move forward with product development after project approval Perfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses.