Jack Daniel's Brand Activity Analysis

Jack Daniel's Brand Activity Analysis

Author: Matteo Fabbi

Publisher: GRIN Verlag

Published: 2011-11

Total Pages: 41

ISBN-13: 3656038481

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Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70%, University of Westminster, course: Introduction to Branding, language: English, abstract: Jack Daniel's is a smooth, premium whiskey, also specifically defined as a 'Tennessee Whiskey'; a product which was born as a bourbon but which, having been mellowed through maple charcoal, becomes a Tennessee sour mash whiskey (www.jackdaniels.co.uk). Jack Daniel's position itself as a familiar reassuring, dependable brand and it promote itself as such. "Jack Daniel's is a unique whiskey that is slowly mellowed drop by drop through 10 feet of sugar maple charcoal and matured in new American oak barrels at America's oldest registered distillery to achieve its smooth character". JD is a premium whiskey, often more expensive than its competitors especially outside the U.S maintains its position despite its price, because the uniqueness of the product (www.jackdaniels.co.uk).


Book Synopsis Jack Daniel's Brand Activity Analysis by : Matteo Fabbi

Download or read book Jack Daniel's Brand Activity Analysis written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-11 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 70%, University of Westminster, course: Introduction to Branding, language: English, abstract: Jack Daniel's is a smooth, premium whiskey, also specifically defined as a 'Tennessee Whiskey'; a product which was born as a bourbon but which, having been mellowed through maple charcoal, becomes a Tennessee sour mash whiskey (www.jackdaniels.co.uk). Jack Daniel's position itself as a familiar reassuring, dependable brand and it promote itself as such. "Jack Daniel's is a unique whiskey that is slowly mellowed drop by drop through 10 feet of sugar maple charcoal and matured in new American oak barrels at America's oldest registered distillery to achieve its smooth character". JD is a premium whiskey, often more expensive than its competitors especially outside the U.S maintains its position despite its price, because the uniqueness of the product (www.jackdaniels.co.uk).

Marketing Tourism, Events and Food 2nd edition

Marketing Tourism, Events and Food 2nd edition

Author: Craig Hirst

Publisher: Goodfellow Publishers Ltd

Published: 2016-11-30

Total Pages: 241

ISBN-13: 1910158321

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Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.


Book Synopsis Marketing Tourism, Events and Food 2nd edition by : Craig Hirst

Download or read book Marketing Tourism, Events and Food 2nd edition written by Craig Hirst and published by Goodfellow Publishers Ltd. This book was released on 2016-11-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

Killer Brands

Killer Brands

Author: Frank Lane

Publisher: Simon and Schuster

Published: 2007-04-12

Total Pages: 175

ISBN-13: 1440516804

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In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!


Book Synopsis Killer Brands by : Frank Lane

Download or read book Killer Brands written by Frank Lane and published by Simon and Schuster. This book was released on 2007-04-12 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!

Standard & Poor's Stock Reports

Standard & Poor's Stock Reports

Author:

Publisher:

Published: 2000

Total Pages: 2090

ISBN-13:

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Book Synopsis Standard & Poor's Stock Reports by :

Download or read book Standard & Poor's Stock Reports written by and published by . This book was released on 2000 with total page 2090 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Advertising

Introduction to Advertising

Author: Emmanuel Mogaji

Publisher: Routledge

Published: 2021-05-30

Total Pages: 341

ISBN-13: 1000384748

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This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.


Book Synopsis Introduction to Advertising by : Emmanuel Mogaji

Download or read book Introduction to Advertising written by Emmanuel Mogaji and published by Routledge. This book was released on 2021-05-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.

The Future of Management. Industry 4.0 and Digitalization

The Future of Management. Industry 4.0 and Digitalization

Author: Bogdan Nogalski

Publisher: Wydawnictwo UJ

Published: 2020-10-09

Total Pages: 227

ISBN-13: 8323371237

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We believe that the world is standing on the very edge of the fastest industrial revolution ever. A revolution which will rapidly increase the efficiency of many production processes. Automation (both mechanical and the one happening with computer processes) will reduce the demand for human work and release a huge amount of time we can use for further development. With this book we try to provide the reader with information about various aspects of life and the socio-economic environment. For this purpose, we have invited authors representing the leading scientific research centers in Poland and specialists from foreign universities. Piotr Buła Bogdan Nogalski The monograph stands out from the publications related to change management in the context of entrepreneurial opportunities and flexibility of the organization. The authors attempt to integrate retrospective and prognostic approaches, so they not only assess the current status, but also point to challenges for management science. The work has been prepared by scholars whose authority in management sciences is undisputed. I positively assess the empirical and methodological layer of individual chapters of the monograph. Discussing the results of their scientific and research work, the authors presented the determinants of management processes described from the perspective of entrepreneurial opportunities and flexibility of the organization. Szymon Cyfert


Book Synopsis The Future of Management. Industry 4.0 and Digitalization by : Bogdan Nogalski

Download or read book The Future of Management. Industry 4.0 and Digitalization written by Bogdan Nogalski and published by Wydawnictwo UJ. This book was released on 2020-10-09 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: We believe that the world is standing on the very edge of the fastest industrial revolution ever. A revolution which will rapidly increase the efficiency of many production processes. Automation (both mechanical and the one happening with computer processes) will reduce the demand for human work and release a huge amount of time we can use for further development. With this book we try to provide the reader with information about various aspects of life and the socio-economic environment. For this purpose, we have invited authors representing the leading scientific research centers in Poland and specialists from foreign universities. Piotr Buła Bogdan Nogalski The monograph stands out from the publications related to change management in the context of entrepreneurial opportunities and flexibility of the organization. The authors attempt to integrate retrospective and prognostic approaches, so they not only assess the current status, but also point to challenges for management science. The work has been prepared by scholars whose authority in management sciences is undisputed. I positively assess the empirical and methodological layer of individual chapters of the monograph. Discussing the results of their scientific and research work, the authors presented the determinants of management processes described from the perspective of entrepreneurial opportunities and flexibility of the organization. Szymon Cyfert

The Dartnell Marketing Manager's Handbook

The Dartnell Marketing Manager's Handbook

Author: Sidney J. Levy

Publisher:

Published: 1994-06

Total Pages: 1462

ISBN-13: 9780850133141

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Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.


Book Synopsis The Dartnell Marketing Manager's Handbook by : Sidney J. Levy

Download or read book The Dartnell Marketing Manager's Handbook written by Sidney J. Levy and published by . This book was released on 1994-06 with total page 1462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.

Major Companies of the USA 1988/89

Major Companies of the USA 1988/89

Author: A. Wilson

Publisher: Springer

Published: 2014-11-14

Total Pages: 1026

ISBN-13: 9400912978

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Book Synopsis Major Companies of the USA 1988/89 by : A. Wilson

Download or read book Major Companies of the USA 1988/89 written by A. Wilson and published by Springer. This book was released on 2014-11-14 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Studies on Cinematography and Narrative in Film: Sequels, Serials, and Trilogies

Studies on Cinematography and Narrative in Film: Sequels, Serials, and Trilogies

Author: Seçmen, Emre Ahmet

Publisher: IGI Global

Published: 2024-07-18

Total Pages: 347

ISBN-13:

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Visual continuity in sequels poses a daunting challenge for filmmakers as they strive to maintain coherence while expanding upon established narratives and visual aesthetics. With cinema's evolution, audiences' expectations have grown more sophisticated, demanding seamless transitions and immersive experiences across film series. However, achieving this continuity requires a delicate balance between honoring the original work and introducing innovative elements to captivate viewers. Addressing this complication is the book, Studies on Cinematography and Narrative in Film: Sequels, Serials, and Trilogies, which emerges with a comprehensive approach. By delving into the interplay between cinematography and narrative structure, this book offers invaluable insights for filmmakers seeking to navigate the complexities of sequel production. Through meticulous analysis of prominent film series and theoretical frameworks, it provides a roadmap for achieving visual coherence while pushing creative boundaries.


Book Synopsis Studies on Cinematography and Narrative in Film: Sequels, Serials, and Trilogies by : Seçmen, Emre Ahmet

Download or read book Studies on Cinematography and Narrative in Film: Sequels, Serials, and Trilogies written by Seçmen, Emre Ahmet and published by IGI Global. This book was released on 2024-07-18 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual continuity in sequels poses a daunting challenge for filmmakers as they strive to maintain coherence while expanding upon established narratives and visual aesthetics. With cinema's evolution, audiences' expectations have grown more sophisticated, demanding seamless transitions and immersive experiences across film series. However, achieving this continuity requires a delicate balance between honoring the original work and introducing innovative elements to captivate viewers. Addressing this complication is the book, Studies on Cinematography and Narrative in Film: Sequels, Serials, and Trilogies, which emerges with a comprehensive approach. By delving into the interplay between cinematography and narrative structure, this book offers invaluable insights for filmmakers seeking to navigate the complexities of sequel production. Through meticulous analysis of prominent film series and theoretical frameworks, it provides a roadmap for achieving visual coherence while pushing creative boundaries.

Integrated Marketing Communications with Online Study Tools 12 Months

Integrated Marketing Communications with Online Study Tools 12 Months

Author: Bill Chitty

Publisher: Cengage AU

Published: 2017-11-16

Total Pages: 558

ISBN-13: 0170386511

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Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.


Book Synopsis Integrated Marketing Communications with Online Study Tools 12 Months by : Bill Chitty

Download or read book Integrated Marketing Communications with Online Study Tools 12 Months written by Bill Chitty and published by Cengage AU. This book was released on 2017-11-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.