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"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
Book Synopsis Just Good Business by : Kellie A. McElhaney
Download or read book Just Good Business written by Kellie A. McElhaney and published by Berrett-Koehler Publishers. This book was released on 2008-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
A lot of CSR is out there in the business world, but not a lot of it is effective, strategic, high-impact CSR. By the time you finish reading this book, you'll understand that creating a CSR strategy and a CSR program is only half the job. The other half is creating your CSR story and branding, and publicizing it regularly and widely. Of the effective, strategic CSR that is out there in the business world, very little of it is effectively communicated. With this book you have all the tools you'll need to do all that and more. Now it's your turn. I hope that someday I'll have the opportunity to write about your own successful CSR efforts. Finally, I believe that corporate responsibility, along with being just good business, can also help to provide and repair something that is desperately lacking in our world today: hope. Let us refuse to destroy HOPE. Corporate responsibility builds hope.
Book Synopsis Just Good Business by : Kellie A McElhaney Ph D
Download or read book Just Good Business written by Kellie A McElhaney Ph D and published by ReadHowYouWant.com. This book was released on 2009-03-19 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lot of CSR is out there in the business world, but not a lot of it is effective, strategic, high-impact CSR. By the time you finish reading this book, you'll understand that creating a CSR strategy and a CSR program is only half the job. The other half is creating your CSR story and branding, and publicizing it regularly and widely. Of the effective, strategic CSR that is out there in the business world, very little of it is effectively communicated. With this book you have all the tools you'll need to do all that and more. Now it's your turn. I hope that someday I'll have the opportunity to write about your own successful CSR efforts. Finally, I believe that corporate responsibility, along with being just good business, can also help to provide and repair something that is desperately lacking in our world today: hope. Let us refuse to destroy HOPE. Corporate responsibility builds hope.
It Really Is Just Good Business is essential reading for all solopreneurs, freelancers, as well as micro and small business owners who want to build and sustain a profitable business. Why? Quite simply, the rules of business have changed. Greed has been the defining god of the business world for far too long: Allegiance to the creed of money alone will ultimately result in failure. Organisations that believe that people and the planet are equally as important as profit will now, paradoxically, be the most profitable and sustainable for the longer term. It Really Is Just Good Business is a blueprint for anyone who wants their business to thrive, but who also wants to make a meaningful contribution to society. The author has 50 years’ experience working with small businesses at a grassroots level. Jill Poet is quick to point out that she is not an academic or a sustainability consultant, and that it is her wealth of experience, rather than academic theory, that informs this book. It is also her passion for those solopreneurs, freelancers, and micro and small business owners, combined with her hands-on business background, that ensures It Really Is Just Good Business is delivered in a pragmatic, common-sense, conversational style. It provides a thought-provoking yet realistic and easy-to-understand approach to a better way of operating with practical examples, business wisdom, and case studies. Jill doesn’t pull any punches. This book is peppered with examples of what can happen if you are inauthentic, including a few sections that might court controversy. Read this book to ensure you build a fantastic business that feeds your soul - as well as your bank account.
Book Synopsis It Really Is Just Good Business by : Jill Poet
Download or read book It Really Is Just Good Business written by Jill Poet and published by John Hunt Publishing. This book was released on 2023-08-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: It Really Is Just Good Business is essential reading for all solopreneurs, freelancers, as well as micro and small business owners who want to build and sustain a profitable business. Why? Quite simply, the rules of business have changed. Greed has been the defining god of the business world for far too long: Allegiance to the creed of money alone will ultimately result in failure. Organisations that believe that people and the planet are equally as important as profit will now, paradoxically, be the most profitable and sustainable for the longer term. It Really Is Just Good Business is a blueprint for anyone who wants their business to thrive, but who also wants to make a meaningful contribution to society. The author has 50 years’ experience working with small businesses at a grassroots level. Jill Poet is quick to point out that she is not an academic or a sustainability consultant, and that it is her wealth of experience, rather than academic theory, that informs this book. It is also her passion for those solopreneurs, freelancers, and micro and small business owners, combined with her hands-on business background, that ensures It Really Is Just Good Business is delivered in a pragmatic, common-sense, conversational style. It provides a thought-provoking yet realistic and easy-to-understand approach to a better way of operating with practical examples, business wisdom, and case studies. Jill doesn’t pull any punches. This book is peppered with examples of what can happen if you are inauthentic, including a few sections that might court controversy. Read this book to ensure you build a fantastic business that feeds your soul - as well as your bank account.
Book Synopsis Just Good Business (EasyRead Comfort Edition) by :
Download or read book Just Good Business (EasyRead Comfort Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Just Good Business (EasyRead Super Large 20pt Edition) by :
Download or read book Just Good Business (EasyRead Super Large 20pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Just Good Business (Volume 1 of 2) (EasyRead Super Large 24pt Edition) by :
Download or read book Just Good Business (Volume 1 of 2) (EasyRead Super Large 24pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Just Good Business (EasyRead Super Large 18pt Edition) by :
Download or read book Just Good Business (EasyRead Super Large 18pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
Book Synopsis Just Good Business by : Kellie McElhaney
Download or read book Just Good Business written by Kellie McElhaney and published by Berrett-Koehler Publishers. This book was released on 2008-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
Book Synopsis Just Good Business (Volume 2 of 2) (EasyRead Super Large 24pt Edition) by :
Download or read book Just Good Business (Volume 2 of 2) (EasyRead Super Large 24pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Just Good Business by : Daniel Franklin
Download or read book Just Good Business written by Daniel Franklin and published by . This book was released on 2008 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: