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Book Synopsis Kommunikationswissenschaft und Public Relations in Osteuropa by : Stefanie Averbeck
Download or read book Kommunikationswissenschaft und Public Relations in Osteuropa written by Stefanie Averbeck and published by Leipziger Universitätsverlag. This book was released on 2002 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Book Synopsis Public Relations and Communication Management in Europe by : Betteke van Ruler
Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Book Synopsis Eastern European Perspectives on the Development of Public Relations by : T. Watson
Download or read book Eastern European Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2014-08-19 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Book Synopsis The Global Public Relations Handbook, Revised and Expanded Edition by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook, Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Book Synopsis Public Relations Research by : Ansgar Zerfaß
Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Book Synopsis Public Relations and Communication Management in Europe by : Betteke van Ruler
Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by De Gruyter Mouton. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Public Relations gewinnen im Management in Osteuropa eine immer stärkere Bedeutung. Die Globalisierung und Intensivierung der direkten wirtschaftlichen Kontakte zwischen Ost- und Westeuropa machen es notwendig, eine gemeinsame übergreifende Arbeitsweise im Management zu suchen und die Prozesse der Entwicklung von Managementtheorie und ihrer Umsetzung in der Praxis zu verstehen. Diese Sammlung beinhaltet Beiträge von renommierten Professoren und Fachleuten aus deutschen und osteuropäischen Unternehmen, die sich wissenschaftlich und praktisch intensiv mit Public Relations auseinander gesetzt haben. Thematisch gliedert sich das Buch in zwei Teile: Public Relations in der Modernen Gesellschaft - Theoretischer Hintergrund und Public Relations in der Praxis - West-Ost-Dialog.
Book Synopsis Public Relations im osteuropäischen Raum by : Alexander Krylov
Download or read book Public Relations im osteuropäischen Raum written by Alexander Krylov and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2003 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations gewinnen im Management in Osteuropa eine immer stärkere Bedeutung. Die Globalisierung und Intensivierung der direkten wirtschaftlichen Kontakte zwischen Ost- und Westeuropa machen es notwendig, eine gemeinsame übergreifende Arbeitsweise im Management zu suchen und die Prozesse der Entwicklung von Managementtheorie und ihrer Umsetzung in der Praxis zu verstehen. Diese Sammlung beinhaltet Beiträge von renommierten Professoren und Fachleuten aus deutschen und osteuropäischen Unternehmen, die sich wissenschaftlich und praktisch intensiv mit Public Relations auseinander gesetzt haben. Thematisch gliedert sich das Buch in zwei Teile: Public Relations in der Modernen Gesellschaft - Theoretischer Hintergrund und Public Relations in der Praxis - West-Ost-Dialog.
Book Synopsis Mass Media and Society by : Guido Fauconnier
Download or read book Mass Media and Society written by Guido Fauconnier and published by Leuven : Universitaire Pers Leuven. This book was released on 1975 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reporting on migrants and refugees by : UNESCO
Download or read book Reporting on migrants and refugees written by UNESCO and published by UNESCO Publishing. This book was released on 2021-06-19 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
