La investigación en la Universidad del Valle de México

La investigación en la Universidad del Valle de México

Author: Leticia Rodríguez Segura

Publisher: Editorial Manuscritos

Published: 2012-07-04

Total Pages: 197

ISBN-13: 849249705X

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La investigación es una de las actividades más gratificantes que existen para todas aquellas personas que se dedican a la educación en sus diferentes niveles, primero porque es un reto intelectual para el académico que decide enfrentarse a los procesos epistemológicos y metodológicos, lo cual no es fácil porque implica una solida formación en las formas de pensamiento que la humanidad ha desarrollado y en segundo lugar porque el investigador se encuentra en la disyuntiva de asumir una postura ante la realidad que se le presenta y tratar de explicarla para mejorarla. El presente libro se compone de una serie de ensayos de profesores-investigadores que nos cuentan sus experiencias de cómo desde la Universidad del Valle de México, Región Estado de México y Morelos, abordaron el difícil camino de hacer investigación y despertar la curiosidad científica en sus alumnos.


Book Synopsis La investigación en la Universidad del Valle de México by : Leticia Rodríguez Segura

Download or read book La investigación en la Universidad del Valle de México written by Leticia Rodríguez Segura and published by Editorial Manuscritos. This book was released on 2012-07-04 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: La investigación es una de las actividades más gratificantes que existen para todas aquellas personas que se dedican a la educación en sus diferentes niveles, primero porque es un reto intelectual para el académico que decide enfrentarse a los procesos epistemológicos y metodológicos, lo cual no es fácil porque implica una solida formación en las formas de pensamiento que la humanidad ha desarrollado y en segundo lugar porque el investigador se encuentra en la disyuntiva de asumir una postura ante la realidad que se le presenta y tratar de explicarla para mejorarla. El presente libro se compone de una serie de ensayos de profesores-investigadores que nos cuentan sus experiencias de cómo desde la Universidad del Valle de México, Región Estado de México y Morelos, abordaron el difícil camino de hacer investigación y despertar la curiosidad científica en sus alumnos.


The Global Public Relations Handbook, Revised and Expanded Edition

The Global Public Relations Handbook, Revised and Expanded Edition

Author: Krishnamurthy Sriramesh

Publisher: Routledge

Published: 2009-01-13

Total Pages: 805

ISBN-13: 1135845549

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Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.


Book Synopsis The Global Public Relations Handbook, Revised and Expanded Edition by : Krishnamurthy Sriramesh

Download or read book The Global Public Relations Handbook, Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.


Prácticas de marketing y estudios en los mercados de consumo

Prácticas de marketing y estudios en los mercados de consumo

Author:

Publisher: Comunicacion Científica

Published: 2024-06-26

Total Pages: 167

ISBN-13: 6079104067

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El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168


Book Synopsis Prácticas de marketing y estudios en los mercados de consumo by :

Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168


Revista Mexicana de Ciencias Geológicas

Revista Mexicana de Ciencias Geológicas

Author:

Publisher:

Published: 2006

Total Pages: 412

ISBN-13:

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Download or read book Revista Mexicana de Ciencias Geológicas written by and published by . This book was released on 2006 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Death of Aztec Tenochtitlan, the Life of Mexico City

The Death of Aztec Tenochtitlan, the Life of Mexico City

Author: Barbara E. Mundy

Publisher: University of Texas Press

Published: 2015-07-15

Total Pages: 257

ISBN-13: 0292766580

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Winner, Book Prize in Latin American Studies, Colonial Section of Latin American Studies Association (LASA), 2016 ALAA Book Award, Association for Latin American Art/Arvey Foundation, 2016 The capital of the Aztec empire, Tenochtitlan, was, in its era, one of the largest cities in the world. Built on an island in the middle of a shallow lake, its population numbered perhaps 150,000, with another 350,000 people in the urban network clustered around the lake shores. In 1521, at the height of Tenochtitlan’s power, which extended over much of Central Mexico, Hernando Cortés and his followers conquered the city. Cortés boasted to King Charles V of Spain that Tenochtitlan was “destroyed and razed to the ground.” But was it? Drawing on period representations of the city in sculptures, texts, and maps, The Death of Aztec Tenochtitlan, the Life of Mexico City builds a convincing case that this global capital remained, through the sixteenth century, very much an Amerindian city. Barbara E. Mundy foregrounds the role the city’s indigenous peoples, the Nahua, played in shaping Mexico City through the construction of permanent architecture and engagement in ceremonial actions. She demonstrates that the Aztec ruling elites, who retained power even after the conquest, were instrumental in building and then rebuilding the city. Mundy shows how the Nahua entered into mutually advantageous alliances with the Franciscans to maintain the city's sacred nodes. She also focuses on the practical and symbolic role of the city’s extraordinary waterworks—the product of a massive ecological manipulation begun in the fifteenth century—to reveal how the Nahua struggled to maintain control of water resources in early Mexico City.


Book Synopsis The Death of Aztec Tenochtitlan, the Life of Mexico City by : Barbara E. Mundy

Download or read book The Death of Aztec Tenochtitlan, the Life of Mexico City written by Barbara E. Mundy and published by University of Texas Press. This book was released on 2015-07-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, Book Prize in Latin American Studies, Colonial Section of Latin American Studies Association (LASA), 2016 ALAA Book Award, Association for Latin American Art/Arvey Foundation, 2016 The capital of the Aztec empire, Tenochtitlan, was, in its era, one of the largest cities in the world. Built on an island in the middle of a shallow lake, its population numbered perhaps 150,000, with another 350,000 people in the urban network clustered around the lake shores. In 1521, at the height of Tenochtitlan’s power, which extended over much of Central Mexico, Hernando Cortés and his followers conquered the city. Cortés boasted to King Charles V of Spain that Tenochtitlan was “destroyed and razed to the ground.” But was it? Drawing on period representations of the city in sculptures, texts, and maps, The Death of Aztec Tenochtitlan, the Life of Mexico City builds a convincing case that this global capital remained, through the sixteenth century, very much an Amerindian city. Barbara E. Mundy foregrounds the role the city’s indigenous peoples, the Nahua, played in shaping Mexico City through the construction of permanent architecture and engagement in ceremonial actions. She demonstrates that the Aztec ruling elites, who retained power even after the conquest, were instrumental in building and then rebuilding the city. Mundy shows how the Nahua entered into mutually advantageous alliances with the Franciscans to maintain the city's sacred nodes. She also focuses on the practical and symbolic role of the city’s extraordinary waterworks—the product of a massive ecological manipulation begun in the fifteenth century—to reveal how the Nahua struggled to maintain control of water resources in early Mexico City.


DICES

DICES

Author:

Publisher:

Published: 2006

Total Pages: 356

ISBN-13:

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Download or read book DICES written by and published by . This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Amaranth Biology, Chemistry, and Technology

Amaranth Biology, Chemistry, and Technology

Author: Octavio Paredes-Lopez

Publisher: CRC Press

Published: 2018-01-10

Total Pages: 233

ISBN-13: 1351078054

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This book is devoted to amaranth, a plant to which 45 species are indigenous to the Mesoamerican region and 10 others originated in Africa, Asia, and Europe. Amaranth was the foundation of the extensive North and South American ancient civilizations and is still important in the agriculture of more recent Indian cultures. However, this plant nearly disappeared after the Spanish conquest. In view of the outstanding agronomic performance of the plant and the high nutritional value of the grain, it is now becoming an important crop in various regions of the world. Progress in the utilization of amaranth is directly related to scientific and technical information on its biological, physical, and chemical properties. Amaranth: Biology, Chemistry, and Technology begins with a chapter on the use of tissue culture, molecular biology, and genetic engineering techniques for crop improvement. The next few chapters deal with classical genetics, traditional plant breeding, and plant physiology. Following chapters review the properties of storage and leaf proteins, carbohydrates (especially starch), and seed oil. The potential of amaranth for new food products and popping is discussed, and commercialization and marketing of amaranth and its products are described. The book also emphasizes the outstanding nutritional properties of amaranth.


Book Synopsis Amaranth Biology, Chemistry, and Technology by : Octavio Paredes-Lopez

Download or read book Amaranth Biology, Chemistry, and Technology written by Octavio Paredes-Lopez and published by CRC Press. This book was released on 2018-01-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to amaranth, a plant to which 45 species are indigenous to the Mesoamerican region and 10 others originated in Africa, Asia, and Europe. Amaranth was the foundation of the extensive North and South American ancient civilizations and is still important in the agriculture of more recent Indian cultures. However, this plant nearly disappeared after the Spanish conquest. In view of the outstanding agronomic performance of the plant and the high nutritional value of the grain, it is now becoming an important crop in various regions of the world. Progress in the utilization of amaranth is directly related to scientific and technical information on its biological, physical, and chemical properties. Amaranth: Biology, Chemistry, and Technology begins with a chapter on the use of tissue culture, molecular biology, and genetic engineering techniques for crop improvement. The next few chapters deal with classical genetics, traditional plant breeding, and plant physiology. Following chapters review the properties of storage and leaf proteins, carbohydrates (especially starch), and seed oil. The potential of amaranth for new food products and popping is discussed, and commercialization and marketing of amaranth and its products are described. The book also emphasizes the outstanding nutritional properties of amaranth.


World guide to libraries

World guide to libraries

Author: Peter Schmidt

Publisher:

Published: 2006

Total Pages: 656

ISBN-13: 9783598207488

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Book Synopsis World guide to libraries by : Peter Schmidt

Download or read book World guide to libraries written by Peter Schmidt and published by . This book was released on 2006 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Best Practices in Manufacturing Processes

Best Practices in Manufacturing Processes

Author: Jorge Luis García Alcaraz

Publisher: Springer

Published: 2018-09-18

Total Pages: 543

ISBN-13: 3319991906

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This book reports the best practices that companies established in Latin America are implementing in their manufacturing processes in order to generate high quality products and stay in the market. It lists the technologies, production and administrative philosophies that are being implemented, presenting a collection of successful cases of studies from Latin America. The book describes how the tools and techniques are being integrated, modified and combined to create new technical resources for assisting the decision making process for better economic performance in manufacturing companies. The efforts deployed for assisting the transformation of raw materials into products and services are described. The authors explain the main key success factors or drivers for success of each tool, technique or hybrid combination approach applied to solve manufacturing problems.


Book Synopsis Best Practices in Manufacturing Processes by : Jorge Luis García Alcaraz

Download or read book Best Practices in Manufacturing Processes written by Jorge Luis García Alcaraz and published by Springer. This book was released on 2018-09-18 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports the best practices that companies established in Latin America are implementing in their manufacturing processes in order to generate high quality products and stay in the market. It lists the technologies, production and administrative philosophies that are being implemented, presenting a collection of successful cases of studies from Latin America. The book describes how the tools and techniques are being integrated, modified and combined to create new technical resources for assisting the decision making process for better economic performance in manufacturing companies. The efforts deployed for assisting the transformation of raw materials into products and services are described. The authors explain the main key success factors or drivers for success of each tool, technique or hybrid combination approach applied to solve manufacturing problems.


Prehispanic Settlement Patterns in the Northwestern Valley of Mexico

Prehispanic Settlement Patterns in the Northwestern Valley of Mexico

Author: Jeffrey R. Parsons

Publisher: U OF M MUSEUM ANTHRO ARCHAEOLOGY

Published: 2008-01-01

Total Pages: 457

ISBN-13: 091570370X

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Book Synopsis Prehispanic Settlement Patterns in the Northwestern Valley of Mexico by : Jeffrey R. Parsons

Download or read book Prehispanic Settlement Patterns in the Northwestern Valley of Mexico written by Jeffrey R. Parsons and published by U OF M MUSEUM ANTHRO ARCHAEOLOGY. This book was released on 2008-01-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: