Latinos, Inc.

Latinos, Inc.

Author: Arlene Dávila

Publisher: Univ of California Press

Published: 2012-09

Total Pages: 330

ISBN-13: 0520274695

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"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics


Book Synopsis Latinos, Inc. by : Arlene Dávila

Download or read book Latinos, Inc. written by Arlene Dávila and published by Univ of California Press. This book was released on 2012-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics

Latinos, Inc

Latinos, Inc

Author: Arlene D?vila

Publisher: Univ of California Press

Published: 2001

Total Pages: 287

ISBN-13: 9780520226692

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"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. "Latinos, Inc." could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."--Stuart Ewen, author of "PR! A Social History of Spin" "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. "Latinos Inc." provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."--George Marcus, author of "Ethnography Through Thick &Thin" "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, "Latinos, Inc." fills a significant void within the literature on mass communications, marketing, and television studies."--Chon A. Noriega, author of "Shot in America: Television, the State, and the Rise of Chicano Cinema" "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. "Latinos, Inc." sets a new standard for scholarship in ethnic studies and cultural studies."--George Lipsitz, author of "The Possessive Investment in Whiteness: How White People Profit from Identity Politics"


Book Synopsis Latinos, Inc by : Arlene D?vila

Download or read book Latinos, Inc written by Arlene D?vila and published by Univ of California Press. This book was released on 2001 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. "Latinos, Inc." could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."--Stuart Ewen, author of "PR! A Social History of Spin" "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. "Latinos Inc." provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."--George Marcus, author of "Ethnography Through Thick &Thin" "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, "Latinos, Inc." fills a significant void within the literature on mass communications, marketing, and television studies."--Chon A. Noriega, author of "Shot in America: Television, the State, and the Rise of Chicano Cinema" "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. "Latinos, Inc." sets a new standard for scholarship in ethnic studies and cultural studies."--George Lipsitz, author of "The Possessive Investment in Whiteness: How White People Profit from Identity Politics"

Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954

Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954

Author:

Publisher:

Published: 2003

Total Pages: 1124

ISBN-13:

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Book Synopsis Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954 by :

Download or read book Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954 written by and published by . This book was released on 2003 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986

Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986

Author:

Publisher:

Published: 1991

Total Pages: 918

ISBN-13:

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Book Synopsis Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986 by :

Download or read book Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986 written by and published by . This book was released on 1991 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Barrio Dreams

Barrio Dreams

Author: Arlene Dávila

Publisher: Univ of California Press

Published: 2004-07-02

Total Pages: 272

ISBN-13: 0520937724

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Arlene Dávila brilliantly considers the cultural politics of urban space in this lively exploration of Puerto Rican and Latino experience in New York, the global center of culture and consumption, where Latinos are now the biggest minority group. Analyzing the simultaneous gentrification and Latinization of what is known as El Barrio or Spanish Harlem, Barrio Dreams makes a compelling case that—despite neoliberalism's race-and ethnicity-free tenets—dreams of economic empowerment are never devoid of distinct racial and ethnic considerations. Dávila scrutinizes dramatic shifts in housing, the growth of charter schools, and the enactment of Empowerment Zone legislation that promises upward mobility and empowerment while shutting out many longtime residents. Foregrounding privatization and consumption, she offers an innovative look at the marketing of Latino space. She emphasizes class among Latinos while touching on black-Latino and Mexican-Puerto Rican relations. Providing a unique multifaceted view of the place of Latinos in the changing urban landscape, Barrio Dreams is one of the most nuanced and original examinations of the complex social and economic forces shaping our cities today.


Book Synopsis Barrio Dreams by : Arlene Dávila

Download or read book Barrio Dreams written by Arlene Dávila and published by Univ of California Press. This book was released on 2004-07-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arlene Dávila brilliantly considers the cultural politics of urban space in this lively exploration of Puerto Rican and Latino experience in New York, the global center of culture and consumption, where Latinos are now the biggest minority group. Analyzing the simultaneous gentrification and Latinization of what is known as El Barrio or Spanish Harlem, Barrio Dreams makes a compelling case that—despite neoliberalism's race-and ethnicity-free tenets—dreams of economic empowerment are never devoid of distinct racial and ethnic considerations. Dávila scrutinizes dramatic shifts in housing, the growth of charter schools, and the enactment of Empowerment Zone legislation that promises upward mobility and empowerment while shutting out many longtime residents. Foregrounding privatization and consumption, she offers an innovative look at the marketing of Latino space. She emphasizes class among Latinos while touching on black-Latino and Mexican-Puerto Rican relations. Providing a unique multifaceted view of the place of Latinos in the changing urban landscape, Barrio Dreams is one of the most nuanced and original examinations of the complex social and economic forces shaping our cities today.

Publication

Publication

Author:

Publisher:

Published: 1994

Total Pages: 1112

ISBN-13:

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Book Synopsis Publication by :

Download or read book Publication written by and published by . This book was released on 1994 with total page 1112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

We Are What We Sell

We Are What We Sell

Author: Danielle Sarver Coombs

Publisher: Bloomsbury Publishing USA

Published: 2014-01-15

Total Pages: 970

ISBN-13:

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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.


Book Synopsis We Are What We Sell by : Danielle Sarver Coombs

Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Latinos and the Law

Latinos and the Law

Author: Richard Delgado

Publisher: West Academic Publishing

Published: 2021-09-22

Total Pages: 1070

ISBN-13: 9781647081362

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The first casebook of its kind, Latinos and the Law: Cases and Materials addresses a rich array of topics that are relevant to the largest and most diverse ethnic minority group in the United States. Ranging from the legal and social construction of race, ethnicity, and gender, to language, education, immigration, stereotyping, workplace discrimination, and rebellious lawyering, the new edition highlights the Spanish colonization of Latin America to provide further context for the subsequent colonial treatment of its people and leaders by the United States. Beginning with sociolegal histories of the main Latino/a subgroups, early sections of the book contextualize the Latino/a condition within the United States' historical conquest of and hegemony over Latin American peoples, as well as their centurial immigration to the United States. Updated materials on immigration include recent border-control initiatives and rhetoric, Deferred Action for Childhood Arrivals (DACA), and the controversial separation of asylum-seeking families from Central America. New materials on the workplace feature attacks on unionization, struggles over the minimum wage and fair pay, and one-sided abuse of H-2 visas. The book also contains new coverage of racial insults, stereotypes, popular culture, and inter-group tensions, including an emerging theory of multi-group oppression. Throughout, Latinos and the Law utilizes theoretical approaches that have proven highly useful in understanding Latinos, such as the white-over-black (or black-white) binary of race in the United States, similar concepts of critical race theory and "LatCrit" theory, and the internal colony model of postcolonial theory. With a wide selection of cases, statutes, documents, notes, questions, and bibliographic references, Latinos and the Law updates a vital resource for scholars, teachers, and students interested in understanding the largest and most diverse ethnic minority group in the United States.


Book Synopsis Latinos and the Law by : Richard Delgado

Download or read book Latinos and the Law written by Richard Delgado and published by West Academic Publishing. This book was released on 2021-09-22 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first casebook of its kind, Latinos and the Law: Cases and Materials addresses a rich array of topics that are relevant to the largest and most diverse ethnic minority group in the United States. Ranging from the legal and social construction of race, ethnicity, and gender, to language, education, immigration, stereotyping, workplace discrimination, and rebellious lawyering, the new edition highlights the Spanish colonization of Latin America to provide further context for the subsequent colonial treatment of its people and leaders by the United States. Beginning with sociolegal histories of the main Latino/a subgroups, early sections of the book contextualize the Latino/a condition within the United States' historical conquest of and hegemony over Latin American peoples, as well as their centurial immigration to the United States. Updated materials on immigration include recent border-control initiatives and rhetoric, Deferred Action for Childhood Arrivals (DACA), and the controversial separation of asylum-seeking families from Central America. New materials on the workplace feature attacks on unionization, struggles over the minimum wage and fair pay, and one-sided abuse of H-2 visas. The book also contains new coverage of racial insults, stereotypes, popular culture, and inter-group tensions, including an emerging theory of multi-group oppression. Throughout, Latinos and the Law utilizes theoretical approaches that have proven highly useful in understanding Latinos, such as the white-over-black (or black-white) binary of race in the United States, similar concepts of critical race theory and "LatCrit" theory, and the internal colony model of postcolonial theory. With a wide selection of cases, statutes, documents, notes, questions, and bibliographic references, Latinos and the Law updates a vital resource for scholars, teachers, and students interested in understanding the largest and most diverse ethnic minority group in the United States.

Latinos and American Popular Culture

Latinos and American Popular Culture

Author: Patricia M. Montilla

Publisher: Bloomsbury Publishing USA

Published: 2013-10-10

Total Pages: 508

ISBN-13: 0313392234

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This book offers a complete overview of the contributions of U.S. Latinos to American popular culture and examines the emergence of the U.S. Latino identity. According to the 2010 Census, Latinos represent more than 16 percent of the total population and are the largest and fastest-growing minority group in the United States. Their vast contributions to popular culture are visible in nearly every aspect of American life and are as diverse as the countries and cultures of origin with which Latinos identify themselves. This book provides a historical overview of the developments in U.S. Latino culture and highlights the most recent expressions of Latino life in American popular culture. With coverage of topics like Latino representations in television, radio, film, and theater; U.S. Latino literature and art; Latino sports stars in baseball, basketball, boxing, football, and soccer; and contemporary pop music; this book will appeal to general readers and be a useful and engaging resource for high school and college students. The work examines the cultural ties that U.S. Latinos maintain with their country of origin or that of their ancestors, explains why language is a critical cultural marker for Latinos, and identifies how Latinos are changing American popular culture. Insightful information on U.S. Latino identity issues and prevalent cultural stereotypes is also included.


Book Synopsis Latinos and American Popular Culture by : Patricia M. Montilla

Download or read book Latinos and American Popular Culture written by Patricia M. Montilla and published by Bloomsbury Publishing USA. This book was released on 2013-10-10 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a complete overview of the contributions of U.S. Latinos to American popular culture and examines the emergence of the U.S. Latino identity. According to the 2010 Census, Latinos represent more than 16 percent of the total population and are the largest and fastest-growing minority group in the United States. Their vast contributions to popular culture are visible in nearly every aspect of American life and are as diverse as the countries and cultures of origin with which Latinos identify themselves. This book provides a historical overview of the developments in U.S. Latino culture and highlights the most recent expressions of Latino life in American popular culture. With coverage of topics like Latino representations in television, radio, film, and theater; U.S. Latino literature and art; Latino sports stars in baseball, basketball, boxing, football, and soccer; and contemporary pop music; this book will appeal to general readers and be a useful and engaging resource for high school and college students. The work examines the cultural ties that U.S. Latinos maintain with their country of origin or that of their ancestors, explains why language is a critical cultural marker for Latinos, and identifies how Latinos are changing American popular culture. Insightful information on U.S. Latino identity issues and prevalent cultural stereotypes is also included.

Latinos and Latinas at Risk [2 volumes]

Latinos and Latinas at Risk [2 volumes]

Author: Gabriel Gutierrez

Publisher: Bloomsbury Publishing USA

Published: 2015-01-26

Total Pages: 859

ISBN-13: 0313399263

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This two-volume collection of essays addresses the Latino/a experience in present-day America, covering six major areas of importance: education, health, family, children, teens, and violence. The Latino/a presence in this country predates the United States itself, yet this group is often marginalized in the American culture. Many noted experts explore the ideology behind this prejudicial attitude, examining how America views Latinos/as, how Latinos/as view themselves, and what the future of America will look like as this group progresses toward equitable treatment. Through the exploration process, the book reveals the complexity and diversity of this community, tracing the historical trajectories of those whose diverse points of origin could be from almost anywhere, including the Americas, Europe, or other places. Written with contemporary issues at the forefront, this timely collection looks at the resolve of the Latino people and considers their histories, contributions, concerns, and accomplishments. Pointed essays address disparate quality-of-life issues in education, health, and economic stability while depicting individual and group efforts in overcoming barriers to mainstream American society. Each chapter discusses key challenge areas for the Latino American population in everyday life. An engaging "Further Investigations" feature poses questions about most of the essays, leading to critical thinking about the most important topics affecting Latino/as today.


Book Synopsis Latinos and Latinas at Risk [2 volumes] by : Gabriel Gutierrez

Download or read book Latinos and Latinas at Risk [2 volumes] written by Gabriel Gutierrez and published by Bloomsbury Publishing USA. This book was released on 2015-01-26 with total page 859 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume collection of essays addresses the Latino/a experience in present-day America, covering six major areas of importance: education, health, family, children, teens, and violence. The Latino/a presence in this country predates the United States itself, yet this group is often marginalized in the American culture. Many noted experts explore the ideology behind this prejudicial attitude, examining how America views Latinos/as, how Latinos/as view themselves, and what the future of America will look like as this group progresses toward equitable treatment. Through the exploration process, the book reveals the complexity and diversity of this community, tracing the historical trajectories of those whose diverse points of origin could be from almost anywhere, including the Americas, Europe, or other places. Written with contemporary issues at the forefront, this timely collection looks at the resolve of the Latino people and considers their histories, contributions, concerns, and accomplishments. Pointed essays address disparate quality-of-life issues in education, health, and economic stability while depicting individual and group efforts in overcoming barriers to mainstream American society. Each chapter discusses key challenge areas for the Latino American population in everyday life. An engaging "Further Investigations" feature poses questions about most of the essays, leading to critical thinking about the most important topics affecting Latino/as today.