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Author: David Magellan Horth
Publisher: Center for Creative Leadership
Published: 2016-12-15
Total Pages: 47
ISBN-13: 160491629X
DOWNLOAD EBOOKDownload or read book Leadership Brand written by David Magellan Horth and published by Center for Creative Leadership. This book was released on 2016-12-15 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: David M. Horth
Publisher:
Published: 2016
Total Pages: 0
ISBN-13: 9781600000003
DOWNLOAD EBOOKEveryone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we?ll discuss how crafting a brand can give you control of how you?re perceived at work. From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.
Download or read book Leadership Brand: Deliver on Your Promise written by David M. Horth and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we?ll discuss how crafting a brand can give you control of how you?re perceived at work. From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.
Author: David Magellan Horth
Publisher: Center for Creative Leadership
Published: 2016-12-05
Total Pages: 31
ISBN-13: 1604917040
DOWNLOAD EBOOKEveryone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work.From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.
Download or read book Leadership Brand: Deliver on Your Promise written by David Magellan Horth and published by Center for Creative Leadership. This book was released on 2016-12-05 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work.From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.
Author: David Magellan Horth
Publisher: Center for Creative Leadership
Published: 2018-04-05
Total Pages: 40
ISBN-13: 1604918632
DOWNLOAD EBOOKEveryone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work. From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.
Download or read book Leadership Brand: Deliver on Your Promise (German) written by David Magellan Horth and published by Center for Creative Leadership. This book was released on 2018-04-05 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work. From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.
Author: Laurence Vincent
Publisher: AMACOM
Published: 2012-03-28
Total Pages: 364
ISBN-13: 0814416772
DOWNLOAD EBOOKBrand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you.
Download or read book Brand Real written by Laurence Vincent and published by AMACOM. This book was released on 2012-03-28 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you.
Author: Richard S. Lytle
Publisher:
Published: 2016-06-17
Total Pages:
ISBN-13: 9780891123385
DOWNLOAD EBOOKDownload or read book Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Church written by Richard S. Lytle and published by . This book was released on 2016-06-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Larry Light
Publisher: FT Press
Published: 2015-05-23
Total Pages: 311
ISBN-13: 0134194519
DOWNLOAD EBOOKNew Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.
Download or read book New Brand Leadership written by Larry Light and published by FT Press. This book was released on 2015-05-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.
Author: Brian D. Till
Publisher: Pearson Education
Published: 2009-10-16
Total Pages: 19
ISBN-13: 0132143321
DOWNLOAD EBOOKThis Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.
Download or read book Delivering the Promise of Your Brand written by Brian D. Till and published by Pearson Education. This book was released on 2009-10-16 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.
Author: Chris Lowney
Publisher: Loyola Press
Published: 2009-04-30
Total Pages: 332
ISBN-13: 0829429824
DOWNLOAD EBOOKLeadership Principles for Lasting Success Leadership makes great companies, but few of us truly understand how to turn ourselves and others into great leaders. One company—the Jesuits—pioneered a unique formula for molding leaders and in the process built one of history’s most successful companies.In this groundbreaking book, Chris Lowney reveals the leadership principles that have guided the Jesuits for more than 450 years: self-awareness, ingenuity, love, and heroism. Lowney shows how these same principles can make each of us a dynamic leader in the twenty-first century.
Download or read book Heroic Leadership written by Chris Lowney and published by Loyola Press. This book was released on 2009-04-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership Principles for Lasting Success Leadership makes great companies, but few of us truly understand how to turn ourselves and others into great leaders. One company—the Jesuits—pioneered a unique formula for molding leaders and in the process built one of history’s most successful companies.In this groundbreaking book, Chris Lowney reveals the leadership principles that have guided the Jesuits for more than 450 years: self-awareness, ingenuity, love, and heroism. Lowney shows how these same principles can make each of us a dynamic leader in the twenty-first century.
Author: Maxwell Ubah
Publisher: Business Expert Press
Published: 2018-07-01
Total Pages: 189
ISBN-13: 1947843893
DOWNLOAD EBOOKThe HOW of Leadership: Inspire People to Achieve Extraordinary Results provides a road map of how great leaders inspire people to achieve extraordinary results. It takes the confusion out of the concept of leadership and introduces quick, easily applicable, and proven leadership concepts that today’s leaders can employ. In this extraordinary, easy-to-read, and practical book, you will: Learn the leadership attitude that guarantees greatness; Make better decisions to secure the future of your organization; Improve the engagement levels of your constituents; Inspire and influence people to achieve extraordinary results; Unleash the spirit of performance throughout your organization.
Download or read book The HOW of Leadership written by Maxwell Ubah and published by Business Expert Press. This book was released on 2018-07-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The HOW of Leadership: Inspire People to Achieve Extraordinary Results provides a road map of how great leaders inspire people to achieve extraordinary results. It takes the confusion out of the concept of leadership and introduces quick, easily applicable, and proven leadership concepts that today’s leaders can employ. In this extraordinary, easy-to-read, and practical book, you will: Learn the leadership attitude that guarantees greatness; Make better decisions to secure the future of your organization; Improve the engagement levels of your constituents; Inspire and influence people to achieve extraordinary results; Unleash the spirit of performance throughout your organization.
