Collective Genius

Collective Genius

Author: Linda A. Hill

Publisher: Harvard Business Review Press

Published: 2014-05-13

Total Pages: 272

ISBN-13: 1422187594

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Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.


Book Synopsis Collective Genius by : Linda A. Hill

Download or read book Collective Genius written by Linda A. Hill and published by Harvard Business Review Press. This book was released on 2014-05-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

Leading Innovation: How to Jump Start Your Organization's Growth Engine

Leading Innovation: How to Jump Start Your Organization's Growth Engine

Author: Jeff DeGraff

Publisher: McGraw Hill Professional

Published: 2006-09-06

Total Pages: 386

ISBN-13: 0071590471

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Leading Innovation presents a unique, holistic approach to creating innovation at all levels of your organization. Authors Jeff DeGraff and Shawn Quinn have created a real-world, how-to playbook of integrated creativity tools and techniques for understanding where innovation comes from and harnessing its power to create a culture where real growth happens on a constant basis. Based on DeGraff's proven methods-which he teaches in his innovation program at the University of Michigan Ross School of Business and has applied at Fortune 500 companies around the world-this breakthrough guide focuses on systematically integrating business practices and connecting them to the value propositions they produce. You'll discover how to diagnose obstacles to innovation, realistically assess your options, and develop an integrated program of action that can be adjusted to meet the needs of any group, department, or business unit throughout your organization. You'll learn the 7 key steps to double-digit growth, sparking innovation in your: Leadership-teams, development, and behavior Strategic planning-identifying emerging opportunities Organizational culture and competency development Performance management processes-resource allocation, portfolio management Innovation incubation processes-stage-gate development processes, innovation networks Human resource management-staffing, team building, organizational learning Throughout, insightful case studies demonstrate how these results-driven methods are supported by senior leadership at GE, Reuters, Coca-Cola, Pfizer, Johnson & Johnson, Eaton, and other leading innovators.


Book Synopsis Leading Innovation: How to Jump Start Your Organization's Growth Engine by : Jeff DeGraff

Download or read book Leading Innovation: How to Jump Start Your Organization's Growth Engine written by Jeff DeGraff and published by McGraw Hill Professional. This book was released on 2006-09-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading Innovation presents a unique, holistic approach to creating innovation at all levels of your organization. Authors Jeff DeGraff and Shawn Quinn have created a real-world, how-to playbook of integrated creativity tools and techniques for understanding where innovation comes from and harnessing its power to create a culture where real growth happens on a constant basis. Based on DeGraff's proven methods-which he teaches in his innovation program at the University of Michigan Ross School of Business and has applied at Fortune 500 companies around the world-this breakthrough guide focuses on systematically integrating business practices and connecting them to the value propositions they produce. You'll discover how to diagnose obstacles to innovation, realistically assess your options, and develop an integrated program of action that can be adjusted to meet the needs of any group, department, or business unit throughout your organization. You'll learn the 7 key steps to double-digit growth, sparking innovation in your: Leadership-teams, development, and behavior Strategic planning-identifying emerging opportunities Organizational culture and competency development Performance management processes-resource allocation, portfolio management Innovation incubation processes-stage-gate development processes, innovation networks Human resource management-staffing, team building, organizational learning Throughout, insightful case studies demonstrate how these results-driven methods are supported by senior leadership at GE, Reuters, Coca-Cola, Pfizer, Johnson & Johnson, Eaton, and other leading innovators.

Leading Public Sector Innovation

Leading Public Sector Innovation

Author: Christian Bason

Publisher: Policy Press

Published: 2010

Total Pages: 290

ISBN-13: 1847426336

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In a time of unprecedented turbulence, how can public sector organisations increase their ability to find innovative solutions to society's problems? Leading Public Sector Innovation shows how government agencies can use co-creation to overcome barriers and deliver more value, at lower cost, to citizens and business. Through inspiring global case studies and practical examples, the book addresses the key triggers of public sector innovation. It shares new tools for citizen involvement through design thinking and ethnographic research, and pinpoints the leadership roles needed to drive innovation at all levels of government. Leading Public Sector Innovation is essential reading for public managers and staff, social innovators, business partners, researchers, consultants and others with a stake in the public sector of tomorrow.


Book Synopsis Leading Public Sector Innovation by : Christian Bason

Download or read book Leading Public Sector Innovation written by Christian Bason and published by Policy Press. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time of unprecedented turbulence, how can public sector organisations increase their ability to find innovative solutions to society's problems? Leading Public Sector Innovation shows how government agencies can use co-creation to overcome barriers and deliver more value, at lower cost, to citizens and business. Through inspiring global case studies and practical examples, the book addresses the key triggers of public sector innovation. It shares new tools for citizen involvement through design thinking and ethnographic research, and pinpoints the leadership roles needed to drive innovation at all levels of government. Leading Public Sector Innovation is essential reading for public managers and staff, social innovators, business partners, researchers, consultants and others with a stake in the public sector of tomorrow.

The Three-Box Solution

The Three-Box Solution

Author: Vijay Govindarajan

Publisher: Harvard Business Review Press

Published: 2016-04-26

Total Pages: 256

ISBN-13: 1633690156

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How to Innovate and Execute Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing business—one that is still thriving—while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it? Innovation guru Vijay Govindarajan expands the leader’s innovation tool kit with a simple and proven method for allocating the organization’s energy, time, and resources—in balanced measure—across what he calls “the three boxes”: • Box 1: The present—Manage the core business at peak profitability • Box 2: The past—Abandon ideas, practices, and attitudes that could inhibit innovation • Box 3: The future—Convert breakthrough ideas into new products and businesses The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization. Supported with rich company examples—GE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Services—and testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.


Book Synopsis The Three-Box Solution by : Vijay Govindarajan

Download or read book The Three-Box Solution written by Vijay Govindarajan and published by Harvard Business Review Press. This book was released on 2016-04-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Innovate and Execute Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing business—one that is still thriving—while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it? Innovation guru Vijay Govindarajan expands the leader’s innovation tool kit with a simple and proven method for allocating the organization’s energy, time, and resources—in balanced measure—across what he calls “the three boxes”: • Box 1: The present—Manage the core business at peak profitability • Box 2: The past—Abandon ideas, practices, and attitudes that could inhibit innovation • Box 3: The future—Convert breakthrough ideas into new products and businesses The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization. Supported with rich company examples—GE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Services—and testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.

Innovation Leadership

Innovation Leadership

Author: David G. Gliddon

Publisher: Routledge

Published: 2018-06-12

Total Pages: 134

ISBN-13: 1351712691

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A leader's ability to discover and implement innovations is crucial to adapting to changing technologies and customer preferences, enhancing employee creativity, developing new products, supporting market competitiveness, and sustaining economic growth. Gliddon and Rothwell provide an exciting and comprehensive resource for readers that are currently seeking to build success in organizations with new ideas. Innovation leadership involves synthesizing different leadership styles in organizations to influence employees to produce creative ideas, products, services, and solutions. It is a practice and an approach to organization development and organizational change. Innovation leadership commonly includes four basic stages, which are: (a) support for idea generation, (b) identifying innovations, (c) evaluating innovations, and (d) implementation. There are two types of innovations, including: (a) exploratory innovation, which involves generating brand new ideas, and (b) value-added innovation, which involves modifying and renewing ideas that already exist. The two fundamental leadership theories that are generally necessary for innovation leadership are path-goal theory and Leader Member Exchange theory. The key role in the practice of innovation leadership is that of the innovation leader. However, there are currently multiple perspectives on the definition of an innovation leader. An individual in an organization, a group within an organization, the organization itself, and even a community, state, or nation can be considered an innovation leader. The book explores each of these perspectives on the definition of an innovation leader.


Book Synopsis Innovation Leadership by : David G. Gliddon

Download or read book Innovation Leadership written by David G. Gliddon and published by Routledge. This book was released on 2018-06-12 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leader's ability to discover and implement innovations is crucial to adapting to changing technologies and customer preferences, enhancing employee creativity, developing new products, supporting market competitiveness, and sustaining economic growth. Gliddon and Rothwell provide an exciting and comprehensive resource for readers that are currently seeking to build success in organizations with new ideas. Innovation leadership involves synthesizing different leadership styles in organizations to influence employees to produce creative ideas, products, services, and solutions. It is a practice and an approach to organization development and organizational change. Innovation leadership commonly includes four basic stages, which are: (a) support for idea generation, (b) identifying innovations, (c) evaluating innovations, and (d) implementation. There are two types of innovations, including: (a) exploratory innovation, which involves generating brand new ideas, and (b) value-added innovation, which involves modifying and renewing ideas that already exist. The two fundamental leadership theories that are generally necessary for innovation leadership are path-goal theory and Leader Member Exchange theory. The key role in the practice of innovation leadership is that of the innovation leader. However, there are currently multiple perspectives on the definition of an innovation leader. An individual in an organization, a group within an organization, the organization itself, and even a community, state, or nation can be considered an innovation leader. The book explores each of these perspectives on the definition of an innovation leader.

Leading Innovation and Entrepreneurship in Healthcare

Leading Innovation and Entrepreneurship in Healthcare

Author: Kearney, Claudine

Publisher: Edward Elgar Publishing

Published: 2022-01-13

Total Pages: 208

ISBN-13: 1839104287

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This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environment. Taking a fresh approach, it utilizes resources within healthcare organizations and the creative abilities of their people to provide a long-term solution to address key global issues, including the aging population, rising costs and long waiting lists, together with the challenges of staff recruitment and retention.


Book Synopsis Leading Innovation and Entrepreneurship in Healthcare by : Kearney, Claudine

Download or read book Leading Innovation and Entrepreneurship in Healthcare written by Kearney, Claudine and published by Edward Elgar Publishing. This book was released on 2022-01-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environment. Taking a fresh approach, it utilizes resources within healthcare organizations and the creative abilities of their people to provide a long-term solution to address key global issues, including the aging population, rising costs and long waiting lists, together with the challenges of staff recruitment and retention.

Leading Open Innovation

Leading Open Innovation

Author: Anne Sigismund Huff

Publisher: MIT Press

Published: 2013-01-25

Total Pages: 335

ISBN-13: 0262312522

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Learning from broad experience with open innovation: how it works, who contributes to it, and arenas for innovation from manufacturing to education. In today's competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs. This volume describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education. Contributors Nizar Abdelkafi, John Bessant, Yves Doz, Johann Füller, Lynda Gratton, Rudolf Gröger, Julia Hautz, Anne Sigismund Huff, Katja Hutter, Christoph Ihl, Thomas Lackner, Karim R. Lakhani, Kathrin M. Möslein, Anne-Katrin Neyer, Frank Piller, Ralf Reichwald, Mitchell M. Tseng, Catharina van Delden, Eric von Hippel, Bettina von Stamm, Andrei Villarroel, Nancy Wünderlich


Book Synopsis Leading Open Innovation by : Anne Sigismund Huff

Download or read book Leading Open Innovation written by Anne Sigismund Huff and published by MIT Press. This book was released on 2013-01-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning from broad experience with open innovation: how it works, who contributes to it, and arenas for innovation from manufacturing to education. In today's competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs. This volume describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education. Contributors Nizar Abdelkafi, John Bessant, Yves Doz, Johann Füller, Lynda Gratton, Rudolf Gröger, Julia Hautz, Anne Sigismund Huff, Katja Hutter, Christoph Ihl, Thomas Lackner, Karim R. Lakhani, Kathrin M. Möslein, Anne-Katrin Neyer, Frank Piller, Ralf Reichwald, Mitchell M. Tseng, Catharina van Delden, Eric von Hippel, Bettina von Stamm, Andrei Villarroel, Nancy Wünderlich

Leading from Within

Leading from Within

Author: Gretchen Ki Steidle

Publisher: MIT Press

Published: 2018-09-11

Total Pages: 260

ISBN-13: 0262536188

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A roadmap for integrating mindfulness into every aspect of social change: how to lead transformation with compassion for the needs and perspectives of all people. Gretchen Steidle knows first-hand the personal transformation that mindfulness practice can bring. But she doesn't believe that transformation stops at personal wellbeing. In Leading from Within, Steidle describes the ways that personal investment in self-awareness shapes leaders who are able to inspire change in others, build stronger relationships, and design innovative and more sustainable solutions. Steidle argues that both personal and societal transformation are essential for a just society, and with this book she offers a roadmap for integrating mindfulness into every aspect of social change. Conventional methods attempt to compel people to change through incentives or punitive measures. Conscious social change calls for leading with a deeper human understanding of change and compassion for the needs and perspectives of all stakeholders. Steidle offers mindfulness practices for individuals and groups, presents the neuroscientific evidence for its benefits, and argues for its relevance to social change. She describes five capacities of conscious social change, devoting a chapter to each. She writes about her own experiences, including her work helping women to found their own grassroots social ventures in post-conflict Africa. She describes the success of a group of rural, uneducated women in Rwanda, for example, who now provide 9,000 villagers with clean water, ending the sexual exploitation of disabled women unable to collect water on their own. Steidle also draws from the work of change agents in the United States to showcase applications of conscious social change to timely issues like immigration, racism, policing, and urban violence. Through personal stories and practical guidance, Steidle delivers both the inspiration and tools of this innovative approach to social transformation. About Global Grassroots: In post-conflict Africa, Global Grassroots equips emerging women leaders, including war survivors, subsistence farmers, and the undereducated, with the tools and resources to create conscious social change. Our core program is our Academy for Conscious Change, a social entrepreneurship and mindfulness-based leadership program that helps vulnerable women design their own non-profit solutions to address priority social issues. In our first decade of operations we have trained over 650 change agents who have designed 150 civil society organizations benefiting over 150,000 people.


Book Synopsis Leading from Within by : Gretchen Ki Steidle

Download or read book Leading from Within written by Gretchen Ki Steidle and published by MIT Press. This book was released on 2018-09-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A roadmap for integrating mindfulness into every aspect of social change: how to lead transformation with compassion for the needs and perspectives of all people. Gretchen Steidle knows first-hand the personal transformation that mindfulness practice can bring. But she doesn't believe that transformation stops at personal wellbeing. In Leading from Within, Steidle describes the ways that personal investment in self-awareness shapes leaders who are able to inspire change in others, build stronger relationships, and design innovative and more sustainable solutions. Steidle argues that both personal and societal transformation are essential for a just society, and with this book she offers a roadmap for integrating mindfulness into every aspect of social change. Conventional methods attempt to compel people to change through incentives or punitive measures. Conscious social change calls for leading with a deeper human understanding of change and compassion for the needs and perspectives of all stakeholders. Steidle offers mindfulness practices for individuals and groups, presents the neuroscientific evidence for its benefits, and argues for its relevance to social change. She describes five capacities of conscious social change, devoting a chapter to each. She writes about her own experiences, including her work helping women to found their own grassroots social ventures in post-conflict Africa. She describes the success of a group of rural, uneducated women in Rwanda, for example, who now provide 9,000 villagers with clean water, ending the sexual exploitation of disabled women unable to collect water on their own. Steidle also draws from the work of change agents in the United States to showcase applications of conscious social change to timely issues like immigration, racism, policing, and urban violence. Through personal stories and practical guidance, Steidle delivers both the inspiration and tools of this innovative approach to social transformation. About Global Grassroots: In post-conflict Africa, Global Grassroots equips emerging women leaders, including war survivors, subsistence farmers, and the undereducated, with the tools and resources to create conscious social change. Our core program is our Academy for Conscious Change, a social entrepreneurship and mindfulness-based leadership program that helps vulnerable women design their own non-profit solutions to address priority social issues. In our first decade of operations we have trained over 650 change agents who have designed 150 civil society organizations benefiting over 150,000 people.

Leading Innovation, Creativity and Enterprise

Leading Innovation, Creativity and Enterprise

Author: Peter Cook

Publisher: Bloomsbury Publishing

Published: 2016-02-25

Total Pages: 257

ISBN-13: 1472925408

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Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film. The book deals with questions such as: What are the roots of creativity and imagination? · How can we create the physiological and mental states under which creativity happens naturally rather than having to rely on creative thinking tools? · What kind of leadership is required to make creativity and innovation business as usual behaviours in your enterprise? · What is the role of technique in engendering creativity within teams? What are the most effective and reliable recipes for team based creativity? · What ensures that creativity turns into innovation? What stops it? In exploring these questions, the book will show you how to produce and lead creative teams, as well as build an innovative company culture.


Book Synopsis Leading Innovation, Creativity and Enterprise by : Peter Cook

Download or read book Leading Innovation, Creativity and Enterprise written by Peter Cook and published by Bloomsbury Publishing. This book was released on 2016-02-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film. The book deals with questions such as: What are the roots of creativity and imagination? · How can we create the physiological and mental states under which creativity happens naturally rather than having to rely on creative thinking tools? · What kind of leadership is required to make creativity and innovation business as usual behaviours in your enterprise? · What is the role of technique in engendering creativity within teams? What are the most effective and reliable recipes for team based creativity? · What ensures that creativity turns into innovation? What stops it? In exploring these questions, the book will show you how to produce and lead creative teams, as well as build an innovative company culture.

Leading Pharmaceutical Innovation

Leading Pharmaceutical Innovation

Author: Oliver Gassmann

Publisher: Springer Science & Business Media

Published: 2013-06-05

Total Pages: 184

ISBN-13: 3540247815

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.


Book Synopsis Leading Pharmaceutical Innovation by : Oliver Gassmann

Download or read book Leading Pharmaceutical Innovation written by Oliver Gassmann and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.