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Describes the process of creating photographs for advertising, and discusses technical problems, special effects, stock photos, and location shooting
Book Synopsis Lights! Camera! Advertising! by : Joy Satterwhite
Download or read book Lights! Camera! Advertising! written by Joy Satterwhite and published by Amphoto Books. This book was released on 1991 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the process of creating photographs for advertising, and discusses technical problems, special effects, stock photos, and location shooting
Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Book Synopsis Lights, Camera, Campaign! by : David Andrew Schultz
Download or read book Lights, Camera, Campaign! written by David Andrew Schultz and published by Peter Lang. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
Book Synopsis Lights, Camera, Madison Avenue by : Robert Naud
Download or read book Lights, Camera, Madison Avenue written by Robert Naud and published by McFarland. This book was released on 2016-02-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
Conquer your stage fright and advance your career with these pro tips for improving your on-camera and communication skills. On-camera insecurities and fears are common for many professionals and can keep them from growing their confidence and their business through the power of the media. Lights, Camera, Action gives practical advice and techniques to help achieve on-camera and communication skills to be a leader in today’s virtual world. After completing Lights, Camera, Action, you’ll know how to deliver a concise message and be confident and ready for various media platforms—from network TV interviews to podcasts and video marketing. You’ll also be ready to stand out in virtual meetings with powerful introduction and messaging skills. Get ready to utilize media opportunities—for professional growth and visibility for your business. “Her techniques gave me the confidence I needed to handle any on-camera situation.” —Michael Steele, former US counterterrorism official and national news security consultant
Book Synopsis Lights, Camera, Action by : Amy Scruggs
Download or read book Lights, Camera, Action written by Amy Scruggs and published by Morgan James Publishing. This book was released on 2021-07-06 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer your stage fright and advance your career with these pro tips for improving your on-camera and communication skills. On-camera insecurities and fears are common for many professionals and can keep them from growing their confidence and their business through the power of the media. Lights, Camera, Action gives practical advice and techniques to help achieve on-camera and communication skills to be a leader in today’s virtual world. After completing Lights, Camera, Action, you’ll know how to deliver a concise message and be confident and ready for various media platforms—from network TV interviews to podcasts and video marketing. You’ll also be ready to stand out in virtual meetings with powerful introduction and messaging skills. Get ready to utilize media opportunities—for professional growth and visibility for your business. “Her techniques gave me the confidence I needed to handle any on-camera situation.” —Michael Steele, former US counterterrorism official and national news security consultant
Assesses the influence of worldwide media coverage on political decisions, and discusses how the political process adapts to new technologies
Book Synopsis Lights, Camera, War by : Johanna Neuman
Download or read book Lights, Camera, War written by Johanna Neuman and published by Johanna Neuman. This book was released on 1996 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the influence of worldwide media coverage on political decisions, and discusses how the political process adapts to new technologies
Learn to achieve the best possible images with minimal lighting equipment Author Bob Davis is a photographer whose high-profile clients include Oprah Winfrey and Eva Longoria, and whose work has appeared in Time, O Magazine, and People. Along with his invaluable professional advice, this beautiful full-color book includes a DVD featuring portions of his workshop curriculum. He covers the elements of lighting and shares his two-strobe technique that will enable you to create studio-quality lighting anywhere with only minimal equipment. High-profile photographer Bob Davis is especially known for his lighting techniques; this book shares his advice on lighting for professional photographers and serious amateurs Covers all the key elements of photographic lighting, with informative illustrations and lighting grids Details the author's pioneering two-strobe technique that reduces the amount of equipment a photographer must carry to a shoot and dramatically lowers equipment costs Features professional tips and stunning full-color images 60-Minute DVD includes video from the author's three-day lighting and photography workshop Lights, Camera, Capture: Creative Lighting Techniques for Digital Photographersoffers your professional advice worth many times the cost of the book. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Book Synopsis Lights, Camera, Capture by : Bob Davis
Download or read book Lights, Camera, Capture written by Bob Davis and published by John Wiley & Sons. This book was released on 2010-04-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to achieve the best possible images with minimal lighting equipment Author Bob Davis is a photographer whose high-profile clients include Oprah Winfrey and Eva Longoria, and whose work has appeared in Time, O Magazine, and People. Along with his invaluable professional advice, this beautiful full-color book includes a DVD featuring portions of his workshop curriculum. He covers the elements of lighting and shares his two-strobe technique that will enable you to create studio-quality lighting anywhere with only minimal equipment. High-profile photographer Bob Davis is especially known for his lighting techniques; this book shares his advice on lighting for professional photographers and serious amateurs Covers all the key elements of photographic lighting, with informative illustrations and lighting grids Details the author's pioneering two-strobe technique that reduces the amount of equipment a photographer must carry to a shoot and dramatically lowers equipment costs Features professional tips and stunning full-color images 60-Minute DVD includes video from the author's three-day lighting and photography workshop Lights, Camera, Capture: Creative Lighting Techniques for Digital Photographersoffers your professional advice worth many times the cost of the book. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Amigas is officially open for business! Alicia, Jamie, Carmen and Gaz managed to throw an amazing quince for their new friend Sarita. But now that they are sophomores AND in the quince planning business, things are going to get more complicated. Luckily, one of their own is having a quince. Carmen is turning fifteen and the rest of the friends are determined to throw her the best party ever. But in Miami, the heat is always on--and so is the drama. When the group is asked to take part in a reality show featuring quinceanera parties, they all jump at the chance. But being under the spotlight brings out the true colors of the group and before anyone can even cry "action!", Alicia is fighting with Gaz, Carmen is worrying about her vows, and Jamie is feeling left out. With the cameras rolling, will Carmen's party go up in flames?
Book Synopsis Lights Camera Quince! by : Veronica Chambers
Download or read book Lights Camera Quince! written by Veronica Chambers and published by Hachette UK. This book was released on 2011-10-07 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amigas is officially open for business! Alicia, Jamie, Carmen and Gaz managed to throw an amazing quince for their new friend Sarita. But now that they are sophomores AND in the quince planning business, things are going to get more complicated. Luckily, one of their own is having a quince. Carmen is turning fifteen and the rest of the friends are determined to throw her the best party ever. But in Miami, the heat is always on--and so is the drama. When the group is asked to take part in a reality show featuring quinceanera parties, they all jump at the chance. But being under the spotlight brings out the true colors of the group and before anyone can even cry "action!", Alicia is fighting with Gaz, Carmen is worrying about her vows, and Jamie is feeling left out. With the cameras rolling, will Carmen's party go up in flames?
Presents a practical guide for incorporating video production into the classroom; and offers tips on sound and special effects, software, and various video projects.
Book Synopsis Lights, Camera, Action! by : Bruce Limpus
Download or read book Lights, Camera, Action! written by Bruce Limpus and published by PRUFROCK PRESS INC.. This book was released on 2001 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a practical guide for incorporating video production into the classroom; and offers tips on sound and special effects, software, and various video projects.
The case explains how the state of Hawaii is trying to encourage greater tourism to its islands through celebrating movies that were filmed in Hawaii. In particular, focusing on Kualoa ranch, which was the set for a number of famous films such as Jurassic Park and the Windtalkers.
Book Synopsis Marketing in Action by : Simon Hudson
Download or read book Marketing in Action written by Simon Hudson and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case explains how the state of Hawaii is trying to encourage greater tourism to its islands through celebrating movies that were filmed in Hawaii. In particular, focusing on Kualoa ranch, which was the set for a number of famous films such as Jurassic Park and the Windtalkers.
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Book Synopsis Truth in Advertising? by : Barbara Allen
Download or read book Truth in Advertising? written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
