LinkedIn Made Easy: Business Social Networking Simplified 3rd Edition

LinkedIn Made Easy: Business Social Networking Simplified 3rd Edition

Author: Linda Parkinson-Hardman

Publisher: Lulu.com

Published: 2013-01-22

Total Pages: 148

ISBN-13: 0955690684

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This is a 'how-to' guide that explains both how, and more importantly why, we might use LinkedIn to improve our business and professional profile or find a new career.


Book Synopsis LinkedIn Made Easy: Business Social Networking Simplified 3rd Edition by : Linda Parkinson-Hardman

Download or read book LinkedIn Made Easy: Business Social Networking Simplified 3rd Edition written by Linda Parkinson-Hardman and published by Lulu.com. This book was released on 2013-01-22 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a 'how-to' guide that explains both how, and more importantly why, we might use LinkedIn to improve our business and professional profile or find a new career.


Subscription Marketing

Subscription Marketing

Author: Anne Janzer

Publisher: Cuesta Park Consulting

Published: 2020-01-29

Total Pages: 238

ISBN-13: 099962489X

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The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.


Book Synopsis Subscription Marketing by : Anne Janzer

Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.


Life. Business

Life. Business

Author: Brad Burton

Publisher: John Wiley & Sons

Published: 2013-10-28

Total Pages: 226

ISBN-13: 0857084836

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A motivational smack in the face! “Beneath the bluff exterior of the self-styled “fat bloke from Manchester” is a shrewd business brain.” The Times “…a northern Anthony Robbins!” Theo Paphitis Brad Burton, once a regular in the dole queue, burdened with unbearable levels of debt, is now the MD of a multi-million pound international business. If anyone knows about sorting your life out, it’s Brad. But this isn’t Brad’s story – this is about YOU. Brad is here to share practical, actionable steps – stuff you can actually do – to improve your life, both at home and in business. He’s learnt exactly how to motivate yourself, focus on your passion, face setbacks and keep on moving forward – and now Brad wants to share these lessons with as many people as possible. We all have it in us to improve our lives and succeed – we just need a friendly kick in the pants from Brad! Chapters include: If your only motivation is money it’s not enough 2 year plan. Forget it. More like 2 week plan No passion. No point Buy my stuff Eject. Eject. Eject. Ignore. Ignore. Ignore


Book Synopsis Life. Business by : Brad Burton

Download or read book Life. Business written by Brad Burton and published by John Wiley & Sons. This book was released on 2013-10-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A motivational smack in the face! “Beneath the bluff exterior of the self-styled “fat bloke from Manchester” is a shrewd business brain.” The Times “…a northern Anthony Robbins!” Theo Paphitis Brad Burton, once a regular in the dole queue, burdened with unbearable levels of debt, is now the MD of a multi-million pound international business. If anyone knows about sorting your life out, it’s Brad. But this isn’t Brad’s story – this is about YOU. Brad is here to share practical, actionable steps – stuff you can actually do – to improve your life, both at home and in business. He’s learnt exactly how to motivate yourself, focus on your passion, face setbacks and keep on moving forward – and now Brad wants to share these lessons with as many people as possible. We all have it in us to improve our lives and succeed – we just need a friendly kick in the pants from Brad! Chapters include: If your only motivation is money it’s not enough 2 year plan. Forget it. More like 2 week plan No passion. No point Buy my stuff Eject. Eject. Eject. Ignore. Ignore. Ignore


The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised)

The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised)

Author: Wayne Breitbarth

Publisher: Greenleaf Book Group

Published: 2019-04-02

Total Pages: 169

ISBN-13: 1626346216

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4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app ​Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help you: • Set yourself apart from the LinkedIn masses and build a powerful professional network • Attract and engage with people who need your products, services, or skills • Locate the right people for business partnerships and revenue opportunities • Discover insider information about employers, customers, and competitors • Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!


Book Synopsis The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised) by : Wayne Breitbarth

Download or read book The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised) written by Wayne Breitbarth and published by Greenleaf Book Group. This book was released on 2019-04-02 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app ​Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help you: • Set yourself apart from the LinkedIn masses and build a powerful professional network • Attract and engage with people who need your products, services, or skills • Locate the right people for business partnerships and revenue opportunities • Discover insider information about employers, customers, and competitors • Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!


The Business of Venture Capital

The Business of Venture Capital

Author: Mahendra Ramsinghani

Publisher: John Wiley & Sons

Published: 2021-01-12

Total Pages: 551

ISBN-13: 1119639700

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The new edition of the definitive guide for venture capital practitioners—covers the entire process of venture firm formation & management, fund-raising, portfolio construction, value creation, and exit strategies Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading text explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies. Author and VC Mahendra Ramsinghani who has invested in startups and venture funds for over a decade, offers best practices from experts on the front lines of this business. This fully-updated edition includes fresh perspectives on the Softbank effect, career paths for young professionals, case studies and cultural disasters, investment models, epic failures, and more. Readers are guided through each stage of the VC process, supported by a companion website containing tools such as the LP-GP Fund Due Diligence Checklist, the Investment Due Diligence Checklist, an Investment Summary format, and links to white papers and other industry guidelines. Designed for experienced practitioners, angels, devils, and novices alike, this valuable resource: Identifies the key attributes of a VC professional and the arc of an investor’s career Covers the art of raising a venture fund, identifying anchor investors, fund due diligence, negotiating fund investment terms with limited partners, and more Examines the distinct aspects of portfolio construction and value creation Balances technical analyses and real-world insights Features interviews, personal stories, anecdotes, and wisdom from leading venture capitalists The Business of Venture Capital, Third Edition is a must-read book for anyone seeking to raise a venture fund or pursue a career in venture capital, as well as practicing venture capitalists, angel investors or devils alike, limited partners, attorneys, start-up entrepreneurs, and MBA students.


Book Synopsis The Business of Venture Capital by : Mahendra Ramsinghani

Download or read book The Business of Venture Capital written by Mahendra Ramsinghani and published by John Wiley & Sons. This book was released on 2021-01-12 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the definitive guide for venture capital practitioners—covers the entire process of venture firm formation & management, fund-raising, portfolio construction, value creation, and exit strategies Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading text explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies. Author and VC Mahendra Ramsinghani who has invested in startups and venture funds for over a decade, offers best practices from experts on the front lines of this business. This fully-updated edition includes fresh perspectives on the Softbank effect, career paths for young professionals, case studies and cultural disasters, investment models, epic failures, and more. Readers are guided through each stage of the VC process, supported by a companion website containing tools such as the LP-GP Fund Due Diligence Checklist, the Investment Due Diligence Checklist, an Investment Summary format, and links to white papers and other industry guidelines. Designed for experienced practitioners, angels, devils, and novices alike, this valuable resource: Identifies the key attributes of a VC professional and the arc of an investor’s career Covers the art of raising a venture fund, identifying anchor investors, fund due diligence, negotiating fund investment terms with limited partners, and more Examines the distinct aspects of portfolio construction and value creation Balances technical analyses and real-world insights Features interviews, personal stories, anecdotes, and wisdom from leading venture capitalists The Business of Venture Capital, Third Edition is a must-read book for anyone seeking to raise a venture fund or pursue a career in venture capital, as well as practicing venture capitalists, angel investors or devils alike, limited partners, attorneys, start-up entrepreneurs, and MBA students.


Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn

Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn

Author: Neal Schaffer

Publisher: Neal Schaffer

Published: 2011-08-07

Total Pages: 259

ISBN-13: 1456604619

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Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.


Book Synopsis Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn by : Neal Schaffer

Download or read book Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.


Using LinkedIn

Using LinkedIn

Author: Patrice-Anne Rutledge

Publisher: Pearson Education

Published: 2010-07-12

Total Pages: 359

ISBN-13: 0789745089

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Using Linkedin More than just a book Get comfortable with LinkedIn. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, updated content, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! learn fast, learn easy, using web, video, and audio Show Me video walks through tasks you’ve just got to see—including bonus advanced techniques Tell Me More audio delivers practical insights straight from the experts Patrice-Anne Rutledge is a business technology author and consultant who specializes in teaching others to maximize the power of new technologies such as social media and online collaboration. Patrice is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and much more. UNLOCK THE FREE WEB EDITION—To register your USING book, visit quepublishing.com/using. Covers: LinkedIn Category: Internet User Level: Beginner


Book Synopsis Using LinkedIn by : Patrice-Anne Rutledge

Download or read book Using LinkedIn written by Patrice-Anne Rutledge and published by Pearson Education. This book was released on 2010-07-12 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Linkedin More than just a book Get comfortable with LinkedIn. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, updated content, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! learn fast, learn easy, using web, video, and audio Show Me video walks through tasks you’ve just got to see—including bonus advanced techniques Tell Me More audio delivers practical insights straight from the experts Patrice-Anne Rutledge is a business technology author and consultant who specializes in teaching others to maximize the power of new technologies such as social media and online collaboration. Patrice is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and much more. UNLOCK THE FREE WEB EDITION—To register your USING book, visit quepublishing.com/using. Covers: LinkedIn Category: Internet User Level: Beginner


Ultimate Guide to LinkedIn for Business

Ultimate Guide to LinkedIn for Business

Author: Ted Prodromou

Publisher: Entrepreneur Press

Published: 2019-04-16

Total Pages: 459

ISBN-13: 1613084005

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Find and Network with the Right Professionals You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks. You'll learn how to: Make online connections that are as strong as those made in person Use content marketing to build and promote your thought leadership profile Build trust with prospective clients by exploring similar interests and groups Develop a closing process that convert connections to clients Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even Google As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say. —Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn. —Scott Keffer, bestselling author and founder of Double Your Affluent Clients®


Book Synopsis Ultimate Guide to LinkedIn for Business by : Ted Prodromou

Download or read book Ultimate Guide to LinkedIn for Business written by Ted Prodromou and published by Entrepreneur Press. This book was released on 2019-04-16 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find and Network with the Right Professionals You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks. You'll learn how to: Make online connections that are as strong as those made in person Use content marketing to build and promote your thought leadership profile Build trust with prospective clients by exploring similar interests and groups Develop a closing process that convert connections to clients Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even Google As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say. —Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn. —Scott Keffer, bestselling author and founder of Double Your Affluent Clients®


42 Rules for 24-Hour Success on Linkedin

42 Rules for 24-Hour Success on Linkedin

Author: Chris Muccio

Publisher: Happy About

Published: 2008-12

Total Pages: 129

ISBN-13: 1607730189

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This edition (first edition) is out of date. A second completely new edition was published in July, 2013. Please make sure that you purchase the second edition. Do you know how to use LinkedIn to achieve your business goals? There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn. With registered users on LinkedIn projected to grow to 70 million by the end of 2009, business professionals are searching for ways to leverage this new communication medium. Although Social Networking is exploding, there are very few resources that teach what users are craving solutions to increase their desired business success. '42 Rules of 24-Hour Success on LinkedIn' is a user-friendly guidebook designed to help you leverage the power of LinkedIn to build visibility, make connections and support your brand. There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-networked world knows you? This book will will help you: Create a clear understanding of why you are using LinkedIn. Learn how LinkedIn offers opportunities for the Job Seeker, the Sales Person, and everyone in between. Leverage the most effective ways to communicate your brand and your value. Use efficient strategies to build a high-quality network of connections. Demonstrate your expertise using the most powerful tools that LinkedIn offers


Book Synopsis 42 Rules for 24-Hour Success on Linkedin by : Chris Muccio

Download or read book 42 Rules for 24-Hour Success on Linkedin written by Chris Muccio and published by Happy About. This book was released on 2008-12 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition (first edition) is out of date. A second completely new edition was published in July, 2013. Please make sure that you purchase the second edition. Do you know how to use LinkedIn to achieve your business goals? There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn. With registered users on LinkedIn projected to grow to 70 million by the end of 2009, business professionals are searching for ways to leverage this new communication medium. Although Social Networking is exploding, there are very few resources that teach what users are craving solutions to increase their desired business success. '42 Rules of 24-Hour Success on LinkedIn' is a user-friendly guidebook designed to help you leverage the power of LinkedIn to build visibility, make connections and support your brand. There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-networked world knows you? This book will will help you: Create a clear understanding of why you are using LinkedIn. Learn how LinkedIn offers opportunities for the Job Seeker, the Sales Person, and everyone in between. Leverage the most effective ways to communicate your brand and your value. Use efficient strategies to build a high-quality network of connections. Demonstrate your expertise using the most powerful tools that LinkedIn offers


The Ultimate LinkedIn Checklist For Small and Medium Businesses

The Ultimate LinkedIn Checklist For Small and Medium Businesses

Author: Lauren Dugan

Publisher: Pearson Education

Published: 2012-12-18

Total Pages: 51

ISBN-13: 0133381617

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With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their networks, too, discovering talent, partnerships, and potential vendors you’ll never find any other way. The Ultimate LinkedIn Checklist for Small and Medium Businesses will help you do all that, and more. The only LinkedIn tutorial specifically for small-to-midsized businesses, it walks you through every step of building a LinkedIn presence that builds your bottom line. Lauren Dugan shows how to: Set up a Profile and Company Page that demonstrates all the value you offer Make your Profile search-friendly Leverage Careers and Products tabs to the fullest Develop a practical content strategy to keep your page active Use LinkedIn Ads to drive even more business And much more Every section of this eBook begins with an easy-to-use checklist bringing together every action you need to take. Just skim the checklist, read the drill-down information that follows, and then return to the checklist to implement what you’ve just read. This eBook concludes with a complete Master Checklist: print it out and use it as your step-by-step guide, as you transform LinkedIn from “opportunity” to “profit center”!


Book Synopsis The Ultimate LinkedIn Checklist For Small and Medium Businesses by : Lauren Dugan

Download or read book The Ultimate LinkedIn Checklist For Small and Medium Businesses written by Lauren Dugan and published by Pearson Education. This book was released on 2012-12-18 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their networks, too, discovering talent, partnerships, and potential vendors you’ll never find any other way. The Ultimate LinkedIn Checklist for Small and Medium Businesses will help you do all that, and more. The only LinkedIn tutorial specifically for small-to-midsized businesses, it walks you through every step of building a LinkedIn presence that builds your bottom line. Lauren Dugan shows how to: Set up a Profile and Company Page that demonstrates all the value you offer Make your Profile search-friendly Leverage Careers and Products tabs to the fullest Develop a practical content strategy to keep your page active Use LinkedIn Ads to drive even more business And much more Every section of this eBook begins with an easy-to-use checklist bringing together every action you need to take. Just skim the checklist, read the drill-down information that follows, and then return to the checklist to implement what you’ve just read. This eBook concludes with a complete Master Checklist: print it out and use it as your step-by-step guide, as you transform LinkedIn from “opportunity” to “profit center”!