The Little Book of Big PR

The Little Book of Big PR

Author: Jennefer Witter

Publisher: AMACOM

Published: 2014-10-03

Total Pages: 140

ISBN-13: 0814434371

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Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.


Book Synopsis The Little Book of Big PR by : Jennefer Witter

Download or read book The Little Book of Big PR written by Jennefer Witter and published by AMACOM. This book was released on 2014-10-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.


Little Book of Big Promotions

Little Book of Big Promotions

Author: Lisa Cyr

Publisher: Rockport Publishers

Published: 2007-03-01

Total Pages: 352

ISBN-13: 1616736461

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Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.


Book Synopsis Little Book of Big Promotions by : Lisa Cyr

Download or read book Little Book of Big Promotions written by Lisa Cyr and published by Rockport Publishers. This book was released on 2007-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.


The Little Book of Big Promotions

The Little Book of Big Promotions

Author: Cheryl Dangel Cullen

Publisher:

Published: 2007

Total Pages: 351

ISBN-13: 9789812453372

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Book Synopsis The Little Book of Big Promotions by : Cheryl Dangel Cullen

Download or read book The Little Book of Big Promotions written by Cheryl Dangel Cullen and published by . This book was released on 2007 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Little Book of Big Profits from Small Stocks, + Website

The Little Book of Big Profits from Small Stocks, + Website

Author: Hilary Kramer

Publisher: John Wiley & Sons

Published: 2011-10-13

Total Pages: 176

ISBN-13: 1118198034

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The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls "breakout stocks" come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential! From drug stocks that may have been punished because an FDA approval failed to materialize when Wall Street expected it to, to the overly zealous selling off of Ford, there are many great low-priced stock opportunities. In this Little Book you'll learn: How to identify the low cost stocks that have the potential to yield big profits The most important secret to making money in stock investing Plus, you'll gain instant access to a website with educational videos, interactive tools and stock recommendations The Little Book of Big Profits from Small Stocks explains Kramer's methodology and gives you the ability to analyze the opportunities to pick your own winners.


Book Synopsis The Little Book of Big Profits from Small Stocks, + Website by : Hilary Kramer

Download or read book The Little Book of Big Profits from Small Stocks, + Website written by Hilary Kramer and published by John Wiley & Sons. This book was released on 2011-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls "breakout stocks" come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential! From drug stocks that may have been punished because an FDA approval failed to materialize when Wall Street expected it to, to the overly zealous selling off of Ford, there are many great low-priced stock opportunities. In this Little Book you'll learn: How to identify the low cost stocks that have the potential to yield big profits The most important secret to making money in stock investing Plus, you'll gain instant access to a website with educational videos, interactive tools and stock recommendations The Little Book of Big Profits from Small Stocks explains Kramer's methodology and gives you the ability to analyze the opportunities to pick your own winners.


The Little Book of Big F*#k Ups

The Little Book of Big F*#k Ups

Author: Ken Lytle

Publisher: Simon and Schuster

Published: 2011-05-18

Total Pages: 240

ISBN-13: 1440512523

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From the Donner party to the sinking of the RMS "Titanic," this little book shows that some people's faux pas are worse--way, way worse--than others.


Book Synopsis The Little Book of Big F*#k Ups by : Ken Lytle

Download or read book The Little Book of Big F*#k Ups written by Ken Lytle and published by Simon and Schuster. This book was released on 2011-05-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Donner party to the sinking of the RMS "Titanic," this little book shows that some people's faux pas are worse--way, way worse--than others.


The Little Book of Big Decision Models

The Little Book of Big Decision Models

Author: James McGrath

Publisher: Pearson UK

Published: 2015-11-04

Total Pages: 225

ISBN-13: 1292098376

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Book Synopsis The Little Book of Big Decision Models by : James McGrath

Download or read book The Little Book of Big Decision Models written by James McGrath and published by Pearson UK. This book was released on 2015-11-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Little Book That Still Beats the Market

The Little Book That Still Beats the Market

Author: Joel Greenblatt

Publisher: John Wiley & Sons

Published: 2010-09-07

Total Pages: 218

ISBN-13: 0470624159

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In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”


Book Synopsis The Little Book That Still Beats the Market by : Joel Greenblatt

Download or read book The Little Book That Still Beats the Market written by Joel Greenblatt and published by John Wiley & Sons. This book was released on 2010-09-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”


The Little Book of Big Weightloss

The Little Book of Big Weightloss

Author: Bernadette Fisers

Publisher: Penguin Group Australia

Published: 2017-07-17

Total Pages: 136

ISBN-13: 1760143812

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Successful hair and makeup artist Bernadette Fisers had struggled with her weight for years. Things came to a head when her BMI hit 42 and she was officially labelled morbidly obese with a fatty liver, high blood pressure and pre-diabetes. She took matters into her own hands, interviewing the models she worked with and researching medical reports and health and nutrition papers, until finally creating a healthy lifestyle plan that worked long term. The Little Book of Big Weightloss is a no nonsense guide to radical and sustainable weight loss for anyone sick and tired of diet failure and confused by conflicting diet advice and complicated regimens. Based on a set of 31 food and lifestyle 'rules' this quick to read book offers a fresh 'can do' approach to dieting and sustainable health.


Book Synopsis The Little Book of Big Weightloss by : Bernadette Fisers

Download or read book The Little Book of Big Weightloss written by Bernadette Fisers and published by Penguin Group Australia. This book was released on 2017-07-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful hair and makeup artist Bernadette Fisers had struggled with her weight for years. Things came to a head when her BMI hit 42 and she was officially labelled morbidly obese with a fatty liver, high blood pressure and pre-diabetes. She took matters into her own hands, interviewing the models she worked with and researching medical reports and health and nutrition papers, until finally creating a healthy lifestyle plan that worked long term. The Little Book of Big Weightloss is a no nonsense guide to radical and sustainable weight loss for anyone sick and tired of diet failure and confused by conflicting diet advice and complicated regimens. Based on a set of 31 food and lifestyle 'rules' this quick to read book offers a fresh 'can do' approach to dieting and sustainable health.


The Little Book of Big Lies

The Little Book of Big Lies

Author: Tina Lifford

Publisher: HarperCollins

Published: 2019-11-19

Total Pages: 224

ISBN-13: 0062930303

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An inspiring and illuminating guide to true self care, from the sage teacher and breakout star of the critically acclaimed drama, Queen Sugar, from Executive Producers Oprah Winfrey and Ava DuVernay for OWN. Featured on Essence Magazine's Culture List In all your years of schooling, did you ever take a single class that explained how to navigate the hurt, drama, and fear that come with living? Tina Lifford sure didn’t. She learned the hard way—through experience as both a Hollywood actress and as the founder of the personal development network The Inner Fitness Project. Now, she brings together her own hard-won insights as well as those of her clients in this helpful and transformative guide. A blend of personal anecdotes and meaningful, practical—and most important, actionable—advice, The Little Book of Big Lies is the life skills class you need to nurture the inner you and move beyond the past. In fourteen raw, personal stories, Tina teaches you how to change your self-perception—to see yourself in the best possible light, to love and honor what you see, and to forge a new sense of what’s possible in every aspect of your life. But make no mistake, The Little Book of Big Lies is not a “rah-rah” quick fix for fear and pain. Like physical fitness, building and maintaining emotional strength requires continued effort. This invaluable book is the foundation you need to start building inner health and well-being so you can thrive. Tina guides you on a journey of self-discovery that will help you turn shame into self-acceptance, self-rejection into self-love, blame into freedom, and old hurt into power. Wise and powerful, The Little Book of Big Lies will completely change how you think and live.


Book Synopsis The Little Book of Big Lies by : Tina Lifford

Download or read book The Little Book of Big Lies written by Tina Lifford and published by HarperCollins. This book was released on 2019-11-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and illuminating guide to true self care, from the sage teacher and breakout star of the critically acclaimed drama, Queen Sugar, from Executive Producers Oprah Winfrey and Ava DuVernay for OWN. Featured on Essence Magazine's Culture List In all your years of schooling, did you ever take a single class that explained how to navigate the hurt, drama, and fear that come with living? Tina Lifford sure didn’t. She learned the hard way—through experience as both a Hollywood actress and as the founder of the personal development network The Inner Fitness Project. Now, she brings together her own hard-won insights as well as those of her clients in this helpful and transformative guide. A blend of personal anecdotes and meaningful, practical—and most important, actionable—advice, The Little Book of Big Lies is the life skills class you need to nurture the inner you and move beyond the past. In fourteen raw, personal stories, Tina teaches you how to change your self-perception—to see yourself in the best possible light, to love and honor what you see, and to forge a new sense of what’s possible in every aspect of your life. But make no mistake, The Little Book of Big Lies is not a “rah-rah” quick fix for fear and pain. Like physical fitness, building and maintaining emotional strength requires continued effort. This invaluable book is the foundation you need to start building inner health and well-being so you can thrive. Tina guides you on a journey of self-discovery that will help you turn shame into self-acceptance, self-rejection into self-love, blame into freedom, and old hurt into power. Wise and powerful, The Little Book of Big Lies will completely change how you think and live.


The Little Book of Big Feelings

The Little Book of Big Feelings

Author: Maureen Marzi Wilson

Publisher: Adams Media

Published: 2019-11-26

Total Pages: 192

ISBN-13: 1507212089

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From the author of the popular Introvert Doodles and Kind of Coping, Maureen “Marzi” Wilson is tackling all kinds of big feelings with over 175 relatable, supportive, and light-hearted comics in her signature style. We’ve been conditioned to think that the most acceptable response to “How are you?” is, “I’m fine.” But our emotions are much more complicated than that! Sometimes we feel a little annoyed, or elated, or afraid. And you know, that’s okay! In The Little Book of Big Feelings, Maureen “Marzi” Wilson takes us on a journey of self-acceptance and validation. After all, our emotions are only reactions to experiences that we can learn from; there’s no such thing as a “bad” emotion. It’s okay to be scared, it’s alright to feel hopeful, and it’s perfectly fine to feel both at the same time. There is a wide range of human emotions, and it’s time we start embracing each one!


Book Synopsis The Little Book of Big Feelings by : Maureen Marzi Wilson

Download or read book The Little Book of Big Feelings written by Maureen Marzi Wilson and published by Adams Media. This book was released on 2019-11-26 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the popular Introvert Doodles and Kind of Coping, Maureen “Marzi” Wilson is tackling all kinds of big feelings with over 175 relatable, supportive, and light-hearted comics in her signature style. We’ve been conditioned to think that the most acceptable response to “How are you?” is, “I’m fine.” But our emotions are much more complicated than that! Sometimes we feel a little annoyed, or elated, or afraid. And you know, that’s okay! In The Little Book of Big Feelings, Maureen “Marzi” Wilson takes us on a journey of self-acceptance and validation. After all, our emotions are only reactions to experiences that we can learn from; there’s no such thing as a “bad” emotion. It’s okay to be scared, it’s alright to feel hopeful, and it’s perfectly fine to feel both at the same time. There is a wide range of human emotions, and it’s time we start embracing each one!