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This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
Book Synopsis Living the Brand by : Nicholas Ind
Download or read book Living the Brand written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2007 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and brand owners bring brands to life. Living Brands puts forward The Wheel of MotivesTM, a tool which goes beyond consumer psychology to establish the links between different disciplines and help practitioners create powerful brands and concepts, increase efficiency of consumer touchpoints, build narratives that engage consumers at a profound human level, and increase the chance of success for new products and new markets."--
Book Synopsis Living Brands by : Constantinos Pantidos
Download or read book Living Brands written by Constantinos Pantidos and published by Lid Publishing. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and brand owners bring brands to life. Living Brands puts forward The Wheel of MotivesTM, a tool which goes beyond consumer psychology to establish the links between different disciplines and help practitioners create powerful brands and concepts, increase efficiency of consumer touchpoints, build narratives that engage consumers at a profound human level, and increase the chance of success for new products and new markets."--
A company's workforce is its most valuable asset. It is the employees who translate an organziation's strategy into reality, interact with consumers and determine the corporate brand.In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This can be achieved by building meaning, purpose and values into the organization to foster a culture of enthusiastic employee participation. This practical and inspirational book is about how organizations can empower and enthuse their employees to create 'brand champions'. The themes of Living the Brand are:employees flourish in organizations where they identify with the brand;organizations flourish when the brand has relevance and creates meaning;purpose and values are not created - they exist; the issue is how well they are articulated and embedded;brand clarity creates freedom;brands come to life when the boundaries between the internal and external blur;stories and myths are important for sustaining brands;living the brand requires imagination.With the use of original international case studies, Nicholas Ind discusses the insights and problems of articulating and then delivering brands through people. The book examines the nature of branding and why people have become such important definers of the brand. The conclusion being that both organizations and people need values - it is essential to their well-being and sense of worth.
Book Synopsis Living the Brand by : Nicholas Ind
Download or read book Living the Brand written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's workforce is its most valuable asset. It is the employees who translate an organziation's strategy into reality, interact with consumers and determine the corporate brand.In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This can be achieved by building meaning, purpose and values into the organization to foster a culture of enthusiastic employee participation. This practical and inspirational book is about how organizations can empower and enthuse their employees to create 'brand champions'. The themes of Living the Brand are:employees flourish in organizations where they identify with the brand;organizations flourish when the brand has relevance and creates meaning;purpose and values are not created - they exist; the issue is how well they are articulated and embedded;brand clarity creates freedom;brands come to life when the boundaries between the internal and external blur;stories and myths are important for sustaining brands;living the brand requires imagination.With the use of original international case studies, Nicholas Ind discusses the insights and problems of articulating and then delivering brands through people. The book examines the nature of branding and why people have become such important definers of the brand. The conclusion being that both organizations and people need values - it is essential to their well-being and sense of worth.
NATIONAL BESTSELLER • An irresistible guide to living without holding back, from the vibrant lifestyle entrepreneur and host of the Living Fully podcast One of Katie Couric Media’s Best New Self Help Books to Read in the New Year • “If you’re ready to up-level your life and create long-lasting change, then this book is for you! Mallory’s resilient path will inspire you to step into your power.”—Gabby Bernstein, #1 New York Times bestselling author of The Universe Has Your Back Mallory Ervin is known for exuding energy, joy, and laughter. But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success. Now, in her unforgettable debut book, Mallory invites readers to see how her surprising journey—from achievement and accolades to devastating, never-before-shared lows—guided her and led her to a deeply fulfilling life. In Living Fully, Mallory shares her personal story of overcoming the unhealthy and damaging patterns in her life and shows readers how to trade this for something completely new and more rewarding. What she discovered was there had always been a different life available to her, one that she had not yet seen. Now she encourages readers to resist a “just fine” existence and to step into a life they never dared to imagine before. Through inspiring stories and practical advice Mallory offers the motivation to: • stop returning to a “just getting by” mentality • shift perspective so blessings don’t become burdens • remember that life’s curveballs don’t have to knock you off your feet • identify your passions and get back to your truest self • slow down and enjoy the extraordinary in the everyday moments • quiet the voice of fear • get clear on the life you want “I wrote this to be your wake-up call, the thing that turns the lights on in your life and propels you to make real change, once and for all,” Mallory says. “I want you to wake up and stay awake.” For anyone hungry for a richer life, or tired of coasting through life in a “cruise control” mindset, Living Fully is the ultimate invitation to embrace abundance and joy—and not look back!
Book Synopsis Living Fully by : Mallory Ervin
Download or read book Living Fully written by Mallory Ervin and published by Convergent Books. This book was released on 2023-02-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • An irresistible guide to living without holding back, from the vibrant lifestyle entrepreneur and host of the Living Fully podcast One of Katie Couric Media’s Best New Self Help Books to Read in the New Year • “If you’re ready to up-level your life and create long-lasting change, then this book is for you! Mallory’s resilient path will inspire you to step into your power.”—Gabby Bernstein, #1 New York Times bestselling author of The Universe Has Your Back Mallory Ervin is known for exuding energy, joy, and laughter. But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success. Now, in her unforgettable debut book, Mallory invites readers to see how her surprising journey—from achievement and accolades to devastating, never-before-shared lows—guided her and led her to a deeply fulfilling life. In Living Fully, Mallory shares her personal story of overcoming the unhealthy and damaging patterns in her life and shows readers how to trade this for something completely new and more rewarding. What she discovered was there had always been a different life available to her, one that she had not yet seen. Now she encourages readers to resist a “just fine” existence and to step into a life they never dared to imagine before. Through inspiring stories and practical advice Mallory offers the motivation to: • stop returning to a “just getting by” mentality • shift perspective so blessings don’t become burdens • remember that life’s curveballs don’t have to knock you off your feet • identify your passions and get back to your truest self • slow down and enjoy the extraordinary in the everyday moments • quiet the voice of fear • get clear on the life you want “I wrote this to be your wake-up call, the thing that turns the lights on in your life and propels you to make real change, once and for all,” Mallory says. “I want you to wake up and stay awake.” For anyone hungry for a richer life, or tired of coasting through life in a “cruise control” mindset, Living Fully is the ultimate invitation to embrace abundance and joy—and not look back!
How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.
Book Synopsis Dynamic Identities by : Irene van Nes
Download or read book Dynamic Identities written by Irene van Nes and published by BIS Publishers. This book was released on 2013-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.
Our Unsustainable Life: Why We Can't Have Everything We Want With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalism implies uneven development as well as a constant and accelerating universalisation of a Western mode of production and living. The logic of liberal markets since the 19thCentury, and especially since World War II, has been inscribed into everyday practices that are usually unconsciously reproduced. The authors show that they are a main driver of the ecological crisis and economic and political instability. The Imperial Mode of Living implies that people's everyday practices, including individual and societal orientations, as well as identities, rely heavily on the unlimited appropriation of resources; a disproportionate claim on global and local ecosystems and sinks; and cheap labour from elsewhere. This availability of commodities is largely organised through the world market, backed by military force and/or the asymmetric relations of forces as they have been inscribed in international institutions. Moreover, the Imperial Mode of Living implies asymmetrical social relations along class, gender and race within the respective countries. Here too, it is driven by the capitalist accumulation imperative, growth-oriented state policies and status consumption. The concrete production conditions of commodities are rendered invisible in the places where the commodities are consumed. The imperialist world order is normalized through the mode of production and living.
Book Synopsis The Imperial Mode of Living by : Ulrich Brand
Download or read book The Imperial Mode of Living written by Ulrich Brand and published by Verso Books. This book was released on 2021-01-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Unsustainable Life: Why We Can't Have Everything We Want With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalism implies uneven development as well as a constant and accelerating universalisation of a Western mode of production and living. The logic of liberal markets since the 19thCentury, and especially since World War II, has been inscribed into everyday practices that are usually unconsciously reproduced. The authors show that they are a main driver of the ecological crisis and economic and political instability. The Imperial Mode of Living implies that people's everyday practices, including individual and societal orientations, as well as identities, rely heavily on the unlimited appropriation of resources; a disproportionate claim on global and local ecosystems and sinks; and cheap labour from elsewhere. This availability of commodities is largely organised through the world market, backed by military force and/or the asymmetric relations of forces as they have been inscribed in international institutions. Moreover, the Imperial Mode of Living implies asymmetrical social relations along class, gender and race within the respective countries. Here too, it is driven by the capitalist accumulation imperative, growth-oriented state policies and status consumption. The concrete production conditions of commodities are rendered invisible in the places where the commodities are consumed. The imperialist world order is normalized through the mode of production and living.
While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.
Book Synopsis Authentic TM by : Sarah Banet-Weiser
Download or read book Authentic TM written by Sarah Banet-Weiser and published by NYU Press. This book was released on 2012-10-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.
In a day when more and more people are unfamiliar with the Bible and cautious of anything "church," Brand New stands out in that it offers a new, refreshing guide to assist new believers in their first steps with Jesus. Its focus is not on predictable religion but on God's profound offer of a real relationship with Him. Writing for those who have just begun their journey with Jesus or who have questions about who He is and what He offers, the author reveals vital keys to help the reader fully experience a forgiven, unshakeable, satisfying and purpose-filled life as God's brand new creation. Les Beauchamp is the lead pastor at Lifegate Church in Omaha, Nebraska, where, along with his wife, Kris, he has served for over three decades. Lifegate is a multi-site church with five campuses and a vision for a total of 40 in the next 40 years. Les' heart burns with an endless passion to invite one person at time to discover the life of forgiveness, peace and purpose offered by Jesus alone. He is especially passionate about helping new followers of Jesus have the best start in their new relationship with God. Known for his relational communication style and ability to make the confusing understandable and the difficult doable, his writing reflects the same. College sweethearts, Les and Kris would say the highlight of their current life is enjoying their two grown children and their three (and increasing) grandchildren.
Book Synopsis Brand New: Living as God's New Creation by : Les Beauchamp
Download or read book Brand New: Living as God's New Creation written by Les Beauchamp and published by . This book was released on 2019-09-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a day when more and more people are unfamiliar with the Bible and cautious of anything "church," Brand New stands out in that it offers a new, refreshing guide to assist new believers in their first steps with Jesus. Its focus is not on predictable religion but on God's profound offer of a real relationship with Him. Writing for those who have just begun their journey with Jesus or who have questions about who He is and what He offers, the author reveals vital keys to help the reader fully experience a forgiven, unshakeable, satisfying and purpose-filled life as God's brand new creation. Les Beauchamp is the lead pastor at Lifegate Church in Omaha, Nebraska, where, along with his wife, Kris, he has served for over three decades. Lifegate is a multi-site church with five campuses and a vision for a total of 40 in the next 40 years. Les' heart burns with an endless passion to invite one person at time to discover the life of forgiveness, peace and purpose offered by Jesus alone. He is especially passionate about helping new followers of Jesus have the best start in their new relationship with God. Known for his relational communication style and ability to make the confusing understandable and the difficult doable, his writing reflects the same. College sweethearts, Les and Kris would say the highlight of their current life is enjoying their two grown children and their three (and increasing) grandchildren.
Life can be a struggle toward greater achievement, and too often we let our hopes and dreams fall to the wayside in the interest of ease and comfort. Avoiding this fate is a matter of self-discovery, discipline...and marketing. Courtney R. Rhodes is a brand building and marketing strategist and has worked with numerous socially conscious brands that dedicate themselves to serving those in need. Through years of working with these companies, Rhodes noticed a commonality in each brand's approach that allowed them to accomplish their goals while supporting their communities. In this book, Rhodes breaks down those key factors that allow the discovery and promotion of your best self. In finding your authentic, passion-driven self, you will find the means and energy to chase new opportunities, complete those tasks you've long put off, find new career options or clients, and ultimately realize your fullest potential. This book will serve as your accountability partner in your endeavors, providing best practices culled from corporate branding, marketing communications, and advertising principles to help you grow your brand and guide you to your ideal self.
Book Synopsis Make Your Mark: Personal Branding Through On-Purpose Living by : Courtney Rhodes
Download or read book Make Your Mark: Personal Branding Through On-Purpose Living written by Courtney Rhodes and published by . This book was released on 2017-03-10 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life can be a struggle toward greater achievement, and too often we let our hopes and dreams fall to the wayside in the interest of ease and comfort. Avoiding this fate is a matter of self-discovery, discipline...and marketing. Courtney R. Rhodes is a brand building and marketing strategist and has worked with numerous socially conscious brands that dedicate themselves to serving those in need. Through years of working with these companies, Rhodes noticed a commonality in each brand's approach that allowed them to accomplish their goals while supporting their communities. In this book, Rhodes breaks down those key factors that allow the discovery and promotion of your best self. In finding your authentic, passion-driven self, you will find the means and energy to chase new opportunities, complete those tasks you've long put off, find new career options or clients, and ultimately realize your fullest potential. This book will serve as your accountability partner in your endeavors, providing best practices culled from corporate branding, marketing communications, and advertising principles to help you grow your brand and guide you to your ideal self.
Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding isundergoing fundamental changes and becoming more cross-disciplinary and strategically driven.
Book Synopsis Corporate Branding by : Majken Schultz
Download or read book Corporate Branding written by Majken Schultz and published by Copenhagen Business School Press DK. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding isundergoing fundamental changes and becoming more cross-disciplinary and strategically driven.
