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This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.
Book Synopsis Luxury Indian Fashion by : Tereza Kuldova
Download or read book Luxury Indian Fashion written by Tereza Kuldova and published by Bloomsbury Publishing. This book was released on 2016-03-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.
This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.
Book Synopsis Luxury Indian Fashion by : Tereza Kuldova
Download or read book Luxury Indian Fashion written by Tereza Kuldova and published by Bloomsbury Publishing. This book was released on 2016-03-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.
Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.
Book Synopsis Indian Fashion by : Arti Sandhu
Download or read book Indian Fashion written by Arti Sandhu and published by Bloomsbury Publishing. This book was released on 2014-12-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.
Book Synopsis Luxury Indian fashion by : Tereza Kuldova
Download or read book Luxury Indian fashion written by Tereza Kuldova and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
Book Synopsis The Luxury Market in India by : G. Atwal
Download or read book The Luxury Market in India written by G. Atwal and published by Springer. This book was released on 2012-08-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
Celebrates the new Indian designers—from ready-to-wear and haute couture to bridal and menswear—currently transforming the international fashion scene India is a rising star in the world of fashion. Drawing on an inimitable creative inheritance stretching back thousands of years, the country’s designers are rapidly securing India’s place in the future of fashion. Larger cities like Delhi and Mumbai, home to Lakmé Fashion Week and already destinations for the fashion elite, are no longer the sole players, as Pune and Bangalore grow increasingly influential. Across India, young designers are acting on the opportunities provided by the increasing influence of the nation’s fashion shows and the expanding market for boutiques and online retail. This timely first survey of Indian fashion celebrates the achievements of such young designers as Rahul Mishra, Aneeth Arora, and Ruchika Sachdeva, as well as the visually vibrant designs of established superstars including Manish Aurora, Abu Jani, Sandeep Khosla, and others. Illuminating profiles of the designers are interwoven with interviews conducted by the author especially for this book. Lush illustrations of all the hottest looks range from luxury bridal and ethnic formal wear to contemporary interpretations of the sari. Descriptions of the various techniques and materials employed reveal the skill behind each incredible garment, from traditional crafts like handloom weaving, color-resist dyed silk, intricate embroidery and appliqué, to cutting-edge fabrication and construction methods.
Book Synopsis Fashion India by : Phyllida Jay
Download or read book Fashion India written by Phyllida Jay and published by National Geographic Books. This book was released on 2016-02-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrates the new Indian designers—from ready-to-wear and haute couture to bridal and menswear—currently transforming the international fashion scene India is a rising star in the world of fashion. Drawing on an inimitable creative inheritance stretching back thousands of years, the country’s designers are rapidly securing India’s place in the future of fashion. Larger cities like Delhi and Mumbai, home to Lakmé Fashion Week and already destinations for the fashion elite, are no longer the sole players, as Pune and Bangalore grow increasingly influential. Across India, young designers are acting on the opportunities provided by the increasing influence of the nation’s fashion shows and the expanding market for boutiques and online retail. This timely first survey of Indian fashion celebrates the achievements of such young designers as Rahul Mishra, Aneeth Arora, and Ruchika Sachdeva, as well as the visually vibrant designs of established superstars including Manish Aurora, Abu Jani, Sandeep Khosla, and others. Illuminating profiles of the designers are interwoven with interviews conducted by the author especially for this book. Lush illustrations of all the hottest looks range from luxury bridal and ethnic formal wear to contemporary interpretations of the sari. Descriptions of the various techniques and materials employed reveal the skill behind each incredible garment, from traditional crafts like handloom weaving, color-resist dyed silk, intricate embroidery and appliqué, to cutting-edge fabrication and construction methods.
A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.
Book Synopsis India by Design by : Michael Boroian
Download or read book India by Design written by Michael Boroian and published by Wiley. This book was released on 2009-12-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.
Looks at the world of Indian fashion, exploring the work of such designers as Fightercock, Kavita Bharthia, and Gayatri Khanna and discusses the innovative techniques being used for textiles, sculptural draping, and pattern cutting.
Book Synopsis Contemporary Indian Fashion by : Federico Rocca
Download or read book Contemporary Indian Fashion written by Federico Rocca and published by Damiani Editore. This book was released on 2009 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the world of Indian fashion, exploring the work of such designers as Fightercock, Kavita Bharthia, and Gayatri Khanna and discusses the innovative techniques being used for textiles, sculptural draping, and pattern cutting.
Ramp Up is a comprehensive study of the business of Indian fashion. With well-researched details on volume, revenues, growth, and manufacturing strength, this book takes a close look at one of India’s fastest growing and most glamorous industries—fashion. As Indian fashion faces the challenge of building brands and creating a range of products that reflect our heritage in textile, tradition, and history in the present age of rapid change and development, Ramp Up provides invaluable insights into the business models of the biggest business labels in the country. It charts out the investment opportunities in each business and also deals with back-end processes that support the main body of fashion. In addition, the book also talks about how word of mouth can be used as a powerful marketing tool in countries like India and Pakistan, which have a strong oral tradition .
Book Synopsis Rampup by : Hindol Sengupta
Download or read book Rampup written by Hindol Sengupta and published by Pearson Education India. This book was released on 2009 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ramp Up is a comprehensive study of the business of Indian fashion. With well-researched details on volume, revenues, growth, and manufacturing strength, this book takes a close look at one of India’s fastest growing and most glamorous industries—fashion. As Indian fashion faces the challenge of building brands and creating a range of products that reflect our heritage in textile, tradition, and history in the present age of rapid change and development, Ramp Up provides invaluable insights into the business models of the biggest business labels in the country. It charts out the investment opportunities in each business and also deals with back-end processes that support the main body of fashion. In addition, the book also talks about how word of mouth can be used as a powerful marketing tool in countries like India and Pakistan, which have a strong oral tradition .
#1 Amazon Bestseller In Design & Fashion When the author started Rudraksh, a well known Indian multi-designer store in Pune, there was no one to guide her or say what mistakes to avoid, what leverage to use, how to build a fashion brand and its business, or how to use and deploy capital and resources. Rasika made quite a few (expensive) mistakes but fortunately has had more successes to build upon, with a tremendous amount of perseverance, passion, and commitment. In this book, she brings her learnings to readers to help their growth and interest in Indian fashion. Does the fashion supply chain understand interconnected nuances? Do clients appreciate creativity, or do they put a price which is their perception of a good price for a garment? What does a student learn at fashion school? How much does one have to unlearn? Does the designer ever lose the plot from the runway to the store? Will the stylist, the press, the client choose mindful style over fast fashion? These are some questions she explores. She looks at fashion from the perspective of a client first, who became the retail bridge, then a patron and finally an observer. Her chronicle and observations will leave you with questions of your own and if those questions already ever existed in your mind, then you may be able to find some answers, or your own epiphany even! About the Author Rasika Wakalkar, as a founder of Pune’s multi-designer store, Rudraksh has been acknowledged as a thought leader and taste maker in the Indian fashion space. She has been widely covered in press, with multiple recognitions and awards to her credit. Over the last 15 years, Rudraksh as a multi designer store in Pune has retailed more than 300 known and lesser-known Indian fashion labels and is known to pick designers before they go on to become well established names. Rasika’s work experience spans 23 years+ across leadership roles in strategy, marketing & brand positioning in the education and fashion space. Her journey in fashion exposed the many gaps in it and she wished to give back to the grassroots and her ecosystems. She found her purpose and started The Vishwas & Anuradha Memorial [TVAM] Foundation in the memory of her late parents in March 2019. The not-for-profit Foundation is committed to researching, celebrating, and informing the general public of the rich textile traditions of Deccan India, and Maharashtra in particular. Rasika has been very actively involved with Industry and Social Organisations like CII-Yi, Entrepreneurs Organisation (EO), and more, over the last 2 decades in various leadership roles. She has been an official CII-Yi delegate to the G20 YEA Summits in France and Mexico. She is the Cultural Ambassador for the Asia Society, an exclusive community comprising of people who are passionate and curious about the arts of the region and interested in getting more involved with the cultural ecosystem of South Asia. She is also the Founding Chapter Champion for Pune, for Ladies Who Lead, a Club of Women entrepreneurs, leaders and business owners across India. Between 2020-22, she pursued a few of her deep, diverse interests and successfully completed multiple short courses, one on Styling and Image Making from Business of Fashion, London; An Introduction to Indian Heritage which was an intensive course from the prestigious Bhandarkar Oriental Research Institute (BORI), Understanding Public Policy in India from the Indian School of Business (ISB) Hyderabad, a certificate course on Pranayama from Param Yoga Institute, Money Gym and Stock Investments from Women on Wealth, Sustainable Agriculture Foundation Course from Suhasta. Trust the process is her philosophy and approach to life. Testimonials and more reading available on www.rasika.pro and she can be reached on her Instagram @rasikawakalkar
Book Synopsis Epiphanies In Indian Fashion by : Rasika Wakalkar
Download or read book Epiphanies In Indian Fashion written by Rasika Wakalkar and published by The Vishwas And Anuradha Memorial Foundation. This book was released on 2023-05-29 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Amazon Bestseller In Design & Fashion When the author started Rudraksh, a well known Indian multi-designer store in Pune, there was no one to guide her or say what mistakes to avoid, what leverage to use, how to build a fashion brand and its business, or how to use and deploy capital and resources. Rasika made quite a few (expensive) mistakes but fortunately has had more successes to build upon, with a tremendous amount of perseverance, passion, and commitment. In this book, she brings her learnings to readers to help their growth and interest in Indian fashion. Does the fashion supply chain understand interconnected nuances? Do clients appreciate creativity, or do they put a price which is their perception of a good price for a garment? What does a student learn at fashion school? How much does one have to unlearn? Does the designer ever lose the plot from the runway to the store? Will the stylist, the press, the client choose mindful style over fast fashion? These are some questions she explores. She looks at fashion from the perspective of a client first, who became the retail bridge, then a patron and finally an observer. Her chronicle and observations will leave you with questions of your own and if those questions already ever existed in your mind, then you may be able to find some answers, or your own epiphany even! About the Author Rasika Wakalkar, as a founder of Pune’s multi-designer store, Rudraksh has been acknowledged as a thought leader and taste maker in the Indian fashion space. She has been widely covered in press, with multiple recognitions and awards to her credit. Over the last 15 years, Rudraksh as a multi designer store in Pune has retailed more than 300 known and lesser-known Indian fashion labels and is known to pick designers before they go on to become well established names. Rasika’s work experience spans 23 years+ across leadership roles in strategy, marketing & brand positioning in the education and fashion space. Her journey in fashion exposed the many gaps in it and she wished to give back to the grassroots and her ecosystems. She found her purpose and started The Vishwas & Anuradha Memorial [TVAM] Foundation in the memory of her late parents in March 2019. The not-for-profit Foundation is committed to researching, celebrating, and informing the general public of the rich textile traditions of Deccan India, and Maharashtra in particular. Rasika has been very actively involved with Industry and Social Organisations like CII-Yi, Entrepreneurs Organisation (EO), and more, over the last 2 decades in various leadership roles. She has been an official CII-Yi delegate to the G20 YEA Summits in France and Mexico. She is the Cultural Ambassador for the Asia Society, an exclusive community comprising of people who are passionate and curious about the arts of the region and interested in getting more involved with the cultural ecosystem of South Asia. She is also the Founding Chapter Champion for Pune, for Ladies Who Lead, a Club of Women entrepreneurs, leaders and business owners across India. Between 2020-22, she pursued a few of her deep, diverse interests and successfully completed multiple short courses, one on Styling and Image Making from Business of Fashion, London; An Introduction to Indian Heritage which was an intensive course from the prestigious Bhandarkar Oriental Research Institute (BORI), Understanding Public Policy in India from the Indian School of Business (ISB) Hyderabad, a certificate course on Pranayama from Param Yoga Institute, Money Gym and Stock Investments from Women on Wealth, Sustainable Agriculture Foundation Course from Suhasta. Trust the process is her philosophy and approach to life. Testimonials and more reading available on www.rasika.pro and she can be reached on her Instagram @rasikawakalkar
