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"Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world"--Provided by publisher.
Book Synopsis M-Commerce: Global Experiences and Perspectives by : Dholakia, Nikhilesh
Download or read book M-Commerce: Global Experiences and Perspectives written by Dholakia, Nikhilesh and published by IGI Global. This book was released on 2006-03-31 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world"--Provided by publisher.
Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.
Book Synopsis Handbook of Research on Global Diffusion of Broadband Data Transmission by : Dwivedi, Yogesh K.
Download or read book Handbook of Research on Global Diffusion of Broadband Data Transmission written by Dwivedi, Yogesh K. and published by IGI Global. This book was released on 2008-02-28 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.
"This collection compiles research in all areas of the global information domain. It examines culture in information systems, IT in developing countries, global e-business, and the worldwide information society, providing critical knowledge to fuel the future work of researchers, academicians and practitioners in fields such as information science, political science, international relations, sociology, and many more"--Provided by publisher.
Book Synopsis Global Information Technologies: Concepts, Methodologies, Tools, and Applications by : Tan, Felix B.
Download or read book Global Information Technologies: Concepts, Methodologies, Tools, and Applications written by Tan, Felix B. and published by IGI Global. This book was released on 2007-10-31 with total page 4194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection compiles research in all areas of the global information domain. It examines culture in information systems, IT in developing countries, global e-business, and the worldwide information society, providing critical knowledge to fuel the future work of researchers, academicians and practitioners in fields such as information science, political science, international relations, sociology, and many more"--Provided by publisher.
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Book Synopsis M-Powering Marketing in a Mobile World by : Syagnik Banerjee
Download or read book M-Powering Marketing in a Mobile World written by Syagnik Banerjee and published by Business Expert Press. This book was released on 2017-11-21 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Book Synopsis Electronic Commerce: Concepts, Methodologies, Tools, and Applications by : Becker, Annie
Download or read book Electronic Commerce: Concepts, Methodologies, Tools, and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
"This book offers research articles focused on key issues concerning the technologies and applications of electronic commerce"--Provided by publisher.
Book Synopsis Selected Readings on Electronic Commerce Technologies: Contemporary Applications by : Hu, Wen-Chen
Download or read book Selected Readings on Electronic Commerce Technologies: Contemporary Applications written by Hu, Wen-Chen and published by IGI Global. This book was released on 2008-08-31 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers research articles focused on key issues concerning the technologies and applications of electronic commerce"--Provided by publisher.
"This book advances the understanding of management methods, information technology, and their joint application in business processes"--Provided by publisher.
Book Synopsis Mobile and Ubiquitous Commerce: Advanced E-Business Methods by : Head, Milena M.
Download or read book Mobile and Ubiquitous Commerce: Advanced E-Business Methods written by Head, Milena M. and published by IGI Global. This book was released on 2009-05-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book advances the understanding of management methods, information technology, and their joint application in business processes"--Provided by publisher.
As businesses, researchers, and practitioners look to devise new and innovative technologies in the realm of e-commerce, the human side in contemporary organizations remains a test in the industry. Utilizing and Managing Commerce and Services Online broadens the overall body of knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations. Utilizing and Managing Commerce and Services Online provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances in organizations around the world. E-commerce strategic management, leadership, organizational behavior, development, and employee ethical issues are only a few of the challenges presented in this all-inclusive work.
Book Synopsis Utilizing and Managing Commerce and Services Online by : Khosrow-Pour, Mehdi
Download or read book Utilizing and Managing Commerce and Services Online written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2006-12-31 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses, researchers, and practitioners look to devise new and innovative technologies in the realm of e-commerce, the human side in contemporary organizations remains a test in the industry. Utilizing and Managing Commerce and Services Online broadens the overall body of knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations. Utilizing and Managing Commerce and Services Online provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances in organizations around the world. E-commerce strategic management, leadership, organizational behavior, development, and employee ethical issues are only a few of the challenges presented in this all-inclusive work.
"This multiple-volume publications exhibits the most up-to-date collection of research results and recent discoveries in the transfer of knowledge access across the globe"--Provided by publisher.
Book Synopsis Networking and Telecommunications: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Networking and Telecommunications: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2010-01-31 with total page 2130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publications exhibits the most up-to-date collection of research results and recent discoveries in the transfer of knowledge access across the globe"--Provided by publisher.
"This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
Book Synopsis Mobile Computing: Concepts, Methodologies, Tools, and Applications by : Taniar, David
Download or read book Mobile Computing: Concepts, Methodologies, Tools, and Applications written by Taniar, David and published by IGI Global. This book was released on 2008-11-30 with total page 3721 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
