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France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Book Synopsis Making and Marketing Arms by : Edward A. Kolodziej
Download or read book Making and Marketing Arms written by Edward A. Kolodziej and published by Princeton University Press. This book was released on 2014-07-14 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Book Synopsis The Art of American Arms Makers by : Richard Rattenbury
Download or read book The Art of American Arms Makers written by Richard Rattenbury and published by . This book was released on 2004 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Richard Arms is one of the world’s most respected stock market technicians. His expertise in this field is unparalleled, and now, with Stop and Make Money, he reveals how to profit from short-term price movements in the stock market—whether you’re buying or selling short—by accurately interpreting price/volume information and effectively employing stop orders to enter and exit positions. With this book as your guide, you’ll quickly discover how to anticipate short-term stock market moves and improve your overall trading activities.
Book Synopsis Stop and Make Money by : Richard W. Arms
Download or read book Stop and Make Money written by Richard W. Arms and published by John Wiley & Sons. This book was released on 2008-01-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Arms is one of the world’s most respected stock market technicians. His expertise in this field is unparalleled, and now, with Stop and Make Money, he reveals how to profit from short-term price movements in the stock market—whether you’re buying or selling short—by accurately interpreting price/volume information and effectively employing stop orders to enter and exit positions. With this book as your guide, you’ll quickly discover how to anticipate short-term stock market moves and improve your overall trading activities.
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Book Synopsis Marketing in the Round by : Gini Dietrich
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
This volume provides a comprehensive and interdisciplinary examination of the Multilateral Non-Proliferation Export Control system and the national and international context within which it functions. Key features: "
Book Synopsis Non-Proliferation Export Controls by : Daniel Joyner
Download or read book Non-Proliferation Export Controls written by Daniel Joyner and published by Routledge. This book was released on 2017-03-02 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive and interdisciplinary examination of the Multilateral Non-Proliferation Export Control system and the national and international context within which it functions. Key features: "
Selected papers presented at a Workshop on "Defence and Development in Southeast Asia: Arms Procurement Policies and Their Implications", 29 Sept. - 1 Oct. 1988, Singapore.
Book Synopsis Arms and Defence in Southeast Asia by : Chandran Jeshurun
Download or read book Arms and Defence in Southeast Asia written by Chandran Jeshurun and published by . This book was released on 1989 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected papers presented at a Workshop on "Defence and Development in Southeast Asia: Arms Procurement Policies and Their Implications", 29 Sept. - 1 Oct. 1988, Singapore.
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Book Synopsis The 1-Page Marketing Plan by : Allan Dib
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
With the post-cold war emphasis on the proliferation of weapons of mass destruction, the neglected dimension has been the spread of advanced conventional arms. Yet these are the arms most likely to be used in conflict. They present the greatest diversion from economic and social development, and are the centerpiece of regional security balances. This book examines the policies and practices of the major arms-supplying nations, looks at the impact of weapons purchases on the principal recipient regions and the possibilities for regional arms control, and dissects the economics of arms exports for the producer nations in both the developing and industrialized worlds. The book thoroughly discusses the opportunities for, and obstacles to, achieving multilateral restraint on arms. In addition to the editor, contributors are Ian Anthony, Stockholm International Peace Research Institute; Nicole Ball, Overseas Development Council; Julian Cooper, University of Birmingham; Lawrence Freedman and Martin Navias, King's College, London; Rodney Jones, Policy Architects International; Ethan Kapstein, University of Minnesota; Michael Klare, Five College Program in Peace and World Security Studies; Andrew Mack, Australian National University; Abdel Monem Said Aly, Center for Political and Strategic Studies, Cairo; Janne Nolan, Brookings Institution; Andrew Ross, Naval War College; Gerald Segal, International Institute for Strategic Studies; and Gerald Steinberg, Bar-Ilan University, Israel. Copublished with the World Peace Foundation
Book Synopsis Cascade of Arms by : Andrew J. Pierre
Download or read book Cascade of Arms written by Andrew J. Pierre and published by Brookings Institution Press. This book was released on 1997-11-01 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the post-cold war emphasis on the proliferation of weapons of mass destruction, the neglected dimension has been the spread of advanced conventional arms. Yet these are the arms most likely to be used in conflict. They present the greatest diversion from economic and social development, and are the centerpiece of regional security balances. This book examines the policies and practices of the major arms-supplying nations, looks at the impact of weapons purchases on the principal recipient regions and the possibilities for regional arms control, and dissects the economics of arms exports for the producer nations in both the developing and industrialized worlds. The book thoroughly discusses the opportunities for, and obstacles to, achieving multilateral restraint on arms. In addition to the editor, contributors are Ian Anthony, Stockholm International Peace Research Institute; Nicole Ball, Overseas Development Council; Julian Cooper, University of Birmingham; Lawrence Freedman and Martin Navias, King's College, London; Rodney Jones, Policy Architects International; Ethan Kapstein, University of Minnesota; Michael Klare, Five College Program in Peace and World Security Studies; Andrew Mack, Australian National University; Abdel Monem Said Aly, Center for Political and Strategic Studies, Cairo; Janne Nolan, Brookings Institution; Andrew Ross, Naval War College; Gerald Segal, International Institute for Strategic Studies; and Gerald Steinberg, Bar-Ilan University, Israel. Copublished with the World Peace Foundation
A major historical study of the global arms trade, revolving around the transfer of small arms from metropolitan Europe to the turbulent frontiers of Indian Ocean societies during the 'long' nineteenth century (c.1780-1914).
Book Synopsis Arming the Periphery by : E. Chew
Download or read book Arming the Periphery written by E. Chew and published by Springer. This book was released on 2012-06-12 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major historical study of the global arms trade, revolving around the transfer of small arms from metropolitan Europe to the turbulent frontiers of Indian Ocean societies during the 'long' nineteenth century (c.1780-1914).
This book tracks the progress of 12 countries on five continents in moving resources from defense to civilian activity in the 1990s. Based on intensive research, it addresses each country with an impressive standard of scholarship.
Book Synopsis From Defense to Development? by : Sean M. DiGiovanna
Download or read book From Defense to Development? written by Sean M. DiGiovanna and published by Routledge. This book was released on 2003-09-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tracks the progress of 12 countries on five continents in moving resources from defense to civilian activity in the 1990s. Based on intensive research, it addresses each country with an impressive standard of scholarship.
