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Managing Today’s News Media

Author: Samir Husni

Publisher: CQ Press

Published: 2015-07-29

Total Pages: 248

ISBN-13: 1483325008

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Book Synopsis Managing Today’s News Media by : Samir Husni

Download or read book Managing Today’s News Media written by Samir Husni and published by CQ Press. This book was released on 2015-07-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

Managing Today’s News Media

Author: Samir Husni

Publisher: CQ Press

Published: 2015-07-29

Total Pages: 233

ISBN-13: 1483313549

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Book Synopsis Managing Today’s News Media by : Samir Husni

Download or read book Managing Today’s News Media written by Samir Husni and published by CQ Press. This book was released on 2015-07-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

Managing Today's News Media

Author: Samir Husni

Publisher: CQ Press

Published: 2016

Total Pages: 218

ISBN-13: 9781483395449

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The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: • Customer - Each platform must offer a unique experience to the customer. • Choice - The audience has more options than ever, and news organizations must work harder to be the preferred choice. • Control - Sharing power and control with the audience is now a necessary part of running a successful news operation. • Change - Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

Book Synopsis Managing Today's News Media by : Samir Husni

Download or read book Managing Today's News Media written by Samir Husni and published by CQ Press. This book was released on 2016 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: • Customer - Each platform must offer a unique experience to the customer. • Choice - The audience has more options than ever, and news organizations must work harder to be the preferred choice. • Control - Sharing power and control with the audience is now a necessary part of running a successful news operation. • Change - Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

The Business of Breaking News

Author: R Viplove

Publisher: BrOwn eBook Publications

Published: 2024-03-10

Total Pages: 299

ISBN-13:

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"The Business of Breaking News: Management Strategies for Media Professionals" is a comprehensive guidebook designed for media professionals navigating the fast-paced world of news media. Authored by experts in the field, this book offers valuable insights and practical strategies for effectively managing news organizations in today's dynamic landscape.

Book Synopsis The Business of Breaking News by : R Viplove

Download or read book The Business of Breaking News written by R Viplove and published by BrOwn eBook Publications. This book was released on 2024-03-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business of Breaking News: Management Strategies for Media Professionals" is a comprehensive guidebook designed for media professionals navigating the fast-paced world of news media. Authored by experts in the field, this book offers valuable insights and practical strategies for effectively managing news organizations in today's dynamic landscape.

Media Management in the Age of Giants

Author: Dennis F. Herrick

Publisher: UNM Press

Published: 2012-08-15

Total Pages: 416

ISBN-13: 0826351646

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The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Book Synopsis Media Management in the Age of Giants by : Dennis F. Herrick

Download or read book Media Management in the Age of Giants written by Dennis F. Herrick and published by UNM Press. This book was released on 2012-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Content is King

Author: Gary Graham

Publisher: Bloomsbury Publishing USA

Published: 2015-10-22

Total Pages: 288

ISBN-13: 1623564506

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From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

Book Synopsis Content is King by : Gary Graham

Download or read book Content is King written by Gary Graham and published by Bloomsbury Publishing USA. This book was released on 2015-10-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

We the Media

Author: Dan Gillmor

Publisher: "O'Reilly Media, Inc."

Published: 2006-01-24

Total Pages: 336

ISBN-13: 0596102275

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Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Book Synopsis We the Media by : Dan Gillmor

Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Manage the Media

Author: William J. Holstein

Publisher: Harvard Business Press

Published: 2008-02-28

Total Pages: 103

ISBN-13: 1422146057

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Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue. In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to: - Make sure that your message is always heard - Work with coalitions of labor, environmental, religious, and shareholder groups more effectively - Put press relations first - Establish and maintain positive relationships with the media - Manage the explosion of social media Manage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation--and your company's--are depending on it. From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

Book Synopsis Manage the Media by : William J. Holstein

Download or read book Manage the Media written by William J. Holstein and published by Harvard Business Press. This book was released on 2008-02-28 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue. In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to: - Make sure that your message is always heard - Work with coalitions of labor, environmental, religious, and shareholder groups more effectively - Put press relations first - Establish and maintain positive relationships with the media - Manage the explosion of social media Manage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation--and your company's--are depending on it. From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

The Rowman & Littlefield Handbook of Media Management and Business

Author: L. Meghan Mahoney

Publisher: Rowman & Littlefield

Published: 2020-12-15

Total Pages: 481

ISBN-13: 153811531X

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The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Book Synopsis The Rowman & Littlefield Handbook of Media Management and Business by : L. Meghan Mahoney

Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Shaping the News

Author: Meyer L. Stein

Publisher: Pocket Books

Published: 1974

Total Pages: 214

ISBN-13:

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Book Synopsis Shaping the News by : Meyer L. Stein

Download or read book Shaping the News written by Meyer L. Stein and published by Pocket Books. This book was released on 1974 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: