Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Author: Alastair M. Morrison

Publisher: Taylor & Francis

Published: 2023-07-31

Total Pages: 898

ISBN-13: 1000876160

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.


Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Tourism Management

Tourism Management

Author: Stephen Page

Publisher: Routledge

Published: 2011-01-03

Total Pages: 593

ISBN-13: 1136433929

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Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed with must have information to assist in learning and teaching. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and demand * Sectors involved: transport, accommodation, government * The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.


Book Synopsis Tourism Management by : Stephen Page

Download or read book Tourism Management written by Stephen Page and published by Routledge. This book was released on 2011-01-03 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed with must have information to assist in learning and teaching. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and demand * Sectors involved: transport, accommodation, government * The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.

Managing Tourism Growth

Managing Tourism Growth

Author: Fred P. Bosselman

Publisher:

Published: 1999-04

Total Pages: 324

ISBN-13:

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Tourism is by many measures the world's largest and fastest growing industry, and it provides myriad benefits to hosts and visitors alike. Yet if poorly managed, tourism can have serious negative impacts on tourist communities-their environment, physical appearance, economy, health, safety, and even their social values. Managing Tourism Growth analyzes and evaluates methods by which communities can carefully control tourism in order to maximize the positive aspects while minimizing the detrimental effects. The authors offer vivid examples of the ways in which uncontrolled tourism can adversely affect a community, and explain how to create an effective strategy that can protect tourism resources for current and future generations. Specific chapters provide detailed descriptions and evaluations of various approaches that communities around the world have successfully used. The authors examine alternative legal and regulatory measures, management techniques, and incentives that target tourism growth at all levels, from the quality of development, to its amount and rate of growth, to the locations in which it takes place. Approaches examined include: quality differentiation, performance standards, and trade-off strategies; preservation rules, growth limitations, and incremental growth strategies; expansion, dispersal, and concentration strategies, and identification of new tourism resources. The final chapter presents a concise and useful checklist of the elements of successful strategies that can help guide destination communities in the planning process. An outstanding feature of the book is the numerous and varied case studies it offers, including Santa Fe, New Mexico; Milford Sound, New Zealand; Nusa Dua, Bali; Great Barrier Reef, Australia; Sanibel, Florida; Canterbury, England; Republic of Maldives; Bruges, Belgium; Times Square, New York; Papua New Guinea; Park City, Utah; Whistler, British Columbia; and many others. The depth and accessibility of information provided, along with the wealth of global case studies, make the book must-reading for planning professionals, government officials, tourism industry executives, consultants, and faculty and students of geography, planning, or tourism.


Book Synopsis Managing Tourism Growth by : Fred P. Bosselman

Download or read book Managing Tourism Growth written by Fred P. Bosselman and published by . This book was released on 1999-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is by many measures the world's largest and fastest growing industry, and it provides myriad benefits to hosts and visitors alike. Yet if poorly managed, tourism can have serious negative impacts on tourist communities-their environment, physical appearance, economy, health, safety, and even their social values. Managing Tourism Growth analyzes and evaluates methods by which communities can carefully control tourism in order to maximize the positive aspects while minimizing the detrimental effects. The authors offer vivid examples of the ways in which uncontrolled tourism can adversely affect a community, and explain how to create an effective strategy that can protect tourism resources for current and future generations. Specific chapters provide detailed descriptions and evaluations of various approaches that communities around the world have successfully used. The authors examine alternative legal and regulatory measures, management techniques, and incentives that target tourism growth at all levels, from the quality of development, to its amount and rate of growth, to the locations in which it takes place. Approaches examined include: quality differentiation, performance standards, and trade-off strategies; preservation rules, growth limitations, and incremental growth strategies; expansion, dispersal, and concentration strategies, and identification of new tourism resources. The final chapter presents a concise and useful checklist of the elements of successful strategies that can help guide destination communities in the planning process. An outstanding feature of the book is the numerous and varied case studies it offers, including Santa Fe, New Mexico; Milford Sound, New Zealand; Nusa Dua, Bali; Great Barrier Reef, Australia; Sanibel, Florida; Canterbury, England; Republic of Maldives; Bruges, Belgium; Times Square, New York; Papua New Guinea; Park City, Utah; Whistler, British Columbia; and many others. The depth and accessibility of information provided, along with the wealth of global case studies, make the book must-reading for planning professionals, government officials, tourism industry executives, consultants, and faculty and students of geography, planning, or tourism.

Understanding and Managing Tourism Impacts

Understanding and Managing Tourism Impacts

Author: C. Michael Hall

Publisher: Routledge

Published: 2009-09-10

Total Pages: 393

ISBN-13: 1135983879

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This book discusses the complexity of understanding how tourism impacts the world and how the world impacts tourism – from the global scale to the local and individual scale.


Book Synopsis Understanding and Managing Tourism Impacts by : C. Michael Hall

Download or read book Understanding and Managing Tourism Impacts written by C. Michael Hall and published by Routledge. This book was released on 2009-09-10 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the complexity of understanding how tourism impacts the world and how the world impacts tourism – from the global scale to the local and individual scale.

Managing Tourism in Cities

Managing Tourism in Cities

Author: Duncan Tyler

Publisher:

Published: 1998

Total Pages: 272

ISBN-13:

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This up-to-date text presents a series of examples of good urban tourism management practice drawn from the UK, Europe, Australia, Asia, USA and Canada, examining areas as diverse as the historic case of Venice and the gay nightlife of San Francisco.


Book Synopsis Managing Tourism in Cities by : Duncan Tyler

Download or read book Managing Tourism in Cities written by Duncan Tyler and published by . This book was released on 1998 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This up-to-date text presents a series of examples of good urban tourism management practice drawn from the UK, Europe, Australia, Asia, USA and Canada, examining areas as diverse as the historic case of Venice and the gay nightlife of San Francisco.

Managing Tourism

Managing Tourism

Author: S. Medlik

Publisher: Elsevier

Published: 2016-06-06

Total Pages: 359

ISBN-13: 1483103722

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Managing Tourism presents research studies that analyze the trends and information on the wide spectrum of tourism activities and industries. The book is comprised of 30 chapters that are organized into 10 parts. Part One discusses the future, impacts, and significance of tourism and Part Two deals with business growth and development. The text also tackles governments, markets, and industries, and then discusses product concepts. The air transport competition is also explained in the book. Subsequent parts cover tourist management and technologies. The last two parts tackle the Third World issues and the limits and threats to tourism. The book will be of great interest to readers concerned with the various aspects of tourism.


Book Synopsis Managing Tourism by : S. Medlik

Download or read book Managing Tourism written by S. Medlik and published by Elsevier. This book was released on 2016-06-06 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Tourism presents research studies that analyze the trends and information on the wide spectrum of tourism activities and industries. The book is comprised of 30 chapters that are organized into 10 parts. Part One discusses the future, impacts, and significance of tourism and Part Two deals with business growth and development. The text also tackles governments, markets, and industries, and then discusses product concepts. The air transport competition is also explained in the book. Subsequent parts cover tourist management and technologies. The last two parts tackle the Third World issues and the limits and threats to tourism. The book will be of great interest to readers concerned with the various aspects of tourism.

A Practical Guide to Managing Tourist Experiences

A Practical Guide to Managing Tourist Experiences

Author: Isabelle Frochot

Publisher: Routledge

Published: 2021-12-30

Total Pages: 169

ISBN-13: 1000520382

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This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist’s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences; consider trends in tourism experience such as wellness, sustainability, authenticity and fantasy; and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process. This book offers students a full understanding of how the experience is lived from the tourist perspective, how tourism providers can manage that process and how to develop successful experimental marketing interventions. This is essential reading for all tourism students and future tourism managers.


Book Synopsis A Practical Guide to Managing Tourist Experiences by : Isabelle Frochot

Download or read book A Practical Guide to Managing Tourist Experiences written by Isabelle Frochot and published by Routledge. This book was released on 2021-12-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist’s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences; consider trends in tourism experience such as wellness, sustainability, authenticity and fantasy; and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process. This book offers students a full understanding of how the experience is lived from the tourist perspective, how tourism providers can manage that process and how to develop successful experimental marketing interventions. This is essential reading for all tourism students and future tourism managers.

Managing Sustainable Tourism Resources

Managing Sustainable Tourism Resources

Author: Batabyal, Debasish

Publisher: IGI Global

Published: 2018-06-08

Total Pages: 330

ISBN-13: 1522557733

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Different tourism sites and destinations require different management approaches to maintain resources for both tourists and native populations. Through evaluating ongoing patterns in the industry, businesses are able to maintain an equilibrium between the local community and tourist populations. Managing Sustainable Tourism Resources is a scholarly publication that takes an in-depth look at the different aspects of tourism as well as its impacts on cultural awareness, ecological harmony, and diversity. Additionally, it analyzes the operational functions within varying types of tourism and business strategies including women entrepreneurship, tourism in national parks and sanctuaries, and sustainable management. This book is a vital resource for entrepreneurs, policy makers, managers, economists, business professionals, academicians, and researchers seeking coverage on the management and sustainable tourism.


Book Synopsis Managing Sustainable Tourism Resources by : Batabyal, Debasish

Download or read book Managing Sustainable Tourism Resources written by Batabyal, Debasish and published by IGI Global. This book was released on 2018-06-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different tourism sites and destinations require different management approaches to maintain resources for both tourists and native populations. Through evaluating ongoing patterns in the industry, businesses are able to maintain an equilibrium between the local community and tourist populations. Managing Sustainable Tourism Resources is a scholarly publication that takes an in-depth look at the different aspects of tourism as well as its impacts on cultural awareness, ecological harmony, and diversity. Additionally, it analyzes the operational functions within varying types of tourism and business strategies including women entrepreneurship, tourism in national parks and sanctuaries, and sustainable management. This book is a vital resource for entrepreneurs, policy makers, managers, economists, business professionals, academicians, and researchers seeking coverage on the management and sustainable tourism.

Managing Sustainable Tourism

Managing Sustainable Tourism

Author: David L. Edgell Sr

Publisher: Routledge

Published: 2019-12-05

Total Pages: 356

ISBN-13: 1000701190

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Managing Sustainable Tourism tackles the tough issues within the tourism industry, such as impacts on the natural and built environment and concerns for the history, heritage, and culture of local communities to provide answers that produce positive and quality economic growth for the tourism industry. It offers practical policies and plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations academic institutions, and governments at all levels, as well as developing management practices and philosophies for the protection of natural, built, and cultural environments while reinforcing positive and orderly economic growth. It also confronts and explains the challenges on the tourism industry with respect to overtourism, climate change and global warming. Since the second edition, there have been many important developments in the field of sustainable tourism, and this third edition presents updated research and information in the following ways: Updated content to reflect issues and trends, including new directions in sustainable tourism development; New and updated international case studies of successes and failures to reflect current challenges and practices; A partial history of sustainable tourism from ancient times to the present; New concepts in sustainable tourism practices such as overtourism and undertourism; Transformative leadership and policies and their impact on sustainable tourism development. This volume provides a wealth of information and guidance on managing sustainable tourism and it will be invaluable to educators, students, developers, entrepreneurs, strategic planners and policymakers.


Book Synopsis Managing Sustainable Tourism by : David L. Edgell Sr

Download or read book Managing Sustainable Tourism written by David L. Edgell Sr and published by Routledge. This book was released on 2019-12-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Sustainable Tourism tackles the tough issues within the tourism industry, such as impacts on the natural and built environment and concerns for the history, heritage, and culture of local communities to provide answers that produce positive and quality economic growth for the tourism industry. It offers practical policies and plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations academic institutions, and governments at all levels, as well as developing management practices and philosophies for the protection of natural, built, and cultural environments while reinforcing positive and orderly economic growth. It also confronts and explains the challenges on the tourism industry with respect to overtourism, climate change and global warming. Since the second edition, there have been many important developments in the field of sustainable tourism, and this third edition presents updated research and information in the following ways: Updated content to reflect issues and trends, including new directions in sustainable tourism development; New and updated international case studies of successes and failures to reflect current challenges and practices; A partial history of sustainable tourism from ancient times to the present; New concepts in sustainable tourism practices such as overtourism and undertourism; Transformative leadership and policies and their impact on sustainable tourism development. This volume provides a wealth of information and guidance on managing sustainable tourism and it will be invaluable to educators, students, developers, entrepreneurs, strategic planners and policymakers.

Tourism Management

Tourism Management

Author: Clare Inkson

Publisher: SAGE

Published: 2012-03-22

Total Pages: 450

ISBN-13: 1446290158

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Electronic Inspection Copy available for instructors here This exciting new text offers all students of Tourism a concise introduction to all the core topics of Tourism Management. Covering both key theory and practice it introduces students to general management issues across the whole tourism sector in an accessible and manageable way. Focusing particularly on the challenges of managing tourism in the 21st Century, it integrates the themes of sustainability, internationalism, technology and globalisation throughout to provide a thoroughly modern approach to the study of Tourism. Key features of this text include: - A specific focus on the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector; - Three main integrated themes focusing on the demand for tourism, the supply of tourism, and the challenge of balancing of the two; - Coverage of how management techniques are developing in response to changing patterns of demand, emerging markets and destinations, globalisation, and the impacts of tourism; - Discussion points, examples and cases studies designed with the broadest cultural and international dimensions in mind for today's diverse student profile. Written specifically for those looking for core topic coverage in a manageable and concise format, this text will be essential reading for those looking for a truly contemporary introduction to Tourism Management.


Book Synopsis Tourism Management by : Clare Inkson

Download or read book Tourism Management written by Clare Inkson and published by SAGE. This book was released on 2012-03-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here This exciting new text offers all students of Tourism a concise introduction to all the core topics of Tourism Management. Covering both key theory and practice it introduces students to general management issues across the whole tourism sector in an accessible and manageable way. Focusing particularly on the challenges of managing tourism in the 21st Century, it integrates the themes of sustainability, internationalism, technology and globalisation throughout to provide a thoroughly modern approach to the study of Tourism. Key features of this text include: - A specific focus on the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector; - Three main integrated themes focusing on the demand for tourism, the supply of tourism, and the challenge of balancing of the two; - Coverage of how management techniques are developing in response to changing patterns of demand, emerging markets and destinations, globalisation, and the impacts of tourism; - Discussion points, examples and cases studies designed with the broadest cultural and international dimensions in mind for today's diverse student profile. Written specifically for those looking for core topic coverage in a manageable and concise format, this text will be essential reading for those looking for a truly contemporary introduction to Tourism Management.