Marketing and Economies in Modern China (II)

Marketing and Economies in Modern China (II)

Author: David Tian

Publisher:

Published: 2019-09-05

Total Pages: 298

ISBN-13: 9781688635272

DOWNLOAD EBOOK

This book looks at China's role in the global economy and if China is ready to lead the world economy.


Book Synopsis Marketing and Economies in Modern China (II) by : David Tian

Download or read book Marketing and Economies in Modern China (II) written by David Tian and published by . This book was released on 2019-09-05 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at China's role in the global economy and if China is ready to lead the world economy.


Marketing and Economics in Modern China (II)

Marketing and Economics in Modern China (II)

Author: Xiaoguang Qi

Publisher:

Published: 2018

Total Pages:

ISBN-13: 9781948915076

DOWNLOAD EBOOK

This book looks at modern marketing practices in the fastest growing economy in the world.


Book Synopsis Marketing and Economics in Modern China (II) by : Xiaoguang Qi

Download or read book Marketing and Economics in Modern China (II) written by Xiaoguang Qi and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at modern marketing practices in the fastest growing economy in the world.


Economic Thought in Modern China

Economic Thought in Modern China

Author: Margherita Zanasi

Publisher: Cambridge University Press

Published: 2020-05-07

Total Pages: 255

ISBN-13: 1108604188

DOWNLOAD EBOOK

In this major new study, Margherita Zanasi argues that basic notions of a free market economy emerged in China a century and half earlier than in Europe. In response to the commercial revolutions of the late 1500s, Chinese intellectuals and officials called for the end of state intervention in the market, recognizing its power to self-regulate. They also noted the elasticity of domestic demand and production, arguing in favour of ending long-standing rules against luxury consumption, an idea that emerged in Europe in the late seventeenth and early nineteenth centuries. Zanasi challenges Eurocentric theories of economic modernization as well as the assumption that European Enlightenment thought was unique in its ability to produce innovative economic ideas. She instead establishes a direct connection between observations of local economic conditions and the formulation of new theories, revealing the unexpected flexibility of the Confucian tradition and its accommodation of seemingly unorthodox ideas.


Book Synopsis Economic Thought in Modern China by : Margherita Zanasi

Download or read book Economic Thought in Modern China written by Margherita Zanasi and published by Cambridge University Press. This book was released on 2020-05-07 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this major new study, Margherita Zanasi argues that basic notions of a free market economy emerged in China a century and half earlier than in Europe. In response to the commercial revolutions of the late 1500s, Chinese intellectuals and officials called for the end of state intervention in the market, recognizing its power to self-regulate. They also noted the elasticity of domestic demand and production, arguing in favour of ending long-standing rules against luxury consumption, an idea that emerged in Europe in the late seventeenth and early nineteenth centuries. Zanasi challenges Eurocentric theories of economic modernization as well as the assumption that European Enlightenment thought was unique in its ability to produce innovative economic ideas. She instead establishes a direct connection between observations of local economic conditions and the formulation of new theories, revealing the unexpected flexibility of the Confucian tradition and its accommodation of seemingly unorthodox ideas.


Marketing and Economics in Modern China (II)

Marketing and Economics in Modern China (II)

Author: David Tian

Publisher:

Published: 2019-09-06

Total Pages: 298

ISBN-13: 9781691379347

DOWNLOAD EBOOK

This book looks at China's role in the global economy and if China is ready to lead the world economy.


Book Synopsis Marketing and Economics in Modern China (II) by : David Tian

Download or read book Marketing and Economics in Modern China (II) written by David Tian and published by . This book was released on 2019-09-06 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at China's role in the global economy and if China is ready to lead the world economy.


Marketing and Economics in Modern China (II)

Marketing and Economics in Modern China (II)

Author: Wang Tianjin

Publisher:

Published: 2017-11-03

Total Pages:

ISBN-13: 9780991607174

DOWNLOAD EBOOK

This book examines the modern marketing landscape of China and how it impacts the economy of China and the global economy.


Book Synopsis Marketing and Economics in Modern China (II) by : Wang Tianjin

Download or read book Marketing and Economics in Modern China (II) written by Wang Tianjin and published by . This book was released on 2017-11-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the modern marketing landscape of China and how it impacts the economy of China and the global economy.


Market in State

Market in State

Author: Yongnian Zheng

Publisher: Cambridge University Press

Published: 2018-09-06

Total Pages: 493

ISBN-13: 110847344X

DOWNLOAD EBOOK

Uses the framework of 'market in state', to argue that the Chinese economy is state-centered, dominated by political principles over economic principles.


Book Synopsis Market in State by : Yongnian Zheng

Download or read book Market in State written by Yongnian Zheng and published by Cambridge University Press. This book was released on 2018-09-06 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uses the framework of 'market in state', to argue that the Chinese economy is state-centered, dominated by political principles over economic principles.


The Chinese Market Economy, 1000–1500

The Chinese Market Economy, 1000–1500

Author: William Guanglin Liu

Publisher: State University of New York Press

Published: 2015-09-01

Total Pages: 394

ISBN-13: 1438455690

DOWNLOAD EBOOK

Since the economic liberalization of the 1980s, the Chinese economy has boomed and is poised to become the world's largest market economy, a position traditional China held a millennium ago. William Guanglin Liu's bold and fascinating book is the first to rely on quantitative methods to investigate the early market economy that existed in China, making use of rare market and population data produced by the Song dynasty in the eleventh century. A counterexample comes from the century around 1400 when the early Ming court deliberately turned agrarian society into a command economy system. This radical change not only shrank markets, but also caused a sharp decline in the living standards of common people. Liu's landmark study of the rise and fall of a market economy highlights important issues for contemporary China at both the empirical and theoretical levels.


Book Synopsis The Chinese Market Economy, 1000–1500 by : William Guanglin Liu

Download or read book The Chinese Market Economy, 1000–1500 written by William Guanglin Liu and published by State University of New York Press. This book was released on 2015-09-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the economic liberalization of the 1980s, the Chinese economy has boomed and is poised to become the world's largest market economy, a position traditional China held a millennium ago. William Guanglin Liu's bold and fascinating book is the first to rely on quantitative methods to investigate the early market economy that existed in China, making use of rare market and population data produced by the Song dynasty in the eleventh century. A counterexample comes from the century around 1400 when the early Ming court deliberately turned agrarian society into a command economy system. This radical change not only shrank markets, but also caused a sharp decline in the living standards of common people. Liu's landmark study of the rise and fall of a market economy highlights important issues for contemporary China at both the empirical and theoretical levels.


China and Capitalism

China and Capitalism

Author: David Faure

Publisher: Hong Kong University Press

Published: 2006-01-01

Total Pages: 137

ISBN-13: 9622097839

DOWNLOAD EBOOK

Written by one of the most distinguished experts on China's economic and business history, China and Capitalism provides a highly original and at the same time clear and readable approach to understanding the development of business in China from 1500 to the 1990s. David Faure then uses the picture he has assembled to shed new light on the strengths and weaknesses of Chinese business today. The book is written to be accessible to people with little background in China or Chinese business practice. Dr Faure describes three phases in the development of Chinese business from the sixteenth to the twentieth century. In the traditional phase, from the sixteenth to the eighteenth century, Chinese business relied on contracts as well as on ritual propriety. In the modernizing phase, from the second half of the nineteenth century to the first half of the twentieth century, Chinese business had to adapt to the introduction of company law and legal standards of accounting. In the contemporary phase, from the middle of the twentieth century to the present day, China emerged from a control economy to a vibrant market by embracing once again the changes introduced in the modernizing phase. General readers, including students and teachers in courses touching on but not primarily devoted to the Chinese experience, will find in this book the most comprehensive account of China's business development in the last five centuries and many insights into the workings of China's modern business scene. Specialist readers will find a highly original approach to the history of business in China.


Book Synopsis China and Capitalism by : David Faure

Download or read book China and Capitalism written by David Faure and published by Hong Kong University Press. This book was released on 2006-01-01 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the most distinguished experts on China's economic and business history, China and Capitalism provides a highly original and at the same time clear and readable approach to understanding the development of business in China from 1500 to the 1990s. David Faure then uses the picture he has assembled to shed new light on the strengths and weaknesses of Chinese business today. The book is written to be accessible to people with little background in China or Chinese business practice. Dr Faure describes three phases in the development of Chinese business from the sixteenth to the twentieth century. In the traditional phase, from the sixteenth to the eighteenth century, Chinese business relied on contracts as well as on ritual propriety. In the modernizing phase, from the second half of the nineteenth century to the first half of the twentieth century, Chinese business had to adapt to the introduction of company law and legal standards of accounting. In the contemporary phase, from the middle of the twentieth century to the present day, China emerged from a control economy to a vibrant market by embracing once again the changes introduced in the modernizing phase. General readers, including students and teachers in courses touching on but not primarily devoted to the Chinese experience, will find in this book the most comprehensive account of China's business development in the last five centuries and many insights into the workings of China's modern business scene. Specialist readers will find a highly original approach to the history of business in China.


Marketing Issues in Modern China

Marketing Issues in Modern China

Author: Robert Guang Tian

Publisher: North American Business Press

Published: 2013-03-01

Total Pages: 408

ISBN-13: 9780988919334

DOWNLOAD EBOOK

In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China and the rest of the world. "As China goes, so goes the world" has become almost a common sense shared by the business leaders of the world. China is roaring into the 21st century with the force of a locomotive and its economy has doubled almost every six years. The great changes that have been made by the Chinese people in every aspect not only impact the domestic market in China but also the international economy (Wu, 2009; Yu et al., 2006). In Karl Gerth's recently published book, As China Goes, So Goes the World (Gerth, 2010), the famous Harvard Business School Spangler Family Professor William Kirby claims that the changes that define Chinese markets today may transform the world in the future. More than thirty years ago the economic system of China was a centralized planning system that remained largely closed to international trade, in which the market mechanism played a limited role in the production and consumption process. In the late 1970s and early 1980s, under the leadership of Deng Xiaoping, China launched its economic system reform and open door campaign. It is this campaign that brought China into a market oriented economy, created a rapidly growing for-profit sector, and made China a major player in the global economy. As such the market mechanism has became an important factor in the economic development of China (Tian and Wang, 2003; Tian 2008). Measured on a purchasing power parity (PPP) basis that adjusts for price differences, China in 2009 stood as the second largest economy in the world after the US, although in per capita terms the country is still lower middle-income (Central Intelligence Agency, 2010; Saxon, 2006). As the market oriented economic system in China is relatively new to the world, China marketing is even newer to marketers in the world. The new concept of China marketing refers to all the issues pertaining to effective marketing in China by domestic marketers and international marketers alike, issues including, but not limited to, product design and development, pricing strategy, distribution and logistics management, and advertising and promotions. As the market in China evolves and changes, marketing strategy must adapt to the changing environment. There is no doubt that the economic transition in China will definitely affect marketing strategies across a wide range of industries, namely telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and so on (Alon, 2003; Gerth, 2010).


Book Synopsis Marketing Issues in Modern China by : Robert Guang Tian

Download or read book Marketing Issues in Modern China written by Robert Guang Tian and published by North American Business Press. This book was released on 2013-03-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China and the rest of the world. "As China goes, so goes the world" has become almost a common sense shared by the business leaders of the world. China is roaring into the 21st century with the force of a locomotive and its economy has doubled almost every six years. The great changes that have been made by the Chinese people in every aspect not only impact the domestic market in China but also the international economy (Wu, 2009; Yu et al., 2006). In Karl Gerth's recently published book, As China Goes, So Goes the World (Gerth, 2010), the famous Harvard Business School Spangler Family Professor William Kirby claims that the changes that define Chinese markets today may transform the world in the future. More than thirty years ago the economic system of China was a centralized planning system that remained largely closed to international trade, in which the market mechanism played a limited role in the production and consumption process. In the late 1970s and early 1980s, under the leadership of Deng Xiaoping, China launched its economic system reform and open door campaign. It is this campaign that brought China into a market oriented economy, created a rapidly growing for-profit sector, and made China a major player in the global economy. As such the market mechanism has became an important factor in the economic development of China (Tian and Wang, 2003; Tian 2008). Measured on a purchasing power parity (PPP) basis that adjusts for price differences, China in 2009 stood as the second largest economy in the world after the US, although in per capita terms the country is still lower middle-income (Central Intelligence Agency, 2010; Saxon, 2006). As the market oriented economic system in China is relatively new to the world, China marketing is even newer to marketers in the world. The new concept of China marketing refers to all the issues pertaining to effective marketing in China by domestic marketers and international marketers alike, issues including, but not limited to, product design and development, pricing strategy, distribution and logistics management, and advertising and promotions. As the market in China evolves and changes, marketing strategy must adapt to the changing environment. There is no doubt that the economic transition in China will definitely affect marketing strategies across a wide range of industries, namely telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and so on (Alon, 2003; Gerth, 2010).


China in the World Market

China in the World Market

Author: Thomas Geoffrey Moore

Publisher: Cambridge University Press

Published: 2002-03-18

Total Pages: 366

ISBN-13: 9780521664424

DOWNLOAD EBOOK

This book will be provocative reading for anyone concerned with China and the world economy.


Book Synopsis China in the World Market by : Thomas Geoffrey Moore

Download or read book China in the World Market written by Thomas Geoffrey Moore and published by Cambridge University Press. This book was released on 2002-03-18 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be provocative reading for anyone concerned with China and the world economy.