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The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
Book Synopsis Marketing and the Quality-of-Life Interface by : A. Coskun Samli
Download or read book Marketing and the Quality-of-Life Interface written by A. Coskun Samli and published by Praeger. This book was released on 1987 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
Book Synopsis Marketing and the Quality-of-Life Interface by : A. Coskun Samli
Download or read book Marketing and the Quality-of-Life Interface written by A. Coskun Samli and published by Praeger. This book was released on 1987-06-23 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Book Synopsis Handbook of Quality-of-Life Research by : M. Joseph Sirgy
Download or read book Handbook of Quality-of-Life Research written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2013-04-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
The aim of the Handbook of Social Indicators and Quality of Life Research is to create an overview of the field of Quality of Life (QOL) studies in the early years of the 21st century that can be updated and improved upon as the field evolves and the century unfolds. Social indicators are statistical time series “...used to monitor the social system, helping to identify changes and to guide intervention to alter the course of social change”. Examples include unemployment rates, crime rates, estimates of life expectancy, health status indices, school enrollment rates, average achievement scores, election voting rates, and measures of subjective well-being such as satisfaction with life-as-a-whole and with specific domains or aspects of life. This book provides a review of the historical development of the field including the history of QOL in medicine and mental health as well as the research related to quality-of-work-life (QWL) programs. It discusses several of QOL main concepts: happiness, positive psychology, and subjective wellbeing. Relations between spirituality and religiousness and QOL are examined as are the effects of educational attainment on QOL and marketing, and the associations with economic growth. The book goes on to investigate methodological approaches and issues that should be considered in measuring and analysing quality of life from a quantitative perspective. The final chapters are dedicated to research on elements of QOL in a broad range of countries and populations.
Book Synopsis Handbook of Social Indicators and Quality of Life Research by : Kenneth C. Land
Download or read book Handbook of Social Indicators and Quality of Life Research written by Kenneth C. Land and published by Springer Science & Business Media. This book was released on 2011-11-25 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Handbook of Social Indicators and Quality of Life Research is to create an overview of the field of Quality of Life (QOL) studies in the early years of the 21st century that can be updated and improved upon as the field evolves and the century unfolds. Social indicators are statistical time series “...used to monitor the social system, helping to identify changes and to guide intervention to alter the course of social change”. Examples include unemployment rates, crime rates, estimates of life expectancy, health status indices, school enrollment rates, average achievement scores, election voting rates, and measures of subjective well-being such as satisfaction with life-as-a-whole and with specific domains or aspects of life. This book provides a review of the historical development of the field including the history of QOL in medicine and mental health as well as the research related to quality-of-work-life (QWL) programs. It discusses several of QOL main concepts: happiness, positive psychology, and subjective wellbeing. Relations between spirituality and religiousness and QOL are examined as are the effects of educational attainment on QOL and marketing, and the associations with economic growth. The book goes on to investigate methodological approaches and issues that should be considered in measuring and analysing quality of life from a quantitative perspective. The final chapters are dedicated to research on elements of QOL in a broad range of countries and populations.
The International Society for Quality of Life Studies held its first conference in Charlotte, North Carolina in 1997. Participants at the conference were allowed to submit their papers for the present volume. The submitted manuscripts went through a review and revision process, and the papers in this book represent the best articles from that process. Because the society sponsoring this volume is international in character, it is not sur prising that the 11 contributions are from 4 different countries: Canada (3), India (1), Netherlands (3), and the United States (4). Thus, the volume is cross-national in authorship, although we hope that future works can include more papers from additional nations. Ten of the eleven papers consider quality of life in terms of some aspect of subjective well-being. The book is broken into three sections: the first section presenting material on broad theories of subjective well being, the second section covering how work and income are related to subjective well-being, and the third section containing one chapter on health and one on political representation. I am proud to present these broad-ranging chapters on quality of life.
Book Synopsis Advances in Quality of Life Theory and Research by : Ed Diener
Download or read book Advances in Quality of Life Theory and Research written by Ed Diener and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Society for Quality of Life Studies held its first conference in Charlotte, North Carolina in 1997. Participants at the conference were allowed to submit their papers for the present volume. The submitted manuscripts went through a review and revision process, and the papers in this book represent the best articles from that process. Because the society sponsoring this volume is international in character, it is not sur prising that the 11 contributions are from 4 different countries: Canada (3), India (1), Netherlands (3), and the United States (4). Thus, the volume is cross-national in authorship, although we hope that future works can include more papers from additional nations. Ten of the eleven papers consider quality of life in terms of some aspect of subjective well-being. The book is broken into three sections: the first section presenting material on broad theories of subjective well being, the second section covering how work and income are related to subjective well-being, and the third section containing one chapter on health and one on political representation. I am proud to present these broad-ranging chapters on quality of life.
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Book Synopsis Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S. by : Gopalkrishnan R. Iyer
Download or read book Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S. written by Gopalkrishnan R. Iyer and published by Psychology Press. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Economic development that meets the needs of the global population without jeopardizing the capacity of future generations is a worldwide challenge for multinational enterprises (MNEs). They are expected to balance their role as global economic actors and environmental stewards in the environment in which they operate. Contributors from India, Europe and the United States offer new perspectives, contrasting US, European and emerging economies’ approaches to sustainability, and how they can generate roadmaps which yield innovative solutions for one of the most contentious issues of our era. Their review suggests that the differential performance across developed and emerging economies has exposed potential weaknesses. Emerging Dynamics of Sustainability in Multinational Enterprises promotes greater emphasis on experimenting with unique local and sustainable approaches to solving problems faced by firms in, or from, emerging economies. This is a critical resource for researchers, practitioners and policy-makers concerned with sustainable development issues, and a fresh reference for graduate level students and academics focusing on corporate governance, sustainable development and ethics, as well as multinational enterprise management.
Book Synopsis Emerging Dynamics of Sustainability in Multinational Enterprises by : John R. McIntyre
Download or read book Emerging Dynamics of Sustainability in Multinational Enterprises written by John R. McIntyre and published by Edward Elgar Publishing. This book was released on 2016-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic development that meets the needs of the global population without jeopardizing the capacity of future generations is a worldwide challenge for multinational enterprises (MNEs). They are expected to balance their role as global economic actors and environmental stewards in the environment in which they operate. Contributors from India, Europe and the United States offer new perspectives, contrasting US, European and emerging economies’ approaches to sustainability, and how they can generate roadmaps which yield innovative solutions for one of the most contentious issues of our era. Their review suggests that the differential performance across developed and emerging economies has exposed potential weaknesses. Emerging Dynamics of Sustainability in Multinational Enterprises promotes greater emphasis on experimenting with unique local and sustainable approaches to solving problems faced by firms in, or from, emerging economies. This is a critical resource for researchers, practitioners and policy-makers concerned with sustainable development issues, and a fresh reference for graduate level students and academics focusing on corporate governance, sustainable development and ethics, as well as multinational enterprise management.
"The essays in this book are drawn from the first international conference held in Singapore on the subject of Quality of Life in Cities. Grouped in three broad categories, the papers discuss issues of definition and measurement of quality of life in cities, quality of life studies conducted in particular countries and alternative perspectives and approaches for future quality of life study. The book seeks to introduce the reader to the breadth of critical issues and options available in the study of urban quality of life."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book Synopsis Urban Quality of Life by : Lan Yuan Lim
Download or read book Urban Quality of Life written by Lan Yuan Lim and published by NUS Press. This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The essays in this book are drawn from the first international conference held in Singapore on the subject of Quality of Life in Cities. Grouped in three broad categories, the papers discuss issues of definition and measurement of quality of life in cities, quality of life studies conducted in particular countries and alternative perspectives and approaches for future quality of life study. The book seeks to introduce the reader to the breadth of critical issues and options available in the study of urban quality of life."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Book Synopsis Marketing Management in Asia. by : Stanley Paliwoda
Download or read book Marketing Management in Asia. written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
The second edition will be an update and further elaboration of the literature related to subjective well-being, happiness, and life satisfaction. It will have a new substantial section that focuses on reviewing much of the literature of subjective well-being within specific life domains (social life, material life, leisure life, work life, community life, spiritual life, family life, health life, sex life, travel life, etc.) In the 1st edition the research in these various life domains was discussed only briefly. The second edition will maintain the same organizational structure of the first edition; that is, Part 1 will focus on introduction (definitions and distinctions; examples of measures of subjective well-being, happiness, and life satisfaction; and motives underlying subjective well-being). Part 2 will focus on psychological strategies that are allow people to optimize subjective well-being by engaging in psychological processes related to the relationship between and among life domains (e.g., social life, family life, love life, spiritual life, community life, financial life, etc.) This part will contain four chapters related to these various “inter-domain” processes: bottom-up spillover, top-down spillover, horizontal spillover, and compensation. Part 3 of the book will focus on “intra-domain” psychological strategies designed to optimize subjective well-being. These include re-evaluation based on personal history, re-evaluation based on self-concept, re-evaluation based on social comparison, goal selection, goal implementation and attainment, and re-appraisal. Part 4 of the book will focus on balance processes—how people attempt to create balance in their lives using psychological processes within specific life domains (intra-domain strategies) and processes that relate one domain to another (inter-domain strategies).
Book Synopsis The Psychology of Quality of Life by : M. Joseph Sirgy
Download or read book The Psychology of Quality of Life written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2012-06-20 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition will be an update and further elaboration of the literature related to subjective well-being, happiness, and life satisfaction. It will have a new substantial section that focuses on reviewing much of the literature of subjective well-being within specific life domains (social life, material life, leisure life, work life, community life, spiritual life, family life, health life, sex life, travel life, etc.) In the 1st edition the research in these various life domains was discussed only briefly. The second edition will maintain the same organizational structure of the first edition; that is, Part 1 will focus on introduction (definitions and distinctions; examples of measures of subjective well-being, happiness, and life satisfaction; and motives underlying subjective well-being). Part 2 will focus on psychological strategies that are allow people to optimize subjective well-being by engaging in psychological processes related to the relationship between and among life domains (e.g., social life, family life, love life, spiritual life, community life, financial life, etc.) This part will contain four chapters related to these various “inter-domain” processes: bottom-up spillover, top-down spillover, horizontal spillover, and compensation. Part 3 of the book will focus on “intra-domain” psychological strategies designed to optimize subjective well-being. These include re-evaluation based on personal history, re-evaluation based on self-concept, re-evaluation based on social comparison, goal selection, goal implementation and attainment, and re-appraisal. Part 4 of the book will focus on balance processes—how people attempt to create balance in their lives using psychological processes within specific life domains (intra-domain strategies) and processes that relate one domain to another (inter-domain strategies).
