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At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.
Book Synopsis Marketing Asian Places by : Philip Kotler
Download or read book Marketing Asian Places written by Philip Kotler and published by John Wiley & Sons. This book was released on 2002 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.
This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
Book Synopsis Media Strategies for Marketing Places in Crisis by : Eli Avraham
Download or read book Media Strategies for Marketing Places in Crisis written by Eli Avraham and published by Routledge. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Book Synopsis Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by : Kotler Philip
Download or read book Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers written by Kotler Philip and published by World Scientific. This book was released on 2019-03-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Stephen Hamnett and Dean Forbes have brought together some of the region’s most distinguished urbanists to explore the planning history and recent development of Pacific Asia’s major cities. They show how globalization, and the competition to achieve global city status, has had a profound effect on all these cities. But how resilient are these cities to the risks that they face? How can they manage continuing pressures for development and growth while reducing their vulnerability to a range of potential crises? And, given the tradition of top-down, centralized, state-directed planning which drove the economic growth of many of these cities in the last century, what prospects are there of them becoming more inclusive and sensitive to the diverse needs of their populations and to the importance of culture, heritage and local places in creating liveable cities?
Book Synopsis Planning Asian Cities by : Stephen Hamnett
Download or read book Planning Asian Cities written by Stephen Hamnett and published by Routledge. This book was released on 2012-03-29 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Hamnett and Dean Forbes have brought together some of the region’s most distinguished urbanists to explore the planning history and recent development of Pacific Asia’s major cities. They show how globalization, and the competition to achieve global city status, has had a profound effect on all these cities. But how resilient are these cities to the risks that they face? How can they manage continuing pressures for development and growth while reducing their vulnerability to a range of potential crises? And, given the tradition of top-down, centralized, state-directed planning which drove the economic growth of many of these cities in the last century, what prospects are there of them becoming more inclusive and sensitive to the diverse needs of their populations and to the importance of culture, heritage and local places in creating liveable cities?
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Book Synopsis Conversations with Marketing Masters by : Laura Mazur
Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Book Synopsis International Place Branding Yearbook 2012 by : F. Go
Download or read book International Place Branding Yearbook 2012 written by F. Go and published by Springer. This book was released on 2012-11-20 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
“The fourth sector” consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines successful experiences around the world in entrepreneurship in the fourth sector in recent times. The chapters also reveal the pivotal role of the public sector collaboration with private entities in solving the problems of humanity.
Book Synopsis Social Innovation and Entrepreneurship in the Fourth Sector by : María Isabel Sánchez-Hernández
Download or read book Social Innovation and Entrepreneurship in the Fourth Sector written by María Isabel Sánchez-Hernández and published by Springer Nature. This book was released on 2021-08-06 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The fourth sector” consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines successful experiences around the world in entrepreneurship in the fourth sector in recent times. The chapters also reveal the pivotal role of the public sector collaboration with private entities in solving the problems of humanity.
Download or read book Asian Food written by Instate Pty Ltd and published by . This book was released on 1994 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Book Synopsis Brand Management by : Paolo Popoli
Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
International Academic Conference on Social Sciences and Humanities in Prague 2016 (NY'sAC-SSaH 2016 in Prague), December 30 - 31, 2016
Book Synopsis Academic research of SSaH 2016 by : group of authors
Download or read book Academic research of SSaH 2016 written by group of authors and published by https://www.conferences-scientific.cz/. This book was released on 2016-12-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Social Sciences and Humanities in Prague 2016 (NY'sAC-SSaH 2016 in Prague), December 30 - 31, 2016
